Coalition for Smarter Growth
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FINDING CONTENT FOR YOUR SOCIAL MEDIA CAMPAIGN COALITION FOR SMARTER GROWTH Aimee Custis Communications Manager
description
Coalition for Smarter Growth. Finding content for your social media campaign. Aimee Custis Communications Manager. Finding content for your social media campaign. Identify your audience!. Coalition for Smarter Growth. You have so much more content than you realize…. Be a little selfish. - PowerPoint PPT Presentation
Transcript of Coalition for Smarter Growth
FINDING CONTENT FOR YOUR SOCIAL MEDIA CAMPAIGN
COALITION FOR SMARTER GROWTH
Aimee CustisCommunications Manager
FINDING CONTENT FOR YOUR SOCIAL MEDIA CAMPAIGN
•Be a little selfish. •Educate.•Stretch your content.•Ask!
COALITION FOR SMARTER GROWTH
You have so much more content than you
realize…
Identify your audience!
IDENTIFY YOUR AUDIENCE
Who do you want to reach? Why? What do you ultimately want
from them?
COALITION FOR SMARTER GROWTH
•Demographic interests•Vision (passion) interests
Where can you connect with these people? What do they care
about?
WH
Y?
K
NO
W W
HO
YO
U’R
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OIN
G F
OR
COALITION FOR SMARTER GROWTH
BE A LITTLE SELFISH & SELF PROMOTING
•Talk about your staff, volunteers, partners•Behind the scenes at your office or campaign•Why you care/why you’re involved in the cause
COALITION FOR SMARTER GROWTH
Show some personality!
WH
Y?
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APTU
RE T
HEIR
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EST
COALITION FOR SMARTER GROWTH
EDUCATE
•Talking points•Topic background and “101”•News articles, etc.
COALITION FOR SMARTER GROWTH
Help people understand what you’re talking
about
WH
Y?
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NFL
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CE TH
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IOR
COALITION FOR SMARTER GROWTH
STRETTTTCH YOUR CONTENT
•Tweet. Tweet again. Tweet tomorrow.•Weekly themes.•Double (or triple) up on platforms!
COALITION FOR SMARTER GROWTH
Your audience penetration isn’t anywhere near where you
think it is.
WH
Y?
B
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UR
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HEY H
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OU
COALITION FOR SMARTER GROWTH
ASK!
•People like to feel like they’re helping.•This is your end goal.
COALITION FOR SMARTER GROWTH
The #1 reason people don’t donate or act? They weren’t
asked.
WH
Y?
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F YO
U D
ON
’T, T
HEY W
ON
’T
COALITION FOR SMARTER GROWTH
COALITION FOR SMARTER GROWTH
Aimee CustisCommunications ManagerCoalition for Smarter Growth
[email protected]@betterDCregion
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