Codes and Conventions of a Radio Trailer

Average length of a Radio Trailer is 30/40 seconds.

Title, Date, Time and Channel of what is being advertised i.e. a TV program should be said during the trailer.

Listeners of both genders are more likely to respond to a trailer that uses a male

voice for the Voice-Over.

A Radio Trailer should contain elements of:

-A Voice-Over

-Appropriate and suitable background music.

-A clip taken from what is being advertised i.e. dialogue taken from a scene of a TV drama.

-A slogan that is catchy and something the audience will remember.