Codename Big Bang by Lodha - Sarthak Estates · Play village t large outdoor kids play ground...
Transcript of Codename Big Bang by Lodha - Sarthak Estates · Play village t large outdoor kids play ground...
A QUICK SNAPSHOT
Codename Big Bang by Lodha
WITH WHICH WE OPERATED
STORMED THE MARKET
WITH WHICH WE PLANNED
DUMBFOUNDED THE MARKET
WE ACHIEVED IN THIS SHORT DURATION
LAID THE FOUNDATION OF SUCCESS
THAT CHANGED
HOW REAL ESTATE IS BOUGHT AND SOLD
THAT SAW HALF OF
THANE’S ANNUAL RESIDENTIAL BUSINESS
THAT SAW OVER 2,000 CHANNEL
PARTNERS WORK FOR A SINGLE
OPPORTUNITY 9 DAYS
WHICH SAW OVER
2,500 BOOKINGS APPLICATIONS
IS ALL IT TOOK TO MAKE CODENAME BIG
BANG THE LARGEST GLOBAL PRELAUNCH
FOUNDATION AND PLINTH
FOR 13 TOWERS COMPLETED!
EXCAVATION OF 5 TOWERS
SET TO COMPLETE!
THE SPEED WHICH THANE
IS TRANSFORMING IS ASTONISHING
11 KM SIX LANE TUNNEL CONNECTING
THANE TO BORIVALI APPROVED
TCS COMPLETES THE LARGEST OFFICE
LEASE DEAL IN THE COUNTRY
Thane District
Prime Central Thane
Thane West
Thane East
PRIME CENTRAL THANE : IN A CLASS OF ITS OWN
PRIME CENTRAL THANE : CONNECTIVITY
Seamlessly
connected all major
Business and Cultural
districts.
Prime
Central
Thane
A recent study conducted with
IMRB indicated that people are
comfortable with travelling up to 1
hour for work*
*1000 Respondents
PRIME CENTRAL THANE : A LIFE LESS ORDINARY
• A social fabric which rivals global cities
• Over 60 Schools
• Over 5 Engineering, Medical and Law Colleges
• Over 50 Government Hospitals and Dispensaries
• Over 15 Multispecialty Hospitals | 6 Hyper Malls
• Largest Multiplex in MMR | Proximity to Sanjay
Gandhi National Park
• 3 Large Water and Amusement Parks | 2 Botanical
Gardens
• Ice Skating at Dadoji Konddev Stadium | Theme
parks
• Performing arts Centre – Gadkari Rangayathan is the
hub of drama and theatre in Thane
Metro Monorail HCMTR
Thane Creek Waterways
PRIME CENTRAL THANE THE THROBBING HEART OF A FUTURISTIC CITY
FOR THANE
Codename Big Bang By Lodha created a large delta.
• Made over 5,000 intenders consider this micro-market
– Before CBB Thane (W) RE sales was only ~ 425-450 units /month
• Inducted CPs across MMR to the micro-market
– O er ,7 CPs ere et a d told about Tha e story
• Confided in investors to focus on Thane
– Over 60% of CBB applicant considered it as investment
What CBB did to RE in Thane (W)?
Generated Demand
Roped-in Influencers
Created Believability
Location
Act. type
Month
Base psf
Kolshet,
Thane (W)
Pre-launch
No 3
7,500
Kolshet,
Thane (W)
Pre-launch
Mar 5
7,500
GB Road,
Thane (W)
Launch
Ja 5
8,100
What CBB did to RE in Thane (W)?
Before CBB After CBB
Pokhran Road,
Thane (W)
Pre-launch
Sep 5
12,500
Balkum,
Thane (W)
Pre-launch
Sep 5
8,080-8,640
Balkum,
Thane (W)
Pre-launch
No 5
8,800
New Pre-launch / Launch price:
Rs. 7,500-8,100psf
New Pre-launch / Launch
price:
Rs.8,080 - 8,800psf
A QUICK GLANCE
THE NEIGHBOURHOOD
A BEAUTIFUL LIFE FOR THE ASPIRATIONAL
YOUNG CONSUMER
- India’s foremost Master Architect
AN URBAN OASIS
Acres of Gree scape
A fair share of personal greens for all
Optimized to reduce concrete footprint
& maximize greens
A pedestrian friendly neighborhood
LIMITLESS AMENITIES
• A mega clubhouse spread over 25,000 sq. ft.
• Fully featured gymnasium
• Multipurpose indoor courts – basket ball, volley ball
• Indoor games area – table tennis, carrom, chess,
snooker
• Grand indoor play area by KidzFun
• Cricket Field, Tennis courts & Basketball courts
• Play village – large outdoor kids play ground
• Multiple Swimming Pools
• Mini clubhouse with Gymnasium, indoor games
roo a d outdoor kid s play area
• Ample provision for quality retail - convenience
store, laundry, medical clinic & ATM.
MASTER PLANNED
By the best in the world
Architectural design
HAFEEZ CONTRACTOR
Landscape Design:
SITETECTONIX, SINGAPORE
Services planning:
BURO HAPPOLD
Interior design
HBA, UK
DIFFERENTIATED
A pedestrian friendly landscape.
25 acres of high quality open spaces.
1000s of trees for sports and recreation.
A complete forest area.
DESIRABLE APARTMENTS
– Fully air-conditioned homes with Marbital©
flooring
– L-Shaped living/ dining rooms
– Highly efficient layouts with high carpet
utilization
– Separate utility area, store, pooja niche built-
in wardrobe
– Branded Electrical switches / sockets
– Excellent natural lighting and cross ventilation
– Luxurious finishes in every part of apartment
UNDERSTANDING OF LAYOUTS
1 BED APARTMENT
2 BED OPTIMA
2 BED ULTIMA
A NEIGHBOURHOOD.
What s ore?
GET READY
TO WITNESS
THE BIRTH OF A NEW
NEIGHBOURHOOD
A GREEN FIELD PROJECT
NOT CONSTRAINED BY PRIOR PLANNING OR
DEVELOPMENTS
A DEVELOPMENT BASED ON PRINCIPLES OF NEW
URBANISM
REPUTATIONAL PREMIUM
The premium residents are willing to pay for the pride of living in a great
neighbourhood
FUTURE APPRECIATION
Planned neighbourhoods command a premium of approx. 10% as compared to
other developments
WHY IS THERE A CLAMOUR FOR PLANNED
NEIGHBOURHOODS? EVEN AT A PREMIUM?
Opens on News-1
THE
BOOKING
WINDOW
YES. 15 DAYS FROM NOW.
Closes on News-2
THE
BOOKING
WINDOW
YES. AN 11 DAY WINDOW.
News-3 NO.
IS THIS
COMPLETE
LAUNCH?
IT S .
News-4
EARLY BOOKING
PRIVILEGE
OFFER
EPO.
News-5
SALES
METHODOLOGY
News-6
THE
REAL
PRIVILEGE BEFORE LAUNCH
News-7
THE
INVENTORY NEW INVENTORY
News-8
THE LAUNCH
PRICE
REVELATION ON 3RD FEB 2016
BIGGEST
NEWS
THE REAL
EPO BENEFIT.
EPO PRICE
EPO
PRICE
FOR
1 BED APARTMENT
57.51
EPO benefit on 1BHK Rs. 1.26 lacs
EPO PRICE .
EPO Price 1 BHK 2 BHK Optima 2 BHK Ultima
Carpet area 453 551 640
Starting Price
(Silver Band) 57.51 71.37 83.07
ADDITIONAL CHARGES .
Charges
(Rs. Lacs)
Building Dev
Charges
Building Other
Expenses Other Charges
1BHK 3.96 4.68 1.26
2BHK Optima 3.96 5.76 1.26
2BHK Ultima 3.96 6.39 1.26
Fresh
Inventory
Early
allocation
EPO
Discount
1 & 2 BED
APARTMENTS
By
Application
Only
EPO
Window
18-28th Feb
2016
Details 1 BHK 2 BHK
Optima
2 BHK
Ultima
EPO Staring
Price (Rs. Lacs) 57.51 71.37 83.07
Launch Price
(Rs. Lacs) 58.77 72.90 84.78
THANK YOU !