Coach Bentley

The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers.

1. Distribution2. Financing3. Marketing Information Management4. Pricing5. Product/Service Management6. Promotion7. Selling

The Idea that a business should strive to satisfy customers needs and wants while making a profit.

Make the Customer happy and you will make money!

1. Form Utility- Making products that consumers need and want

ex.- Electronic controls on the steering wheel

2. Place Utility- having a product where customers can buy it.

ex.- Amazon

3. Time Utility- Having a product available at a certain time of year or convenient time of day.

ex.-Christmas Decorations

4. Possession Utility- involved every time legal ownership of a product changes hands.

ex.- 30 Day net pay for businesses.

5. Information Utility- involves communication with the consumer.

ex.- Packaging labels, nutritional labels

A company’s percentage of the total sales volume generated by all companies that compete in a given market.

The group of people most likely to buy a particular product.

VERY IMPORTANT

Product Place Price Promotion

WHAT< WHERE<HOW<HOW MUCH?

Inner- Strengths- Weaknesses

Outer- Opportunities- Threats

Company Analysis? Customer Analysis? Competitive Position?

Competition Environmental Scan Economic Political Socio-Cultural Technological