Marketing Mix (Honda Activa)

Marketing Mix(Coca Cola) Group-2Gautam ChopraKanak BinayakiyaSaurabh ChopraAbhay ChawalaChaman Tanwar

4 Ps of Marketing Mix

Product

Product Variety:-

Brand Name:-Coca Cola is the worlds largest non Alcoholic beverages companyOne of most popular and trusted brand of the world.

Packaging:-Glass bottle, Can, Plastic Bottle.Size:-200ML, 350ML, 600ML, 1.25L, 2.25L.

Price Price is determined on the basis of size and packaging Keeping in mind the competitors pricing policy.

Place

Coverage: It has covered almost each and every corner of the countryTransports: It has built up its own transportation fleet to support the nooks and corners of India.

Inventory: Have to maintain large stock. They have their own warehouses

Promotion Advertisement:-Outdoor media:

TV Advertisement:

Sales Promotions: Free Gift Cash Back

Public Relations: Evaluating public attitude, behavior, interest and execute action to earn profit.

Direct Marketing:

Other Promotional techniques:Vizi CoolersFreezersDisplay Racks

Competitor(Pepsi)Less market share.Contains more sugar.Contains more caffeine.Pepsi is flatter in comparison to Coca Cola.

ImprovementsUse of environment friendly packagingIntroduce no fizz version