Meaning and Morals = usually used as a convention in short films, giving the film more depth and purposeSoundtracks/ ambient sound/ sound effects = used to set the scene in short films, just as they are in feature length films. By using sound the audience is engaged into the entire film experience, as this allows two of the five sense to be manipulating, creating the audience to feel as if they were apart of the production.Clichés = are used in all forms of films to suggest the genre of the production. Using a cliché is a convenient way to quickly establish a certain tone of the film. Quick build ups = used to quickly establish the plot, because of the short length of the filmSharing an experience/memory = can be represented through narration and camera work, enticing the audience as they will feel apart of the production.

- Exhibits real life situations with realistic settings and narratives

- Portrays the journey of the characters development - Purpose of a dramatic story line in order to move

the audience emotionally- Structured with climaxes and anti climaxes to keep

the audience emotionally attached and the enigma on-going

- A form of realisation at the end/happy ending

- Dehumanizing the individual - Emotional climax - Feeling of hopelessness- Mementos of home/Hope- Inspiration quotes - Statistics/Facts

In order to interpret the correct codes and conventions within our product, ‘Venture’, as a group we need to incorporate all elements spoken about within our product, this will allow the audience to identify (uses and gratification theory) with the product, due to the stereotypical conventions it will uphold. The codes and conventions of a short, war and drama product need to all come together to represent the elements of our narrative in a clear way.