Coca Cola - Open Happiness

CASE STUDY

Prashant ChaudharyFb.com/chyprashant@Chyprashant

About

The ‘Coca Cola’ brand has consecutively occupied the number 1 position since Interbrand initiated its Global Brand Report 12 years ago.

The 2011 Interbrand report estimates Coca Cola’s brand value to be at around $71.9 million, a 2 % increase from 2010.

Coca Cola offers 400 brands in around 200 countries with 1.5 Billion of servings per day.

SEO Objectives

Coca Cola Outcome Expected

Objective 1 Expand Reach

Objective 2 Beating Competition

Objective 3 Customers Interactions

Objective 4 Increase Brand Value

Beginning

From 1993 to 2003 Coca cola invested $ 1 Billion in India.

Result

•39% volume growth•23 % industrial growth

Coca-Cola to invest $5bn India to increase market share

Social Media Presence

Comparisons

July 2012

Facebook users 955 million & Coca cola still the no. 1 brand

Facebook - 46 million fans and growing at a rate of more than 5% monthly

October 2011

Facebook users - 750 million  & Coca cola was ranked number one

Facebook - 34 million fans growing at a rate of 3% monthly

Coca Cola Vs Pepsi

S no. Category Coca Cola Pepsi

1 Indexed Pages 56,800,000 32,900,000

2Facebook Followings 46 Million + 8.5 Million +

3 Mobile Optimized Website

Yes No

4Twitter 59,804 tweets 15,376 tweets

5 Page Rank 8 7

Assessment

Facebook

Twitter

Blog

Traditional Marketing

Resources

Social Media Presence

Opportunity

Interestingly, Apple is the only company among the nation’s top 100 advertisers that  does not have an official Facebook page.

The top Apple listing is a user page with 188,000 followers.

Wal-Mart ranked on top for overall engagement. The largest retailer has huge engagement with its Facebook fans.

 Wal-Mart receives an average of 7,390 comments and 726 “likes” on every post, which far exceeds everyone

Questions?