Cocrico 2

AZU CAR Manufacturers Pvt.Ltd.

Disclaimer

The purpose of the given information is to introduce the solution of

the a great problem which occurred to reduce the transport expenses

and time and to provide a comfortable vehicle in an affordable price.

All the information included in this document is based on

data/information gathered from various sources and is based on certain

assumptions .so the information which is gathered in this project may

show the different output to implementation of it. So I m the as project

manager will not responsible for any loss in practically implementation

of these documents.

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PROJECT SPECIFICATION

TARGET MARKETOkara and surrounding

TARGET PLACE

G.T Road M.A Jinnah Road

BUSINESS TITLE

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Our project is to launch a new car company in Pakistan. Now a day’s auto-mobile sector

is one of the rising sectors of Pakistan. Car is a major necessity of today’s life. Car is very

helpful in business field and also for home use. For this purpose a new car company

should be developed due to the rising auto-mobile demand. A new company is also

required for providing public the best vehicle at a very low price.

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“Enhance Your Style”

Our vision is to facilitate the middle class people with a stylish look

at low price.

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To provide a suitable convince at affordable price

for our customers satisfaction and

for earning profits.

We will provide different models according to the customers’ income and

their needs, so there will be freedom of choice.

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GOALS AND OBJECTIVES:

Our main goal is to create values for our employs through providing the maximum

satisfaction and serving the customer. We provide our customers the greater freedom of

choice through more than three different models with different facilities.

Our main objective is to provide our customer the great satisfaction through our low

price and best quality.

OUR AIM JUST FOR YOU!

Our aim is to provide different stylish looks at reasonable price.

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SWOT ANALYSIS:

This method of analysis covers strengths, Weakness, opportunities

and threats regarding the relative business SWOT analysis for “Sanitary

Wore Manufacturing Business” is discussed below.

2,1,1 : Strengths:

Cheaper labor is available which will help in reducing the

production cost.

High quality machinery installation to produce high quality

auto-mobile that attract customers.

There are a large no of towns or other small cities attached to

okara. So, Market is very wide with potential buyers.

Spare parts are available in Lahore, Sahiwal, Karachi,

Islamabad. However, these cities are not at small distance Form

target market. However those are strength of business to some

extent.

The people are becoming more conveyance conscious as their

life standard is improving day by day. So, they rely on quality

rather quantity or price.

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AZU CAR Manufacturers Pvt.Ltd. With respect to market share, there is no already existing

competitor, so, it is most important strength of business.

The Business concerns which have to move in other cities for

the purchase of cars. If there will any manufacturing Business

in their locality the will prefer it.

Customers can be attached by providing them facilities such as

purchase on orders high quality, low prices and heavy

promotions al charges.

Contended nature. Low cost living standard.

2.1.2 : Weakness: Highly skilled labour is required for manufacturing of auto-

mobiles. So first employees need to be trained for best

efficiency.

Strick labour control is necessary to reduce waste production at

minimum level.

Modern technology or installation is required for

manufacturing. So, the production tools are highly expensive

and are to be purchased from abroad.

The investor has to face some losses at initial stages as the

operations are partly automated.

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AZU CAR Manufacturers Pvt.Ltd. Raw material is not available in surroundings it has to purchase

from Lahore, Sahiwal, Karachi, Islamabad (to some extent).

2.1.3 opportunies.

Preference for high quality products is increasing as people are

becoming more quality conscious.

Easier access to nearby areas and cities.

Study show that economic or political conditions are in favour

of business.

One of the best opportunity for our business is that okara has

announced as FREE INDUSTRIAL ZONE.

There is n o existing competition in target market, so it is very

easy to capture the market.

2.1.4: Threats:

Heavy advertisement is necessary to aware people about auto-

mobile industry in surrounding areas.

Quality of auto-mobile is necessary to consider as people are

becoming more and more quality conscious.

Low saving and low holding capacity of general public as a

result of which there is increasing level of poverty.

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AZU CAR Manufacturers Pvt.Ltd. There may be need to cut off the prices as a result of economic

changes or political factors in the near future.

Investor may nave to suffer the financial loss in initial stages.

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Marketing Mix:

What is the marketing mix?

The marketing mix is probably the most famous phrase in marketing. The elements are the marketing 'tactics'. Also known as the 'four Ps', the marketing mix elements are price, place , product, and promotion

Product Decisions

In marketing, a product is anything that can be offered to a market that might satisfy a want or need. However “Coco Rico” is much more than just a physical object. It is the complete bundle of benefits or satisfactions that buyers perceive they will obtain if they purchase the “Coco Rico”.

Brand name Functionality Styling Quality Safety

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http://www.marketingteacher.com/Lessons/lesson_pricing.htm

http://www.marketingteacher.com/Lessons/lesson_promotion.htm

http://www.marketingteacher.com/Lessons/lesson_plc.htm

http://www.marketingteacher.com/Lessons/lesson_place.htm

AZU CAR Manufacturers Pvt.Ltd. Repairs and Support Warranty Lubricant package

Price Decision

Our pricing decisions based on customer’s affordability. By taking in view the prices of our competitors, “Coco Rico” is very much in a very less price as one can only expect.

Pricing strategy (skim, penetration, etc.) Suggested retail price Volume discounts and wholesale pricing Cash and early payment discounts Seasonal pricing Bundling Price flexibility Price discrimination

Distribution (Place) Decisions

Distribution is about getting the products to the customer. Some examples of distribution decisions include:

Distribution channels Market coverage (inclusive, selective, or exclusive distribution) Specific channel members Inventory management Warehousing Distribution centers Order processing Transportation Reverse logistics

Promotion Decisions

In the context of the marketing mix, promotion represents the various aspects

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AZU CAR Manufacturers Pvt.Ltd.of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include:

Promotional strategy (push, pull, etc.) Advertising Personal selling & sales force Sales promotions Public relations & publicity Marketing communications budget

Market Survey Report

According to our market survey, most of the people are not satisfied with current models

of cars available in Pakistan like Suzuki Mehran, Daihatsu Cuore, Hyundai Santro.

They want a new company that can provide better service at a low price and new stylish

look. It is also seen that due to the rising prices of petrol people preferred CNG

(Compressed Natural Gas) as fuel. So according to people requirement, there should be a

new mobile automobile company.

ADVERTISING

Through TV channels and internet we can advertise our car. We are making our own

website on which we provide all necessary information about our models. Prices are also

given which are different according to the services and facilities provided.

MARKET SURVEY

We survey at the different places and most of the people are agree with us.

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(Enhance Your Style)The Smart CarSurvey Report

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Name: ______________________ Age: ______

Gender: (male/female)

1. Have middle class people better conveyance?A) Yes B) No C) to some Extant

2. Has middle class man need a suitable car on reasonable price?A) Yes B) No C) to some Extant

3. Is any reasonable car available at affordable price in market?A) Yes B) No C) to some Extant

4. Are you satisfied from the facilities provided in cars currently available in the market?A) Yes B) No C) to some Extant

5. Do you think that CNG is more economical fuel than petrol?

A) Yes B) No C) to some Extant

6. In which 800CC car all these facilities are available in Pakistan?

A) Mehran B) Cuore C) Santro

7. Do want a stylish car in fewer prices?

A) Yes B) No

8. Do you have any problem in purchasing a new car from the market?


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9. Is there a car showroom in your city?


10. What kinds of facilities are available in cars currently available in market?

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

_________

11. If no then at which place in your city do you want a car showroom?

A) Faisalabad road B) M.A Jinnah road C) G.T road

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SURVEY RESULT

Total Questionnaires = 100

Total Questions per questioner = 11

Total People = 100

CONCLUSION FROM QUESTIONS

Question 1 2 3 4 5 6 7 8 9 10 11

A 20 75 50 35 90 35 60 55 8- 15B 70 15 40 50 8 35 40 30 92- 42C 10 10 10 15 2 30- 15- - 43Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

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C.E.O

Admin & Accounts

Operation Deppt

Store Room

Manager

Accountants

Store Room

Spport Staff

Technical Staff

Machine Import

General Duties

Line Workers

Line Manager

Machine Supply

Manager

Distributors


Departmentalization

Admin & Accounts Department:In this department we maintain our accounts and control our working

environment,All responsibility of accounts and finance is of manager, and assistant manager.And it also control the internal and external audits. Following staff works under that:

Managers Accountants Store room Support staff Technical staff Computer operators

Operation Department:This department controls all the operations within the working boundaries and

also keep in view the new entrants in the market. It also give decisions relating to the pricing and promotion of the product.

Operation department is further classified into two departments:

Machine import

This deppt uis controlled by Line manager Line workers General duties

Machine supply This department is controlled by

Manager Distributors

Store Room:It controls the inventory levels and all the necessary raw materials which is

needed in the manufacturing of a good car. We maintain our inventory level by using FIFO method. It includes

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AZU CAR Manufacturers Pvt.Ltd. Store keepers Computer operators Inventory controller

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HUMAN RESOURCE MANAGEMENT

Positions Number Salary/month Salary/annumManager 1 20,000 240,000Supervisor 1 10,000 120,000Junior Assistants 8 3,500 336,000Accounts In charge 1 8,000 96,000Marketing Officer 1 10,000 120,000Assistants/Peons 2 3,000 72,000Security Services Fees 1 6,000 72,000

Total 15 1,040,000

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Specifications of Coco Rico

Automatic Dimensions Exterior L x W x H (mm) 3300 x 1400 x 1445 Interior L x W x H (mm) 1710 x 1185 x 1170 Wheel Base (mm) 2300 Gross Vehicle Weight 1070 Engine Displacement (cc) 647 Engine Type 3 Cylinder Transmission 4 Speed A/T Basic Tyres Tubeless Radial Brake (Front/Rear) Disc/Drum Suspension (Front) coil springs Suspension (Rear) Semi trailing type with coil springs, Independent suspension Exterior Bumpers Colour Coded Halogen Head Lamps Available Laminated Wind Screen Available Mud Flaps Available Side View Mirrors (Black) Interior Air Conditioner Available Cassette Player & AM/FM Radio Available Door Trim Fabric Floor Carpets (Cabin) Available Fuel Lid & Back Door Opener Available Heater Available

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AZU CAR Manufacturers Pvt.Ltd. Head Rest (Front) ( Separate, Adj) Rear Boot Mat Carpet Seat Material Fabric Seat Belts (Front) 3P ELR D/P Seating Capacity 2 Speakers 2 (Front) Steering Type 2 Spoke Sun Visors (D+P) With vanity mirror Trip Meter Available Stereo system Available Colours Metallic & Solid Specifications and equipment may differ from actual. Company reserves the right to change specifications without prior notice.

Models AZU ZAU UZA Dimensions & Weights Exterior L x W x H (mm) 3300 x 1400 x 1445 Interior L x W x H (mm) 1710 x 1185 x 1170 Wheel Base (mm) 2300

Gross Vehicle Weight 10401050 1140

Engine Displacement 647 Engine Type 3 Cylinder Maximum Output 30.0 kw / 5500 rpm Maximum Torque 65N.m / 3200 rmp Transmission 4 Speed M/T Basic Tyres Tubeless Radial Brake (Front/Rear) Disc/Drum Brake System Tandem Master Cylinder with 7 Inch Booster Suspension (Front) coil springs Suspension (Rear) Semi trailing type with coil springs, Independent suspension Exterior Bumpers Black Colour Coded Colour Coded Halogen Head Lamps Available Laminated Wind Screen Available Side Impact Bars Available Side View Mirrors (Black) Interior Air Conditioner x

Cassette Player & AM/FM Radio x Door Trim Vinyl Fabric Fabric Floor Carpets (Cabin) Available Fuel Lid & Back Door Opener Available Heater Available Head Rest (Front) (Separate, Adj) Rear Boot Mat Vinyl Carpet Carpet Seat Material Vinyl Fabric Fabric

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AZU CAR Manufacturers Pvt.Ltd. Seat Belts (Front) 3P ELR D/P Seating Capacity 5 Speakers x 2 (Front) 2 (Front) Steering Type 2 Spoke Sun Visors Available with vanity Mirror with vanity Mirror Trip Meter 0 CNG Spark Adjusting System (SAS) 0 Gas Cylinder Capacity 50 Liters Gas Cylinder Guard Bar 0 High Pressure Pipe Safety Ring 0 Colors Solid only Metallic & Solid Metallic & Solid

Performance

CocoRico have a 647 cc, 3 cylinder engine with 4 speed manual transmission provides raw power and control for matchless acceleration and performance.

CocoRico roomy interior, powerful air conditioning,independent suspension and responsive steering ensure a comfortable and smooth ride for you.

Sketch:

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Interior

All interiors are given below

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Digital Meter will be available Sooooon…..

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There are different companies doing business in Pakistan.

Cuore:

Suzuki (Mehran)

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Suzuki (Cultus)

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Hyundai (Santro)

Suzuki (Alto)

Competitors Prices:

ADAM MOTORS PRICEREVO 800 CC PETROL PLUS (CNG) Rs. 309,000REVO 800 CC PETROL A/C Rs. 325,000

CHANGAN PRICE

GILGIT 800 CC ( Double Cabin ) Rs. 360,000KALAM EFI 800 CC ( High Roof ) Rs. 399,000

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CHEVROLET PRICE

JOY CNG Rs. 599,000

DAIHATSU PRICE

CUORE CX A/T Rs. 464,000CUORE CX ECO (CNG ) Rs. 474,000

FIAT UNOUNO D/LTD Rs. 664,000

HYUNDAI PRICE

Santro Club-GV CNG Rs. 609,000Santro Club-GV SE - FIFA Special EditionShehzore Pickup H-100 (Deckles) Rs. 629,000Santro “EXEC” Rs. 639,000Shehzore Pickup H-100 Rs. 649,000Santro EXEC GV CNG

SOGO PRICE

SOGO DOUBLE CABIN 800 CC (Without Alloy rim) Rs. 370,000

SOGO DOUBLE CABIN 800 CC (With Alloy rim) Rs. 380,000SOGO FAMILY VAN 800 CC (Without Alloy rim) Rs. 405,000SOGO FAMILY VAN 800 CC (With Alloy rim) Rs. 415,000

SUZUKI PRICE

MEHRAN VX Rs. 315,000MEHRAN LE Rs. 331,000RAVI STD (CNG) Rs. 344,000MEHRAN VX (CNG) Rs. 345,000MEHRAN VXR Rs. 360,000MEHRAN LE (CNG) Rs. 361,000BOLAN STD Rs. 367,000MEHRAN VXR (CNG) Rs. 390,000BOLAN STD (CNG) Rs. 404,000ALTO VX Rs. 419,000BOLAN A/C Rs. 427,000

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AZU CAR Manufacturers Pvt.Ltd.ALTO VX (CNG) Rs. 454,000BOLAN GL (CNG) Rs. 461,000ALTO VXR Rs. 464,000ALTO VXR (CNG) Rs. 499,000CULTUS VX Rs. 504,000CULTUS VXR Rs. 555,000CULTUS VXR (CNG) Rs. 600,000CULTUS CXL Rs. 604,000

CocoRico (Mini)

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CocoRico (Sports)

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AZU CAR Manufacturers Pvt.Ltd.Description

Rs

Sales 36000000 39600000 43560000 47916000 52707600Less: C.G.S

12000000 13200000 14520000 15972000 17569200

Gross Profit

24000000 26400000 29040000 31944000 35138400

Less: Operating Expense

Marketing expense

400000 440000 484000 532400 585640

Admin expense

9120000 10032000 11035200 12138720 13352592

Net Income Before Tax

14480000 15928000 17520800 19272880 21200168

Income Tax

1050000 1155000 1270500 1397550 1537305

Net Income After Tax

13430000 14773000 16250300 17875330 19662863

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AZU CAR Manufacturers Pvt.Ltd.Projected Balance

Sheet

Year 1 Year 2 Year 3 Year 4 Year 5

Assets Current Assets

Cash and Bank

20000000 23500000 26500000 24000000 3300000

Account receivable

3000000 2400000 4200000 1200000 3600000

Total Current Assets

23000000 25900000 30700000 25200000 6900000

Fixed Assets

Machinery and equipment

12000000 12000000 12000000 12000000 12000000

Furniture and Fixtures

1600000 1600000 1600000 1600000 1600000

Office Equipment

270000 270000 270000 270000 270000

Total Fixed Assets

13870000 13870000 13870000 13870000 13870000

Intangible Assets

Pre-Operating Costs

10000000 11000000 12000000 135000000 155000000

Total Assets

46870000 50770000 56570000 174070000 175770000

Liabilities and owners equity

Liabilities: Short term debt

5000000 4000000 3000000 --

Long term debt

100000000 920000000 700000000 650000000 600000000

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Deferred tax

-- -- -- -- --

Total liabilities

100000000 925000000 704000000 653000000 600000000

Equity: Capital 500000000 580000000 620000000 660000000 700000000

Drawing 600000 564960 780905 591658 324670

Total Equity

499400000 579435040 619219095 659408342 699675330

Total Liabilities and Capital

599400000 1504435040 1323219095 1312408342 1299675330

PRICE SETTING

Total car price = (300000 - 350000)

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AZU CAR Manufacturers Pvt.Ltd.If on leasing then

Interest 50000

Engine:60000

Body:50000

Interior:95000

CNG Kit30000

Stereo System (With LCD)23000

Other Expences17000

Profit 25000

Bibliography

Atlas Honda (Manga Mandi) Suzuki Oriantal Motors (Sahiwal) www.apnigari.com www.google.com www.carsdirect.com

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http://www.carsdirect.com/

http://www.google.com/

http://www.apnigari.com/

AZU CAR Manufacturers Pvt.Ltd. www.theoscarproject.com www.generalmotors.com www.ford.com www.indusmotors.com www.suzuki.com.pk

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http://www.suzuki.com.pk/

http://www.indusmotors.com/

http://www.ford.com/

http://www.generalmotors.com/

http://www.theoscarproject.com/

Cocrico 2

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