Coca cola zero digital marketing strategy
-
Upload
danielle-han -
Category
Technology
-
view
2.768 -
download
2
description
Transcript of Coca cola zero digital marketing strategy
Coca Cola Zero Digital Marketing Strategy
New Media Driver’s licenseXuedan(Danielle) Han
Coca Cola Zero Target Client & current Challenge
energetic, sporty and enjoy their lives.
Value Coke’s taste and
enjoy the healthy eating habit
Threat from its competitor: Coke’s other affiliate brands and Pepsi Coke
Digital Marketing Strategic Plan-Facebook, Twitter, YouTube &
Mobile
Facebook• Facebook-two way
communication1. Update information(flyers/
pics/ videos/ surveys) everyday
2. Facebook ads3. Invite more friends to join4. Coupons and other
incentives-creative apps5. Emphasize mobile
subscriptions
Twitter1. Update news about
Coke Zero2. Follow organizations
and people who like sports and brand loyal with Coca Cola
3. Set up customer reward system
4. Use mobile devices- code bar get the coupon
YouTube • Coca Cola Commercial on
YouTube1. Entertainment “the Coke Zero & Mentos
Rocket Car” 2012 London Olympic Games
sponsorship 2. Tagging the right way-
optimization3. Link all the social media
account together
Mobile Strategy1. Enable
friends to comment, upload and consume their content
3. Engagement apps
2. Package design competition campaign
Budget ($100,000)
Thank you!