Whilst studying music in the same genre of the song Tulisa-Young I have noticed a trend of quite a lot of colour being used

and the video being very selective to fit the song entirely and have a lot of shots that link the song and the video together.

In every song I have noticed there is always a mix of genders and never just one, the girls use their femininity to attract not only

girls to watch the video but boys aswell.

The locations are matched well to the song to gain establishment so you have an understanding of what the song is about, such as

Tulisa’s video is in the sea and at a party showing a playful side to the song “Young” whereas Beyonce’s video is in a deserted area

with rubble and broken cars about showing a riot and conflict with the song “run the world girls”.

The girls outfits in the video are usually reflective of the lyrics of the song and also what is in fashion, in

every video that I’ve studied the girls are often in short skirts or dresses but are made to fit the genre,

such as Beyoncé in “run the world girls” she is in a fur collar round her neck to show power and lots of gold to show her superiority but she is also in heels which

makes her more feminine and then a skirt which shows sex appeal such as with Tulisa in “young” in her

establishing shot she is in shorts and a cropped top which also shows sex appeal.

In every video the girls are also shown having a choreographed dance routine which is usually with

another group of girls or sometimes with a male partner.

My fan is a 16 year old female which is in a B-D social group, She enjoys listening to the music for the fashion

and glamour and the pretty scenes that are set throughout this R&B/pop genre of music. She likes to

dance about and listen to them when she is getting ready to go out or when she is in a bad mood to cheer herself

up. She is very girly and likes her pink and bright colours and enjoys taking pride in her appearance and getting the latest fashion so she is up to date with the trend. She likes

to wear dresses and skirts and try look as presentable as possible. She is into singing herself and often singing the latest songs that have come out. Her style is reflective of

the genre music she listens to and often which girl is number one in the chart.

Stereotype