CURRENT POSITION

A LOT CAN HAPPEN OVER COFFEEAGENDAINTRODUCTIONFACTS AND FIGURESMARKETING MIXCUSTOMER PROFILEDISTRIBUTION OF STOCKCOMPETITORSRETENTION STRATEGY

INTRODUCTIONCafe Coffee DayTypePublicIndustryRestaurantsRetailcoffeeandteaRetail beveragesFounded1996HeadquartersBangalore,Karnataka, IndiaNumber of locations1319Key peopleV. G. Siddhartha, Founder and DirectorServicesCoffeeRevenueUS$45 millionEmployees5000SubsidiariesCoffee Day Fresh n GroundCoffee Day XpressCoffee Day Take AwayCoffee Day ExportsCoffee Day PerfectWebsiteCafeCoffeeDay.com

FACTS AND FIGURESIndia's favorite coffee shop.Caf Coffee Dayis a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). ABCTCL grows coffee in its own estates of 10,000 acres. The land value of the plantations is US$250300 million.It is the largest producer ofArabica beans in Asia. Apart from this, the group also sources coffee from 11,000 small growers. ABCTCL is one of Indias leading coffee exporters with clients across USA, Europe and Japan.The company is known for being vertically integrated to cut costs: from owning the plantations,growing the coffee,making the coffee machines to making the furniture for the outlets.The machines cost them1.2 lakh each, which they say is half the cost of an imported coffee machine.The maintenance cost of CCD's machines is also less than foreign machines.The first CCD outlet was set up on July 11, 1996, atBrigade Road, Bangalore, Karnataka. International outletsCafe Coffee Day has also started its outlets in Karachi, Vienna, Dubai and Prague.It was named "most popular hangout joint amongst youth" at the 3rd Global Youth Marketing Forum in 2011The Indian Hospitality Excellence Awards also named it "India's most popular coffee joint" in 2011.

MARKET GROWTHPRODUCTS PORTFOLIOFOODBEVERAGESSMALL EATSHOT COFFEESBIG EATS

COLD COFFEESSWEET EATS

HOTEASSUNDAES

FROSTEASCAKE AWAY

CHOCOHLICOSQUENCHERS

LEMONADES

INTERNATIONAL COFFEESRECENT PRODUCTSAssorted premium cookiesChilly butter cookiesInternational coffee ( AZTEC, ETHIOPIEN)Tangy fushionMushy mangoCucumber kemonVegan shakeWarm choco indulgenceChanna sandwitchMurg chole sandwitch

PROMOTIONThrough TelevisionTicket SalesTie upsAssociation with movieSponsorship

DISTRIBUTION OF STOCKCOMPETITORSBaristaCaf mochaCosta coffeeMc DonaldsStar bucks

FACTORS CONSIDERED WHILE SELECTING COFFEE SHOPRETENTION STRATEGYFIRST PRINT AD

SOURCEShttp://www.slideshare.net/nanditasadani/cafe-coffee-day-9229268http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1920827http://www.campaignindia.in/Article/317485,cafe-coffee-day-ventures-into-print-for-first-time.aspxwww.iipmthinktank.com/functions/marketing/compartive.pdfhttp://www.cafecoffeeday.com/