Code: adZU - marketing production automation
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Create: On-line, Print, TV, E-mail, Direct mail, Radio.
One system, One process.
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From media schedule to finished campaign in 20
seconds
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Plugs into your existing systems: asset management,
workflow, financial, media.
Industry-standard technology platforms
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Every ad: on-brand, on-message and legally correct.
Every time
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Equip your teams to respond faster and more
effectively than the competition
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> 120,000 marketing materials created each year.
Built by Omnicom’s Technology business.
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Pick the components that meet your business need.
Grows with you over time
Reporting
Campaign & Media Planning
Online Automated Trafficking
Ad Builder
Consistent campaigns across all media Tailored to region or location
On brand On time
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Feature Deep Dive
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Interfaces built in
Adobe Flex allows
complex functions to
be delivered to the
user simply and
intuitively
More efficient and more effective marketing
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• User can locate relevant media locations in print, on-line, radio & TV
• Fully integrated media database imports latest specification and media calendar data.
• adZU knows the spec that each needs to be built to and when the deadline is
• Media plan import functionality to create insertions directly from Excel spreadsheets
Simple. Fast. Accurate.
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• End-to-end
management of the
production process
• Instantly track the
status of each
transaction
• Fully approval
management
functionality
Technology to make more money for your business
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• Instantly customise print ads with images and text
• Intelligent re-sizing to fit booked media spaces
• Business rules control which areas are fixed and which are customisable
• Ensures every ad complies with brand and legal guidelines
Central control. Local empowerment.
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• Print templates created in Adobe InDesign
• Easy task to tag artwork as customisable template
• Print customisations produced using InDesign Server
• Very high level of control over typography
• Intelligent image re-sizing using Adobe Photoshop plug-in
• Output formats: PDF, INDD, Jpeg, PNG etc
• Each material distilled to production options of printer or publication
Proven. Modular. Integrated.
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• Instantly customise email campaigns with images, text and links
• Business rules control which areas are fixed and which are customisable
• Create campaigns by up-loading prospect lists or by sourcing prospects from central marketing database
• Full tracking of send, clicks and bounces
• Opt-outs automatically managed by adZU
The Industry’s Leading Marketing Automation Solution
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• Instantly create on-line Flash
banners, customised with
images and text
• Only adZU creates IAB
compliant banners
• Functionality to bulk create
banners via spreadsheet up-
load
• Adobe Flash Integration - easy
task to tag and export banners
ready for on-line customisation
More efficient and more effective marketing
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• Instantly create TV ads or web video
• Broadcast quality (including HD) or Flash output
• Users mix and match video selections with sound and voice tracks
• Create high quality text overlays
• Videos rendered and ready to traffic in seconds
Simple. Fast. Accurate.
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• Assets can be stored within adZU or
pulled from external systems
• Transactions may initiated within adZU or
via media plan up-load or via call from
workflow tool
• adZU transactional data exported directly
into 3rd party systems including DDS
• Full integration with 3rd party media tools
including Adstream, Adfast, Fastchannel
and Mars
• Single sign on with corporate intranets
• Pulls customer data directly from CRM
systems to enable full one-to-one
communication
Technology to make more money for your business
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• Budget planning wizard guides users through the process of establishing spend by product and consumer targets
• Budget tracking features display real time reports of spend
• Reporting functionality rolls-up budget data into management reports
• Billing functionality exports financial data into client's existing financial management applications to enable seamless billing and financial reconciliations
Proven. Modular. Integrated.
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• Full admin site allows clients to control all aspects of their application
• Manage assets and templates
• Manage user set-up, access and passwords
• Track approve marketing material customisations
Central control. Local empowerment.
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The Industry’s Leading Marketing Automation Solution
Hosting
Set-Up: Customisation, Integration, Population, Training
License Fee
Support & Maintenance
Variable by business need
By module for 36 months
If hosted by Code
In line with SLA
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• Designed by marketers – for marketers
• A proven product - that you can customise your business need
• Modular and scalable – combine features to solve your issues now and over time
• Re-invest your time and budget in addressing your consumers, not implementing your campaigns
Simple. Fast. Accurate. Empowering.
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The contents of this document remain the intellectual property of Code
Robin Bonn
Business Development Director
+44 (0)20 7866 7827
+44 (0)7989 330 449
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