COFFEE HOUSE CAFE

Executive Summary• Coffee shop is the flourishing business in Pune. Coffee or Tea bar is a daily

necessity for local coffee addicts, a place to dream many things, a place to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality tea or coffee and great service, Coffee House Café will capitalize inside S.P Info city Pune to build a core group of repeat customers. The culture will offer its customers the best prepared coffee/tea in the area that will be complimented with pastries, as well as free books that its patrons can read to enjoy their visit.

• The shop will operate a 50 square foot coffee bar near to the entrance of S.P Info City. The identified place can be obtained for lease for one year possible to get extension in the upcoming years. The start-up funds available with owner is INR 2,00,000/-. It is expected that the remaining capital of Rs.3,00,000/- will be obtained through commercial loans from State bank of India/Investor.

• The business is expected to earn sales revenue of INR 17,50,000/- in the first year. Coffee House Cafe shop will strive to maintain a high gross profit margin and reasonable operating expenses.

MISSION

Great tasting food, but have efficient and friendly service

Choice for all working class and singles, young and old, male or female

Employee welfare

To be among top Café’s

OBJECTIVES

Keeping food cost under 35% revenue.

Keeping employee and labour cost between 25-30% of revenue.

Stay in the Café business with excellent food and service.

Expand our marketing and advertising in neighboring cities viz. Pune and Mumbai (IT Hubs).

COMPANY DESCRIPTION

Vision: Extraordinary dining experienceAim to be the best in the multi cuisine restaurant business

Company location:

S.P Info city, Bhekrai Nagar, Pune

ENTREPRENEURSHIP

Formalities & expenses: Registration of the company LicensingFurnishing Electrical FittingKitchen and Crockery Insurance

Risks & liabilitiesNot able to break even at the expected time Repayment of loan’s Unlimited liabilities of the partners.

Market Analysis• Target Market

• Our target market is anyone who is in the vicinity of S.P infocity mainly working class and coffee lovers.

• Competitors• Our main competitors are CCD’s, McD’s, Startbucks and

other local Café.

• Market Trends• Coffee is the main drink of choice of many people across

the world. – In india recently the trend is increasing and more and more

urban and semi urban population switching to coffee over tea.– Growth rate of the market is around 20% and is expected to

grow in double digits in the next decade.

Marketing

• The projection of daily sales of Coffee House Cafe. The total expected sale per day will be shown in Table . The expected daily profit is about 50 percent of the operating expenses.

Table 1. Projected Daily sale  

Items Day-time Evening Total

Coffee INR 2000 INR 1000 INR 3000

Tea INR 1,250 INR 500 INR 2,000

Snacks INR 2,000 INR 750 INR 2,750

TOTAL INR 4,500 INR 1,750 INR 7,750

Approx 8000

Financial Aspects

Microsoft Office Excel Worksheet

Profit and loss account.

Balance sheet.

Future Plan

If the business is meeting its projections in an year than, we will start scouting for a second location and develop plans for the next unit.

5 Year Plan

3 restaurants in different parts of the country like Delhi, Kolkata, Pune, Mumbai etc.

Although the restaurant industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth.