Coca Cola: The Real Story

• Coca-Cola FEMSA S.A.

• The worlds largest bottler in terms of sales volumes.

• Delivers more than 2.5 billion unit cases a year.

• Counts with 34 bottler plants in Latin America.

• Serves more than 1.600.000 retailers in the region.

• It employs 68.449 people (as December 2010)

• Produces and distributes in:• Mexico• Guatemala• Nicaragua• Costa Rica• Panama• Colombia• Venezuela• Brazil• Argentina

COLOMBIA

• Founded in May 2003

• FEMSA ownership 53.7%

• The Coca-Cola Company 31.6%

• Public 14.7%

• Sales Volume 244 millions of units cases (One unit case equals 24 8-ounces bottles)

• Breweries / Plants 6

• Distribution Facilities 32

• Clients 370.1 thousands

• Coca-Cola is the number one company in Colombia in the category of “Best Marketing Strategy” according with the magazine Portafolio.

• The messages to promote the brand in the country are related to: Optimism, Family reunions, and Traditions.

• 120 millions of dollars are destined, each year, to support the brand and its marketing strategies in Colombia.

Brands

Colombia

+/- $1.35

1.365ml

+/- $1.25

+/- $ 0.95

http://www.youtube.com/watch?v=HQX9w72L0wM

COCA COLA ENTREPRISE

FRANCE

Coca Cola Entreprise France

• Over 2 500 employees

• 1,8 billion euros of turnover in 2007

• 5 bottling factories in the country

Process

Reception of raw

materials

• Ingredients• Bottles

Production

• Add water to concentrated

Distribution

• Supermarkets

• Restaurants• Automatic

vending machines

Product portfolioChaudfontaine

• Powerade

• Burn

• Vitamine water

• Ocean spray