COCA-COLA AD PROJECT READ 82LACMARIA WEBERLUZ MARTINEZYESSENIA GUERRA

Coca-Cola, often referred to as Coke, is a carbonated beverage that is available in stores, restaurants, and vending machines across the world. Invented in Atlanta, Georgia, by Doctor John Pemberton, a pharmacist, in 1886, it has become one of the global market leaders in the beverage industry. However, Pemberton died in 1888, without realizing the success of his product. The beverage has easily captured the local market by focusing on the different local cultures and backgrounds and easily associated it with their happiness. The motto was to benefit and refresh everyone it touches, so that people include the drink in their happiness

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11stst Advertisement Analysis Advertisement Analysis• Inference: Inference: The ad is implying that even people in the medical field

recommend drinking Coca-Cola because its healthy.• Argument: Argument: Coca-Cola is a salutary and refreshing drink.

*Reasons: The nurse is offering a glass of Coca-Cola implying that its not only refreshing but also beneficial.

• Appeal: Appeal: Appeal to Authority

* Explanation: The ad is trying to change your point of view of Coca-Cola by associating it with a nurse.

• Purpose: Purpose: Persuade• Tone: Tone: Cheerful, Charming.

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22ndnd Advertisement Advertisement• Inference: Inference: The creators of the ad are implying that when you drink Coca-

Cola you are a happier and a more fulfilled individual.• Argument: Argument: Coca-Cola brings happiness and fulfillment to your life.

*Reasons: The ad states open happiness. People connect and unite with coke. In the ad both individuals are smiling and connecting.

• Appeal: Appeal: Transfer

* Explanation: The ad is trying to change your point of view of Coca-Cola by associating it with a happy couple.

• Fallacies: Fallacies: False cause

* * Explanation: We choose the logical fallacy of false cause because drinking coke does not lead you to a happy life.

• Purpose: Purpose: Persuade• Tone: Tone: Optimistic, Jovial

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33rdrd Advertisement Analysis Advertisement Analysis Inference: Inference: The creators of the ad are implying that Coca-Cola must be good

since everyone drinks it. Argument: Argument: All ages have a predilection for Coca-Cola because it tastes

good.* Reasons: The ad states that Coca-Cola is “Delicious and refreshing”. It also delineates that Coca-Cola has the taste all ages like.

Appeal: Appeal: Transfer & Tradition*Explanation: One of the emotional appeals that we selected was transfer because the people in the ad are smiling and having a good time. We also choose tradition because the young man is spending time with his father.

Fallacy: Fallacy: False analogy, Begging the question*Explanation: It is a false analogy because its comparing life’s big moments with the experience of drinking a coke.* “Thirst asks nothing more.”

Purpose: Purpose: Persuade Tone: Tone: Informal, charming

Commercial analysis Commercial analysis http://www.youtube.com/watch?v=tdRP0C-

kv50 Inference: Inference: The creators of the ad are implying that Coca-Cola is so good

that becomes part of your life and you never want to live without it. Argument: Argument: If you don’t drink Coca-Cola, you will be miserable.

* Coca-Cola brings happiness to your life Appeals: Appeals: Appeal of fear

* We choose the appeal of fear because no one likes to be somber like the man in the commercial.

Logical Fallacy: Logical Fallacy: Either –or fallacy

* * Your either miserable without Coca-Cola or your happy with Coca-Cola. Purpose: Purpose: Persuade Tone: Tone: frightened, depressed, playful.

ConclusionConclusionCoca-Cola ads are very persuasive because

they associate joy and well being with their beverages. They claim that it’s more than just a refreshment. It’s a key to happiness. As a group we were persuaded by the Coca-Cola ads. In addition, seeing so much exuberance in the ads made us go out and purchase a Coca-Cola to see how much happiness it would bring.