Coca-Cola Magic Augmented Reality
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“Coca-Cola Magic” campaign Presented by: Aurora Baréalisse & ARLOOPA Inc.
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Transcript of Coca-Cola Magic Augmented Reality
“Coca-Cola
Magic”
campaign
Presented by:
Aurora Baréalisse
&
ARLOOPA Inc.
CampaignHighlights
The challenge of Coca-Cola Magic campaign was to evoke emotional
intimacy towards Coca-Cola brand and to strengthen the brand
perception as innovative among Armenian young and active people.
First time in Armenia, the Augmented Reality technology was used as a
marketing tool. A comprehensive promotion campaign was run to ensure
the target audience engagement.
As a result, the campaign considerably increased the Coca-Cola brand
perception among local population evoking positive emotions and
triggered intense sharing among the users via word-of-mouth.
CampaignStages
Promotion: 01-31Dec, 2014
Channels: social media and BTL actions
Teasing: 28-30 Nov, 2014
Channels: Facebook, Youtube, BTL actions
App Kick-off: 01 Dec, 2014
Coca-Cola MagicApp description
The Augmented Reality powered app allows the user to
experience the magic with Coke.
It enables to spread Coca-Cola Christmas message using
multimedia content (3D animation, video, photos) through the
specially selected markers:
- Coca-Cola bottles
- bus stop posters
- sticker markers in youth active places (mall, cinema, cafes)
Coca-Cola MagicApp description
The app is available for Android and iOS operation systems.
Coca-Cola Magic app could be downloaded from specially
generated QR-code, which appeared on bus stop posters,
flyers and Facebook page.
Developed primarily for the Armenian market, the app is
now being considered as another new media tool by The
Coca-Cola Company.
Coca-Cola MagicMarkers
Keep the device on the sign. Loop it…. Discover the Magic!
Thee simple steps to see the magic:
Coca-Cola MagicMarketing support
Along with markers
special flyers
were disseminated
allowing people
to share the magic
experience with friends
everywhere.
Coca-Cola MagicMarketing support
- To increase the target group engagement, a viral video
was launched before the app kick-off.
- A Coke branded area nearby sticker-markets provided full
information on how to use the app.
- Facebook page activation created a platform for
everyone to share their experiences.
The campaign went viral and people
started actively sharing their photos:
in the malls, at workplace and cafes,
in the streets using
#cocacolamagic hashtag on their
Facebook and Instagram pages…
Kids had the most fun,
when discovering the
Coca-Cola
Christmas magic.
Campaign Success
The surprising success of the campaign proved the considerable
impact of Augmented Reality technology as a marketing tool.
Total downloads: 50 000+1/6 of smartphone users in Armenia
TOP NEW FREE on charts in Google Play
Top#1 on charts in all categories in AppStore
Target Group reach: 250 000+1/4 of Yerevan population
Teaser video views on Youtube: 40,000+
Measuring the effectiveness
Campaign SuccessMeasuring the effectiveness
Coca-Cola Caucasus and Central Asia 3 Azatutyan Blind Alley
Yerevan, Armenia, 0052 M + 374 91 40 95 78
F + 374 10 54 21 20
Classified - Unclassified
To whom it may Concern:
We have a great experience to work with Aurora Baréalisse Marketing &
Branding agency on the Coca-Cola Magic application powered by Augmented Reality technology, which allows the user to experience the Holiday magic with
Coca-Cola and spread the Coca-Cola Christmas message.
While holding the device on the Coke logo on the Coca-Cola bottles, outdoor
advertising posters and special markers placed in the shopping mall floors in the high traffic zones, the consumers experienced the magic of the Christmas via
different multimedia content and advertising copies.
We received a very positive consumer feedback and reached significant results:
· The promo activation copy reached 40,000 views on the YouTube during the promo period of 1 month.
· TOP#1 in all categories on AppStore.
· Top “New Free” on charts on Google Play during the first week of the
app launch.
· Coca-Cola Magic app downloads increased up to 50,000+ in one month
period reaching the target group of 250,000+ people.
We are highly satisfied with the overall project management skills of the agency and will continue our cooperation in the future.
February 26, 2015
Karine Sarkissian
Endorsement Letter
Project Team
Technical development & Support
ARLOOPA Inc.
16 Abovyan, 2nd floor, 0001 Yerevan, Armenia
P: +374 10 544 311
www.arloopa.com
facebook.com/Arloopa
Creative idea & Marketing
Aurora Baréalisse Marketing & Branding
15 Deghatan str., suit 1, 0010 Yerevan, Armenia
P: +374 11 287 672
facebook.com/AuroraBarealisse
