Freshco India Pvt Ltd.

Freshco“The juice of life”

Presented By:- Anand Prakash

WHY FRESHCO…• Low in carbohydrates, sugar content• 99% fat free• Rehydrate the body and it is a natural isotonic

beverageIt is a nutritious and thirst quenching health drink

and hence a better alternative to the existing soft drinks.

Manufacturing location : CoimbatoreExisting Market: Karnataka, Maharashtra, Gujarat

OUR MISSION AND VISIONMISSION:- We strive to give profitable return to

the investors and value for money to the consumers.

VISION:- To be India’s premier soft drink company keeping both health and taste in mind.

Operative Goals:- - To achieve 3-4% market share in 8-10 years. - To give 10% return to shareholders.

ACTIVITIES TASKS

PROCUREMENT • Procurement of quality coconuts.• Maintaining good suppliers relation.• Warehouse management.

MANUFACTURING • Cost effective processing.• Standard and customized packaging.

QUALITY CONTROL • Regular quality check at procurement and processing.• Hygiene maintenance.

MARKETING AND SALES • Timely delivery of product.• Maintaining good relation with wholesalers.• Promotion.• Customer feedback.

FINANCE • Asset management.• Financial decisions.• Maintaining proper records.

HUMAN RESOURCE • Recruitment / Training.• Employee welfare.• Coordination between departments.

POSITION ROLES SKILLS

Chairman and Board of Directors

Policy making and long term planning.

Planning skills, Significant experience in formulating, developing and evaluating strategy and policy options

CEO Execution of policies and strategic decisions

Successful work experience and high professional degree, Result oriented

General Manager Implementing the directives given by CEO into their respective departments, Assessment of employees

Good knowledge base, Managerial skills, Assessment skills

Manager Managing day to day affairs and employee efficiency, Problem solving

Analytical and creative skills, Communication and human management skills

Executive/Supervisor / Staff Performing assigned tasks as per the department

Leadership and motivational skills, technical know how

Chairman and Board of Directors

CEO

Marketing and sales (General manager)

Production (General Manager)

Administration (General Manager)

Procurement(Manager)

Manufacturing & Quality control (Manager)

Marketing (Manager)

Sales(Manager)

Finance (Manager)

HR (Manager)

Supervisor

Staff

Plant Executive

Supervisor

Staff

Quality Executive

Staff

Executive Executive Executive Executive

Technology

• Continuous process production. - High technical complexity. - Standardized product. - Less labour intensive.• Sequential Interdependence.

Core ProcessingTender Coconut Freshco

Environment

Freshco

• Simple and Stable.• Boundary Spanning : Business Intelligence Approach

Strategy• Porter’s competitive strategy: Low-cost leadership. - Cost reduction approach. - Efficient procurement & Distribution system. - Standard operating procedures.• Miles and Snow’s Strategy: Analyzer - Holding current customer base. - Exploit new market.

Culture • Mission Culture - Achievement of goals viz. sales, profitability.• Emphasis on creating Social capital: Both within the organization and

with distributors and suppliers.• Monthly meeting (formal as well as informal)

Flow of Information

Sales and Marketing Department

Production department

Account DepartmentHR Department

Board Member/ Chairman / CEO

Procurement Manufacturing and Quality Control

Decision makingType of Decisions Decision Makers

• Strategic Decisions ( New product, Production process, Resource allocation, Resource allocation.)

Board of Directors and CEO

• Operating Decisions( Inventory management, Procurement, Scheduling.)

General Managers

• Control Decisions( Labour standards, Quality Control criteria, Preventive maintenance.)

Managers

STRUCTURAL CONFIGURATIONS

- Standardization of work - Focus on efficiency - High centralization and formalization - Simple and stable environment - Functional grouping Hence Machine bureaucracy

THANK YOU