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WELCOME TO PRESENTATION OF COCA-COLA

Shri Vishnu Engineering College for Women

M.Siva krishna Raju Asst Professor, Dept of MBA

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PRESENTATION ON COCA-COLA INDUSTRIAL REPORT

PRESENTED BY-

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COMPANY CORPORATE OFFICE

Complete Address:-

Head office - COCA-COLA, 71 Macquarie Street , SYDNEY , NSW, AUSTRALIA, 2000

Share Registry office: - LINK MARKET SERVICES LIMITED LEVEL 12, 680 GEORGE STREET , SYDNEY , NSW, AUSTRALIA, 2000

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COMPANY PROFILE

The Coca-Cola Company was originally established as the J. S. Pemberton Medicine Company, a co-partnership between Dr. John Stith Pemberton and Ed Holland.

Dr. John Stith Pemberton for the first time produced the syrup for Coca-Cola on May 8, 1886

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COMPANY PROFILE

The company was formed to sell three main

products.

1. Pemberton's French Wine of Cola (later known as Coca-Cola).

2. Pemberton's Indian Queen Hair Dye, 3. Pemberton's Globe Flower Cough Syrup.

The World’s Most Powerful Brand

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COMPANY PROFILE

• The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world.

• The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day.

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COMPANY PROFILE

Interbrand’s Global Brand Scorecard for

2003 ranked Coca-Cola the #1 Brand in the World and estimated

its brand value at $70.45 billion

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BOARD OF DIRECTORS

1. Mr David M Gonski, AC (Chairman, Non Exec. Director)2. Mr Terry J Davis (Executive Director, Managing Director)

3. Ms Jillian R Broadbent, AO (Non Exec. Director)4. Mr Wallace Macarthur King, AO (Non Exec. Director)

5. Mr Geoff Kelly (Non Exec. Director)6. Mr Irial Finan (Non Exec. Director)

7. Mr David Edward Meiklejohn (Non Exec. Director)8. Ms Catherine Brenner (Non Exec. Director)

9. Ms Nessa O'Sullivan (CFO)10. Mr Ken McKenzie (CFO)

Company Secretary: - Mr. George Thomas Forster

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COCA-COLA PRODUCTS AND BRANDS

The Coca-Cola Company offers nearly 400 brands in over 200 countries

• Diet Coke (introduced in 1982), which uses aspartame, a synthetic phenylalanine-based artificial sweetener in place of sugar

• Diet Coke Caffeine-Free • Cherry Coke (1985) • Diet Cherry Coke (1986) • Coke with Lemon (2001) • Diet Coke with Lemon (2001) • Vanilla Coke (2002) • Diet Vanilla Coke (2002) • Coca-Cola C2 (2004) • Coke with Lime (2004) • Aquarius Mineral Water (2004) • Diet Coke with Lime (2004) • Diet Coke Sweetened with Splenda (2005) • Coca-Cola Zero (2005) • Coca-Cola Black Cherry Vanilla (2006) • Diet Coca-Cola Black Cherry Vanilla (2006) • Coca-Cola BlāK (2006) • Diet Coke Plus (2007) • Coca-Cola Orange (2007)

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COCA-COLA INDIA

• Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveal its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India.

• Coca-Cola re-entered India in 1993. The vision of the company is to lead beverage revolution in the world and provide it’s consumer quality beverages at affordable price. As on June 2005, Company has 78 manufacturing locations across 24 states of the country.

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Coca-Cola India President Profile

Atul SinghPresident & CEO , Coca-Cola

India

Atul Singh took over as the President & CEO, Coca-Cola India from 1st September 2005.

Atul, holds a MBA degree from Texas Christian University.

• Prior to this assignment, Atul Singh was the President of East, Central & South (ECS) China Division in January 2005.

• Prior to joining Coca-Cola, Atul worked for the Colgate Palmolive Company for 10 years and held several roles including Country General Manager, Nigeria (1995-1998), CFO then General Manager, Romania (1992-1995) and Finance Manager, USA Body Care (1990-1992), Prior to Colgate, Atul worked as an Auditor with Price Waterhouse in New York.

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PRODUCTS IN INDIA BY COCA-COLA

• Coca-Cola• Thums-up• Fanta• Limca• Sprite• Maaza• Kinley• Georgia• Minute Maid

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COCA-COLA INDIA

mission, vision and values outline who we are, what we seek to achieve, and how we want to achieve it. They provide a clear direction for our Company and help ensure that we

are all working toward the same goals.

Mission, Vision & Values

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COCA-COLA INDIA

Mission, Vision & Values

To Refresh the World...in body, mind, and spirit. To Create Value and Make a Difference...everywhere we engage.

People: Being a great place to work where people are inspired to be the best they can be.

Leadership: “The courage to shape a better future” Passion: “Committed in heart and mind”

Integrity: “Be real”

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COCA-COLA FAST COMPETETOR

• PEPSI• NESTLE• DABUR

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Manufacturing Plant Product Process

Manufacturing Process of coca-cola products have different steps, which are cited below-

• Ingredient Delivery• Washing and Rinsing • Mixing and Blending• Filling• Capping • Labeling• Coding• Inspection• Packaging• Warehousing and delivery

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Product Decausticiser - Process Diagram

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Coca-Cola Product Manufacturing Plant Layout

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COMPANY QUALITY PROMISE

Quality Is Our Highest Business Objective

The Coca-Cola Company exists to benefit and refresh everyone it touches. For us, Quality is more than just something we taste or see or measure. It shows in our every action.

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COMPANY QUALITY PROMISE

Quality Is Our Highest Business Objective

The Symbol of Quality Customer and Consumer Satisfaction A Responsible Citizen of the World  

Golden Peacock National Quality Award 2004

Coca-Cola India Division President, Mr. Sanjiv Gupta received the Golden Peacock National Quality Award 2004 along with the Coca-Cola team at the 15th World congress on Total Quality

in Mumbai on January 14, 2005

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COCA-COLA MARKETING STRATEGIES

Marketing strategy a part of the marketing management process: The marketing management uses marketing strategies so that they can meet the customer's needs. The marketing strategy involves pricing, advertising, branding, packaging.

• Some of Coca-Cola’s latest domestic marketing strategies include Coke dominating fountain sales. Thousands of consumers visit fast-food restaurants every day and Coke feels that it is very important to have the consumer see and drink their product at such chains as McDonalds, Burger King, and Domino’s Pizza.

Brand Localization Strategy: The Two India’s1. India A: “Life ho to aisi”

2. India B: “Thanda Matlab Coca-Cola”

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COCA-COLA FINANCIAL REPORT

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What’s new in Coca-Cola India 2009

Coca-Cola India Launches Fanta Apple

Part of the phased launch, Fanta Apple will be initially made available to consumers in the two Southern Indian States of Andhra Pradesh & Tamil Nadu, followed by a national roll out in the next two months

the company has also signed up the young and charming Genelia D’Souza of ‘Bommarilu’ ‘Boys’ and ‘Jaane Tu Ya

Jaane Na’ fame as the new Fanta Brand Ambassador.

Deepak Kaul, Region Vice-President, Hindustan Coca-Cola Beverages Pvt; Ltd and Venkatesh Kini, VP Marketing Coca-

Cola India at the launch of Fanta Apple

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Customer ServiceCustomer ServiceOverviewOverview

Product

Service

Support

Call Types CSR

Distribution

Repair

Customer Support

Customer or Consumer

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Toxic Pesticides Found in India's Soft Drinks

• NEW DELHI, India, August 5, 2003 (ENS) - Toxic pesticides in concentrations far higher than permitted by the European Economic Commission have been found in 12 cold drink brands sold in and around New Delhi.

• The environmental group said, "12 major cold drink brands sold in and around Delhi contain a deadly cocktail of pesticide residues." Mirinda lemon was named as the drink with the highest levels of pesticides.

• Centre for Science and Environment (CSE) said its lab tests showed that all samples, including those of Coke contained residues of four toxic pesticides and insecticides - lindane, DDT, malathion and chlorpyrifos.

• The CSE soft drinks report can be read in full at:

http://www.cseindia.org/html/cola-indepth/softdrinks_report.pdf

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Conclusions The Coca-Cola Company is the world's

largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world, and one of the largest corporations in the United States.

In the Year 2007,Companies earning per share growth is 19%, unit case volume growth 6%, net operating revenue growth 20%, Operating Income growth 15% in compression to 2006.In the year 2009, Coca-Cola India launched new product “Fanta-Apple” in the Indian market.

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THANK YOU