Coding with Style · Bulgarian Internet users are among the most intensive users of on-line video...
Transcript of Coding with Style · Bulgarian Internet users are among the most intensive users of on-line video...
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www.vfu.bg/cs
www.vfu.bg
cs.vfu economics.vfu.bg
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доц. д-р Галина Момчева
ИНСТРУМЕНТИ
за онлайн позициониране
на общини и бизнеси
Председател на „ИКТ Клъстер - Варна“
Ръководител катедра „Информатика и икономика“
Албена, 12.5.2017
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https://ec.europa.eu/digital-single-market/en/desi
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https://ec.europa.eu
Bulgarian Internet users are among the most intensive users of on-line video calls (1st place) and social networks (6th place).
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ИНСТРУМЕНТИ
за онлайн позициониране
и АНГАЖИРАНЕ 24/7
12.05.2017www.vfu.bg
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За да има
онлайн позициониране
12.05.2017www.vfu.bg
• СОБСТВЕНО ДИГИТАЛНО СЪДЪРЖАНИЕ
(уебстраници, блогове, видео канал, др.)
• СВЪРЗАНО ДИГИТАЛНО СЪДЪРЖАНИЕ
• ЕКИП
• ПРИВЛЕЧЕНО ДИГИТАЛНО СЪДЪРЖАНИЕ
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ЛОКАЛНО и ГЛОБАЛНО
&
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ЛОКАЛНО : ГЛОБАЛНОТО
• ГЛОБАЛЕН ПОГЛЕД
към КАДРИТЕ
• Привличане на инвеститори и бизнеси в региона
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ИКТ Клъстер Варна - 2016
• Позициониране на ИТ бизнеса в региона
• в региона
• в страната
• извън страната
• Консултантска помощ
• Експертна помощ
• Обсъждане на създаването на консултативен съвет
за Smart City (ДАННИТЕ като ВАЛУТА)
• Взаимно представяне на бизнесите във Варна
• Съвместна работа на активните общности и хора в
региона
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СТРАТЕГИЧЕСКИ ЦЕЛИIMAGE MANAGEMENT
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Place Brandingбрандинг (имидж) на населеното място
• Национален брандинг
• Регионален брандинг
• Брандинг на населеното място
Процес на комуникация на имиджа на целеви
пазар.
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Place Brandingбрандинг (имидж) на населеното място
• отличимост/уникалност
• автентичност – значима за хората
• запомнящо се (емоция)
• е съвместен продукт
на бизнеса/администрацията....
• създава се чрез
политики, иновации, събития, структури, инвестиции и действия
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ИНСТРУМЕНТИ
за онлайн позициониране
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Russia
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China
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ПРОМОТИРАНЕ НА ЛОКАЛИЗАЦИЯТА
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http://urbact.eu/interactive-map
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НАШИЯТ ПРЕДИШЕН ОПИТ
Обучение на журналисти
Обучение на мениджъри
в хотели
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"Интерактивни градове"
програма URBACT III
обученияпроучвания хекатон
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Хекатони / StartUp Weekend
• Туризъм
• Образователен туризъм
• Медицински туризъм
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StartUp Weekend, Varna 2015
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• възможностите да се обозначат
• намеренията
• условията, за да се реализират
намеренията и възможностите
УЕБСАЙТ
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Mobile First Design
тенденция
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ЕЛЕКТРОННИ УСЛУГИ
за граждани / за бизнеса
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https://egov.bg
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http://www.nap.bg
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http://www.emunicipality.com
1. Amsterdam, The Netherlands
2. Paris, France
3. Stockholm, Sweden
4. Burgas, Bulgaria
5. London, UK
6. Madrid, Spain
7. Istanbul, Turkey
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ОНЛАЙН ПОЗИЦИОНИРАНЕ НА ГРАД МУРФАТЛАР, РУМЪНИЯ
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УПРАВЛЕНИЕ НА ПРОФИЛИ – най-лош сценарий
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УПРАВЛЕНИЕ НА ПРОФИЛИ
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Препоръки относно създаването
на профилите в социални мрежи
• Профилът да е с „говорещо име“
• Профилът да се създава САМО със служебна ел. поща
• Профилът да се създава, ако ще се обслужва
• Профилът да се обслужва не само от 1 служител
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Каква е нашата роля?
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1. ЕКСПЕРТНИ ПРОУЧВАНИЯ И АНАЛИЗИ
2. ОБУЧЕНИЕ и МЕНТОРСТВО на ЕКИПИ
• ЕКСПЕРТИ ОТ МАРКЕТИНГОВИ ОТДЕЛИ
• ПРЕПОДАВАТЕЛИТЕ ОТ ВСУ РЕАЛНО УЧАСТВАТ В ДЕЙНОСТИ ПО ДИГИТАЛЕН МАРКЕТИНГ
• МАГИСТЪРСКИ ПРОГРАМИ
• Дигитален маркетинг и уеб дизайн
• Уеб дизай
• СПЕЦИАЛИЗАЦИИ
• Разработка на електронни издания
• Разработка с JavaScript технологии
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СЪБИТИЯ, ОНЛАЙН СЪБИТИЯ
Фестивали и събори
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VFU Fashion Creative Games
МОБИЛЕН МАРКЕТИНГ
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ИНТЕРАКТИВЕН МУЗЕЙ НА БОБА
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Музей на кафетоСанкт-Петербург
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Съвременните високо-технологични производства на Габрово,
ориентирани към развитие на икономика на знанието, внедряване
на европейските стандарти за качество, иновации и технологии.
http://imi.gabrovo.bg
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Space Camp, Ismir
#spacecampturkey
Aegean Free Zone
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Intel музей, Истанбул
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Отворени данни
(Open Data)
https://okfn.org
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http://www.govhack.org
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OpenData.government.bg
ВЪЗМОЖНОСТИ ПОЛИТИКИ ПРАКТИКИ
goo.gl/ra7zmy
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https://goo.gl/ZtR3Zv
ПОРТАЛ ЗА ОТВОРЕНИ ДАННИ
https://opendata.government.bg
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Създадена е програма за автоматично
конвертиране на файлове
формат XLS във формат CSV.
ПОРТАЛ ЗА ОТВОРЕНИ ДАННИ
https://opendata.government.bg
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https://goo.gl/D2L8ZF
ИНФОГРАФИКА
„Municipal Social Media Survey“
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доц. д-р Галина Момчева
www.vfu.bg/cs
www.facebook.com/cs.vfu
0888793785