coca-cola
description
Transcript of coca-cola
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CHAN MEN YING 1102317DAKSAYANI GOPALAN 1006703
DANESWARY GANESAN 1100248
DHEVIA NAIDU MANOHARAN 1201142
MEGALA RAJ KUMAR 1005323
TAN ZHI CHYI 1102281
[ GROUP MEMBERS]
WONG HUI YING 1102605
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Ethical Dilemma
• world's largest beverage company that operates the largest distribution system in the struggles with ethical crises
• Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide; the company has an incredible opportunity to excel in all dimensions of business performance
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• Ethical issues throughout different aspects of the company, and with multiple leadership changes in the last ten years, the company has some catching up to do
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MARKETINGETHICS:
4P
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CONCLUSION
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THE END
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