Co-Founder One Web Opera Software€¦ · 5 Ketomob Top 5 sites in Ghana 1 Facebook 2 Google 3...

One Web Jon S von TetzchnerCo-FounderOpera Software

Opera’s vision is to provide the best Internet experience on any device

Where we are todayThe world’s leading Web browser developer company•750 employees in more than twelve countries

Leading customers & partners•T-Mobile, Vodafone, Nokia, AT&T, SKT, KDDI, Sony Ericsson, Samsung, Sony, Toshiba and Nintendo + others

Unmatched footprint across PCs, mobile phones and other connected devices

End-user movement: 130 million+ active users

•50+ million use Opera for PCs •65+ million use Opera Mini each month•Millions more use Opera Mobile•Millions more use Opera on Nintendo DSi, Wii and various other connected devices.

Products

Cross-platform services

MyOpera.com Opera Link

Full Web browser

Opera Desktop Opera DevicesOpera Mobile

Client/server browser

Opera Mini

Opera Turbo

Opera WidgetsOpera Unite

Web Platform

Source: US Census Bureau (population) Nielsen / ITU (internet users)

In June 2010, almost 2 billion people had access to the Internet. This is 28.7 % of the worlds current population.

The Internet population breakdown

% of total Internet population

Source: US Census Bureau / Nielsen Online, International Telecommunications Union, GfK via www.internetworldstats.com

In % of market

Internet penetration per market


Remaining growth potential per market

In % of market


9The future of the Web is mobile

What the mobile Web looks like today

Spotlights key trends affecting mobile Web adoption worldwide through analysis of Opera Mini stats.

http://www.opera.com/smw/

http://www.opera.com/smw/

The top countries for Opera Mini● Since our first ever monthly

report (May 2008), the U.S. has fallen from 5th to 7th, while Poland and Germany have both fallen out of the top 10

● Kenya recently displaced Nigeria in the top 10 countries

● Other notables:● #18: Germany● #14: Malayasia● #25: Sweden

Top 10 countries for Opera Mini usage

1 Indonesia2 Russia3 India4 China5 Ukraine6 South Africa7 United States8 Vietnam9 Great Britain

10 Kenya

Source: http://www.opera.com/smw/2010/08/

What we found in Africa● Mobile Web in Africa is a

massive opportunity● Key metrics grow at

significant rate● Mobile browsing per user is

increasing

Source: Opera research

Africa Stats (YoY)

User growth 124%Page view growth 184%Data transfer growth 160%


1 South Africa 6 Sudan2 Kenya 7 Libya3 Nigeria 8 Tanzania4 Egypt 9 Ivory Coast5 Ghana 10 Namibia

Exploring the top 10


Comparing the top African countries

Country Page view growth User growth Page views/user (monthly) Data transfer/user Data/page view

(kb)*

South Africa 94% 129% 395 5 12

Kenya 279% 172% 639 6 10

Nigeria 157% 109% 321 4 14

Egypt 197% 159% 338 6 20

Ghana 917% 499% 490 6 12

Sudan 4646% 1225% 504 9 19

Libya 168% 121% 477 9 20

Tanzania 334% 182% 361 4 12

Ivory Coast 44% 136% 210 3 15

Namibia 161% 93% 537 6 11

* Opera Mini compresses up to 90% of the page size

What we found in Africa: top sites


Top 5 sites in the South Africa.

1 Facebook

2 Google

3 Mxit

4 YouTube

5 Wikipedia

Top 5 sites in Kenya

1 Facebook

2 Google

3 Yahoo!

4 Wikipedia

5 YouTube

Top 5 sites in Nigeria

1 Facebook

2 Google

3 Yahoo!

4 BBC

5 My Opera

Top 5 sites in Egypt

1 Google

2 Facebook

3 YouTube

4 GetJar

5 Ketomob

Top 5 sites in Ghana

1 Facebook

2 Google

3 Yahoo!

4 Waptrick

5 GetJar

Top 5 sites in Sudan

1 Google

2 Facebook

3 YouTube

4 Ketomob

5 GetJar

What we found in Europe● Mobile Web seems to

complement fixed broadband

● YoY growth numbers are still exceptional, but not close to what we see in other regions

● More users browse more pages, although data consumed seems to lag overall page views


EU Stats (YoY)



1 United Kingdom 6 Romania2 Poland 7 Slovakia3 Germany 8 Spain4 Czech Republic 9 Netherlands5 Italy 10 Finland



Comparing the top European countries

Country Page view growth User growth Page view/user

(monthly)Data/user/

Month (MB)Data/page view

(kb)*

United Kingdom 74% 40% 286 6 20

Poland 59% 53% 182 6 35

Germany 121% 51% 182 6 32

Czech Republic 3% -12% 336 7 23

Italy 102% 140% 267 6 25

Romania 98% 121% 361 7 20

Slovakia 140% 62% 358 5 15

Spain 70% 38% 118 3 29

Netherlands -6% 17% 139 3 24

Finland 82% 90% 179 7 38


What we found in North America

● Mobile Web adoption in North America is accelerating faster than in Europe

● Page view growth proves people are using their mobile devices to browse more content

● Top countries in order of users: United States, Mexico, Canada, Costa Rica, Honduras, Jamaica, Dominican Republic, Guadeloupe, Trinidad & Tobago, Panama and Puerto Rico


NA and Caribbean Stats (YoY)


What we found in Southeast Asia


Southeast Asia stats (YoY)


● 200% growth after nearly 400% growth previous year

● Demand for the mobile Web exists not because it replaces existing means of access

● Region is highly mixed between high broadband penetration and low broadband penetration

● Fixed-rate mobile Web offerings are increasingly common.


1 Indonesia 6 Brunei2 Vietnam 7 Singapore3 Malaysia 8 Cambodia4 Thailand 9 Laos5 Philippines 10 Myanmar



Comparing the top Southeast Asian countries

Country Page view growth User growth Page view/user

(monthly)Data/user/

Month (MB)Data/page view

(kb)*

Indonesia 235% 209% 641 6 9

Vietnam 379% 329% 220 6 27

Malaysia 1004% 242% 834 11 13

Thailand 105% 121% 289 9 31

Philippines 75% 75% 618 9 16

Brunei 307% 31% 1824 18 10

Singapore 412% 236% 354 8 22

Cambodia 378% 169% 464 8 18

Laos 196% 123% 443 10 22

Myanmar 252% 181% 84 5 66


Commerce 2.0● The Web changed

commerce once, now mobile technologies will change it again

● Geolocation is more than targeted ads. Focus on the end user.

● In the future, paying for products will be easier on mobile than it is on PCs today.

22

The future of commerce is mobile● Kenya is the world leader in

mobile money with M-PESA● Kenyans have already

transferred more than $4.4 billion since introduction

● 70% of Kenyans have a mobile phone

● 30% of Kenyans have used M-PESA

● 19% of Kenyans have a bank account

23

Open Mobile Ad Exchange

• Publishers and advertisers leverage Opera and other browsers

• Publisher-focused ad platform

• Mobile Audience Network

• Impression-level buying of ad space

Building an ecosystem together

Unmatched global reachTrusted partner to mobile operators

Trusted partner to mobile publishers, ad networks and carriers

Mobile-advertising ecosystem expertsEasy to use tools with powerful analytics

Strengths

The trends as we see them● In countries with high broadband

penetration, mobile Web access complements existing means of access

● In emerging markets, mobile is the main communications device available

● PC penetration rates are low globally; mobile penetration rates are high

● Internet connections are metered and expensive

● Mobile data is easier to access, more prevalent

● Technologies can help mitigate costs and ensure access

Opera powers the Web on a variety of devices

One Web

Multiple incompatible platforms is like going back in time...

Applications

Products

OS

Apple Google Nokia Microsoft

Drivers: Feature phones

There is only one Web• The services that win on the ordinary web also win on

the mobile web• The cost of teaching people to do something new is

too high – WAP was a mistake, let's not do it again• Most mobile phones and other devices will ultimately

have full web browsers• Browsing drives higher ARPU and improves customer

retention

Users surf the same content on mobile

Popular Web sites

10+ billionWeb sites

DeviceTargeted

webcontent

Usage

The long tail of Internet content and usage

Full web browsing

Excercise: Find the native application

34

Question:

How much time did you spend on your PC with stand alone applications vs. web based applications in 1998? What about now?

80%

20%

15%

85%

1998 2007

The browser acts as the glue and becomes the `one web´ application platform on all types of devices

35

The Opera-powered day

36

Breakfast:Opera on laptop

Bus:Opera Mobile

Work:Opera on laptop

Boring meeting:Opera Mini

Airport lounge:Opera on Archos PMP

Recreation:Opera onWii

Breakfast:Opera on laptop

Bus:Opera Mobile

Work:Opera on laptop

Boring meeting:Opera Mini

Airport lounge:Opera on Archos PMP

Recreation:Opera onWii

Widgets are rich web applicationsthat run on any device

First-class web applications

Create once, deploy everywhere

Provide instant access to services such as weather, traffic information, news, and email

Go to market quickly, with rapid application and content development

JIL Gold and W3C DAP add platform-native capabilities, enabling advanced applications

Opera Widgets

Widgets are single-purpose access points to Web content/servicesThey are dynamic Web applications that are connected to the Internet but act like native code applications

Consumers get:Instant access to content One experience across devices

Web developers get:Tools to enable cross-platform testing

Operators/manufacturers get:One integrated platform for content management and distributionFull brand control

Widgets enable application stores

The Future of the Web

• Opera Unite is a powerful platform that turns your Web browser into a Web Server.

• You can share content directly with friends without having to upload anything to a Web site.

• You can stream music, show photo galleries, share files and folders or even host your Web pages.

Opera Unite

Opera Unite applicationsMedia PlayerAccess your complete home music library from wherever you are.

File InboxAllow files to be uploaded to your computer, by you or your friends, from anywhere.

Photo SharingShare your personal photos with friends around the world without the need to upload them.

Web ServerInvite your friends to a chat in The Lounge hosted on your computer.

MessengerCommunicate with your friends in My Opera in a one-to-one, live session.

FridgeEnjoy fun notes left on your computer by friends.

File SharingShare files directly from your computer easily and safely.

Invite your friends to a chat in The Lounge hosted on your computer.

The Lounge

One Web. One ecosystem. Built together.

Co-Founder One Web Opera Software€¦ · 5 Ketomob Top 5 sites in Ghana 1 Facebook 2 Google 3...

Documents

Transcript of Co-Founder One Web Opera Software€¦ · 5 Ketomob Top 5 sites in Ghana 1 Facebook 2 Google 3...