Codes and conventions of Newspaper Advertisements

• Print advert must be A4 landscape.

• Must include one striking image used to capture the attention of the audience and create a narrative.

• There is always a block of colour behind the writing to make it stand out.

• The channel logo is prominent and usually on the right hand side of the advert.

• The name of the programme is in the lower left hand corner of advert.

• It shows the scheduling information: the day, date and time.