Colombian companies

Jorge Cruz Group 2am

ECCI University

Which t is the company?Juan Valdez brand was born as cmpany called procafecol created in 2002 and is created to generate added value to the colombian coffe And it has four lines of business that are speciality shops supermarkets , e-comerce and institutional channel

History of company

2002 2004 2005 2006 2007 2008 2010 2011 2012 2012

Opening of the frist store in airoport el

Dorado in bogota

The frist store opened in the US in

the washington

DC

They create their own lne of packaged

coffe

Continue its expansión taking its coffe to

europe and asia

Expansión leads to

airlenes , hotels ,

testaurants etc.

Opening their stores in Chile and

Ecuador

Positioning as a leader in

premium coffe and consolidated

in sales at supermarkets in

usa

They reach one million fans in

facebook demonstrating that has been

one os the companies most

expancion

Frist television

commercial at the global

level Juan valdez

Store oening 200 at the gobla level

Company VisionBe the premiun colombian coffe brand preferred globally

Company Mission Genérate emotions being and satisfation about the best coffe in colombia

administrative organization

Business linesProcafecol with its flagship brand Juan Valdez has three lines of business in addition to exports made through the Federation of Coffee

Institutional LineThis line is responsible for large areas such as hotels, restaurants, airlines, companies etc. in this line of business are Juan Valdez hotels within companies etc.

Franchises LineIt is a strategy that seeks expacion brand positioning to gobla starting level international franchise

distribution linethis line focuses on the service provider's brand as Juan Valdez coffee for specific surfaces and premium coffee sectors where they seek to generate added value to their business

product line

Coffee packed • Soft Cafes , balanced , strong , original , sustainable, etc.

Food and drinks • Cappuccino, Mocha , Espresso,

sandwiches, salads, etc.)

merchandising •Taxes , Coffee , notebooks , bags , umbrellas , handles , etc.

Which it is the company?We have consolidated as the leader in selling specialty coffee and coffee-based beverages, in the consumer's mind

History of company

OMA , German for grandmother affectionately ( Granny) . In 1970 , OMA was born as the first gourmet coffee shop in Bogota At five in 1975 , he opened a new point at the International Center In the 80 following the very idea of European cafes , where the gathering and culture go hand in hand OMA BOOKS opened.

Company VisionSeeks to be the leader in coffee -based beverages with a good atmosphere and so you can have a great experince

Company Mission Meet customer needs , through the production and marketing of coffee -based drinks , packaged coffee and pastry

administrative organization

Product lineCafe oma can find a very strong product line that shows your plan of action nationally and internationally

coffee bars

In this line we can find a variety of products such as ice cream based drinks coffee pastry

Caffee restaurantIn this line we find an evolution because we can find the products offered in the cafe barrras but also find breakfast, lunch, dinner or atrophy leading diner experience level

Cafe packagingHere we find the line of packaged coffees and OMA export type is the cover letter OMA abroad since this company does not have more lines of export