Coffee House PlanI, Background and purposeNowadays, the interest by customers in the coffee industry is sweeping in the country. Coffee House will be a place for you to escape the daily stresses of life and just a comfortable place to meet your friends. Or if you just need a quiet place to work, wifi is always ready. Our caf will provide a friendly atmosphere where customers can receive quality food, drinks and service at a reasonable price. The coffee house will offer a variety of choices to the customers. Coffee and tea of all sorts (hot and iced) will be served like: cappuccinos, lattes, espressos, smoothies, regularly coffee,.... Juice, soda, and other bottled drinks are also served. Besides, we will offer some kinds of desserts such as: muffins, donuts, sandwiches, fruit filled crepes, etc. The coffee house will be divided into many different areas. This thing is necessary because customers can partake in different activities without bothering anyone. The menu offerings will be supplemented by free books and magazines that customers can read inside the coffee bar. We also create our own website to develop online sales as well as attract more customer. The coffee house may be locates around one university.II, Objectives1. Short-term objective Achieve 100 customers per day, net sales more than 20 million VND per month Maintain an average gross margin of 58 percent. Obtain at least 200 loyal customers in the first year2. Long-term objectives Increase number of customer Maintain a high standard of food quality and service Ensure a friendly comfortable atmosphere Become best choice of coffee house for customers Develop brand and widen a chain of coffee house in each district of Ha NoiIII, SWOT analysis 1. Strength Reasonable price, wide variety and best quality of food and drinks High trained and friendly staff A dynamic website with online sales capacity Good design will bring a relaxed feel2. Weakness Have no reputation Lack of experience and recognition Lack of capital that competitors have Rising coffee price High rental cost for location3. Opportunities Growing coffee market Expansion business by online website New product to keep customers4. Threats Increasing competitors in around areas. Many competitors with low prices and have more experience Economic of the nation go down

IV, Target CustomersThe customer will be between 18 to 55 years old. They are significant teachers and students of university that near the coffee house. They account for 90 percent of customers of the caf. In which, teachers are customer who have high income and often go to the coffee house at lunch time. In contrast, students often go there to study or meet friends after going to school. Besides, there is a small amount of customers who take away as well as people who live within 2 kilometer.