Coca cola success

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Welcome To Our Presentation

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What are the 4P's Strategies used by coca cola company to sustained success in the product life cycle for many years.

Transcript of Coca cola success

  • 1. Welcome To Our Presentation

2. Group No: 08 Presented By Malith Anuradha Umanga Senadheera Sulochana Senadheera Saman Sampath Tharindu Dilshan Siduranga Sanjeewa Himali Sagarika Nimmi Sabilani Amanda Sanjeewanee Nawodi Chathurika Department of Marketing Management Faculty of Management Studies and Commerce University of Sri Jayewardenepura Sri Lanka 3. Presentation Topic Coca Cola has sustained success in the maturity stage of the PLC for many years. 4. Company vision & Mission PLC Maturity Stage Positioning & Brand extension Modifying 4Ps Product SWOT Content Price Place 4Cs Promotion CRM Conclusion 5. Vision & Mission . The Coca-Cola Company vision statement is to be the leader in the beverages industry. Coca-Cola Company exists to benefit and refresh everyone who is touched by the beverages business, and produces the flavors that people want in their different kind of beverages such as juices, cokes and water. 6. 1886 - J.Pemberton invented Coka-Cola 1944: The Coca-Cola trademark is registered 1955: First king-size and family size bottles are introduced 1993: "Always Coca-Cola" campaign 1st started 2004: E. Neville Isdell is elected chairman of the Board and CEO of the Company History 7. PLC 8. Maturity Stage Slow down of sales growth Profits level off or decline Diversify brand and models Price to match or beat competitors Build more intensive distribution Increase R & D cost 9. Positioning 10. Modifying 4Ps 11. Product flavor, colors, ingredients 12. Innovation 13. Modifying Product 14. Shape of the bottle 15. Packaging 16. SWOTStrengths Products are hard to copy. Value added features High quality and standards leader in the industry Well known brand in all over the world 17. SWOTWeaknesses High cost of marketing The main competitors are trying to beat using massive advertising campaigns 18. SWOT opportunities Brand recognition Competitive positioning 19. SWOTThreats Intense Competition Slow growth in Market for carbonated beverages Economic down turn Evolving Consumer preferences 20. Price Pricing Strategies Market-Penetration pricing Psychological Pricing Promotional Pricing International Pricing Competitor Based Pricing 21. Distribution Strategy Distribution System Distribution Network Intermediary Relationship Channel Length Place 22. 4Cs Customer Solution Cost Convenience Communication 23. Promotion Coca Cola Slogans 24. Promotion ToolsAdvertising 25. Promotion Tools Sales Promotion 26. Promotion ToolsEvents & Experiences 27. CRM 28. ConclusionHistory Maturity Stage Positioning Brand Extension Different product strategies Different pricing strategies Different placing strategies Different promotion strategies CRM 29. Questions??? 30. Thank you 31. Presentation Crew Department of Marketing Management Faculty of Management Studies and Commerce University of Sri Jayewardenepura Sri Lanka