Codes and

Conventions of

a Radio Trailer

Length

The length of a radio

trailer is normally around 30-40 seconds

long. The reason for this is that people would get bored of listening if it was any

longer and they would

turn off the radio station.

Info

rmati

on

The information that is

given out in the radio

trailer should be placed at the end of it.

This way the information given will

stick in the listeners head because it would

be the last but the person heard.

Voic

es

Most people listen to a

male voice more than a

female voice. The reason

for this is that women’s

voice are at a higher

pitch and can be annoying to some people.

However male voices are

much smoother so they

appeal to a wider audience. Using direct

address works best in a

radio trailer.

Musi

c

The music used in the

radio trailer should be

the same, or within the same theme, of the music used in the

production it’s advertising. This will

help audiences link the two together and

get reminded of them

every time they hear

the music.

Audio

Some audio from within the product you

are advertising should

be played during the

trailer. This will give the audience a better

idea of what will be happening in the documentary.

Slo

gan

If you have a slogan, it

should be placed at the beginning of the

trailer. This is a phrase

that will be easy to remember and it will

stick in the listeners head. It will also be the first thing the audience hears so it is

important that it leaves a impression.