Codes and Conventions of Newspaper Advertisements

• Print and trailer advert must come from the same campaign, same slogan and same theme. Must clearly link.

• Block of colour behind information and title.• TV company logo position is dependent on which channel you

use and also on the where the key position is.• Main strong key, bold and central image which creates a

narrative for the programme-summing it up.• To keep the audience interested and focused the writing is kept

to a minimum.• Catchy slogan which links to the documentary.• Scheduling included.• Title• A4 landscape.

Codes and Conventions of Newspaper Advertisements

• Trailer ends with scheduling-The title then Day then Time.• Sound effects which are sometimes used to grab attention.• The trailer uses voice over that the audience assumes is from

the documentary as it creates expectations for the listener, for example; a man’s voice on the advert means that there will be a male voiceover involved in the documentary. Voiceover intercut throughout.

• Take extracts from your programme to hint what will be included in the programme and create a link.

• Extracts from programme 30-40 seconds long.• Ensure the beginning is clear so that you catch the audience’s

attention.• The music bed relates to the topic and theme.• Trailer should intrigue the audience making them want to find

out more.