Cochrane The future…. Why we’re changing Cochrane exists so that every one can be sure of the...
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Transcript of Cochrane The future…. Why we’re changing Cochrane exists so that every one can be sure of the...
Cochrane
The future…
Why we’re changing
• Cochrane exists so that every one can be sure of the best possible healthcare decisions.
• During the past 20 years we’ve transformed the way treatment decisions are made.
• As part of the Strategy to 2020 we are showing that change by updating our identity to:– Work well in a digital world– Present a unified look and feel to the outside world– Make it easier for those new to the network to understand what we want to
achieve
Our journey so far
Design concepts
Stakeholder feedback
Design development
Steering group decision
Brand guidelines
Soft launch
Our new logo
Cochrane libraryThe only sub brand that will use the main brand colours
Our strapline
Trusted evidence. Informed decisions. Better health.
For those who don’t know us…
Cochrane exists so that health care decisions get better.
During the past 20 years, we have transformed the way treatment decisions are made.
Cochrane produces reviews which study all of the best available evidence generated through research and make it easier to inform decisions about health.
We are a global, independent network of researchers, professionals, patients, carers, and people interested in health.
Our work is recognised as the international gold standard for high quality, trusted information. We want to be the leading advocate for evidence-informed healthcare across the world.
Our font
Source sans Pro RegularSource sans Pro SemiBoldSource sans Pro Bold
Our colours
Master brand colours
Sub brand colours
How does it look?
How does it look? Initial website designs
Our sub brands
How do they look? Report designs
How do they look? Website designs
Key milestones
October November December January February March
Launch planning
Use of new master brand
Launch of Cochrane ‘family’
31 January
31 January – 31 March
Thank you for listening. We look forward to hearing your thoughts.
Next steps:
Monthly webinars – details to follow on email.
Implementation timeline – details to follow on email.
Who do you contact if you need to know more now?
Julie Wood – Head of Communications and External Affairs - [email protected]
Jo Anthony - [email protected]
Nancy Owens – [email protected]
Holly Millward – [email protected]
