Co-opetition Thesis Presentation
Transcript of Co-opetition Thesis Presentation
Communication Arts
Occasional Sale Stores
“A store that is open
occasionally!”Origins:Second Hand RoseRosalie Garner1993Buffalo, Minnesota
Entrepreneurial & Marketing Interface
“Amateurs look for inspiration; the rest of us just get up and go to work.” Chuck Close
Today’s Entrepreneur:
“An innovator or developer who recognizes and seizes opportunities, converts those opportunities into workable/marketable ideas, adds value through time, effort, money or skills, assumes the risks of the competitive marketplace to implement these ideas and realizes the rewards from these efforts.” D. Kuratko
Entrepreneurial Marketing
“…is characterized by a responsiveness to the marketplace and a seemingly intuitive ability to anticipate changes in customer demands.” E. Collinson and E. Shaw
Repurposing & Refurbishing
Web Resources
• junkmarketstyle.com• cottageelements.blogs
pot.com• robojunker.com• junkcreation.com
The Creative Process
Ian FillisUniversity of Stirling
ImpressionistsExpressionistsCubistsSurrealists
Co-opetition Theory
• Synergy• Leverage
SMEs, co-opetition and knowledge sharing: the role of information systems
M. Levy
CoordinationSynergy - weakLeverage - weak
RepositioningSynergy - strongLeverage - strong
Synergy - weakLeverage - weak
Efficiency
Synergy - strongLeverage - weak
Collaboration
The “Co-opetition” Knot
1. CoordinationSynergy/weak (- sharing)Leverage/weak (- power)
1. Untangle self - no talking!
2. RepositioningSynergy/strong (+ sharing)Leverage - strong (+ power)
2. Guide others to untangle self!
3. Untangle self - no talking!
Synergy - weak (-sharing)Leverage - weak (- power)
3. Efficiency
4. Guide and help untangle others!
Synergy - strong (+ sharing)Leverage - weak (- power)
4. Collaboration
myshopkeys.com
Lori L. [email protected]