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November 2011 www.coatingsworld.com Coatings World | 5

November 2011 • Vol. 16, No. 11 Table of Contents

COATINGS WORLD — Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box1051, Fort Erie, On L2A 6C7, [email protected]. POSTMASTER: Send address changes to: [email protected]; (201) 825 2552 ext. 374; Fax: (201) 825 6582. Free subscriptions to CoatingsWorld are available to qualified individuals. Others are as follows: U.S. one year $75; two years $105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195(U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Coatings World is used under licensefrom Whitford Worldwide. COATINGS WORLD’S circulation is audited by BPA International.

COLUMNSInternational Coatings Scene ....................................24Europe • Nanomaterials Defined?Latin America • Brazilian Autos Face Tax, Credit Crunches

Business Corner ..........................................................30Differentiation: The Anecdote to a Disruptive Threat

ADVERTISING SECTIONSClassified Ads ..............................................................47Advertising Index........................................................49

36 White is Favorite Color for AutomobilesPPG introduced 70 new shades at annualAutomotive Color Trend Show.

DEPARTMENTS

Editor’s Page ................................6

As We Go To Press ......................8

Index to Companies....................8

Fresh Paint ................................10

Patents ......................................20

Market Reports ........................22

New Products ............................27

Industry News ..........................38

Suppliers Corner........................42

People ........................................44

Meetings ....................................45

Final Coat ..................................50

32 The Adhesives and Sealants MarketThe adhesives and sealants market continues to beaffected by the recession and raw material issues.

36

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The Raw Material Storm

6 | Coatings World www.coatingsworld.com November 2011

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The big three—AkzoNobel, PPG and Sherwin-Williams—reportedmixed third quarter results giving no clear indication if the weakenedeconomy will improve any time soon. However, if raw material price

trends continue to grow at current rates, the situation looks to worsen.Prices of raw materials started climbing in the fourth quarter of last year and

continued into the second quarter of 2011. Prices for titanium dioxide alone arepoised to climb another 15 percent to 20 percent before the year is out.

“We are in a perfect storm, with unprecedented raw material price increasesand sluggish demand,”AkzoNobel’s chief executive Hans Wijers said at a pressconference.

The world’s biggest paint maker said net profit fell 37 percent to €149 mil-lion despite a 4.8 percent rise in revenue to €4.05 billion due to higher pricesfor raw materials. To plug the leak Akzo said it plans to save €500 million incuts by 2014.

Akzo said revenue growth was up helped by price increases passed on toend-users, but weak consumer demand combined with slow construction andhousing markets in North America and Europe kept overall volumes nearly flat.Continuing but slowing growth in emerging markets made up for weak demandin mature markets said the company.

“Although our top-line revenue growth throughout the quarter was rela-tively strong, we have seen the macroeconomic situation worsen, which hasimpacted our third quarter results,” Wijers said. “We have also not yet fullyoffset the unprecedented raw material cost increases.”

PPG Industries Inc. said that its third-quarter net income rose 19 percent as de-mand for its protective and decorative coatings climbed in Asia and Latin Amer-ica. The company also said demand in North America increased modestly, whiledemand in Europe declined.

North America’s largest paint maker reported earnings of $311 million inthe quarter compared with $262 million during the same period the year be-fore. Revenue increased 11 percent to $3.85 billion.

PPG said that it increased prices to offset higher raw material costs, andwill raise prices further in several of its businesses. Sales increased 20 percentfor PPG’s commodity chemicals business, 12 percent for industrial coatings, 12percent for architectural coatings and 9.5 percent for performance coatings.

Sherwin-Williams Co.’s third-quarter earnings rose a slight 2.6 percent ashigher sales buoyed by price increases helped to offset rising materials costs. Salesat the company have been increasing steadily since the start of 2010, but like itscompetitors the company’s profitability has suffered under pressure from climb-ing costs for raw materials.

“Operating segments continue to control costs and implement price increasesin an effort to keep pace with the cost climb,” said chairman and chief executiveChristopher Connor.

In the latest period, Sherwin-Williams posted a profit of $179.9 million, upfrom $175.3 million a year earlier. Revenue increased 14 percent to $2.48 bil-lion. Sales in the company’s paint-stores group rose 10 percent due to higher sell-ing prices and improving domestic architectural paint sales volume across mostsegments. Its global-finishes group saw revenue jump 31 percent largely becauseof acquisitions, selling price increases and higher paint sales volume.

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The world’s biggest manufacturer of drugingredients, Lonza Group AG, Basel,Switzerland has come into an agreementto buy Arch Chemicals Inc. for approxi-mately $1.2 billion creating a globalleader in the bacteria and fungi killingbusiness.

Arch Chemicals’ products are used fordisinfecting swimming pools, protectingwood from fungus, preventing the growthof molds and mildew in paints and dan-druff treatment. This deal with Norwalk,Connecticut based Arch Chemicals willmake Lonza Group the leader in the $10billion market which is exhibiting growthof as much as six percent per year and itwill also reduce its dependence on manu-facturing pharmaceutical ingredients fordrug makers said the company.

Lonza Microbial Control, a new busi-ness sector formed by the acquisitionand led by Jeanne Thoma as previouslyannounced, will offer a complete portfo-lio of microbial control solutions. Lonzawill offer this complementary range ofproducts and actives to a broader rangeof customers in both established andemerging markets.

AkzoNobel to raise productioncapacity in ChinaAkzoNobel said it is investing around €60million to increase the production capac-ity of its automotive and aerospace coat-ings business in China. This investmentwill provide additional momentum for thecompany’s accelerated growth strategy ofachieving revenue of $3 billion in Chinaby 2015, and strengthen its leadership po-sition in the country’s automotive refin-ishes market.

As well as constructing a new productionfacility in Changzhou, the company willbuild related warehousing, quality controllaboratories, support facilities and offices onthe new site.The project will increase capac-ity by around 25 million liters and the site isprojected to be operational in early 2014.

“This investment builds on last year’sacquisition of Prime Automotive and is all

about meeting rapidly increasing customerdemand,” said Leif Darner, AkzoNobel’sexecutive committee member responsiblefor performance coatings. “We are alsoseizing an ideal opportunity to furtherstrengthen our leadership position.”

“The automotive and aerospace mar-ket in China is forecast to further increasesteeply in the coming years and this in-

vestment will allow us to capture ourshare of this growth,” said Jim Rees, man-aging director of AkzoNobel’s automotiveand aerospace coatings business.Changzhou is the ideal location for thisfacility as there is a good infrastructure al-ready in place and it is ideally situated inthe coatings ‘center’ of China, with closeaccess to many of our customers.”CW


Lonza acquires Arch Chemicals for $1.2BAs

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Index to Companies

This index gives the starting page for a department or feature with a signifi-

cant reference to a manufacturer of paint, coatings, adhesives and sealants.

Subsidiaries are indexed under their own names.

Ace Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10, 27

BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Cortec . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Datum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Deposition Sciences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

DSI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Dunmore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Dunn-Edwards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Fine Paints of Europe. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 32, 44

Henkel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32, 44

International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Kansai Paint. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Lord Corp.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Nortek Powder Coating. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 36

Red Spot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 32

Rust-Oleum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Seal-Krete . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Sika . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Standox . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Tennant Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Tikkurila . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

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RPM International Inc. announced that itsPerformance Coatings Group has ac-quired the Grupo P&V group of compa-nies, a leading European verticallyintegrated supplier of passive fire protec-tion and insulation products. Headquar-tered in Barcelona, Spain, and withmanufacturing in Villarana, Grupo hasannual sales of approximately $23 mil-lion. Grupo manufactures, markets andinstalls expanded perlite and vermiculitefor passive fire protection, soundproofing,and cryogenic and heat insulation appli-cations. “This acquisition expands ourfireproofing and insulation capabilities,and in conjunction with our Carbolineproduct portfolio, we expect it to help fur-ther expand our fire protection and cor-rosion control market throughoutEurope,” said Frank Sullivan, RPM chair-man and chief executive. Grupo will con-tinue to be led by its existing managementteam and owners, including founderIsidro Marques and Alvaro Boter.

BASF plans to sell thedecorative paints business ofRelius CoatingsBASF Coatings said it plans to sell in thenear-term the decorative paints businessof Relius Coatings GmbH & Co. KGalong with the respective subsidiaries inFrance and the Netherlands. The businessencompasses decorative paints and plas-ter as well as coatings and glazing for con-struction applications. Regionally, it isfocused on Germany and selected coun-tries in Europe. In 2010, the business hadtotal sales of approximately €80 million.The sites in Memmingen, Germany, andDeurne, Netherlands, are part of the di-vestiture in addition to distribution officesof Relius for decorative paints.

BASF’s business with decorative paintsin South America and China is not af-fected by the planned divestiture and willbe further expanded. The business with in-dustrial coatings of Relius Coatings thatis managed out of the Oldenburg site will

remain a part of BASF Coatings.In 2006, BASF acquired Relius Coat-

ings GmbH and Co. KG as a part of theDegussa construction chemicals busi-ness. It remained a company withinBASF Coatings.

“In a very competitive market, wehave been successful in stabilizing theRelius deco paints primarily in the areasof brand, distribution and innovation,”said Raimar Jahn, president of the coat-ings division of BASF. “To be profitableover the long-term, however, our marketshare is too low, particularly in Ger-many. For this reason, we believe thatthe Relius deco paints will develop betterin another environment.

The decorative paint business of Reliusfocuses on direct sales to painters and spe-cialist dealers. In Germany and France,Relius has about 30 distribution offices. Inaddition, Relius markets deco paintsthrough importers in selected countries inWestern Europe. In the Netherlands, Re-lius manufactures and markets productsof the two brands Relius Fleurit and Re-lius Hoeka from its site in Deurne.

The businesses with protective and ma-rine coatings, general industry coatings aswell as coatings for rotor blades for windenergy facilities are not part of theplanned divestiture. These activities willbe further developed and globally ex-panded as a part of BASF’s industrialcoatings business.

“The consultation process with theworks councils has been started,” said An-dreas Fehren, managing director of ReliusGmbH & Co. KG. “It is our clear objec-tive to sell the Relius deco paint businessin the near-term to another company. Byselling we aim to avoid forced redundan-cies for operational reasons if possible.”

AkzoNobel consolidates paintbrands under the Let’s ColouridentityAkzoNobel has introduced a new mar-keting strategy for its decorative paints

division by launching a single globalbrand identity for its retail consumerpaint range. The “Let’s Colour” identityincludes the brands Dulux, Flexa, Levis,Alba, Coral, Marshall, Astral, Bruguer,Dulux Valentine, Inca, Sadolin andVivechrom.

This new marketing strategy is de-signed to expand AkzoNobel’s marketshare in consumer paint worldwide,which currently generates annual revenuesclose to €5 billion.

The new global brand identity is beingrolled out worldwide, starting in Canada,China, India, South East Asia, Asia Pacificand the Netherlands. Other countries andregions will follow during the course ofthe year, with the new brand identity even-tually being deployed in close to 50 mar-kets. In addition, the AkzoNobel companyendorsement will be introduced on thefront of packaging, as well as on all ad-vertisements, product websites and otherrelevant marketing materials.

“There are huge opportunities for usto compete directly in local and regionalmarkets. By delivering a consistent brandimage around the world, we can increaseour global scale and establish more lead-ership positions,” said Tex Gunning, Ak-zoNobel executive committee memberresponsible for decorative paints.

“We are creating an iconic, truly globalbrand with the right degree of common-ality in its expression,” said Sucheta Govil,the company’s global head of marketingfor decorative paints. “Yet we are deploy-ing the strategy in the marketplace withthe relevant local touch. Our strategy is tostreamline our offering from dozens ofbrands to fewer iconic, global and im-pactful brands.”

The new brand identity is basedaround a “Flourish” logo which embod-ies the decorative paints’ global Let’sColour campaign. It features a humanfigure and colorful Flourish which willappear on all product packaging for theLet’s Colour brands.


RPM acquires European fire protectionand insulation business

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Toyota approves PPGmatte clearcoat for newLexus LFA supercarA concept version of the Lexus

LFA supercar was unveiled in 2009 andis made with lightweight carbon fiber re-inforced plastic (CFRP). In late 2010,when the LFA went into production witha projected run of just 500 vehicles, thematte black finish became one of 30color options.

“We are very excited to be associatedwith the new Lexus LFA supercar,” saidRon Thomas, PPG OEM and EMEA tech-nical marketing manager. “Toyota’s ap-proval of our clearcoat is a majorachievement and something to be proudof. Matte finishes are becoming increas-ingly popular in both luxury and main-stream automotive markets.”

Full body matte finishes, particularlyblack, are extremely difficult to replicateusing standard clearcoats and mattingagents, says PPG. Addressing the chal-lenge, PPG Automotive Refinish devel-

oped the matte clearcoat for its premiumGlobal Refinish System brand. Collisionrepair centers using D8113 can accuratelymatch original matte colors and deliver aneven, durable and long-lasting finish. Thisclearcoat can also be applied over rigidplastics without the need for special addi-tives, making it ideal for use over theLFA’s characteristic CFRP cabin, as wellas on grills, bumpers and exterior mirrors.

AkzoNobel Powder Coatingsexpands manufacturingfacilities with Izmir PlantAkzoNobel Powder Coatings has ex-panded its facilities at the manufacturingplant in Izmir, Turkey. Opened on Sep-tember 23, 2011 by Leif Darner, Ak-zoNobel board member responsible forperformance coatings. The extensions in-clude office buildings, a new warehouseand a new SBU R&D lab which will be-come a Center of Expertise for both stan-dard and special effect products. Themanufacturing facility started operationsin July 2000, as part of a joint venturewith the Altan family. The Izmir site hasbecome increasingly important over thelast few years and now produces a signifi-cant proportion of high quality architec-tural products for Europe. “This is anexcellent example of our commitment tothe emerging markets,” said AB Ghosh,managing director BU Powder Coatings.“Our operations in Turkey have grown

steadily over the years and we continue tostrengthen our position and develop ourorganizational structures as well as growcapacity there.”

BASF specialty application forstrengthening residential roofsduring high-wind eventsapproved by Miami-DadeCountyBASF’s closed-cell spray polyurethanefoam products have received hurricane-zone approval from the Miami-DadeCounty Building and NeighborhoodCompliance (BNC) Department. Tests andengineering evaluations of Comfort Foamand Spraytite (178 series) applied at roof-ing trusses increased the wind-uplift re-sistance of a traditional code-approvedhome roof by more than 200 percent.Spray Polyurethane Foam (SPF) fromBASF can enhance wind-uplift resistanceof new and existing homes to help preventroof failure during a hurricane. Submis-sion of this test data to the Miami-DadeCounty BNC office resulted in the firstNotice of Acceptance (NOA) for this ap-plication with approval for use in HighVelocity Hurricane Zones.

RPM reports double-digit salesand net income increases infiscal 2012 first quarterRPM International Inc. reported double-digit increases in sales and net income forits fiscal 2012 first quarter ended August31, 2011.

Fiscal 2012 first-quarter net sales of$985.9 million were 10.2 perccent aheadof the $894.8 million reported a year ago.Consolidated EBIT was $136.5 million,up 11.9 percent from the $122.0 millionreported in the fiscal 2011 first quarter.Net income of $76.8 million was up 11.3percent from the $69 million reported inthe fiscal 2011 first quarter.

“First-quarter results were on plan,with both our industrial and consumersegments posting solid increases in bothsales and EBIT, despite the continued chal-lenging economic climate and higher rawmaterial costs,” said Frank Sullivan, chair-man and chief executive.

The company’s consumer segment re-ported a nine percent increase in sales to


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PPG’s Global Refinish System D8113 provides the Lexus LFA super sports car’s signature matte

black finish.




Tikkurila design floors provide individual styleand color to any space

Tikkurila has developed new and innovative ways to use itsexisting products through the Tikkurila Design Floor Tech-niques, which it introduced recently at the Colour and Sur-face 11 trade fair. The new concept is designed to createmore unique and colorful floors without compromising thefloor’s wear resistance.

The Temafloor range of products are most commonly usedin industrial facilities and logistics centers, where more em-phasis is placed on the floor’s durability and other qualities,rather than its appearance. Betolux floor paints have been usedin spaces where less wear resistance is required, such as base-ments and stairs.

Now, a new type of aesthetic can be applied everywhereincluding offices, coffee shops, shopping centers, receptionrooms and homes. Aimed at sprucing up dull grey concretespaces, Tikkurila’s floor products come in a practically unlimitedrange of colors, and may be used to produce various patternsand effects.

Four new techniques include:

Free-hand patterningThe technique allows the free use of patterns and colors. Themost striking end-result is achieved with large, simple patterns.Color choices help create contrasts or more subtle designs.

Spatter patterningSpraying the thinner creates a stone-like finish. Adjusting thesize of the droplets affects the size of the pattern. A floor pat-tern created using paint thinner results in a subtle design, evenon larger surfaces.

MarblingPatterns can be created resembling an oil color marbling effect byspreading multiple coatings of various colors with an adjustablespatula so that the colors partially mix. Different color combina-tions can be used to create striking or more subtle effects.

StainingApplying a stain on the floor highlights its scrapes, cracks andporosity variations in a unique way, and creates an unevenlycoloured surface.

Free-hand patterning

Spatter patterning

Marbling

Staining



$318.9 million from $292.5million in the fiscal 2011 firstquarter. Consumer segmentEBIT improved five percent to

$51.5 million in the fiscal 2011 firstquarter from $49 million in the fiscal2011 first period.

“Our consumer segment continued tobe impacted by stubbornly high raw ma-terial costs, resulting in EBIT growthbelow the level of sales growth,” Sullivansaid. “We continue to gain market sharein our consumer businesses, which arealso benefiting from the introduction ofnew, higher-end products at price pointsthat are significantly higher than our tra-ditional consumer lines. Our consumerprimer/sealers line also performed well inthe quarter.”

The company’s industrial segmentsales improved 10.7 percent, to $667.0million from $602.3 million a year ago.EBIT grew 10.9 percent to $92.5 millionfrom $83.3 million in the fiscal 2011first quarter.

“Improvements in our industrial seg-ment results reflect continued strength inrepair and maintenance product lines,along with more modest growth frombusiness units serving new commercialconstruction markets,” said Sullivan.“Particularly robust growth occurred inour high performance corrosion controlcoatings and fiberglass reinforced plas-tic grating businesses. Raw materialcosts remained challenging for our in-dustrial businesses.”

General Motors uses eco-friendly water-based“three-wet” paint process forChevrolet SonicFor the production of its subcompactChevrolet Sonic, General Motorsbrought online a new paint shop at itsOrion Assembly Center that features a“three-wet” paint process. The processeliminates the need for a primer bakeoven, normally used between the primerand color-coating layers. The Orion As-sembly Center allows three layers ofpaint to be applied one after anotherwhile still wet before a single trip thoughthe oven.

This process reduces the paint shop

footprint by 10 percent, said GM. It alsoprovides additional floor space and re-duces the energy needed to heat and coolthese areas.

“Cutting our greenhouse gas emis-sions and reducing our energy consump-tion were key to implementing ourwater-based three-wet paint process,”said Mauricio Pincheira, paint managerat Orion. “We want to provide a durablepaint that impresses our first-time Soniccustomers and maintain the tough envi-ronmental standards we have across thecompany.”

Orion’s new paint shop was engineeredto minimize energy use while reducing sol-vent emissions. By using the three-wetprocess, a thin film pretreatment and leandesign methods, Orion’s paint shop uses50 percent less process energy per vehiclethan the shop it replaced, the car makersaid. It is also heated by natural and land-fill gas, which results in less emissionsthan coal-fired boilers.

When full shift production isachieved, Orion’s new paint shop will re-duce greenhouse gas emissions by ap-proximately 80,000 metric tons peryear—equivalent to the annual emissionsfrom 14,000 vehicles—and solvent emis-sions by approximately 108,000 poundsof solvent per year.

These cost-saving paint process im-

provements trimmed the manufacturingcosts by approximately $40 per vehicle.

Dunmore Corp to upgrade itsmanufacturing facility forcoating products in Germany

Dunmore Corporation’s sister com-pany Dunmore Europe GmbH has in-vested $17 million (€12 million) toupgrade its headquarters and manufac-turing facility in Freiburg, Germany tomeet increasing demand for its coatedand laminated products in the solar, au-tomotive, insulation and aerospace in-dustries. The modified Freiburg facilitywill encompass a new coating line forcoated and laminated products withwidths of more than two meters. Thenew coating line joins two existing linesmaking films for applications such assolar photovoltaic backsheets, insula-tion films and high-performance labels.The new production line can also run ata wide range of speeds, from 30 metersper minute to 400 meters per minute,which expands the range of coatingsand products Dunmore can produce forthe European and Asian markets, thecompany said. The new line also fea-tures updated process controls, videoinspection systems and advanced in-strumentation that makes quality con-trol easier.


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General Motors’ Chevrolet Sonic.




paintistanbul 2012 cooperateswith NürnbergMesse andVincentz NetworkNürnbergMesse and Vincentz Networkhave formed a cooperation agreementwith Bosad, the Turkish association forthe coatings and paint industry, forpaintistanbul, which takes place in theTurkish metropolis on the Bosphorus inautumn 2012. paintistanbul takes placeevery two years and has developed intothe most important congress and exhibi-tion for the coatings and paint industry inthe region. The last event attracted alto-gether 325 exhibitors and company rep-resentatives and over 10,000 trade visitorsto Istanbul in 2010. The visitors weremainly from Turkey (87 percent), but alsofrom the Turkic countries, the MiddleEast, the Mediterranean region, Centraland Western Europe, and the USA, Chinaand other regions around the world.

BASF releases color trendforecast “Come Closer” forAsia Pacific regionBASF released its color trend forecast forAsia Pacific for the coming two to threeyears called “Come Closer”. In the dy-namic region of Asia Pacific wherechanges occur rapidly, there is an elevatedmood surrounding the marketplace andattention is focused on having a presence,competition and achieving success, thecompany says. This will be reflected incolors predominantly used in the auto-motive industry in the next two to threeyears. Strong colors that express powerand the sense of elation are suited for per-sonal compact cars that are expected toincrease in developing nations such asChina and India, and there is a preferencefor character colors with straight colortones. High quality silver and black proj-ect an image of intelligence and discretionand will likely remain popular as colorsthat symbolize success, BASF says.

For motorcycles, which have a widermarket, the popular colors vary accordingto local market characteristics and in-tended use. Among vehicles intended forfamily use, black, gray and pearl red, con-sidered to be the most conservative andluxurious-looking colors, are popular.Young people purchasing motorcycles for

personal use prefer the smart and stylisheffect of white and vivid colors. There is atendency for colors of larger motorcyclesto be closer to the global trend, while thesmaller the machine, the greater the pref-erence for colors reflecting local marketcharacteristics. Gradually, colors thatcombine the global trend with local trendsare likely to emerge.

“The latest color trend forecast byBASF strongly reflects the social and eco-nomic situations that exist in Asia Pacificas well as the rest of the world,” said Chi-haru Matsuhara, chief color designer forBASF’s coatings division in the Asia Pa-cific region. “Today, we are being bom-barded with an excessive amount ofinformation and it is becoming more dif-ficult to obtain the correct information.Our ‘Come Closer’ theme strongly incor-porates a message that new discoveriescan be found by changing our point ofview. In other words, it is important thatwe observe and recognize details by get-ting closer and by also pulling away inorder to understand its true nature.”

Among the regions of Asia Pacific, Eu-rope and North America, the commonal-ities among the trends include a reflectionof people’s delicate sensations, complexemotions and awareness. Color trendsthat are common worldwide are classifiedinto three areas: Complex Simplicity, Col-lective Individual and Intuitive Logic. Thelatest color trends are infused with sim-ple values and a mindset that is focusedmore on low-key, ecofriendly designsthan on luxury. While individualism ismaintained, behind these color trends isalso a sense of connectedness with boththe real, such as social and family ties,and virtual communities.

The trend in the developed countriesis for peaceful, subdued colors typified bya warm, soft, light brown and not-too-strong intermediate color tones. As wehead into the new era, there is likely tobe an emergence of color ranges and de-signs that have not been seen before,BASF says. Meanwhile, the emergingmarkets of Asia prefer straight colorsthat evoke vitality and passion, reflectingthe materialistic social mood, but the lux-urious-looking black, red and silver, rep-resentative of futuristic colors, are likely

to be gradually supplemented byintelligent expressions.

Dürr constructsautomotive paint shop forBeijing HyundaiDürr has constructed an automotivepaint shop for Beijing Hyundai MotorsCompany in the Chinese capital Beijing.Dürr is responsible for the constructionof the entire paint shop, including theapplication, automation and conveyortechnology. Dürr has already built twopaint shops for the Korean car manufac-turer in China. Paint application is car-ried out with 38 type EcoRP L033painting robots and EcoBell2 atomizersin one primer line and two topcoat lines.All three painting lines are equippedwith cleaning equipment for car bodycleaning prior to painting. Seam sealingand underbody protection is performedwith 15 EcoRS sealing robots. The newplant is scheduled to open during thesecond half of 2012 with an initial ca-pacity to paint 300,000 differentHyundai models per year, with an optionto expand capacity to 400,000 car bod-ies per year.

AkzoNobel completesacquisition of SchrammHoldingsAkzoNobel has completed its acquisi-tion of more than 95 percent of theshares of coatings manufacturerSchramm Holding AG. The deal wasfirst announced in June of this year.Based in Germany and listed on theHong Kong Stock Exchange, Schrammmanufactures and markets coatings forplastics, metals and electrical insulationas well as coil coatings for aluminum.They achieved global revenues in 2010of €115 million and employ approxi-mately 800 people. In addition to theSchramm deal, the company expects tofinalize the acquisition of Korean SSCP’scoatings business as of November 1,2011. SSCP was also the majority share-holder of Schramm until this deal. PeterBrenner, the current CEO of SchrammHolding AG, will become director of thenew, combined specialty plastic coatingsbusiness.

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PPG finalizes Dyruppurchase agreementPPG Industries has finalized thepurchase agreement to acquire

European coatings company Dyrup A/S,based in Copenhagen, Denmark, from itsowner, Monberg & Thorsen, a publicholding company. The final transactionvalue, including assumed debt, has beenset at €115 million ($160 million). Both

parties have agreed on a closing date ofJan. 5, 2012. The acquisition of Dyrupwill help PPG to grow its presence in Eu-rope through Dyrup’s established brands,particularly in wood care products.“[Theacquisition] will help to grow PPG’s pres-ence in key countries such as Poland,France and Denmark, and to establishPPG in Portugal, Spain and Germany,where PPG today has little or no architec-

tural coatings presence,” said Viktor Sek-makas, president, PPG Europe.

Andrew Dell’Aglio, MattKoenig and Mike Walker toheadline the Nov. 17thworkshop presented by theMetropolitan New YorkCoatings AssociationOn November 17th, 2011, at 11:00 AM,


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Seal-Krete High Performance Flooring System Has Flooring Boutique Swimming in New Business

Exquisite Floors, a full-service custom flooring and design company, was recently approached by Leslie’s Swimming Pool Supplieswith a floor replacement opportunity. Leslie’s had a vision for their network of more than 600 stores nationwide. As they re-modeled their stores, they wanted to replace the VCT floors found in most of their locations with polished blue flooring thatwould resemble pool water. The flooring also needed to be extremely durable and resistant to chlorinated pool chemicals andUV rays.

When Leslie Pools approached Troy Lewis, owner of Ex-quisite Floors, about their flooring concept, he chose Seal-Krete’s High-Performance Epoxy-Shell concrete floor coatingsystem for the project. Exquisite Floors said it had recentlystarted using Seal-Krete products because of their extendedpot life, workability and color finish.

To get started on the Leslie project, Lewis created ademonstration on a two-car garage concrete slab using Seal-Krete’s Epoxy-Shell System with a metallic pigment and fin-ished with a Seal-Krete Poly-Shell 7000 topcoat. “Epoxy-Shellis easy to use and by adding a blue pigment and experiment-ing with layering applications, we were able to create the de-sired color and depth of water,” said Lewis.

The first Leslie Pools store to be remodeled with this spe-cial floor was in Davie, Fla. After that, Exquisite Floors didthree more stores, tweaking the application technique witheach location. By the time the fourth store in Bradenton, Fla.,was completed, Leslie Pools had their executives from corpo-rate headquarters review the look.

“They were blown away at how the floors have the colorand look of water. It’s not a flat blue, but has light and darkareas much like looking into a pool of water. The depth is cre-ated by how the blue-pigmented Seal-Krete Epoxy-Shell is ap-plied,” said Lewis of his company’s proprietary applicationtechnique. “Not only is the look perfect, but the productstands up to chlorine spills and provides excellent resistance toUV rays.”

Leslie Pools corporate executives asked Exquisite Floors toredo the flooring in all of their Southeastern retail locations,beginning with 20 stores in Florida and 15 in Texas. “I esti-mate with an average square footage of 2,500 per store, myflooring crew will require 100,000 sq. ft. of epoxy for justthese first 40 store remodels,” said Lewis. Leslie Pools remod-els about 50-90 stores nationwide annually.

Exquisite Floors chose Seal-Krete’s High-Performance Epoxy-Shell

concrete floor coating system for the Leslie’s Swimming Pool Sup-

plies project that called for a polished blue flooring resembling pool

water.




The Landmark in East Rutherford, N.J.,will be the site of the MNYCA’s annualworkshop. The program will feature pre-sentations by Andrew Dell’Aglio, regionalsales manager, Yellowbook360; MattKoenig, regional market manager, Yellow-book360; and Mike Walker, CEO, Walk-ertek Interactive Marketing.

After seven years working in advertis-ing sales for the Food Network, AndrewDell’Aglio switched his focus to a morelocal level and joined Yellowbook in1999. Over the last 12 years he has con-tinued serving the local business owner byassisting in driving targeted local leads totheir business. Since 2005 Dell’Aglio hasfocused on all of the changes and ad-vancements that the Internet brings to thelocal business owner. With his Google andSEMPO certifications, Dell’Aglio washead of Yellowbook’s training initiative asthey rolled out different new media prod-ucts to their 4000-plus sales force. TodayDell’Aglio is focused on clearing up theclutter that is online search marketing forthe local business owner. He regularlytakes the stage at seminars in front ofgroups large and small to assist them in abetter understanding of how to make theInternet work for them.

Matt Koenig brings over 13 years ofexperience in local search marketing withan expertise in print and interactive onlinemarketing. Koenig’s primary focus hasbeen on small- to medium-sized businesseswith the emphasis on bringing buyers andsellers together. His expertise in web de-sign and the role of search engine opti-mization principles has allowed businessesto reach the first page of Google and othersearch engines for their desired targetareas. Koenig also is SEMPO certified anda Google authorized reseller.

Mike Walker, CEO, WalkerTek Inter-active Marketing, is an award-winning,16-year web marketing veteran. He hasbeen involved with online marketing since1995, as the director of interactive mar-keting for a full-service B2B marketingfirm in New Jersey. With a background incommunications, Walker has spent severalyears in marketing as a web designer, mul-timedia specialist and director of interac-tive services. Walker’s experience inmarketing allows him to bring a unique

level of expertise to the development andmarketing of brands, from both a visualand functional perspective. His articles onsearch marketing and social media havebeen published in several magazines andonline portals including New Jersey Busi-ness, NJ Biz and several trade specificpublications. WalkerTek has been namedas one of the top business-to-businessmarketing companies in the country, byBtoB Magazine, for the past four years.

Walker will explain how to make so-cial media work for a business. Duringthis hands-on, interactive session, he’llcover:

• Developing a social media programfor a business;

• Explaining why social media contentmakes a difference;

• Choosing the right social media plat-forms and tie different platforms to-gether for a comprehensive socialmedia program;

• Impressing customers and conveyingthe right message; and

• Managing your social media effortsinternally, without hiring a full-timestaff.

Laptops and social media challengesare welcome. A registration form is avail-able at www.mnyca.org. The chairpersonof this event is Shaun Julian of E.W. Kau-rmann Co. For more information call732.291.0168.

Fine Paints of Europe andGuggenheim to Unveil TwoPaint Collections for All UsesFor more than fifty years the Solomon R.Guggenheim Museum in New York hasselected the wall colors to complement thecelebrated collection of modern art show-cased in its Frank Lloyd Wright-designedhome on Fifth Avenue. Beginning this fall,the Guggenheim will share these trade se-crets with homeowners, interior designers,architects and art lovers everywhere.

Through an exclusive licensingarrangement with the Guggenheim, FinePaints of Europe, Inc., Woodstock, Vt.,will introduce two paint collections suit-able for residential and commercial use.

The Classical Colors is a set of 150wall colors drawn from paintings in theGuggenheim’s permanent collection. The

Gallery Colors are comprised of50 hues favored by generationsof Guggenheim Museum cura-tors, artists and designers, in-cluding Wright himself.

“We see color as an important aspectof the art experience at the Guggenheim,whether we are aiming to highlight a par-ticular canvas or unify a wall of very dif-ferent objects,” said Karen Meyerhoff,managing director for business develop-ment at the Guggenheim Museum. “Themuseum has chosen to develop these newcollections with Fine Paints of Europe be-cause of the company’s expertise in recre-ating even the subtlest nuances of color.”

Classical Colors reflects the colorpalette of paintings by Paul Cézanne,Vasily Kandinsky, Franz Marc, Vincentvan Gogh, and other modern masterswhose works are in the museum’s cele-brated collection. Colors range from thelively yellow of Franz Marc’s Stables(1913) to the soft blue-gray found in thesky of Van Gogh’s Mountains at Saint-Rémy (1889).

For the Gallery Colors collection, themuseum delved into its archives to findoriginal colors used for milestone exhibi-tions and shades chosen by Wright, artistsand museum curators. The resulting spec-trum is intended to guide homeowners inthe presentation of art, whether the goalbe to frame a painting unobtrusively or toachieve the mood of a distinct era or cul-ture. These colors are the product of com-plex formulations designed to produceinteractive tones far more interesting thanconventional paint colors.

The hues in the Gallery Colors collec-tion are the result of rigorous testing: eachtime the Guggenheim mounts an exhibi-tion, designers begin with small-scalemodels of the gallery space, sample wallcolors, and tiny replicas of the artworks.The team then moves into the museum it-self to view full-scale mock-ups. Becausethe final choice of wall color can influencehow a museum visitor experiences the art-works, this testing phase is crucial to themuseum’s color decisions.

The Classical Colors and GalleryColors collections were both further re-fined in consultation with Fine Paints ofEurope, whose specialists fine-tuned the

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selections for a variety of archi-tectural settings and lightingsituations, to precisely matcheach hue.

“We know our clients are seriousabout the integrity of their physicalspace,” said John Lahey, founder, ownerand CEO of Fine Paints of Europe. “Theycare about the beauty of paint itself: thedepth of color, the touch and the durabil-ity. So imagine how thrilled we are to beable to apply our own technical masteryto the development of these unique colors,drawn from one of the world’s leadingcollections of modern art.”

PPG releases architecturalcolor trendsPPG has released its Paint Color Portfolio“fan deck”with 2012-2013 color trends tohelp architects, designers, commercialbuilders and building owners update, ren-ovate or build new hotel, retail, office andhealth care facilities.

Within the fan deck, each of the fourcommercial segments features six colortrends along with more than 120 archi-tect- and designer-sized color swatches.

“We created this color trends fan deckto be a working tool for our commercialsegments,” said Dee Schlotter, brand man-ager, The Voice of Color program of PPGIndustries’ architectural coatings business.“The deck has great functionality and al-lows colors to be fanned out next to eachother so the trend can be seen fully.”

The color and design trends for theseindustries represent current societal, dig-ital and demographic influences said thecompany. Consumers are more aware oftheir surroundings, from the interior ofconvenience stores to product packagingand websites. Consumers expect every-thing to be more design- and color-fo-cused, according to PPG, whether it’s thehotel where they stay, the retail store theyshop in, the office they work in or thehealth facility they visit.

The four commercial segments featuredin the PPG Paint Color Portfolio are:

HotelHotels have become a runway for interiordesigners, reflecting an atmosphere of style

and design around the world.With this aes-thetic flair, hotel guests are talking as muchabout their stay as about the fine restau-rants and landmarks they visit. These sixcolor palettes are best suited for use in hotelrooms, lobbies, meeting spaces and internalrestaurant spaces. Hotel color trends rangefrom fauve, nautilus and cradle to cradlewith a more neutral look to idol, mad hat-ter and neon life that feature bright colorsand more adventurous pairings.

RetailIn these uncertain economic times, retailshop owners are providing in-store experi-ences centered around design, color and evenscent.The retail color scheme focuses on fur-nishing interior and exterior retail spaceswith a palette of choices from calm and tra-ditional - neo classic, super basic and organic- to the more vibrant - provocative, playfulbespoke and futurist techno.

OfficeColor, furniture type, overall design andamount of natural light - these design ele-ments can influence how you feel and workin a certain space.This palette reinvents mu-seums, dental offices, creative agencies, yogastudios and engineering firms, to name a few.The studio palette offers a creative spacewith playful color blocking, while symphonyprovides a modern take on an industrialworkspace.The other four-color schemes in-clude livewell, forma, neochic and atelier.

Health CareHeath care facilities are now looking likespas with more natural light, more privaterooms and more nature to aid in promotingwellness. The health care palette is bestsuited for pediatric clinics, patient rooms,waiting rooms, long-term clinics, researchfacilities and doctor’s offices. Atlas, a calm-ing palette, is featured for doctor’s officeswhile colorescape focuses on nature themesand vibrant colors for pediatric hospitals.The four other palettes for the health caregroup include homezone, chrysalis, water-essence and evolution.

Dunn-Edwards launches“Simply Refocus” color andtrend forecast for 2012Dunn-Edwards Corporation has launched

its color and design trend forecast for2012 called “Simply Refocus.”

“A reemergence of color is what we areseeing across the board. People are notafraid of color anymore. It defines our sur-roundings and lifestyle in more ways todaythan ever before,” said Sara McLean, colormarketing manager at Dunn-Edwards.“With opposing focuses from an apprecia-tion of a return to pretty and maximalist at-titudes opposing forces with those whoappreciate refined and spare attitudes to de-sign, these stories represent a personaliza-tion in attitudes towards color and design.”

Four color and design stories are repre-sented—Simply Sentimental, Simply Re-fined, Simply Revolutionary and SimplyEssential. McLean says that each story willrepresent, for the most part, an attitude tocolor and design, which many of us can as-sociate with. Each story provides inspira-tion, design prescriptions and a range of 12colors from the Dunn-Edwards PerfectPalette color system. “The range of colorswithin each story provides the designer withideas for walls, furnishing and décor—a fullpalette to work from,” said McLean.

Simply Sentimental showcases a returnto beautiful, layered design. With refer-ences to turn-of-the century color and de-sign ideals, this is a story for those whoappreciate pretty and saturated coloralong with many layers of design.

Simply Refined defines the latest trendsin neutrals. With downtown loft refer-ences and spare attitudes to design, thisstory thread is for those appreciative ofthe clean, refined ideals in design.

Simply Revolutionary takes you on ajourney into the world of science and tech-nology with an eye towards those with un-conventional attitudes to design. Splashes ofbold, vivid color play with unusual design el-ements to surprise and delight the senses.

Simply Essential taps into the art ofcraftsmanship and fights against the tech-nology-driven age. With colors groundedin earthy, pigmented colors and rich incolor, this story provides a rustic, yet time-lessly modern aesthetic.

H.B. Fuller Adhesives earn NSFcertificationH.B. Fuller Company (NYSE: FUL), aleading global adhesives provider, has re-


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ceived notification from NSF Interna-tional that its UR3501 A/B two part ad-hesive for spiral wound membranebonding for reverse osmosis (RO) filtra-tion has been tested and certified by NSFto NSF/ANSI Standard 61 - DrinkingWater System Components - Health Ef-fects. This certification adds to H.B.Fuller’s NSF certification of two of its pot-ting compounds (FE7811 Epoxy andUR2187 Polyurethane) for hollow fiberwater filtration. H.B. Fuller has been aleading supplier of spiral wound mem-brane bonding for RO for more than 20years, and now this NSF certification fur-ther helps H.B. Fuller customers achievetheir own certification objectives.

This is an important distinction thatgives customers confidence that NSF Cer-tified H.B. Fuller adhesives have beentested and meet this important criterionfor filter manufacturing. Using innovativeadhesives that not only perform consis-tently but also carry the NSF certificationmark brings H.B. Fuller’s customers closerto achieving NSF Certification for theirfinished filters. In some instances, manu-facturers using NSF Certified materialscan bypass some or all chemical testingwhen seeking NSF Certification of theirfilter, providing assurance that their fin-ished products meet all standards.

BMT Argoss and InternationalPaint partner to delivermeasurable hull coatingsperformanceBMT Argoss and International Paint haveformed a partnership designed to deliverdemonstrable and transparent improve-ments in performance, efficiency and en-vironmental emissions for the globalshipping fleet. By deploying InternationalPaint’s fouling control coatings in con-junction with the BMT Smartservices sys-tem, ship owners and operators canreduce energy use and CO2 emissions, In-ternational Paint said. The system devel-oped by BMT Argoss will independentlymonitor and report to stakeholders, theperformance of their vessels. BMT Smart-services builds on the track record ofBMT Smartpower, which is an advancedonboard, real-time performance monitor-ing and reporting system that acquires

and records data automatically from shipsensors and provides ship performance in-formation to the crew and shore basedmanagement.

Dunn-Edwards expands intoAustin, TexasDunn-Edwards Paint recently arrived inAustin, Texas for the first time. The pre-mium paint, available throughout Calif.,Ariz., Nev., N.M. and West Texas, is nowwill be available at the Austin-based homeimprovement store called TreeHouse inthe Westgate Shopping Center. TreeHousesays it chose Dunn-Edwards because of its“Greener by Design” philosophy. Tree-House will carry a wide range of carefullyselected merchandise, designed to helppeople find solutions that allow them tolive healthier, more efficient and sustain-able lives said the company. The Tree-House supplier and product selectionprocess is based on four core criteria:health, performance, sustainability andcorporate commitment to the environ-ment.

PNWSCT Coatings Fest 2012issues call for papersThe PNWSCT Coatings Fest is an in-dustrial forum for the global technicalcommunity involved in coating technol-ogy and will take place Oct. 10-12, 2012in Semiahmoo, Wash. For consideration asa presenter at Coating Fest, contact thetechnical chairs: Thelma Longakit, [email protected]; or VernonLo, [email protected]. The com-mittee will review all submissions and no-tify the status of submissions by the endof January 2012.

Topics of interest for the PNWSCTCoatings Fest conference include: newproduct applications, substrates, modern-ization of equipment, and safety, environ-mental and sustainability, as well as thoselisted below. Papers covering other relatedsubjects should still be sent for committeereview.

Low VOC coatings•Process optimization and preventivemaintenance in the coating process

•Advances in substrate technology•Advances in process control and

measurement•New coating processes, toolsand equipment

•Advances in barrier perform-ance, process and measurement

Cost reduction materials or processes• Coating Technology related to appli-

cations and fluid rheology• Process Measurement including coat-ing weight, defects, viscosity, processmodeling

• Substrates and liners technology in-cluding new technology and per-formance, innovations, andapplications

• Cost reduction/ process optimizationfor coating and handling includingsuch techniques as Six Sigma, Down-gauging, Lean, etc.

• Interest in papers related to films andother substrates

• Drying / Curing Technology includ-ing thermal drying and radiation cur-ing. Case studies describing drierupgrades and findings related tomoisture cure technologies are espe-cially encouraged.

Specialty Coatings• Novel or developing coating tech-

nologies• Nano coating technology• Developing coating technologies and

marketsRegulatory Affairs• Overviews and updates of new regu-

lations (GHS, etc…)Quality systems• Overviews and updates of related

systemsNew Markets• Overviews and updates of key prod-

uct markets

Presentations for the conference are se-lected upon the following criteria: appli-cability to the advancement of theformulating / manufacturing process;uniqueness and innovativeness of newtechnology and its contribution to the in-dustry; and value to the technical/pro-duction community. The audiences forthese conferences are technical profes-sional personnel in R&D and manufac-turing. For more information visitwww.pnwsct.org. CW

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Patent No. U.S. 7,838,592 B2Kansai Paint Co. has been granted a patentfor a starch-based coating compositioncomprised of a naturally derived resin anda resin composition obtained by reactinga starch and/or a starch that has been es-terified, etherified, oxidized, acid treated ordextrinated or modified by comprising oneor more groups selected from the groupconsisting of aliphatic saturated hydrocar-bon groups, aliphatic unsaturated hydro-carbon groups, and aromatic hydrocarbongroups, which are bonded by ester bondsand/or ether bonds to the starch or to a de-composition product of a starch that hasbeen processed by a low molecularizationtreatment with an enzyme, acid or oxidiz-ing agent, with a compound containing anisocyanate group obtained by reacting apolyisocyanate compound and a polyhy-dric alcohol.

Dow patents amphiphilic blockcopolymer-modified epoxyresinPatent No. U.S. 7,820,760 B2Dow Global Technologies Inc. has ob-tained a patent for a curable adhesiveepoxy resin composition comprised of anepoxy resin; an amphiphilic block copoly-mer containing at least one epoxy resinmiscible block segment and at least oneepoxy resin immiscible block segment;wherein the immiscible block segment iscomprised of at least one polyether struc-ture provided that the polyether structureof the immiscible block segment containsat least one or more alkylene oxidemonomer units having at least four carbonatoms; in an amount such that when theepoxy resin composition is cured, the bondstrength of the resulting cured epoxy adhe-sive resin composition increases comparedto an epoxy resin composition without theamphiphilic polyether block copolymer;and at least one curing agent; wherein theat least one epoxy resin miscible block seg-ment contains a polyethylene oxide block,a propylene oxide block, or a poly(ethyl-

ene oxide-co-propylene oxide) block; andthe at least one epoxy resin immiscibleblock segment contains a polybutyleneoxide block, a polyhexylene oxide block,or a polydodecylene oxide block.

Cabot patents multi-stageprocess for making carbonblackPatent No. U.S. 7,829,057 B2Cabot Corp. has been granted a patentfor a process of making a carbon blackproduct comprised of in a multi-stage car-bon black reactor having a converging di-ameter section, forming a stream of hotgases at a stage having a diameter and ata location upstream of where any of car-bon black yielding feedstock is intro-duced into the multi-stage carbon blackreactor, downstream of the converging di-ameter section, forming a precursor con-sisting essentially of a first carbon blackin a first carbon black formation site inthe multi-stage carbon black reactor com-prised of introducing a first carbon blackyielding feedstock and the hot gases intothe first carbon black formation site, anddownstream of where the first carbonblack yielding feedstock is introduced,then introducing a second carbon blackyielding feedstock to the precursor in asecond carbon black formation site in thereactor and forming the carbon blackproduct in the second carbon black for-mation site before a complete quenchzone, and further is comprised of intro-ducing at least one substance containingat least one Group IA or Group IIA ele-ment prior to and/or during introducingthe second carbon black yielding feed-stock, wherein the second carbon blackformation site is located downstreamfrom the first carbon black formation sitein a direction of gas flow in the reactor,and wherein no oxidizing source and nofuel source for generating hot combustiongases is introduced after formation of theprecursor, and wherein the first carbonblack formation site and second carbon

black formation site have a temperaturedifference (Δ) of 200° C or more as de-termined from respective first and secondtemperatures determined in the reactorwhere the first and second carbon blackyielding feedstocks are respectively intro-duced in the reactor, and wherein the sec-ond carbon black yielding feedstock is atleast 15% by weight of the total amountby weight of carbon black yielding feed-stock, wherein the first carbon blackyielding feedstock and second carbonblack yielding feedstock are introduced atstages of the multi-stage carbon black re-actor having diameters that are narrowerthan the diameter of the stage of wherethe stream of hot gases is formed; and thecarbon black product consisting essen-tially of a carbon black having a DBP ina range of from approximately 30 to 150cc/100 g and an STSA in a range of from10 to 180 m2/g.

Evonik patents carbon blackmethodUS2011076608Carbon black, method for its manufactureand application (discloses a carbon blackwith a content of polycyclic aromatic hy-drocarbons measured by the 22 PAHmethod of less than 5 ppm and an STSAsurface area of less than 90 m2/g. The car-bon black is prepared by treating thestarting carbon black with electromag-netic radiation. The carbon black can beused in rubber, plastics, printing inks, liq-uid inks, inkjet inks, toners, coating mate-rials, paints, adhesives, batteries, pastes,paper, fuel cells, bitumen, concrete andother building materials).

Applied Nanoparticle Lab Corppatents composite silvernanoparticles and nanopasteUS2011042447Composite silver nanoparticles, compos-ite silver nanopaste, and productionmethod, production apparatus, conjuga-tion method and patterning method of the


Kansai patents starch-based coatingPate

nts

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same (a cold formation method of com-posite silver nanoparticles has been estab-lished. Thus, provided are compositesilver nanoparticles comprising a silvercore, which is made up of aggregated sil-ver atoms and has an average particle di-ameter of from 1 to 20nm, and an organiccoating layer formed thereon which com-prises at least one member selected froman alcohol molecule derivative having 1 to12 carbon atoms, an alcohol moleculeresidue or an alcohol molecule a compos-ite silver nanopaste which contains at leastthe composite silver nanoparticles and asolvent and/or a viscosity grant agentadded thereto a method of producing thesame an apparatus for producing the samea method of bonding the same and amethod of patterning the same. Themethod of producing the composite silvernanoparticles comprising mixing silversalt microparticles with an alcohol solventin excess to prepare an excess alcoholicsolution, reacting the solution in a reac-tion chamber for a predetermined periodof time at a predetermined temperature,and thus forming silver cores from the sil-ver salt at a low temperature by the re-ducing effect of the alcohol and alsoforming an organic coating layer derivedfrom the above-described alcohol aroundthe silver cores).

BASF patents mineral pigmentsUS2011046284Novel treated mineral pigments for aque-ous based barrier coatings (discloses novelpigments, pigment systems (includingcomponents not classified as pigments)and formulations for use in an aqueouscoating system applied onto cellulosic(paper and/or paperboard) and non-cellu-losic substrates (polyethylene (PE), poly-lactic acid (PLA), polyvinyl acetate(PVAc), etc.) to impart barrier properties).

Henkel patents acetoacetylpolymerWO2011003349Acetoacetyl polymer, method for produc-ing same, and mould release agents andcoatings containing same (disclosed is anacetoacetyl polymer, which is a polysilox-ane having acetoacetoxy group or ace-toacetamide group thereon and can be

widely used in mould release agent, coat-ing, sealant, adhesive and coupling agent,etc. Also disclosed is a method for pro-ducing the acetoacetyl polymer, whereinthe method is characterised by compris-ing the following steps: ammonolysing anacetoacetate via ester ammonolysis reac-tion using an amino-containing poly-siloxane, and/or esterifying ahydroxyalkyl-containing polysiloxane viatransesterification reaction using an ace-toacetate. Also disclosed are mould re-lease agents and coatings containing theacetoacetyl polymer).

PPG patents epoxy resinsUS2010331454Modified epoxy resins comprising the re-action product of a biomass derived com-pound and an epoxy resin, and aqueousdispersions and coatings comprising suchresins (modified epoxy resins comprisingthe reaction product of a cycloaliphatic,polycyclic and/or aromatic biomass de-rived compound and an epoxy resin aredisclosed. The biomass derived compoundespecially comprises cardanol. Aqueousdispersions and coatings comprising thesereaction products are also disclosed).

Red Spot patents UV curablecoating compositionWO2009145781UV curable coating compositions con-taining aliphatic urethane acrylate resins(described in preferred embodiments areUV curable coating compositions in-cluding a unique blend of aliphatic ure-thane acrylate resins. Also described arecoated articles and methods for theirproduction involving the use of the coat-ing compositions).

3M patents aqueousfluoropolymer dispersionsEP2284200Aqueous fluoropolymer dispersions con-taining a polyol comprising at least onelong chain residue and method for pro-ducing them (a composition comprising i)one or more polyols containing at leastone long chain residue. ii) a fluoropolymercomprising repeating units derived fromTFE, VDF, HFP or a combination thereofand methods of making it and uses

thereof. Use of a dispersion ac-cording to the claims for coatingor impregnating a woven or non-woven fabric, an organic or inor-ganic fiber or a layer containing one ormore organic polymers).

Cognis patents water-basedradiation curable epoxyacrylate dispersionsWO2011032673Water based radiation curable epoxy acry-late dispersions (comprises (a) an epoxyacrylate resin with two acrylate groups permolecule, and (b) a dispersant with at leastone acrylate group per molecule. The dis-persion is obtained by (i) reacting a com-pound (A) with a compound (B) optionallyin the presence of a catalyst, (ii) reactingthe resulting reaction mixture having com-pound A with a compound (C) optionallyin the presence of a catalyst, (iii) reactingthe resulting reaction mixture with acrylicacid and (iv) dispersing the resulting reac-tion mixture in water. The dispersion is ob-tained by initially (i) reacting at least onecompound (A) comprising non-ionic com-pounds having a hydrophilic-lipophilicbalance (HLB)-value of less than 12 and atleast two oxirane groups per molecule withat least one compound (B) comprising nonionic compounds having a HLB-value of12-20 and at least hydrogen-acid groupper molecule, optionally in the presence ofa catalyst, where the compounds (A) and(B) are in an equivalent ratio of 1.3:1-400:1, (ii) reacting the resulting reactionmixture having at least one non ionic com-pound with a HLB-value less than 12 andat least two oxirane group per molecule(compound A) with at least one compound(C) comprising non ionic compounds witha HLB-value less than 12 and at least a hy-drogen-acid group per molecule, option-ally in the presence of a catalyst, where thecompounds (A) and (C) are in an equiva-lent ratio of 1.1:1-20:1, (iii) reacting the re-sulting reaction mixture with acrylic acidby ring opening of all epoxy groups, op-tionally in the presence of a catalyst and(iv) dispersing the resulting reaction mix-ture in water. An independent claim is alsoincluded for producing the aqueous radia-tion curable epoxy acrylate dispersion bythe method mentioned above). CW

Pate

nts

20-21 Patents1111:Patents 10/27/11 1:21 PM


The Powder Coating Institute (PCI) hascompleted a new study that explores newopportunities in the powder coatings mar-ket. Titled “Project Expand” the studywas commissioned by PCI in 2010 andawarded to The Chemark ConsultingGroup, Inc. for completion.

PCI’s objective was to determine com-pelling needs that exist for powder coat-ings in the Current, Adjacent and Newpowder coating spaces. The geographicalscope of the study is the United States.

Based on industry interviews along thevalue chains, Chemark has identified andquantified a total of 21 opportunity seg-ments valued at over $4 billion. Five seg-ments fall within the Current marketspace within which powder coatings nowparticipates; four reside Adjacent to thetypical or current powder coatings space;and 12 segment opportunities are foundin New spaces not heretofore penetratedby conventional powder coating systems.

The 142-page study provides quantifiedintelligence for each of the 21 identified op-portunity spaces and a recommended pri-ority ranking of those opportunities. It alsodiscusses issues, impediments and unmetneeds in the market plus recommended ap-proach tactics for each.

The PCI-sponsored Project Expandstudy is available to PCI members imme-diately through the Chemark ConsultingGroup as a CD or a hard bound copy.

Prices vary depending upon PCI mem-bership status. For the hard copy aloneDiamond members pay $650; Star mem-bers $700; and Gold members $750. Fora CD copy alone the price structure is thesame. For the CD and hardbound copy to-gether, $50 is added to the aforemen-tioned fee. Additional copies will be $100for a hard copy and $50 for a CD.

Site license is available to membercompanies only for $3,000. The site li-cense will allow companies to display thereport internally on their corporate In-tranet for download by any employee ofthe licensed corporation.

The PCI professional fee offered tonon-PCI members (formulators, suppliers,investment groups, etc.) is $3,000 for ei-ther the CD or hard copy alone and willbe available December 5, 2011. The CDplus a hardbound copy is $3,200. Addi-tional non-member copies will be $300for a hard copy and $150 for a CD.

For ordering information visit PCI’swebsite at www.powdercoating.org andclick on the Project Expand link locatedon the home page. Alternatively, contactJennifer Egan, program director at 832-585-0770; Fax 832-585-0220; or [email protected].

For questions after purchase regardingthe study content, please contact ChemarkConsulting: 910-692-2492; Fax 910-692-2523; Email [email protected].

GCiS evaluates the Chinesewaterborne coatings marketThe domestic waterborne coatings market inChina is valued at approximately USD 2.3billion in revenues as of year-end 2010, orroughly 1.2 million tons, according to a re-cent report by GCiS China Strategic Research.

Acrylic-based waterborne coatings makeup approximately 90 percent of demand inthe market and are being widely used in ar-chitectural applications, where consumersare willing to pay a premium for low toxic-ity paints, and the automotive sector, whichis traditionally a key source of acrylic-based

coatings demand, the report says.The Chinese government is stepping up

its restrictions on coatings with a high volatileorganic compound (VOC) content. This iscurrently being enforced in consumer facingindustries first and is expected to spread toindustrial markets in the near future.

In real terms the market grew by ap-proximately 11 percent in 2010, the re-port says. Continued adoption, byregulatory-push or quality-pull, will seefive-year growth continue at this rate.

This GCiS market study draws on athree-month primary survey of over 70 ofthe market’s supply side and downstreamplayers. Major areas covered include:market size and shares, five-year projec-tions, market structure, value chains, pric-ing trends, distribution, consumption andan assessment of key suppliers.

Reportlinker.com publishes“Paints and Coatings: GlobalMarkets & AdvancedTechnologies”Reportlinker.com has published a new mar-ket research titled, “Paints and Coatings:Global Markets & Advanced Technologies.According to the report, the global paintsand coatings market was valued at approx-imately $99.5 billion at the end of 2010.This global market figure is expected to in-crease with a modest compound annualgrowth rate (CAGR) of 3.2 percent for thefive-year period of 2010 to 2015 and reach$116.4 billion by the end of 2015.

The powder coating and emerging tech-nologies segment will experience the highestgrowth with a CAGR of 5.9 percent overthe forecast period. This sector is valued atnearly $18 billion in 2010 and is expectedto reach more than $23 billion by 2015.

Waterborne technology coatings are byfar the largest type of environmentallyfriendly coatings and the market for themwas valued at $24.8 billion in 2010, and isexpected to grow to $31.6 billion in 2015,a compound annual growth rate CAGR offive percent. CW


PCI and Chemark team upfor “Project Expand”

Mar

ket

Rep

orts

U.S. Powder Coatings

MM$ of US Dollar Value

Total= $4,004 Million

Source: Chemark Consulting

22 Market Reports1111:Market Reports 10/27/11 1:22 PM

http://www.powdercoating.org




http://Reportlinker.com

http://Reportlinker.com



http://www.inkworldmagazine.com

http://www.rodmanpublishing.com


Nanomaterials Defined?

International Coatings Scene Europe

by Sean Milmo

European Correspondent

[email protected]

The European Commission, the EuropeanUnion’s Brussels-based executive, has atlast published a definition of nanomate-

rials. But both environmentalists and industry,particularly the coatings sector, are unhappywith it.

The EU has introduced in recent years severalpieces of legislation, which mention nanomateri-als in their texts but there has been no clear defi-nition of what exactly nanomaterials are.

Over a year ago the European Parliamentinstructed the Commission to draw up a “com-prehensive science-based definition for use inEU legislation.”

Now the Commission has finally come upwith one. But it is considered to be so broad byindustry that they claim it covers substances thatare normally not regarded as being nanomateri-als while excluding some of those that are gen-erally seen as being nano.

Environmentalists and NGOs (non-govern-mental organizations) on the other hand arguethat the definition is too narrow and will enablenanomaterials to escape proper testing for theirpotential hazards.

The coatings sector and its suppliers areangry because under the definition mineral orinorganic pigments and fillers can be categorizedas being nanomaterials.

“The definition does not apply to paint for-mulations,” said Jacques Warnon, technical di-rector for the European trade association forcoatings producers (Cepe). “But there is a bigconcern that it could mean new testing require-ments for suppliers of coatings materials, par-ticularly pigment producers and importers,which will ultimately affect coatings companies.The additional costs will be passed on to them.

“Mineral pigments, which have been aroundfor a long time and are not designed to be nano-materials, are affected because they usually havea certain amount of nanoparticles within them,although these have been shown to be safe,”

Warnon said.The Commission decided that nanomaterials

should be defined on the basis of the size of theparticles within a material, without any regardto whether they are a hazard or risk. Identifica-tion by size would cover not only manufacturednanomaterials but also those that are “natural(and) incidental.”

With respect to what is ‘nanoscale’ the Com-mission followed the definition applied by theGeneva-based International Organization forStandardization (ISO) of a size range fromaround one nanometer to 100 nanometers.

The most controversial aspect of the Commis-sion’s definition is its decision to base the thresholdfor the classifying of a material as a nanomaterialon ‘number size distribution’ or the number ofnanoparticles in relation to the total number ofparticles.The other option was to have a thresholdderived from mass or the ratio of weight ofnanoparticles to total weight of the material.

Furthermore the Commission chose a thresh-old of 50 percent nanoparticles for a material to beclassified as nano against a one percent cut-off,which it proposed in a draft definition issued lastyear.This big increase in the threshold has outragedsome NGOs but industry has sharply criticized it aswell on the grounds that by using numbers rather

Confusion still

remains over

what exactly

nanomaterials are

being defined as.

24-25 Europe1111:International Coatings Scene 10/28/11 12:00 PM




than weight its scope is too wide.“The metrics for measuring the num-

ber size distribution is the issue,” said aspokesperson for the European ChemicalIndustry Council, which represents manu-facturers of coatings materials and hasbeen favoring a threshold based onnanoparticle weight.

“The methodology for measuring par-ticle numbers needs to be reproducibleand consistent but we do not have onewhich has been validated and agreed,” thesource said. “We don’t have the tools tomake the definition workable. As a resultmaterials which are being considered non-nano like pigments and fillers are beingbrought into the definition.”

The Commission acknowledges the ab-sence of a standardized measurementmethod but argues that this should not bea barrier to a “pragmatic case-by-case ap-proach” to the application of the defini-tion. It has suggested that increasingknowledge about typical concentrations ofnanoparticles in particular types of materi-als could provide a basis for measurementmethods. But there is then the problemabout how the potential hazards of identi-fied nanomaterials should be assessed.

“We are concerned that new safety testsrequired specifically for identified nanoma-terials will push up costs for materials sup-pliers to inacceptable levels,” said Warnon.“Producers may decide that since the testsare too expensive materials will have to bewithdrawn from the market.”

The Commission’s definition is only arecommendation without legal forcewith the aim of helping EU and memberstate authorities in their implementation

of legislation. This is particularly thecase with REACH, the EU legislationthat requires chemical producers and im-porters to register their substances, in-cluding coating materials, with dossierson their safety profiles.

Legislation like REACH is unlikely to beamended to include the nanomaterials defi-nition. Instead the definition could be appliedthrough changes to guidance documents onthe implementation of legislation and thedrawing-up of REACH dossiers.

There may then be pressure from politi-cians and environmentalists for specific in-formation on nanomaterials, whether theyare hazardous or not, to be passed downthe supply chain.

“We are worried that there may be arequirement for labelling on products tosay that they contain nanomaterials,” saidWarnon. “We already have individual EUmember states making proposals alongthese lines.”

A key objective behind the Commission’sdefinition is more harmonization within theEU of regulatory approaches to nanomateri-

als. But critics of the definition claim that it isso wide in its scope that it will lead to someof the EU’s 27 members states applying theirown narrower definitions in preference to theCommission’s one in order to take what theywould regard as more effective action tomanage perceived risks from nanomaterials.

“Countries will want to take their ownmeasures to control risks,” said LouiseDuprez, nanotechnology policy officer at theEuropean Environmental Bureau, a Brussels-based NGO. “This will lead to even moreuncertainty for industry and consumers.”

Nonetheless Cepe and other trade as-sociations are pleased that the Commis-sion has finally issued a definition becausethe absence of one was holding backproduct and process development.

“It’s good to have a definition, eventhough we’re not satisfied with it,” saidWarnon. “The aim is to apply the samedefinition across all relevant EU legisla-tion. So companies should at least havethe benefit of more stability and consis-tency in the interpretation of regulationsrelating to nanomaterials.” CW

Europe International Coatings Scene

“Themost controversial aspect of the Com-mission’s definition is its decision to base thethreshold for the classifying of amaterial as ananomaterial on ‘number size distribution’ orthe number of nanoparticles in relation to thetotal number of particles.”

24-25 Europe1111:International Coatings Scene 10/28/11 12:00 PM


http://www.blairgowrieassociates.com



Brazilian Autos Face Tax, Credit Crunches

International Coatings Scene Latin America

by Charles W. Thurston

Latin America Correspondent

[email protected]

Brazil’s massive auto industry is facing anuncertain constellation of factors thatcould spell out a slowdown for interna-

tionally dominated production and domesticsales. While the economy struggles with infla-tion and slower growth, recent government in-tervention measures have included a tighteningof consumer credit through higher interest rates,and an ominous tax on imported vehicles notmeeting local content requirements.

Brazil is the largest auto manufacturer inLatin America, so the fate of the industrywould directly impact international paint linesuppliers. As it stands, Brazil’s automotivepaint industry is predicted to grow by threepercent this year and four percent next year,according to an August survey by AssociacaoBrasileira dos Fabricantes de Tintas (Abrafati),the national paint association.

Of the various threats to the auto industry,the local content import tax—announced inSeptember at 30 percent—may do more to curbnew investments than to stifle original equip-ment manufacturers (OEM) already establishedin the country. A rumor subsequently circulatedin Sao Paulo, the center of Brazil’s auto manu-facturing industry, that Japanese representativesto the World Trade Organization would seek re-dress to the import tax there. The tax would belevied on vehicles not containing 65 percent ofvalue produced in the Mercosul region, whichformally includes Argentina, Uruguay, Paraguayand Brazil. Associate member countries includeBolivia, Chile, Colombia, Ecuador and Peru,and Venezuela has initialed but not completed amembership agreement.

According to the Associacao Nacional dosFabricantes de Veiculos Automotores (Anfavea),the national trade association, auto productionduring the first three quarters of this year wasup 3.4 percent, while auto registrations were up10.6 percent, with the latter fueled increasinglyby imports. Anfavea predicts a five percent in-

crease overall in sales this year.Exports, similarly, were up four percent to

386,000 units over the first three quarters thisyear, compared to 370,000 units in the prior-year period. Nissan has predicted that Brazilwill become the world’s third-largest au-tomaker by 2015, following the United Statesand China. Brazil’s domestic sales are approx-imately four times than those in Mexico, atnearly 2.7 million units over the first threequarters of this year.

Among recent investment announcements,Renault indicated it would spend $856 millionin Brazil over the 2010-2015 period, to in-crease production to 383 million units per year.Similarly, Chinese automaker Anhui JianghuaiAutomobile (JAC) announced in early Octoberthat it would invest $500 million to build itsfirst manufacturing plant in the country and itsfirst outside China, at Camacari, in Bahia state,where Ford has a large operation.

The factory, slated to open in 2014, will havethe capacity to produce 100,000 units, JAC saidin a statement.

Consumer credit tightening also could dampendomestic sales, since about two-thirds of all salesare financed, one industry source suggests. Highinterest rates and limited competition among autodealers result in markedly higher prices for Brazil-ian auto buyers than for buyers in neighboringcountries. Similarly the devaluation of the nationalcurrency, the real, over the past several months,will also drive up imported car prices.CW

The largest car

producer in Latin

America, Brazil is a

key market for auto

OEM paint

suppliers.

Brazil is the largestauto manufacturer inLatin America, so thefate of the industrywould directly impactinternational paint linesuppliers.

26 Latin America1111:International Coatings Scene 10/27/11 1:22 PM



Rust-Oleum has introduced its Profes-sional Dry Erase Paint as an alternative toprefabricated dry erase boards.

Rust-Oleum Professional Dry ErasePaint creates a writeable, erasable sur-face on walls in conference rooms, of-fices, classrooms, dorm rooms, lobbiesor anywhere a dry erase surface is de-sired. The two-part water-based ure-thane coating can also be used to convertexisting chalkboards or dry erase boardsto new dry erase surfaces, making it analternative to replacement.

“Rust-Oleum Professional Dry Erasewas formulated specifically for the pro-fessional,” said Jenny Thavenet, associatebrand manager. “The high gloss finishprovides easy erasability, excellent chemi-cal resistance and great adhesion at a frac-tion of the cost of purchasing dry eraseboards or competitive dry erase paints. Allimportant features for commercial, insti-tutional or educational environments.”

Professional Dry Erase Paint is avail-able in traditional white and an industryexclusive clear formula that can be ap-plied over any color topcoat for endlesscolor options. The non-yellowing, lowVOC formula offers easy mixing andsmooth, easy to roll application, the com-pany says. It is packaged in a gallon kitthat contains a water-based hydroxyacrylic base, activator, two roller coversand an instruction sheet. One kit coversup to 200 square feet, making it ideal forlarger commercial projects.

Sherwin-Williams launchesanti-graffiti polyurethanecoatingSherwin-Williams Protective & MarineCoatings has introduced 2K Water-basedUrethane Anti-Graffiti, a low VOC (<100g/L), super hydrophobic polyurethanecoating that provides graffiti resistanceand simplifies graffiti removal. This newcoating system is the first in the industryto include tintable gloss and satin ver-sions, the company says.

Requiring only a dry cloth or environ-mentally friendly citrus cleaner to removemost types of graffiti, the coating is in-tended to protect bridges, overpasses andrailcars, as well as commercial buildings,schools and transit stations, from beingpermanently defaced with spray paint ormarkers. Because the product is water-based, applicators need only soap andwater to clean up after application.

“A gloss finish isn’t appealing for everysurface, so this product provides aestheticoptions while maintaining its intrinsicanti-graffiti properties,” said Dee McNeil,Sherwin-Williams bridge and highwaymarket development director.“With colorand gloss retention, the coating won’t fadeor chalk over time. Also, it’s easy to use –the product comes in pre-measured sizesfor easy mixing and can be used on virtu-ally any prepared surface.”

Fast-drying and versatile for mainte-nance crews to use, it can be applied bybrush, roller or airless spray. Additionally,the coating can be shaded to almost anycolor in-store, providing a wide range ofcolor options.

New Standox Standocryl ClearPFC 30Standox has introduced Standocryl ClearPFC 30, a 2.1 clear to meet stringent VOCregulations. Specifically designed to delivera mirror-like finish over Standox solvent-borne and waterborne basecoats, Stan-docryl Clear PFC 30 is ideal for all types ofjobs. Using a continuous 1.5 application

process, Standocryl Clear PFC 30 is aquality-focused clearcoat that is easy touse and provides a high-gloss finish andexcellent overnight distinctness of image(DOI), the company said. If desired, it isalso versatile enough to allow refinishersto use a two-coat application process.

Sherwin-Williams adds topcoating to its signatureFasTop lineFor the first time, Sherwin-Williams’ signa-ture coating system for USDA-inspectedfood and beverage facilities, FasTop, in-cludes a topcoat with uniform chemistryand performance. General Polymers’FasTop 12 TC joins a product line that isavailable via the coatings industry’s broad-est distribution system and consists ofFasTop 12S, FasTop S, FasTop M, FasTopS-U1, FasTop Cove Base and FasTop Pluswith AgION antimicrobial technology.

“With FasTop 12 TC, we offer a com-plete FasTop solution for food and bever-age facilities that withstands abrasion atfour to five times the norm,” said Narsi Bo-dapati, vice president marketing, Sherwin-Williams Protective & Marine Coatings.


New Rust-Oleum ProfessionalDry Erase Paint

New

Prod

ucts

Rust-Oleum Professional Dry Erase Paint.

Standox’s new Standocryl Clear PFC 30.

27-29 New Products1111:New Products 10/27/11 1:29 PM


“Because FasTop 12 TC onlyneeds six hours to allow light foottraffic and 12 hours for full returnto service, facilities will realize

meaningful reductions in downtime com-pared to the typical epoxy or urethane topcoatings used in these applications. Thiscuts downtime in half, if not more, com-pared to other standard top coatings.”

FasTop 12 TC can be applied to con-crete and steel floors in food processingfacilities, restaurants and commercialkitchens, and other constantly wet areas.

AkzoNobel Aerospace Coatingsand Pantheon Enterprisesdevelop Metaflex SPAkzoNobel Aerospace Coatings and Pan-theon Enterprises, a manufacturer ofchrome-free aircraft pretreatments havebeen working together over the last twoyears to develop an advanced chrome-freeaircraft pretreatment that will be soldglobally through AkzoNobel AerospaceCoatings’ global distribution network.The pretreatment, to be marketed underthe AkzoNobel Metaflex brand, will be

known as Metaflex SP and has been de-veloped to meet the AMS3095 specifica-tion as part of a number of AkzoNobelAerospace coatings systems.

Deposition Sciences introducesits latest MicroDyn IR opticalcoatingsDeposition Sciences, Inc. (DSI), a manufac-turer of durable thin film optical coatings,has introduced new sputtered long wave-length infrared optical coatings. The com-pany’s proprietary MicroDyn sputteringdeposition platform now delivers eight-mi-cron longwave pass (LWP) and 10-micronnarrow bandpass (NBP) filters with supe-rior blocking capabilities, the company said.

The in-band transmittance levels havealso been enhanced, making these ad-vanced thin film coatings ideal for a vari-ety of applications, such as gas sensingand thermal imaging.

DSI’s new process creates sputtered filmsthat feature increased abrasion resistancerelative to evaporated films and are muchmore economical to produce in higher vol-umes. Because of the intrinsically low tem-

perature of the sputtering process, the coat-ings are compatible with photoresists, en-abling the filters to be patterned usingstandard photolithographic techniques.

Highly durable, optical thin film coat-ings from DSI include multilayer thinfilms for industrial, commercial, biomed-ical, test and measurement, solar, military,defense and aerospace applications.

Jotun launches Jotomastic 90for corrosion resistanceapplicationsJotun has introduced Jotamastic 90, oneof the most technologically advanced sur-face tolerant repair and maintenanceprimers in the market, the company said.Jotamastic 90 is a highly durable coatingfeaturing benefits such as corrosion resist-ance, shorter overcoating intervals, widertopcoat compatibility and increased colorflexibility using Jotun’s Multi Colour In-dustry (MCI) tinting system. The new gen-eration product has exceptional corrosionresistance and is suitable for the most se-vere environments. It has reduced dryingtime by up to 40 percent compared to ex-


New

Prod

ucts

Cortec launches Ecoline coatings

Cortec Corporation has introduced Ecoline 3220 and Ecoline 3690 coatings. Both are biobased and biodegradable coatings, de-veloped to replace traditional oil-based rust preventatives, and are designed for extended temporary protection of multimetals.If needed they can be removed using a biobased Ecoline Surface Cleaner/Degreaser, eliminating expensive disposal costs asso-ciated with oils, the company said. Ecoline 3220/3690 are improved replacements for flammable solvents and petroleum-basedproducts, and conform to NACE Standard RP0487-2000.

Ecoline 3220 is a canola oil-based addition to Cortec's biodegradable line of products made with renewable resources. It isa ready-to use temporary coating that offers a film, which clings to metal surfaces, providing contact corrosion protection in stor-age and shipment. In addition Ecoline 3220 provides long lasting vapor corrosion inhibition, as well as balance of corrosion pro-tection and lubrication. It is intended for indoor or sheltered protection for up to two years.

Ecoline 3690 offers an open air corro-sion protection and is can serve as a re-placement for more expensivesolvent-based rust preventatives. Madefrom renewable materials and containingcanola oil as a carrier, it has good ther-mostability and no effect on rubber, plas-tics or paints. This coating is designed formarine and high humidity conditions.The film is self-healing and moisture dis-placing, providing protection against ag-gressive environments.

Naphtenic oil at left and Ecoline 3220

at right.

Plain oil at left and Ecoline 3690 at right.




isting products, thus reducing downtimeand overcoating intervals.

Jotamastic 90 offers compatibility withmost topcoats, including polysiloxanesand two-component acrylics. The multi-color possibility of Jotamastic 90 alsoproves significant improvement of hidingpower for strong colored topcoats. Im-proved wetting and penetrating abilitiesalso give better intercoat adhesion.

Jotamastic 90 can be used over mostgeneric types of coatings and within theJotamastic range, solutions can be tai-lored to specific requirements for expo-sure and durability.

DSI Introduces EcoWhite Silvercoating for incandescentreflectance lampsDSI introduced an enhanced silver coatingthat provides good reflector performancewith increased lumen output and increasedcolor temperature. Patent-pendingEcoWhite Silver is a thin film coating withup to five percent measured improved re-flection in the 350nm to 450nm region, re-ducing the blue roll-off in typical, protectedsilver coatings, the company said. This im-provement increases the color temperaturefor incandescent reflectance lamps and in-creases the overall efficiency of solar powersystems. With rising costs of energy, highperformance reflectors are extremely im-portant. Up to 14 percent improved lumenoutput has been measured for PAR type re-flectors (as compared to typical flash alu-minium-coated reflectors) using DSI’s newEcoWhite Silver. The silver content in DSI’sadvanced silver coatings are decreased by50 percent, compared to typical, protectedsilver reflectors, enabling a savings in mate-rial and production expense. With the ad-ditional benefit of 14 percent more light, alower wattage lamp will give the sameamount of light as a higher wattage lamp.This results in a savings of both energy andoperation costs because less electricity isneeded over the life of the lamp.

Lord Corp’s zero-NMP AutoSealcoatings to reduce wear-and-tear in automobilesLord Corporation’s newly introduced Au-toseal 3500F is designed for use on denseEPDM glass run channel applications

where abrasion and chemical resistanceare required. The Autoseal 3500F coatingoffers low coefficient of friction, excellentglass drag properties and non-stick fea-tures to glass. Further, Lord Autoseal3500F reduces squeak and itch noise thatoften results from automobile vibrationand is problematic in many vehicles. Au-toseal 3500F is the next generation of Au-toseal 3500, a previous best practiceproduct in the automotive weatherstripmarket. The “F” version continues to pro-vide the same performance properties andhas the added benefit of being NMP-free,a key need for European suppliers, thecompany said.

Nortek releases its color rangefor powder paint coatingproducts for 2012Nortek Powder Coating, LLC released anew color line-up for 2012, which in-cludes RAL Exterior Powders, EpoxyPrimers, Textures, Clearcoats, Metallicsand Specialty Powders. Nortek offers afull spectrum of custom colors and fin-ishes in addition to the standard colors.Nortek Powder Coating, LLC was estab-lished in 2005. Their headquarters andmanufacturing operation is located inRome, NY. The company offers a widerange of powder coating products, bothstandard and custom.

Datum develops Polcoatcoating process for finerpolyimide conformal coatingPolcoat is a new award winning coatingprocess for the deposition of fine polymerfilms directly on to conductive surfaces. Itis a key enabling materials process for theprotection of conductive surfaces relianton nano-tech miniaturization.

Most conductors will oxidize if left un-protected. Usually a high performancepolymer film is used to protect vulnerablesurfaces. As products move to the nano-scale, the relatively thick films on the mar-ket become a limiting factor in furtherminiaturization.

Polcoat uses a new process to deliver aconformal coating of polyimide. Becausethe process is a finely controllable deposi-tion process, for the first time polyimidefilms can be tailored in thinness to meet

the precision requirements, thecompany said. The coatingprocess is suitable for advancedprecision engineering use in en-ergy generation, plastic electronics, aero-space, medical and composites.

Medical products will benefit fromhigh conformal coatings to products withcomplex topology that creates challengesfor the coatings industry. Polyimide is aqualified material of choice for manymedical applications.

Polcoat is attracting strong interest inthe field of composites, the company said.It is ideal for fine coating conductive car-bon materials, to make durable light-weight carbon composites for aerospaceand military use. Polcoat is easily com-bined with precision alloys to makedurable components for filtering and sens-ing applications in chemicals, food, gasand oil production.

Tennant Co. offers Mat andGlazed Epoxy Wall CoatingsSystems for durable interiorsTennant Company launched its Mat andGlazed Wall Coating Systems designed toprovide durable interior wall surfaces thatare simple to clean, easy to maintain andreduce maintenance costs. Tennant’sepoxy wall coating systems provide seam-less, impact-resistant surfaces for an alter-native to concrete walls, concrete masonryunits, drywall, ceramic tile, laminates andcement board.

The company developed its wall coat-ing systems to provide flexible solutionsthat create a professional-looking appear-ance and save facility owners money.Specifically designed for environmentsthat require frequent cleaning such ascommercial restrooms, locker rooms andshower areas, commercial and industrialkitchens, laboratories, hospitals andschools, Tennant’s wall coating systemsprovide chemical and abrasion resistanceto stand up to the toughest of conditions,the company said.

The Mat and Glazed Wall Coating Sys-tems can be integrated with Tennant’sseamless flooring system to provide a con-tinuous sealed surface that does not pro-mote bacterial growth caused by surfacecontamination. CW

New

Prod

ucts




Differentiation:The Anecdote to a Disruptive Threat

Business Corner Strategies & Analysis

by Phil Phillips, PhD

Contributing Editor

[email protected]

There are two ways a company makes adesired profit: (1) by performing a taskconsidered valuable to its customer base;

(2) by being different from competitors in amanner that is appreciated by that base.

From a customer’s perspective, the sharper acompany’s differentiation, the greater its marketadvantage. An example of this sharp differenti-ation would be PPG’s E-coat position in themetal coatings market in North America. First,PPG is the market leader in this technology (>20percent market share – M. Porter’s definition).Plus, PPG protects its market leading positionby (a) constant and timely improvement inno-vations; (b) blanket service with highly trainedpersonnel; and (c) total systems management.

Another example would be Forrest Paintwith its high temperature (>500°) coatings andpaints market niche leadership position. Forrestfocuses on its technical strengths and the factthat their claims of performance meet the strin-gent high temperature performance tests, whilemany others do not.

In any dynamic market segment, the problemmarket differentiators run into is the fact thatover time, a differentiated product/service, with-out judicious upgrades in that differentiation, re-sults in market share loss. The culprit in thisscenario is usually internal to the company itself.The reason for this is that the growth created bysuccessful differentiation creates a more multi-faceted company. This new complexity, in mostinstances, provides amnesia, that is, a disregardfor what core elements it has been good at.

This new complexity can be caused by sev-eral different or a combination of different in-fluences. It always comes from change, whichcould be the result of acquisitions; proliferationof services/products; the C-suite becoming moreabstract and less involved with the real business;and consistency loss, just to name a few.

Unfortunately, past successful differentiators,once starting a downhill trend, have a com-

pelling knee-jerk reaction and feel they mustthoroughly change their original business modeland reinvent themselves. Most successful com-panies do not reinvent themselves through peri-odic dramatic change strategies. Successfulcompanies learn how to relentlessly build on thedifferentiation model.

The basic key to a successful long-term dif-ferentiation strategy is (1) constant technical/ser-vice/market quest for a competitive difference,and (2) making certain that everyone in the or-ganization is thoroughly and constantly on thesame page.

It is important to note that successful differ-entiators build their strategies on a few brilliantforms of differentiation, when performed as asystem, support and strengthen one another inthe business process.

Again, it must be mentioned, success is onlyas good as the company’s personnel being to-tally in the know (transparency) while buyinginto the specific differentiation strategy whole-heartedly. A totally transparent, in combinationwith overall buy-in throughout the organizationwill result in dramatically improved quality andefficiency in communications, which, in turn,further distinguishes it from competition.

Starting Points: DifferentiationFlow DiagramHistoric diagnosing evaluations of past successesand failures are not much fun but it is an exercise,properly addressed, that can make a great deal ofsense in building a differentiation model.

Take the past five to 10 (the more the better)growth investments and ascertain what theyhave in common. Determine your most impor-tant differentiators in these growth initiatives byscreening your judgments through these sets offundamental questions:

• Are they truly distinctive?• Are they measurable (quantifiable) vs. com-

petitors?• Are they pertinent to your core customer

deliverable?• Are they mutually reinforce able?• Are they obvious to all levels of the or-

ganization?

The core of any

successful strategy

is differentiation.

30-31 Business Corner1111:Business Corner 10/28/11 12:01 PM




Once this very difficult process is complete and thoroughlytested at all levels of the company, one has a formula for focus-ing on innovation. Innovation in this case refers to the completespectrum of business activity, not just technical innovation.

Additionally, it is very important not only to recognize yourdifferentiation but also to test the sources of competitive inno-vation and its potential affect on your key differentia table posi-tion. Experience indicates that when your position is strong andhas a defensible position, even disruptive innovations will affectonly one part of a business model.

Replicating successful differentiation models is a key andtime-consuming tactic to successful strategic positioning. Mar-kets are changing faster than ever experienced in the past. Forexample, coatings and adhesives designed for rigid packaging(metal cans, etc.) must change dramatically when a rigid packageloses to a flexible packaging design. Those formulators (and sup-pliers to formulators) who supplied an interior coating for abeer/beverage can may lose business if it cannot bring a newcoating/adhesive system to the flexible beer pouch in this trans-fer dynamic. Equally important is being able to keep up with theflexible packaging design change frequency versus the very slow-to-change rigid packaging changes.

Therefore, to be a successful market differentiator, constantand rapid change in your markets must be accompanied by swiftlearning and adjustment. CW

Strategies & Analysis Business Corner

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http://chemarkconsulting.net


http://www.everlight-uva.com



FEATURE Adhesives

The adhesives and sealants market continues to be affected by the recession and rawmaterial issues.

by Kerry Pianoforte, Associate Editor

The adhesives and sealants market has had a number ofchallenging years. The global recession, and the ensuingfallout from the troubled housing market and automotive

industry, continues to negatively impact the market.“In general, market conditions remain depressed with rela-

tively flat consumer takeaway,” said Frank Sullivan, RPM’s chair-man and CEO. “We’re seeing continued depressed marketsrelated to new home construction and lower than normal levelsof housing turnover, along with continuing softness in construc-tion markets in general.”

RPM’s consumer businesses continue to gain share in cer-tain markets through the introduction of higher-end products

at price points that are significantly higher than its traditionalconsumer lines.

On the industrial side, RPM’s building solutions group prod-uct lines, which include adhesives and sealants, are also gainingmarket share in a number of areas. “The group’s modest salesand earnings growth in the quarter is much stronger than the un-derlying fundamentals of the commercial and new home con-struction markets,” said Sullivan.

Adhesives and sealants participate in a variety of differentmarkets and certain segments are faring better than others. Useof adhesives and sealants in construction markets represents ap-proximately 25 percent of adhesive demand globally, accordingto William Magee, global director, strategy and marketing, H.B.Fuller.“The recession dramatically affected demand in these mar-kets particularly in mature economies,” he said. “Use in elec-

TheAdhesives and

Sealants Market

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Hen

kel.

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tronics markets was also affected but this market represents lessthan 10 percent of global adhesive demand. Use in automotivemarkets was also affected of course. Packaging related markets,on the other hand, tend to be more recession resistant along withtapes, labels and other consumer related markets.”

“The economy has certainly caused a significant reduction indemand across the consumer and commercial markets since late2008,” said Dominik Slappnig, head corporate communicationsand investor relations, Sika.“For the most part, demand has sta-bilized and in some markets we are seeing some growth begin-ning, but others remain more or less flat.”

Developments in Henkel’s markets for adhesives, sealants andsurface treatment technologies in 2010 were mixed, although over-all the company registered growth in the mid single-digit percent-age range, said the company. “Our balanced business, regionalportfolio and the launch of a number of new products, along withgrowth in emerging economies in particular supported the positiveperformance of the business sector,” said a Henkel spokesperson.“Overall, we were able to consolidate or even extend our leadingpositions globally, and in the individual regions we serve as well.”

In addition to the increase in demand for adhesives in thegrowth regions, Henkel reports that further salient trends arealso expected to support growth of the adhesives market in thefuture. These include the constant need for greater energy effi-ciency and carbon emission reductions, which in turn will boostdemand for sustainable products.

“Indeed, there are many adhesive applications in the fieldof renewable energies; and the increased use of light-weightconstruction and manufacturing materials also points togreater adhesive usage,” said the Henkelspokesperson. “In addition to growth inthe already established spheres of appli-cation for adhesives and sealants, moreand more new areas of use for theseproducts are opening up as is seen, for ex-ample, in the manufacture of light-emit-ting diodes or the further inroads beingmade in drug delivery through the skin.”

While North America and Europe arestill struggling to recover from the grips ofthe economic recession, emerging marketsin Africa, the Middle East and Asia-Pacificrepresent areas of growth potential for ad-hesives and sealants manufacturers.

Henkel reported that it was able to sig-nificantly increase sales in the first half inthe packaging, consumer goods and con-struction adhesives businesses despite sup-ply shortages at some of its suppliers, thehighest growth rates being achieved inAfrica, The Middle East and Asia-Pacific.

“From a macroeconomic point of viewthis year there will be disproportionatelystrong global growth in customer indus-tries of importance to us, with the trans-

port sector expanding by between six and seven percent; elec-tronics and electrical engineering by seven percent; and metal pro-duction and processing by around nine percent,” said the Henkelspokesperson. “With an expansion rate of about three percent,the consumer-related packaging sector will, according to our fore-cast, undergo below-average growth compared to industry as awhole. Construction will remain in the doldrums. Even after sev-eral years of absolute declines in output, growth in this sector islikely to stay below two percent. Moreover, this moderate rise isexclusively due to expansion in the emerging economies.”

According to H.B. Fuller’s Magee, use of adhesives in mar-kets that are experiencing organic growth present opportunity.“These include packaging, electronics, tape, label and nonwo-vens,” he said. “However, the use of adhesives to replace me-chanical fastening in many structural markets continues torepresent a growth opportunity for the adhesives industry.”

Opportunities for growth in the consumer markets exist in afew areas, according to Slappnig. “As DIYers are more focusedon renovating existing homes, they are also turning to betterquality sealants and adhesives to achieve longer lasting renova-tion projects. ‘Fix it Once’ as opposed to doing the project witha lower quality/lower cost product that may have to be done overagain in the short-term appears to be the clear trend. Greenerand lower VOC products also continues to be the trend.”

Raw Material and Environmental IssuesIn order to take full advantage of growth opportunities adhe-sives and sealant manufacturers must find ways to deal with rawmaterial issues.

Adhesives FEATURE

RPM’s DAP 3.0 advanced line of sealants for multiple applications.



H.B. Fuller’s primary goal is to innovate in terms of the rawmaterials it uses and how they use them. “This allows us to in-sulate ourselves and our customers from the continued rawmaterial volatility,” said Magee. “At the same time we mustmanage our price in line with the value that adhesives add toany structure. Generally the adhesive cost is only a small por-tion of the total cost of any structure, but it brings significantvalue to its end-use. We have many products that offer energysavings to our customers by enhancing efficiency on the line.Our own global sourcing and operations teams are continu-ally looking at our production and shipping efficiencies. Infact, we employ Lean Six Sigma principles throughout ourbusiness to minimize energy costs.”

RPM said it has more pricing flexibility and more pricingagility in the industrial segment than in the consumer segment.“That’s been true really throughout RPM’s history,” said Sulli-van. “Our expectation for the balance of the year is that raw ma-terial costs will be a volatile mix – with some declining and

others rising in price. However, our raw material costs in totalwill remain flat from where they are today.”

Henkel anticipates that prices for raw materials and pack-aging will continue to affect their bottom line. Limited capaci-ties among some manufacturers could also lead to supplyshortages. “Henkel expects an increase in the overall price ofraw materials, packaging, contract manufacturing and tradedgoods in the low teens percentage range this year,” thespokesperson said. “Henkel intends to offset rising raw mate-rial and energy costs by selling price increases. Further increasesin raw material and packaging prices, in some cases substantial,also represent a risk, as do supply shortages with respect to cer-tain raw materials, particularly those required by the adhesivetechnologies business sector.”

“To deal with rising raw material and energy costs, Sika hashad to focus on new and more effective ways to take costs outof our own operations and processes,” said Slappnig. “While wehave made good progress on our initiatives, we have also raisedprices in certain segments where appropriate.”

In addition to raw material prices, complying with environ-mental regulations is a key issue for the adhesives and sealantsmarket. These regulations are constantly being amended andconsequently, manufacturers must develop new products thatmeet both the environmental and consumer’s demands.

“Regulations such as REACH present challenges and add costfor all chemical producers, and the impacts for adhesive manu-facturers are no different,” said Magee. “In our view, other reg-ulatory changes present challenges for H.B. Fuller and theindustry to innovate and develop solutions which address thesechanges. There are many adhesive technology options which canaddress VOC related and other changes; it’s a matter of usingthese tools to meet the needs of the particular industry perform-ance required.”

“VOC and environmental requirements are a major driver ofproduct innovations for the future,” said Slappnig. “Californiasets the benchmark but other states follow quickly and the trendsare clear. While this can add cost in some products it can alsocreate opportunities for those who are fast and able to adapt wellto the evolving requirements.”

New TechnologyH.B. Fuller has introduced a variety of innovative new products.Advantra Encore and Liquamelt adhesive platforms offer cus-tomers alternatives that provide environmental benefits such aslower energy and adhesive consumption and less waste, and aremore readily available to the packaging market than traditionalhot melt technologies.

For its flexible packaging customers, H.B. Fuller respondedwith its Flextra Fast and Flextra Quiet adhesive technologies thatenable faster processing, lower work-in-process, use of bio-basedfilms and improve consumer satisfaction with the end package.

Clean Melt LT hot melt adhesives for case and carton are for-mulated to provide high mileage, lower maintenance costs, re-duce energy consumption and improve safety due to lowerapplication temperatures.


FEATURE Adhesives

Henkel’s Loctite health and safety range.

Henkel’s Aerodag Ceramishield.




In addition, the Full-Care family of hot melt adhesives arebased on multiple technology platforms, including olefin-basedtechnology for enhanced supply flexibility. Full-Care adhesivesare formulated to enhance production, minimize downtime andmaintenance, which help manufacturers achieve more mileagewith less adhesive.

RPM has launched a number of new products. Some of thenew products from DAP include Caulk Backer Rod to fill largecracks and gaps prior to caulking or sealing to prevent joint fail-ure and save on caulk usage.

StrongStik Heavy Duty All-Purpose Construction Adhesivewas specially formulated for general construction, remodel-ing, maintenance and repair projects that require extra bond-ing power.

Lastly, RPM’s Fast ‘N Final Lightweight Spackling formulahas unique performance characteristics that have been validatedby UL Environment and meet the requirements for GreenguardChildren and Schools certification, according to the company.

Henkel has made a number of new product launches.Aerodag Ceramishield is a ceramic dry film coating that is adurable anti-spatter protection for welding equipment; LoctiteAssureCure System is a light cure adhesives system used for awide range of medical items, such as syringes, catheters, blood fil-ters or cannulas; Loctite 6300 for cylindrical assemblies, gasket-ing product Loctite 5800, and the thread sealant and Loctite5400 make Henkel the only producer of a complete portfolio ofnon-hazardous anaerobic adhesives.

Henkel’s Loctite brand will be expanding its health andsafety range with three innovative anaerobic products. The re-taining adhesive Loctite 6300 for cylindrical assemblies, gas-keting product Loctite 5800, and the thread sealant Loctite5400 all combine technology with sustainability, according tothe company. Henkel already introduced its first two anaero-bics with a “white” material safety data sheet in 2009: thethreadlockers Loctite 2400 and Loctite 2700. The three newly

developed Loctite products also contain no hazardous ingre-dients. This means that according to the tough regulations of(EC) No. 1907/2006 – ISO 11014-1, they do not have to be la-beled with any hazard symbols, risk or safety phrases. Nor dothey contain any declarable CMRs (carcinogenic, mutagenicand reproductive toxins).

Sika has launched its first new Sikaflex sealant based on thei-Cure technology, which offers zero VOC and improved prop-erties for the commercial markets. The company has alsolaunched the new SikaSil line of silicone sealants for the com-mercial and consumer markets. Lastly, the new Sikaflex Univer-sal adhesive was recently launched in Home Centers. CW

Adhesives FEATURE

H.B. Fuller Adhesives Earn NSF Certification

H.B. Fuller Company, a leading global adhesives provider, has received notification from NSF International that its UR3501 A/Btwo part adhesive for spiral wound membrane bonding for reverse osmosis (RO) filtration has been tested and certified by NSFto NSF/ANSI Standard 61 - Drinking Water System Components - Health Effects. This certification adds to H.B. Fuller's NSF cer-tification of two of its potting compounds (FE7811 Epoxy and UR2187 Polyurethane) for hollow fiber water filtration. H.B. Fullerhas been a leading supplier of spiral wound membrane bonding for RO for more than 20 years, and now this NSF certificationfurther helps H.B. Fuller customers achieve their own certification objectives.

This is an important distinction that gives customers confidence that NSF Certified H.B. Fuller adhesives have been tested andmeet this important criterion for filter manufacturing. Using innovative adhesives that not only perform consistently but also carrythe NSF certification mark brings H.B. Fuller's customers closer to achieving NSF Certification for their finished filters. In someinstances, manufacturers using NSF Certified materials can bypass some or all chemical testing when seeking NSF Certificationof their filter, providing assurance that their finished products meet all standards.

"This NSF International certification represents our continuing and deepening commitment to the membrane separation in-dustry," said Matt McGreevy, H.B. Fuller business director. "We strive to provide our customers with every advantage in meet-ing industry requirements."

H.B. Fuller’s Advantra Encore.




FEATURE Color Trends

PPG introduced 70 new shades at its annual Automotive Color Trend Show.

White has ranked as the most popular vehicle color inthe world, according to data from PPG Industries. Ap-proximately 21 percent of 2011 model-year cars

around the world have been white. Silver and black were tied forsecond most popular at 20 percent.

In North America, white was first (20 percent), silver was sec-ond (19 percent), black was third (18 percent) and gray wasfourth (15 percent). Red and blue were tied for fifth (nine per-cent), naturals such as browns, tans, golds, oranges and yellowswere sixth (seven percent), green was seventh (two percent), andother/niche colors were last (one percent).

In Europe, black is the most popular color (26 percent), fol-lowed by white (19 percent), silver (16 percent), gray (15 percent),blue (nine percent), red (seven percent), naturals (five percent),green (two percent) and other/niche colors (one percent).

In the Asia/Pacific region, silver (25 percent) is the most popularcolor, followed by white (23 percent), black (17 percent), gray (eightpercent), red (10 percent), blue (seven percent), naturals (seven per-cent), green (two percent) and other/niche colors (one percent).

At this year’s annual Automotive Color Trend Show, PPGpresented its ideas for future vehicle colors titled “Expression”.The show highlighted the influences of insights from PPG’s other

White is FavoriteColor for Automobiles

White

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color- and coatings-oriented businesses.PPG’s global auto-motive OEM coat-ings business worksclosely with thecompany’s otherbusinesses to gaininsights related tocoloring a widerange of productssuch as cell phones,laptop computers,large appliances,homes, buildings,airplanes, ships andheavy equipment.

“Color is one ofthe most basicmeans of human ex-pression,” said JaneHarrington, PPGmanager, color

styling, automotive coatings. “The palette of colors being devel-oped for the automotive segment is being influenced by culture,nature, fashion, interior design, media, auto shows, color popu-larity and new pigment technology.”

PPG presented automotive designers with 70 new exteriorshades for consideration in their designs of the 2014-2015 modelyears. These included colors such as Goldeluxe, a silver with aninfluence of a gold; White Nougat, a soft creamy white with ahighlight sparkle; Muddy Waters, a tone of brown with a pearlluster effect; Grape Spritz, a blue fused with a purple highlight;and Pot O’Gold, a light green with a hint of gold.

PPG also recently completed an online study of consumeropinions regarding the importance of coatings and color as theyrelate to new car purchases. Some key findings of the survey are:

• 48 percent of the automotive consumers who respondedsaid they generally choose products based on color;

• 77 percent of the automotive consumers said exterior colorwas a factor in their automotive purchase decision;

• Vehicle color is an important factor in the choice of vehicle,according to 30 percent of the automotive consumers;

• The same percentage—about 31 percent—of the automo-tive consumers said they are willing to pay extra for a ve-hicle that expresses their personality through color.

• Owners of large luxury cars, sporty cars and large premiumSUVs said they are willing to pay the most extra get thecolor of their choice; and

• 40 percent of the automotive consumers said they wouldprefer a wider range of color choices.

“Our consumer research has clearly shown that color is crit-ically important to car buyers,” Harrington said.“It’s why we do

what we do. But more importantly, it’s why PPG puts so mucheffort into researching, evaluating and understanding trends asthey relate to color.”

In addition to color trend forecasting, PPG is continuing todevelop new paint technologies that offer automotive design op-tions to enhance appearance and help automobile manufacturersdifferentiate their brands.

For example, matte finishes have become increasingly pop-ular at automotive shows. A matte finish eliminates the glossysheen and light reflections on painted surfaces. It is a low-gloss finish to the vehicle’s paint that does not reflect as muchlight as a traditional glossy clearcoat finish. The matte effectenhances the lines of the vehicle and gives a satin, or an-odized, high-tech look that defines the shape of the vehicle’sbody. Matte finishes have become popular on niche vehiclessuch as premium sedans, sports cars and limited editions,PPG says. CW

Color Trends FEATURE

PPG presented automotive designers with 70 new exterior shades for

consideration in their designs of the 2014-2015 model years.

At this year’s annual Automotive Color

Trend Show, PPG presented its ideas for fu-

ture vehicle colors titled “Expression.”

36-37 Color Trends1111:FEATURE 10/27/11 1:30 PM


The Dow Chemical Company has an-nounced a number of worldwide expansionplans. The company recently announcedthat it will open an office in Chengdu,China in the first half of 2012. Serving asDow’s business and sales hub in WesternChina, the new office will help the companyfurther explore growth opportunities in theemerging economies of the region.

“The Western China region is a newstrategic area for Dow to accelerate ourbusiness growth in China,” said PeterSykes, president of Dow Greater China.“We expect to continue expanding at adouble-digit annual rate over the next fiveto ten years, and we foresee significant op-portunities in Western China thanks tomajor government infrastructure invest-ments and the size of this region.”

Today, Dow operates 18 manufactur-ing sites and six business centers acrossthe Greater China region, mainly in theEastern and Southeastern coastal areasand Taiwan. In 2010, Dow recorded totalsales of more than $4 billion in GreaterChina, which is Dow’s second largest in-ternational market.

Dow also announced plans to expandits operations in Africa by opening officesin Algeria and Ghana. The company re-ported that the decision to open the newoffices and employ more sales staff inAfrica follows a dedicated study to iden-tify opportunities and to finalize an oper-ating structure that will deliver maximumeffect and return for the company inAfrica. This is directly in support of theDow business strategy to multiply sales inthe medium term.

The new sales offices will complementexisting Dow operations in Egypt, Kenyaand South Africa, where the company hasmore than 50 years of operating historyand employs more than 240 people. Thisexpansion supports Dow’s commitment togrowth from emerging geographies, bring-ing the company closer to its growing cus-tomer base in Africa.

“With a population of over 1 billion

people, significant and consistent economicgrowth rates over the last 10 years and im-proved corporate governance and trans-parency, there has never been a better timeto expand Dow’s focus and participation inAfrica,” said Dow chairman and CEO An-drew Liveris. “This expansion signifiesDow’s commitment to investing in the needsof growing regions to help our customersaddress tomorrow’s challenges today.’’

Dow recently opened a new office in Riode Janeiro, further strengthening its com-mitment to Brazil. Dow, a worldwide part-ner of the Olympic Games through 2020,opened its new office in the city with anevent at Copacabana Palace for customers,public authorities and guests. The new of-fice aims to create businesses focused on theopportunities arising from the sports eventsto take place in Rio in the next years. Ad-ditionally, the company wants to be closerto the production and distribution chain tothe oil and gas industry, one of Rio deJaneiro’s high growth sectors.

Evonik to construct isophoroneand isophorone diamineproduction plants in ChinaEvonik Industries will build world-scaleplants for producing isophorone andisophorone diamine. It is investing morethan €100 million in the plants, which arescheduled to go onstream in the first quar-ter of 2014. Construction work on themulti-user site China (MUSC), Evonik’sproduction site in Shanghai, will begin inearly 2012. Isophorone is used in applica-tions like paints and printing inks, whileits derivative, isophorone diamine, is usedas a hardener in epoxy-based formula-tions, e.g. for composite materials, such asthose used in wind turbines.

Evonik expects to see strong growth indemand for raw materials used in the paint,coating and construction industries, for au-tomotive applications and for high perform-ance composite materials especially in Asia.This growth will also be driven particularlyby the increasing demand for wind turbines.

For the specialty chemicals company,which claims to be the world leader inisophorone chemistry, the plants in Shang-hai will be the first for isophorone andisophorone diamine in Asia. “By estab-lishing the production platform in Chinawe want to support the long-term growthambitions of our customers in the Asia re-gion,” said Ulrich Küsthardt, head of thecoatings and additives business unit.“Thisstrategic positioning will allow us to plancapacities even more efficiently.”

Evonik currently manufacturesisophorone chemistry products in Mobile,Ala., United States, as well as in Marl andHerne, Germany.

Ashland opens technical centerin MumbaiAshland Inc. celebrated the opening of itsnew technical center in Mumbai, India.The new Ashland Technical Center willdevelop additives and ingredients that de-liver high-performance characteristicssought after by coatings and constructionindustry professionals.

The technical center offers the latesttechnologies for rheological additives, sur-factants, foam-control agents, buffers forwater-based paints, additives for cementdry ad-mix and for construction chemicals.“We are extremely pleased to open thishigh-technology facility in India,” said JohnPanichella, president, Ashland Specialty In-gredients, during the opening ceremony.“We recognize the value and expertiseavailable in India and look forward to theopportunities our new technical center willbring to this growing region of the world.”

Ashland expands production ofNatrosol globallyAshland Inc. is expanding production ofNatrosol hydroxyethylcellulose (HEC) by7,000 metric tons across its global networkthrough capacity additions at its facilities inNanjing, China, and Zwijndrecht, theNetherlands. In addition, Ashland is in-creasing production of its Natrosol Plus hy-


Dow Chemical expands worldwideInd

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38-41 Industry News1111:Industry News 10/27/11 1:31 PM



drophobically modified HEC product lineat its Parlin, N.J., plant. Natrosol HEC is acellulosic polymer used as an additive in awide variety of water-based consumer andindustrial products including latex paints,paper coatings and personal care items suchas shampoos and shower gels.

ILC Performance Productsacquires HaloxICL Performance Products, a global spe-cialty phosphate producer, has acquiredHalox, a division of Hammond Group,Inc. The Hammond, Ind.-based companyis an industry leader in specialty phos-phate-based, corrosion inhibitor productsfor the paint and coating industry, whichare sold under the Halox brand name. Theacquisition closed October 1, 2011.

“Halox is a highly respected leader inthe market for corrosion-resistant coat-ings with an outstanding reputation forquality and service,” said James Moffatt,president of ICL Performance Products LP(Americas). “This acquisition will extendour technical phosphate specialties offer-ings for the paints and coatings sectorwhile expanding our operations in theAmericas, thereby strengthening our posi-tion as a global leader in the specialtyphosphates industry.”

The acquisition includes Halox’s re-search and development activities andmanufacturing assets, as well as Halox’sextensive distribution network for itsphosphates-based products. Halox willoperate as a division of ICL PerformanceProducts LP.

Lubrizol enhances globaltesting capabilitiesLubrizol Additives, a business segment ofThe Lubrizol Corporation, has made en-hancements to its global research and test-ing capabilities. In the past three years,Lubrizol has invested more than $35 mil-lion to support R&D and testing activi-ties, with another $50 million budgetedfor the next three years. This is in additionto extensive capital investment in opera-tions, which includes more than $200 mil-lion for a new plant in China.

Chemical synthesis and applied sci-ences laboratories at Lubrizol’s Wickliffefacility—site of the largest technical center

and world headquarters of Lubrizol Addi-tives and The Lubrizol Corporation—areundergoing extensive modernization. Newlaboratory spaces conform with industrybest practices in order to deliver resultsfaster and more efficiently, while encour-aging collaboration and innovation.

Ultimately, up to 100 researchers andscientists will be based in these advanced fa-cilities. Mechanical testing laboratorieshave also undergone significant upgrades tosupport customers’ product developmentand performance claims.Additional invest-ments include multi-million dollar rigs tomeasure transmission efficiency, safety andenvironmental upgrades that include theuse of highly energy-efficient electric motorsand dynamometers, and updated fuel in-ventory and delivery systems.

Significant investments are underwayat Lubrizol’s global technical center inHazelwood, UK. These investments in-clude recently completed major upgradesof chemical testing laboratories as well asongoing improvements to the Hazelwoodchemical synthesis facility. A new, previ-ously announced Lubrizol Additives lab-oratory on the campus of Jilin Universityin Zhuhai, Guandong, China will offeradvanced technical services for lubricant,fuel and industrial additive customers andOEMs throughout Asia. Capabilities willencompass a full menu of services includ-ing additive and lubricant blending, phys-ical and chemical analyses, as well asperformance testing. Construction on thenew technical services laboratory at JilinUniversity is complete, and the lab is ex-pected to be functional later this year.

Updates to blending and testing serv-ice capabilities at Lubrizol Japan Ltd.’stechnical facility in Kinuura, Japan are re-cently complete. New viscometers andfriction and shear stability testing equip-ment are among the improvements. Like-wise, comprehensive field-testingequipment is now integrated into themodernized facility.

Renovations to Lubrizol technical capa-bilities in Mumbai, India include the con-solidation of several existing labs into amodern lab facility capitalizing on syner-gistic resources. The purchase of new test-ing equipment will help ensure timely,enhanced and valuable services. Other new

equipment will broaden overalltesting capabilities and meetingspace will allow for customertraining as well. The result will bethe creation of a world-class laboratory in-frastructure designed to meet the significantincrease in demand for lubricant testing ex-pected to occur in India within the next fiveyears. Completion is targeted for mid 2012.

These technical facilities will be linkedas part of Lubrizol’s global R&D and test-ing capabilities with access to Lubrizol’s ad-vanced computer network, providingimmediate, 24-hour access to global data.

Arkema inaugurates latestplants for fluorinated polymersand rheology additives inChinaArkema recently inaugurated two newplants for fluorinated polymers and rhe-ology additives on the Changshu indus-trial platform in China. At the same time,Arkema also laid the foundation stone ofits future research and development centerin China, marking the group’s second suchcenter in Asia.

Arkema said its growth objectives inAsia include achieving 25 percent of itssales their by 2015, half of which willcome from China.

Located 120 km south of Shanghai, theChangshu industrial platform is nowArkema’s largest manufacturing site in theworld. It represents Arkema’s main indus-trial base in China, with productions inmany specialty chemicals including fluo-rogases, fluorinated polymers, specialtypolyamides, acrylic derivatives, organicperoxides, among others.

The new plant dedicated to the pro-duction of fluorinated polymers under theKynar brand name was started in Chang-shu in the spring of this year. Arkema saidit helps them partner the development oftheir customers in Asia, and fulfill moreeffectively the fast-growing demand in thepaint, offshore and chemical engineeringmarkets, as well as in emerging applica-tions such as batteries, photovoltaics andwater treatment.

Arkema is already planning to in-crease by 50 percent this new plant’s ca-pacity by the summer of 2012.

With the startup in early August of the

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rheology additives plant, Coatex,an Arkema subsidiary, now hasproduction capacities for thepaint and coating, cement, paper

and mineral processing markets in Asia.The future Changshu research and de-

velopment center will offer both a geo-graphic and a technical fit with the group’sother research centers, in particular theKyoto center in Japan. It will help boost thedevelopment or adaptation of products andsolutions provided by Arkema to its cus-tomers in China and South-East Asia in thefast-growing markets of new energies,cable, electronics, automotive and sports.

Rhodia expands specialtysurfactant capacity in ChinaRhodia Novecare has expanded produc-tion capacity for specialty surfactants andpolymers at its Zhenjiang, China site tohelp meet growing demand from localcustomers. Production technologies ap-plied in Zhenjiang will help reduce wastewater, salt production and air emissions,the company said. Rhodia’s Novecarebusiness is the largest international sur-factant player in Asia. Its surfactant-basedformulations are used in various applica-tions including coatings, tires, detergents,body washes and shampoos, agrochemi-cals and oilfield. “After acquiring JiangsuFeixiang Chemicals in 2010, the Asia Pa-cific business represents now one-third ofNovecare’s sales,” said Chen Pu, vice pres-ident and general manager, Asia Pacific,Rhodia Novecare.“China is definitely themost important country to drive ourgrowth in this region. The new plant ex-pands our manufacturing footprint inChina with five plants.”

Dow and Saudi Aramco signagreement for Sadara ChemicalCompanySaudi Aramco president and CEOKhalid Al-Falih and Dow chairman andCEO Andrew Liveris signed a joint ven-ture shareholders’ agreement for SadaraChemical Company.

Sadara will be comprised of 26 manu-facturing units, several of which constitute“mega projects” in themselves. Once com-plete, the joint venture complex will beone of the world’s largest integrated chem-ical facilities, and the largest ever built inone single phase.

Just over 100 kilometers from whereAl-Falih and Liveris signed the agreement,bulldozers, graders and rollers are pro-ceeding with site preparations on theworld-scale, mixed feed cracker, whichwill be integrated with Saudi Aramco’s ex-tensive hydrocarbon infrastructure.

“Sadara is an extraordinary and uniqueventure that will build upon the strengthsof both Dow and Saudi Aramco to deliverthe diversified and specialty materials andchemicals needed to drive growth in the en-tire region and beyond,” said Liveris.“Thispremier partnership is truly unprecedentedand is very well positioned to bring valuecreation on every front; transforming theSaudi economy, as well as the entire chem-ical industry, at the same time.

Sadara is expected to deliver annualrevenues of approximately $10 billionwithin a few years of operation while con-tributing significantly to Saudi Arabia’s in-dustrial diversification. The plannedproduct portfolio will add value chains tothe Kingdom’s vast natural resources andcomplement the existing chemical land-

scape. Ultimately, the joint venture will beinstrumental in Saudi Arabia’s strategy tobecome not only a strategic chemicals andplastics producer, but also a hub for futuredownstream manufacturing.

“Sadara is a milestone for SaudiAramco and a cornerstone of our trans-formational downstream growth strategy,which will add further value to our sig-nificant petroleum value chain,” said Al-Falih. “As the world’s largest integratedand most reliable supplier of energy andpetroleum-based derivative products, ourstrengths complement those of Dow, theworld’s foremost chemicals company witha global track record and unique suite ofchemicals technology.”

Sadara’s manufacturing units will pro-duce a wide range of performance prod-ucts such as polyurethanes (isocyanates,polyether polyols), propylene oxide,propylene glycol, elastomers, linear lowdensity polyethylene, low density polyeth-ylene, glycol ethers and amines. Sadarawill market products within a regionalzone of eight countries, including SaudiArabia. Dow will leverage its global mar-keting know-how to market and sell onbehalf of Sadara to the rest of the world.

First production units are expected tocome on line in the second half of 2015.All units are expected to be up and run-ning in 2016.

PolyOne to buy additives andcolorants maker ColorMatrixGroupPolyOne Corporation has purchased for$486 million ColorMatrix Group, Inc., amanufacturer of specialty additives, liquidcolorants and dosing technologies that


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Lonza acquires Arch Chemicals for $1.2 billion

The world’s biggest manufacturer of drug ingredients, Lonza Group AG, Basel, Switzerland has come into an agreement to buyArch Chemicals Inc. for approximately $1.2 billion creating a global leader in the bacteria and fungi killing business.Arch Chemicals’ products are used for disinfecting swimming pools, protecting wood from fungus, preventing the growth

of molds and mildew in paints and dandruff treatment. This deal with Norwalk, Connecticut based Arch Chemicals will makeLonza Group the leader in the $10 billion market which is exhibiting growth of as much as six percent per year and it will alsoreduce its dependence on manufacturing pharmaceutical ingredients for drug makers said the company.Lonza Microbial Control, a new business sector formed by the acquisition and led by Jeanne Thoma as previously announced, will

offer a complete portfolio of microbial control solutions. Lonza will offer this complementary range of products and actives to abroader range of customers in both established and emerging markets.




serve diverse niche markets, such as rigidbeverage and food packaging, perform-ance molding and fiber.

Based in Berea, Ohio, ColorMatrixprovides colorants for fluoropolymers andprovides specialty additives that supportfluoropolymers’ unique high-performanceproperties such as lubricity, high-level heatinsulation, static dissipation and x-rayopaqueness, the company said. Throughits April 2011 acquisition of Gayson, Col-orMatrix expanded its portfolio to in-clude short turnaround, custom colordispersions used in silicone processing fora broad range of medical, consumer andautomotive applications.

ColorMatrix achieved sales andEBITDA of approximately $196.8 millionand $43.6 million respectively for the 12months ended June 30, 2011.

“Not only will the acquisition of Col-orMatrix accelerate our specializationstrategy, it also expands our geographicpresence in Asia and Brazil and creates anentry point into Russia,” said Robert Pat-terson, executive vice president and chieffinancial officer. Approximately 70 per-cent of ColorMatrix’s revenues are out-side North America.

Headquartered in Cleveland, Ohio,PolyOne Corporation reported revenuesof $2.6 billion in 2010.

Resinall Rütgers Resins GmbHpurchases Neville ChemicalEurope BVResinall Rütgers Resins GmbH (RRR), ajoint venture between the German Rüt-gers Novares GmbH and the BelgianResinall Europe bvba, has acquired thechemicals company Neville Chemical Eu-rope BV (NCE).

The acquisition of NCE is part of theRRR expansion strategy and is designedto strengthen the joint venture partners´position within the European industrialresins market. NCE with its headquartersin Uithoorn, Netherlands develops, pro-duces and markets hydrocarbon resins forthe printing inks, coatings, asphalt andrubber industries.

Prior to the acquisition, NCE wasowned by Neville Chemical Company(NCC), based in Pittsburgh, Penn., UnitedStates.

RRR is a joint venture between Duis-burg-based Rütgers Novares GmbH andBrugge-based Resinall Europe bvba. Theheadquarters of RRR is in Duisburg. Thejoint company was founded in 2009 withthe aim of establishing itself as a compe-tent partner for the European printinginks industry.

“The acquisition will strengthenUithoorn as a production site and NCEwill remain a competitive market playerin the long term,” said Jerry Johnson,RRR managing director. “Our long-termobjective is to expand the business.”

Altana acquires production ofMetalure pigments from AveryDennisonEckart Effect Pigments, a division of AltanaAG, has signed an agreement to acquire theproduction of Metalure pigments fromAvery Dennison. Eckart has been theworldwide distributor of these high-qualityPVD-type aluminum pigments manufac-tured by Avery Dennison for over 20 years.Eckart will now acquire the production lo-cated at the premises of Avery Dennison inSchererville, Ind., United States, the tech-nology and approximately 40 employees.The new production unit will be managedby Eckart America as the third U.S.-basedEckart site.Avery Dennison as well plans tocontinue its other operations at the Scher-erville premises. Financial details were notdisclosed and the transaction is subject toapproval by Germany’s Federal Cartel Of-fice. Eckart utilizes Metalure pigments inthe coatings, graphic arts and cosmeticsbusiness lines.

Imerys Performance MineralsNorth America price increasefor calcium carbonate, kaolinand mica productsImerys Performance Minerals North Amer-ica announced four to 10 percent price in-creases effective December 1, 2011, subjectto any provisions in individual contracts.The price increase supports investments inmanufacturing, quality systems, environ-mental compliance and new product devel-opment, the company says. The increaseswill affect all calcium carbonate, kaolin andmica products while the energy surchargewill remain in effect.

Clariant sells itsPolysilazane coatingsbusinessClariant has sold its Polysilazanecoatings business including the productionsite in India to AZ Electronic Materials (AZ)for approximately €4 million. Clariant re-tains the exclusive right to develop and usePolysilazanes for composite materials andceramics, and will continue its developmentin the area of ceramic precursors and fibersbased on Polysilazanes. It is for this reasonthat Clariant also concluded a long-termsupply agreement for Polysilazanes with AZ.

Wacker receives innovationaward for alpha-silane-basedadhesives and sealantsWacker has received Frost & Sullivan’sNew Product Innovation Award for itsnovel Geniosil product class. According toFrost & Sullivan, the Geniosil product classwas chosen because it incorporates ad-vanced alpha-silane technologies, offers su-perior performance during processing,delivers high value to customers and givesthem a fast return on investment. Geniosilenables the formulation of fast-curing ad-hesives and sealants, with applicationsranging from highly flexible, paintablesealants through to high-strength assemblyadhesives and crystal-clear cabinet sealants.

Frost & Sullivan tested several con-struction adhesives and sealants. Assess-ment criteria included innovative element,leverage, value added features, return oninvestment and penetration potential. Ge-niosil received top points in all categories.

“Wacker’s Geniosil products incorporatea special silane structure that equips themwith high reactivity, which enables them tobe interlinked with polymers, leading to awide range of possible formulations.Geniosilis able to successfully eliminate crosslinkingproblems associated with polyurethanes andenhance the properties of silicones,”said BestPractices Account Manager Macaulay Iyayi.

Sealants and adhesives formulated withGeniosil offer outstanding mechanical prop-erties. They do not require labeling, formu-lations being free of plasticizers andsolvents. Geniosil is used in numerous so-phisticated adhesive formulations, e.g. in theautomotive sector, in container constructionand for bonding parquet floors.CW

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Dow Microbial Control, a businessgroup of The Dow Chemical Company,has introduced Bio-Pruf to the materialspreservation market. Bio-Pruf is a tech-nology that provides long-lasting an-timicrobial protection to differentend-use products, including paints andplastics as well as building and con-struction materials. Bio-Pruf antimicro-bials control bacteria, fungi and algae byinactivating key enzymes and proteinswithin the cells. Bio-Pruf technologyworks by impairing key metabolicprocesses that affect growth, nutrientuptake, energy generation and biosyn-thesis of cell components. Bio-Pruf con-trols bacteria, mold, mildew, algae andother microbes; protects products frommicrobial deterioration, increasing theireffectiveness and length of use; reducesodors caused by microbiological prolif-eration inside products; and prevents al-lergic reactions in individuals caused bymold, mildew and other microbes.

BASF offers Efka 2010 highefficiency defoamerBASF has further strengthened its port-folio of high performance defoamers forindustrial coating applications with Efka2010. The new silicone-free defoamermarks the latest addition to this productclass and is suited for use in a wide rangeof solventborne coating systems. It canbe used for pigmented and non-pig-mented systems. Formulators benefitfrom the optimized combination of ex-cellent defoaming efficiency and no in-fluence on gloss, according to thecompany. The high clarity within the for-mulation is maintained prior as well asafter curing which enables the produc-tion of defect-free high quality surfacesfor industrial coatings. Efka 2010 iscompatible with a variety of differentsystems including nitrocellulose/alkydlacquers, 2k polyurethane-, stoving- andacid-cured coatings as well as cold-curedepoxy coatings. The product is primarily

designed for formulations for the furni-ture and flooring segment and is avail-able within Europe, North America andChina. Further market applications in-clude the automotive industry.

Dow introduces nextgeneration of catalysttechnologyThe Dow Chemical Company has intro-duced Consista C601 polypropylene, thefirst 6th generation Ziegler Natta catalyst.Consista C601 is a non-phthalate basedcatalyst system with broad applicabilityand advantaged capability to producehigh performance polymers. Requiring nocapital or upgrades to existing facilities,this catalyst system enables polypropyleneproducers to recognize numerous processadvantages and product benefits, accord-ing to the company. Consista C601 Cata-lyst was used in production trials atSlovnaft Petrochemicals s.r.o. inBratislavia, Slovakia. There, ConsistaC601 was used to produce homopolymerand high melt flow impact copolymerswhere significant process advantages wererecognized while maintaining excellentproduct quality. Consista C601 demon-strated excellent catalyst yield and the ca-pability to make a broad range ofproducts with a non-phthalate based cat-alyst system.

Emerald Group introduces zero-VOC Foam Blast 4201Emerald Performance Materials Special-ties Group has launched a new zero-VOC foam control agent–Foam Blast4201–to meet the performance chal-lenges of today’s more environmentallyconscious waterborne architectural andindustrial coatings, graphic arts andother latex polymer applications. Thezero-VOC, alkyl phenol ethoxylate(APE)-free defoamer is highly effectivein a full range of coatings and graphicarts formulations, including flat, highgloss, clear and pigmented systems, in

both the grind and let down stages.Foam Blast 4201 is an organically mod-ified low-VOC silicone emulsion that isespecially effective in combating foamover time, while retaining gloss. It willnot generate haze and provides the ex-cellent clarity desired in graphic artsclear coat systems and paints. It is alsocompatible in a wide range of polymersand coatings and can cost effectively re-place multiple products.

Dow Corning unveilssuperwetting silicon additivesfor waterborne and UVcoatingsFormulators of waterborne and UVcoatings can now consistently achievegood spreading and wetting - even atlow addition levels - thanks to a newfamily of Dow Corning brand superwet-ting additives effective on difficult-to-wet substrates such as wood, plasticsand metal. Dow Corning 67 Additiveand new Dow Corning 500W Additive,Dow Corning 501W Additive and DowCorning 502W Additive are 100 percentsilicone polyether copolymers that arerecoatable; have little or no influence onslip; are solvent-free, BTX-free and lowVOC; and are effective at low additionlevels. In addition, Dow Corning 500WAdditive is stable even at high pH, andDow Corning 67 Additive and DowCorning 501W Additive are compliantwith European legislation for indirectfood contact (Swiss Ordinance RS817.023.21 Annex 6, Part B).

JDSU introduces highperformance and cost effectivepigmentJDSU has introduced a new light-dif-fractive pigment called SpectraFlair Plus25, a cost competitive solution that pro-vides dramatic effects for products in theautomotive, sporting goods, apparel,electronics and product packaging in-dustries. Coating, ink and plastic manu-


Dow Microbial Control introducesBio-Pruf antimicrobial

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facturers can now offer the pigment asanother option to brand managers anddesigners to generate an effect similar tothe appearance of a rainbow flowingover a liquid silver color, according tothe company. Proprietary processes fromJDSU were used to develop the Spec-traFlair Plus 25 pigment that is com-prised of thin flakes that are veryuniform in size. These unique materialcharacteristics allow the new pigment toprovide up to three times the hidingpower compared to products in JDSU’sexisting SpectraFlair line, reducing theamount pigment required to coat a prod-uct and decreasing pigment costs up to60 percent. Because of its low appliedcost, the pigment can be used to enhancea wider range of consumer products. Theuniform property also increases the dif-fractive color of SpectraFlair Plus 25, de-livering bright and dramatic effects bothindoors and outdoors under variouslighting conditions. The new pigment isthe first in a series of SpectraFlair Pluspigments developed by JDSU that willcome out over the next year in a rangeof flake sizes enabling designers to cus-tomize colors to achieve a desired effect.Variants with smaller flake sizes willprovide a satiny finish whereas largerflake sizes will create a more granular orsparkly diamond-like finish. The entireseries will maintain a thin flake size toensure optimum hiding power and effi-cient applied costs.

Sachtleben launchesfunctionalized barium sulfatepowder coatingSachtleben, the synthetic barium sulfatesspecialist, has introduced for powdercoating producers a functionalized bar-ium sulfate—Sachtoperse EP.Sachtleben’s special barium sulfate par-ticles are inert, and are less abrasive thanthe extenders most frequently used, suchas calcium carbonate and ground quartz,the company said. Their tailor-made sur-face modification improves the resist-ance of powder coating systems tochemicals. The combination of the par-ticles and the binder is achieved bymeans of a complex organic surfacecoating. Sachtoperse EP, the permanent

protecting ingredient for powder coatingsystems, is currently undergoing itsglobal market launch.

Hydrite Advanced Resinsintroduces new epoxy resinsHydrite Advanced Resins, LLC (HAR) in-troduced two new epoxy resins for a widerange of composites, coatings and adhe-sive applications at the recent 2011 Ther-moset Resin Formulators Association(TRFA) annual meeting in Niagara Falls,Canada. Two grades of Resorcinol Digly-cidyl Ether (RDGE), a difunctional aro-matic resin, are now offered by HAR.HAR 2120 has properties that are similarto other commercial RDGE resins, in-cluding a relatively low viscosity (500-1,000 cps), making it a good choice as areactive additive to reduce viscosity whileenhancing physical properties, the com-pany said. HAR 2140 is a higher molecu-lar weight RDGE with viscosity of3,500-4,500 cps enabling the formulatorto use HAR 2140 in higher concentrationsor even as the sole resin system. In addi-tion, unlike HAR 2120 and other com-mercial RDGE resins, HAR 2140 will notcrystallize in storage eliminating the needfor heated storage and/or melting ovens,the company said.

Momentive introduces odor-free technology for UV curablecoatingsMomentive Performance Materials Inc.has introduced a technology that offersthe use of odor-free UV curable releasecoatings for sensitive applications whereodor may not be acceptable to end-users.The new SilForce products can be con-sidered for applications such as tapes ondisposable diapers and feminine hygieneproducts. SilForce UV9880C photoini-tiator is an odor-free catalyst, producedwithout the use of organic solvents, foruse with Momentive’s SilForce low odorUV curable polymers. In addition toodor-free cure, typical performance prop-erties include: low temperature cure typ-ically needed for thermally sensitivepaper and film substrates; rapid photo-cure in ambient atmosphere; generalcompatibility with medium pressure mer-cury vapor UV lamps; high reactivity;

and cationic type photocure. Sil-Force UV9800 and SilForceUV9815 silicone release poly-mers are new products offeredfor use with SilForce UV9880C pho-toinitiator for odorless release coatingapplications. When used with SilForceUV9880C photoinitiator, the odor-freepolymers, also manufactured without or-ganic solvents, can provide benefits, in-cluding: a rating of 1 on a 1 (none orslight) to 5 (strong) scale used in inde-pendent odor panel testing; highlycrosslinked coating with minimal siliconetransfer; stable release from a wide rangeof adhesives; lengthy catalyzed bath lifewhen stored in cool, dark conditions.

Croda launches Zephrym PD4974 for iron oxide pigmentsCroda has introduced Zephrym PD4974, a low-VOC, high performancepolymeric dispersant specially designedfor iron oxide pigments. A key advantageof Zephrym PD 4974 is its ability to pro-vide formulation stability in systems con-taining iron oxide pigments said thecompany. In one laboratory test, thepaint, comprised of 70 percent red ironoxide pigment by weight, an aqueousbinder and two percent dispersantZephrym PD 4974 or competitive mate-rial, was compared for stability. Thepaint containing the competitive materialseparated after 120 hours (5 days) atroom temperature. The same paint for-mulated with Zephrym PD 4974 neverseparated, even after 60 days of testing,the company said. In addition to its abil-ity to stabilize formulations, ZephrymPD 4974 is able to enhance color devel-opment and reduce, or even eliminate,the level of thickeners in the formulation.

Cytec launches Resydrol AY6705 resinCytec Industries, Inc., has introducedResydrol AY 6705, a waterborne acrylicmodified alkyd resin with 44 percentsolid content that was designed to ex-tend durability with its penetration fortimber substrates. It is ideal for feedingand protecting exterior wood stains andtimber decking. CW

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The Lubrizol Corporation has made sev-eral officer changes. These changes weredriven in part by the completed acquisi-tion of Lubrizol by Berkshire Hathaway,as well as by the retirement of some exec-utives. James L. Hambrick remains Lubri-zol's chairman, president and chiefexecutive officer. In addition to Hambrick,Lubrizol's executive leadership team in-cludes the following individuals: SuzanneDay, corporate vice president, generalcounsel and chief ethics officer; Bob Graf,corporate vice president, research and de-velopment, as well as assuming productsafety and compliance responsibilities;John King, corporate vice president, in-formation systems and business processes;Eric Schnur, president, Lubrizol AdvancedMaterials; Dan Sheets, president, LubrizolAdditives; Greg Taylor, corporate vicepresident, strategy, development and com-munications; Brian Valentine, corporatevice president, chief financial officer andtreasurer, as well as assuming global riskmanagement responsibilities and MikeVaughn, who will become corporate vicepresident, operations, supply chain andHSES (effective upon the retirement ofLarry Norwood in 2012).

In addition, Andy Panega, joined Lu-brizol as corporate vice president, humanresources. Panega brings 30 years of ex-perience in human resource management,serving in both corporate and consultingroles. He held leadership roles in humanresources at General Mills, Tonka Corpo-ration, Dun & Bradstreet and R.R. Don-nelley and Sons. Panega also founded twocompanies, one that focused on compre-hensive health and disease prevention andanother that provided merger and acqui-sition integration strategies.

Henkel appoints Mengesexecutive VP human resourcesHenkel has appointed Kathrin Menges newmember of the management board and ex-ecutive vice president human resources.Menges started her professional career in

human resources in1990 at Bankge-sellschaft Berlin AG.In 1999, she joinedHenkel, initially atSchwarzkopf inHamburg, and from2005 at the corporateheadquarters in Düs-seldorf. In 2009, shewas appointed corpo-

rate senior vice resident and global head ofhuman resources.

Micro Powders appointstechnical directorMicro Powders, Inc. (MPI) has appointedRichard Czarnecki technical director. In thisposition, Czarnecki will assume responsibil-ity for all technology functions for both theindustrial and personal care divisions of MPI.

Richard reports toWarren Pushaw, pres-ident of Micro Pow-ders. He joins MicroPowders with morethan 28 years of expe-rience in the graphicarts industry. Hebegan his career withConverters Ink (laterICI and Zeneca Inks),

where his responsibilities progressed throughmanagement roles in product development,technical services, and regulatory affairs. Heserved as director of polymer science and en-gineering for 11 years at Sun Chemical’sTechnical Center, where he led the develop-ment and global commercialization of poly-mers for use in paste, liquid, and energycurable inks and coatings. Most recently, hewas chief technical officer for Superior Print-ing Ink, where he lead their R&D, technicalservice, and EH&S functions. He is a mem-ber of the editorial advisory board of InkWorld Magazine and is a member of the Na-tional Printing Ink Research Institute Boardof Directors and most recently served asNPIRI president.

H.B. Fuller names Joan Schulleras vice president, Asia PacificregionH.B. Fuller Company has appointed JoanSchuller as vice president, Asia Pacific, effec-tive Nov. 28, 2011. Schuller, of Blue Bell, Pa.,joins H.B.Fuller from DowAdvanced Mate-rials. Prior to its acquisition by Dow,Schullerspent 16 years at Rohm and Haas Company,including five years leading businesses in Sin-gapore and China. She has extensive experi-ence executing strategic growth initiativesand successfully leading global businesses fo-cused on coating materials, specialty adhe-sives, plastics additives, adhesives andsealants, paper, textiles and graphic arts.Most recently, she served as vice presidentand general manager of Dow Coating Mate-rials, NorthAmerica. Schuller earned a bach-elor's degree in mechanical engineering fromLehigh University and a master's in businessadministration from Temple University.

BYK-Gardner USA adds staffBYK-Gardner, worldwide partner of the au-tomotive, paint and plastic industries forquality control of color, appearance andphysical properties, has increased its staff bynine. Rae Roby is the new regional salesmanager for the Michigan and NorthernOhio Region; Sam Cauchi is sales managerresponsible for covering all of Canada; SheilaWhite is the new Customer Care Centermanager for NorthAmerica; Mary Llewellynof the Customer Care Center will be respon-sible for Canada; Scott Richeson, also a teammember in the Customer Care Center, willwork covering the Mid-Atlantic USA terri-tory; Sandrine Letendre, one of the newestmembers to the Customer Care Center, willhandle the West Coast USA area; PatrickWeaver, another new member of the Cus-tomer Care Center will handle the SouthwestUSA area; Corey Cohen joins the companyas applications specialist; and lastly, Josh Eg-bert joined BYK-Gardner USA as the serviceadministrator and will be responsible for as-sisting customers with returning instrumentsfor certification and service.CW


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44 People1111:People on the Move 10/27/11 1:40 PM


Nov. 20-24: 18th InternationalCorrosion Congress, Perth, Australia.More info: www.18iccperth2011.com.

Nov. 21-23: ABRAFATI 2011, SaoPaulo, Brazil.More info: Abrafati,www.abrafati.com.

Nov. 22: Paint & Coatings Basics,Hampton, Middlesex, UK.More info:www.pra-world.com.

Nov. 23-25: CHINACOAT 2011,Shanghai, China.More info: Sinostar,www.chinacoat.net.

Nov. 24: Automotive Coatings, Berlin,Germany.More info: Vincentz Network;www.european-coatings.com/events.

Nov. 29 – Dec. 1: Radiation CuringTechnology, Hampton, Middlesex, UK.More info: www.pra-world.com.

Dec. 7: 3rd Vietnam InternationalCoatings Exhibition, Ho Chi Minh City,Vietnam.

Dec. 7 - 8: ASTM InternationalCommitttee GO2 on Wear and Erosion,New Orleans, LA, U.S.More info:www.astm.org/commit/G02.htm.

Dec. 15 - 16: China International GreenCoating Summit, Beijing, China.Moreinfo: G-Show;www.gshowasia.com/CIGSC.

Dec. 28 - 31: 11th International Paint,Resin, Coatings & Composite Fair,Tehran, Iran.More info: Banian OmidCo.; www.ipcc.ir.

2012

Jan. 23: Coatings for ConcreteConference, Las Vegas, NV.More info:www.paint.org/events/ac-series.

Jan. 24 – 27: World of Concrete, LasVegas, NV.More info:www.worldofconcrete.com.

Jan. 30 - Feb. 2: SSPC 2012, Tampa, FL.More info: www.sspc.org.

Feb. 6 - 10: Polymers and CoatingsIntroductory Short Course, San LuisObispo, CA, U.S.More info:www.polymerscoatings.calpoly.edu.

Feb. 13-17: 39th Annual WaterborneSymposium, New Orleans, LA.Moreinfo: www.psrc.usm.edu.com.

Feb. 19 – 22: PDCA 2012, Las Vegas,NV.More info:www.paintinganddecoratingexpo.com.

Feb. 22 - 24: Smart Coatings, Orlando,FL, U.S.More info:www.smartcoatings.org.

Mar. 11 – 14: SSCT 2012 AnnualMeeting, St. Augustine, FL.More info:www.ssct.org.

Mar. 11 - 15: Pittcon 2012, Orlando, FL,U.S.More info: www.pittcon.org.


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ABRAFATI runsNov. 21-23 in Sao Paulo;CHINACOAT2011 is in Shanghai Nov. 23-25

MAJOR UPCOMING MEETINGS

Nov. 21-23: ABRAFATI 2011Sao Paulo, Brazilwww.abrafati.com

Nov. 23-25: CHINACOAT 2011Shanghai, Chinawww.chinacoat.net

Jan. 24-27: World of ConcreteLas Vegas, Nev., United Stateswww.worldofconcrete.com

45-46 Meetings1111.qxd:Meetings 10/28/11 2:23 PM

http://www.18iccperth2011.com

http://www.abrafati.com

http://www.abrafati.com

http://www.pra-world.com

http://www.chinacoat.net

http://www.european-coatings.com/events


http://www.worldofconcrete.com


http://www.worldofconcrete.com

http://www.paintinganddecoratingexpo.com

http://www.sspc.org

http://www.smartcoatings.org

http://www.astm.org/commit/G02.htm

http://www.polymerscoatings.calpoly.edu

http://www.ssct.org

http://www.pittcon.org

http://www.gshowasia.com/CIGSC

http://www.psrc.usm.edu.com

http://www.ipcc.ir

http://www.paint.org/events/ac-series


Mar. 12-14: Middle EastCoatings Show 2012, Dubai,UAE.More info: The CoatingsGroup,

www.coatingsgroup.com.

Mar. 13-14: Professional PaintFormulation, Hampton, Middlesex, UK.More info: www.pra-world.com.

Mar. 27 - 29:WESTEC 2012, LosAngeles, CA, U.S.More info:www.westeconline.com.

Apr. 3: PSCT Technical Symposium,Horsham, PA, U.S.More info: ThePhiladelphia Society for CoatingsTechnology; www.psct.org.

Apr. 11-12: Electrocoat 2012, Orlando,FL, U.S.More info:www.electrocoat.org.

Apr. 15 - 17: ASC Spring Convention,Denver, CO, U.S.More info:www.ascouncil.org.

Apr. 17-20: PaintExpo, Karlsruhe,Germany.More info:www.paintexpo.com.

Apr. 30 - May 2: RadTech UV & EBTechnology Expo & Conference 2012,Chicago, IL, U.S.More info:www.radtech2012.com.

May 8 - 10: American Coatings SHOW,Indianapolis, IN/USA.More info:Vincentz Network; www.american-coatings-show.com.

June 4 - 6: ETCC - European TechnicalCoatings Congress, Lausanne,Switzerland.More info: SVLFC;www.etcc2012.ch.

June 4 - 6: FATIPEC, Lausanne,Switzerland.More info:www.fatipec.com.

Oct. 23-27: parts2clean, Stuttgart,Germany.More info:www.parts2clean.com.

Sept. 18 - 21:World Adhesive andSealant Conference 2012, Paris, France.More info: FEICA,www.feica.eu.

Sept. 19 - 20: Asia Pacific CoatingsShow, Jakarta, Indonesia.More info:www.coatingsgroup.com

Sept. 24 - 26: Polyurethanes 2012Technical Conference, Atlanta, GA, U.S.

Oct. 7 - 9: ASC Fall Convention,Louisville, KY, U.S.More info:www.ascouncil.org.

Nov. 28 - 30: CHINACOAT2012,Guangzhou, China.More info:www.chinacoat.net. CW

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DESIGNERS AND MANUFACTURES OF INDUSTRIAL MIXING EQUIPMENT

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45-46 Meetings1111.qxd:Meetings 10/28/11 2:23 PM

http://www.coatingsgroup.com


http://www.westeconline.com

http://www.psct.org

http://www.connblade.com


http://www.electrocoat.org

http://www.ascouncil.org

http://www.paintexpo.com

http://www.radtech2012.com



http://www.etcc2012.ch

http://www.fatipec.com

http://www.parts2clean.com

http://www.coatingsgroup.com

http://www.ascouncil.org


http://www.feica.eu


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Classifieds1111.qxp:Classifieds 11/2/11 9:46 AM Page 48



http://www.bladeshop.com

http://www.quickblades.net

http://QUICKBLADES.NET

http://QUICKBLADES.NET



http://www.hockmeyer.com

http://keeneyes.loyal.com.tw


Cla

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Products & Services

WWW.COATINGS WORLD.COM

Pigments/Additives

Classifieds1111.qxp:Classifieds 11/2/11 9:47 AM Page 49

http://WWW.COATINGSWORLD.COM


http://www.jingkun.cn


mailto:John@@jingkun.cn

http://www.tetrachem.com.cn

http://www.zxchem.com.hk


http://www.yipin.com

http://www.youngscorp.com



Coatings World

Monthly

October 6, 2011

$75.00

201-825-2552Joe DiMaulo70 Hilltop Rd., 3rd Floor, Ramsey, Bergen County, NJ 07446-1150

70 Hilltop Rd., 3rd Floor, Ramsey, NJ 07446-1150

C. Dale Pritchett, 70 Hilltop Rd., Ramsey, NJ 07446

Rodman Publishing Corp. 70 Hilltop Rd., Ramsey, NJ 07446-1150Rodman J. Zilenziger, Jr 70 Hilltop Rd., Ramsey, NJ 07446-1150

0 0 1 8 0 2 6

Tim Wright, 70 Hilltop Rd., Ramsey, NJ 07446

12

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James R. Zilenziger

Katherine M. ZilenzigerClaire R. Zilenziger

70 Hilltop Rd., Ramsey, NJ 07446-115070 Hilltop Rd., Ramsey, NJ 07446-115070 Hilltop Rd., Ramsey, NJ 07446-1150

Anna G. Zilenziger 70 Hilltop Rd., Ramsey, NJ 07446-1150

Coatings World

153681508213490 13762

10 1013500 13772

1320 12061320 120614820

2621508291.1%

14978

3901536891.9%

November 2011

September 2011

10/6/11Circulation Manager


Ad

vert

isin

gIn

dex

Statement of Ownership, Management, and Circulation

Company Name Page Phone Fax Website

American Coatings Show...................................9 ......................+49 511 9910-271 ............+49 511 9910-279 ..........www.american-coatings-show.com

Blairgowrie Associates, LLC..............................25 ........................602-539-2683.............................................................www.blairgowrieassociates.com

BYK USA Inc......................................................3 .........................203-265-2086 ...................203-284-9158..............................................www.byk.com

Chemark Consulting .........................................31 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net

Conn & Company ............................................46 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com

Everlight Chemical Ind. Corp............................31..........................................................................................................................www.everlight-uva.com

Evonik Industries............................................Cov. 2 .....................732-981-5346....................................................................................www.evonik.com

Lubrizol .............................................................4 .........................800-380-5397 .................. 216-447-5238......................... www.lubrizolcoatings.com

Munzing .........................................................Cov. 4 .....................973-279-1306.................................................................................www.munzing.com

Nitro Quimica....................................................7 ......................................................................................................................www.nitroquimica.com.br

Statement Ownership.qxp:Ad Index 11/2/11 9:46 AM


http://www.blairgowrieassociates.com

http://www.byk.com

http://www.chemarkconsulting.net


http://www.everlight-uva.com

http://www.evonik.com

http://www.lubrizolcoatings.com

http://www.munzing.com

http://www.nitroquimica.com.br


While in Denver, Colo. for its annual retailer convention, AceHardware surprised Ayla Charness, the Children’s Miracle Net-work Hospitals Colorado Champion, with a complete bedroommakeover. Led by Ace Hardware’s home expert, Lou Manfredini,with hands-on support from neighboring retailers—Ralston AceHardware and Ace Hardware at Westwoods—and donationsfrom American Furniture Warehouse, Essco Carpets and Cer-taPro painters of Arvada, Ace transformed Ayla’s bedroom fromfloor to ceiling, featuring Clark+Kensington, Ace’s new premiumline of paint + primer in one.

This year marks the 20th anniversary of Ace’s support ofChildren’s Miracle Network Hospitals and in celebration of thismilestone, Ace is participating in the charity’s annual Championsprogram. This initiative selects one child from each state with anextraordinary medical history to serve as an ambassador for the170 Children’s Miracle Network Hospitals across the country.Ayla Charness was chosen as this year’s Colorado representative.After a minor playground accident caused severe bruising at theage of three, Ayla was diagnosed with a rare blood disordercalled idiopathic thrombocytopenic purpura (ITP). Since her di-agnosis, Ayla faces the challenges of her disease with maturity,empathy, and patience and is a strong advocate for the kids in hercommunity who are confronting the same challenges she expe-riences on a daily basis.

The team of neighborhood experts gathered at her home andsurprised her family with the announcement of the upcomingmakeover. Over the course of two days the volunteers workedto transform her bedroom into a little girl’s dream retreat, com-

plete with new Clark+Kensington painted walls, carpeting, fur-niture and accessories. Her little sister Amanda also received abedroom transformation thanks to Clark+Kensington and theiradjoining bathroom was made over with a new tiled floor, a freshcoat of paint and bathroom accessories. CW


Ace Hardware Surprises Children’s MiracleNetwork Hospitals Colorado Champion

Fina

lCoa

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Ayla’s family with Ace Hardware’s home expert Lou Manfredini and the makeover team celebrate the announcement of her

bedroom makeover.

Left, Ayla shows Lou

Manfredini her room

before the makeover.

Below: Ayla’s brand

new bedroom.

50 Final Coat1111:Final Coat 10/28/11 12:03 PM


The Industry Standard in Defoamers

www.munzing.com I [email protected]

Relentlessly working for YOUR perfect solution

Münzing. Solving your foam issues by providing the broadest range of defoamer chemistries and unlimited technical assistance to the coatings and printing ink industry.

While we may deal in complex science, what we do is very simple. We make your job easier.

By conducting unlimited, rigorous testing with the broadest range of defoamer chemistries, we’ll develop precisely the defoaming additive that solves your problem. It’s this kind of unyielding commitment to the needs of coating and printing ink formulators everywhere that has gotten us to where we are today. Practically on speed dial at some of the largest, and smallest, coating and printing ink R&D labs around the world.

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Untitled-2 1 9/1/11 10:16 AM

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Coatings Word November 2011

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