TOPIC: CODE OF CONDUCT IN ADVERTISEMENT

Presented by : Hinal MehtaEnrl no : 19Affiliated to : GTU

INTRODUCTION•There is no doubt that advertising attracts

all of us in number of ways, but there are also number of controversies associated with advertising.

•Generally, these controversies are concerned about the impact of advertising on economy, society and ethics.

ADVERTISING•Advertising is primarily a means by which

seller communicate to prospective buyer. what they communicate ??

“The worth of their goods and services”

ROLE OF ADVERTISING IN MODERN BUSINESS WORLD

•Economic function.•Social function.•Psychological function.

ECONOMIC FUNCTION•Advertising communicates the message

in persuasive language.•It create wide markets as the information

is delivered to people far and wide.•It inclines people favourably to the

product and affect our attitudes.•Provides employment oppourtunity.

SOCIAL FUNCTION•Advertising affects the core cultural

values and subsidiary cultural values.•Advertising is a mirror to the society in

which it operates .... It reflects the cultural value of that society.

•Advertising can also transfer some cultural values of one society to other .

•Advertising has improved our standard of living.

PSYCHOLOGICAL FUNCTION•Advertising is closely linked to consumer

behaviour, therefore it affects personality of consumer, his concept of self attitude, beliefs, opinions, his life-style etc.

•Advertising appeals to our physiological and psychological motives.

CODE OF CONDUCT IN ADVERTISING•Should not mislead the consumer.•What it promises must be there in the

performance of product .•Ad should not be indecent and obscene.•As advertising is also social process, it must

honor the norms of social behaviour, and should not offend our moral sense.

•ASCI(advertising standard council of india) regulates the advertising in India has set guidelines.

ASCI GUIDLINES•To ensure the trustfulness and honesty of

representations and claims made by advertisement and to safeguard against misleading advertising.

•To ensure that advertisements are not offensive to generally accepted standard of public decency.

•To safeguard against indiscriminate use of advertising for promotion of product which are regarded as hazardous to society .

CONT..•To ensure that advertisements observe

fairness in competition so that consumer need to be informed on choices in the market place and the canons of generally accepted competitive behaviour in business are both served.

CONCLUSION

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