Pravin JadhaoRakesh Deshmukh

About Coca-ColaType -Soft drink

Country of origin -United States

Introduced -1886

Flavour- Cola, Cola Cherry, Cola Vanilla, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.

Related products - RC Cola , Cola Turka , Zam Zam Cola , Mecca-Cola , Parsi Cola , Qibla Cola, Evoca Cola , Corsica Cola

Breizh ColaAfri Cola

Product life-cycle management • Product life-cycle (PLC) Like human beings, products also have an arc.

From birth to death, human beings pass through various stages e.g. birth, growth, maturity, decline and death. A similar life-cycle is seen in the case of products. The product life cycle goes through multiple phases, involves many professional disciplines, and requires many skills, tools and processes. Product life cycle (PLC) has to do with the life of a product in the market with respect to business/commercial costs and sales measures. To say that a product has a life cycle is to assert three things:

• Products have a limited life,• Product sales pass through distinct stages, each posing different

challenges, opportunities, and problems to the seller,• Products require different marketing, financing, manufacturing,

purchasing, and human resource strategies in each life cycle stage.

Product life cycle of coca-cola

•INTRODUCTION •GROWTH

•MATURITY

•DECLINE

INTRODUCTION stage

• costs are very high• slow sales volumes to start• little or no competition• demand has to be created• customers have to be prompted to try the

product• makes no money at this stage

GROWTH stage

• costs reduced due to economies of scale• sales volume increases significantly• profitability begins to rise• public awareness increases• competition begins to increase with a few new players in

establishing market• increased competition leads to price decreases

MATURITY stage

• costs are lowered as a result of production volumes increasing and experience curve effects

• sales volume peaks and market saturation is reached• increase in competitors entering the market• prices tend to drop due to the proliferation of competing

products• brand differentiation and feature diversification is

emphasized to maintain or increase market share• Industrial profits go down

DECLINE stage

• costs become counter-optimal• sales volume decline• prices, profitability diminish• profit becomes more a challenge of production/distribution

efficiency than increased sales

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