A PRESENTATION ON By ARUN FRANCO ROLL NO – 09 MBA (FT)

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1892Asa Candler, who began to acquireThe Coca‑Cola Company in 1888,finalizes the purchase and incorporatesThe Coca‑Cola Company as a GeorgiaCorporation.An advertising budget of $11,000is authorized.

VISION

• People: Be a great place to work where people are inspired to be the best they can be.

• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities

• Productivity: Be a highly effective, lean and fast-moving organization.

MISSION

• To refresh the world in body, mind and spirit• To inspire moments of optimism through our brands and our actions• To create value and make a difference everywhere we engage.

VALUES

• Leadership: The courage to shape a better future• Collaboration: Leverage collective genius• Integrity: Be real• Accountability: If it is to be, it's up to me• Passion: Committed in heart and mind • Diversity: As inclusive as our brands• Quality: What we do, we do well

Board of Directors

Left to right: Calvin Darden, Curtis R. Welling, Andrea Saia, Orrin H. Ingram II, Phoebe A. Wood, John F. Brock, Jan Bennink, Garry Watts, L. Phillip Humann, Véronique Morali, Suzanne B. Labarge, Thomas H. Johnson

John F. Brock (United States)Chairman and Chief Executive OfficerCoca-Cola Enterprises, Inc.

Atul Singh is the President, Asia Group, The Coca-Cola Company .

President- Venkatesh KiniCoca-Cola India and South West Asia

PRODUCT LINE AND PRODUCT MIX

Coca-Cola serves over 500 brand over 200 countries in it there is more than 3500+ beverages some world fames brands are given here.

AERATED BEVERAGES

ENERGY DRINKS

BOTTLED WATER

TEA & COFFEE PRODUCTS

FRUIT BASED BEVERAGES

Ades (ina)KinleyBonaquaCristal(m)Dasani(b)Ice dew(chi b)Kiwi blueMalvern water (scw)

SPORTS DRINKS

AquariusPowerAde

VENDING MACHINES

CANNEDSOUP

J.V &CO-BRANDPRODUCTS

BacardimixersNestea

BistroneGeorgiaBiboCappyFive aliveMazzaAmita (Ger.)Minute MaidCappyLift (US)Oasis (UK)

Coca colaDiet cokeThums upSpriteFantaLimcaKinleySchweppesSeagram’s

BurnBuzzMother(Aus.)Real gold(Jap)RockstarSamurai(Vet)Scorpion(Jap)

Enviga(US)Refresh teaFar coast(Can)Saryusaisai(Jap)GeorgiaGold Peak tea(US)

• The Coca-Coca Company re-entered India through its wholly owned

subsidiary, Coca-Cola India Private Limited and re-launched Coca-Cola in

1993.

• Company grew rapidly through a model that supports bottling operations.

• There are over 7000 distributors and more than 2.2 million retailers in

India.

• The brands selling in India includes Coca-Cola, Fanta Orange, Limca,

Sprite, Thums Up, Burn, Kinley, Mazza, Minute maid products, and the

Georgia Gold range of teas and coffee and Vitingo ( a beverage fortified

with micro nutrients.)

COMPANY HISTORY

PRODUCT LINE AND PRODUCT MIX

AERATED BEVERAGES

ENERGY DRINK

BOTTLED WATER

TEA & COFFEE PRODUCTS

VENDING MACHINES

FRUIT BASED BEVERAGES

Coca colaDiet cokeThums upSpriteFantaLimcaKinleySchweppes

Burn KinleyMazzaMinute Maid

Georgia GoldGeorgia products

Georgia Vending Solutions

coca cola17%

thums up36%

limca11%

sprite10%

kinley10%

others15%

Sales Percentage of each products in India in overall sales

COMPETITORS

Competitors Analysis• Competitors: PepsiCo, Parle Agro Products, Dabur India Ltd.• Pepsi gives tough fight with almost similar investment,

advertisement, Strategies and Products• Parle and Dabur resurges with refreshing drinks as Appy

Fizz, Frooti, LMN, Saint juice, Bailley, Café Cuba and Real, Real Activ, Lemoneez respectively.

• PepsiCo also has a snack product line including Lays, Cheetos and Quaker OAT’s

• PepsiCo provide carbonated drinks, Fruit Drinks and Packaged Drinking Water like Pepsi, Mountain Dew, Gatorade, Tropicana, 7up, Lipton Teas, Mirinda, Aquafina, Lays etc. .

60%

35%

5%

coca cola pepsi.co others

Market Share of Carbonated Drinks

- Strong brand image- Financially stable-Strong distribution channel-Heavy promotional activities-70% revenue-outside USA

STRENGTHS

WEAKNESS

-Health care issues.-Product offering restricted to beverages-Inability to launch new product.

THREATS

- Changing consumers preference-legal issues-competition (Pepsi)-Large number of substitutes- Increased prices of raw materials

OPPORTUNITIES

- Large domestic market-Export potential-- Alliances and Merges

Advertisement Strategies

• Coca-Cola’s advertisement has significantly influenced american Culture.

• Coca-Cola has been always using innovative ways to sell their products and frequently been credited for inventing modern images.

• They are one among the pioneers in advertisement marketing.• Coca-Cola relied on images of smartly dressed young women

to sell its beverages from 1895. The first to feature was the young Bostonian actress Hilda Clark as its spoke woman.

• Coca-Cola is also famous for its Logo and Slogans used for its advertisement.

Some famous slogans by Coca-Cola• Delicious and Refreshing• A Delightful Summer or Winter Beverage.• The Most Refreshing Drink in the World.• The Great National Drink at the Great National Game.• Enjoy a Glass of Liquid Laughter• Good to the last drop.• The pause that refreshes.• Coca-Cola makes good things taste better.• Sign of good taste.• Coke adds life.• Have a coke and a smile.• Open happiness.

I’d Like to Buy the World aCoke, 1971

“Mean” Joe Greene, 1979

Northern Lights, 1993

125 years and we are justgetting started.THANK YOU