CODES AND

CONVENTIONS

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Direct mode of address

interreges the reader. Use and

grats

Alex being higher than

miles implies a

power play.

Men standing back to

back implies a amount of

rivalry. Uses and

grats

Important information all in red or white. (house style)

Going against house style

making it eye catching

Medium close up, enforces

the rivalry

NME front cover codes

and conventions

• The masthead of the NME magazine is always in the same place, this build a brands identify. Its in the top left as this in England is where we start reading from. Therefore our eyes are draw straight to it. it tends to be just red or red with a white outline depending on what artists are on the front cover.

• The feature typography is very spaced out and all over the place this is a theme through NME. This is to attract the target audience as well as represent the personality of the subject on the front page

• The colour scheme tend to be high contrast, red on white, red on black, red white and black this is because NME is wanting to stand out in the shops as well as attract the target audience.

• The subjects face isn't normally covered with text this is so NME can take full advantage of eye contact and other facial excretions too grab the audiences attention.

• Often there is a banner on the top of the page in yellow this is a high contrast colour and demands the audiences attention, the banner normally includes information about what's inside the magazine a common way to get a readers attention.

Two people combined-

strong relationship

Close up- builds the reader into

their relationshipUse

and grats

Everything important is in red

High contrast

makes the text stand

out

Relix front cover

codes and conventio

ns • The house style of Relix is a constant, although it may slightly alter these alteration are not a one off and can be found on other copies. The main thing to change from cover to cover is the colour of the mastheads text, from white to black. This is to do with the contrast of the text against the backdrop.

• Relix use a many different shoot types, from close up to mid shoot and even group shoots. This is something that I like as it shows variation within the brand. However they mostly use grey, white or black textured backdrops something that is easy for me to achieve. The use of backdrops alters depending on the subjects sex and what they are wearing. Males are often put on dark backdrops wearing light clothing giving a high contrast shoot.

• The typography on the front page isn't usually in one set place it ranges from top right through to bottom left. But isn't normally over a person unless in a group shoot where space is limited.

Classic family photo style,

give the feeling of a close group

Alex-direct mood of address, powerful

character

All important text is in

white, high contrast

against the background

Large Masterhead, builds an

iconic house style

Grey backdrop keep

the attention

on the subjects

Q front cover codes and

conventions

• the main cover line ‘arctic monkeys’ is used as an anchoring point for the front cover as well as making the reader fell secure in knowing what artist will be including in this issue.

• The logo Q is very large making sure it stand out as well as being a dominating masthead due to its size. The logo isn't always in front of the image, which give the readers the impression that the content is more important than the name of the magazine

• The red of the logo isn't always the same red this to me is a bad thing but on the issues that its not the normal vivid red its due to a theme of that issue which can be a good thing.

• I haven't found an issue of q where a backdrop isn't used which set the ethos of this brand as a traditional one as well as the fonts they use the all tent to be san serif fonts. This give a nice traditional but not old fashioned feel to the magazine

• The mise en scene is always related to the style of music that the subjects on the cover play. Rock music tends to be dark and pop light (backdrops not lightting)

Common codes and conventions finding

High contrast colour schemes

Low key lighting

Backdrops

Red, white and black

Medium close ups + close ups

Masthead positioning (top left)