Co Design For Beginners
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Co Design for Beginners Thea Myers
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Co-Design (also known as participatory design, collaborative design, community design, cooperative design…) is part research, part design, and part marketing. This presso is chock-full of practical tips and plain English reasons why you need to be using these methods. We’ll discuss: • Why sketching is good for your project, your team, and your brain • How “Co-Design” differs from “Design by committee” • Some of the practical tips you’ll need if you want to incorporate Co-Design into your development process
Transcript of Co Design For Beginners
Co Design for Beginners
Thea Myers
Thea
What is it?
Why do it?
How do you do it?
Co Design:
What is it?
Why do it?
How do you do it?
Co Design:
Co Design
Co Design operative
Co Design mmunity
Co Design llaborative
1. Collaboration on a design project between the client, the end-user, the deliverer and the designer. 2. Collective thinking and designing to address a community’s needs.
Co Design KŌ dē’zīn [noun]
What is it?
Why do it?
How do you do it?
Co Design:
Requirements & design
Band-aid (or nothing)
Traditional process:!
Launch (Users se
e it
here)
Feedback/ Unforeseen requirement
Co-Design process:!
Requirements & design
Co Design Workshops User research
Launch Party! ...Continue to
iterate
Co-Design process:!
IMPORTANT: Design is still owned by the designer
Co-Design process:!
≠"Co-Design Design by committee!
IMPORTANT: Design is still owned by the designer
Let’s review the benefits . . .
Surfaces requirements early Helps achieve buy-in
Inexpensive validation Allows all voices to be heard
✔
✔
✔
✔
What is it?
Why do it?
How do you do it?
Co Design:
What NOT to do:!
Just ask users ✗
Make it lime green
I use that one – take the rest
away
Didn’t see that - It should
be flashing
What NOT to do:!
Just ask users ✗ Do whatever users tell you they want ✗
The Homer: Features"• Large beverage holders"• Little ball on top of the aerial"• Bowling mascot on the hood"• Horns that play La Cucaracha"• Sound-proof bubble for the kids"• Huge motor"• Big Fins"
What NOT to do:!
Just ask users ✗ Do whatever users tell you they want ✗ Ignore what you learn ✗
What NOT to do:!
Just ask users ✗ Do whatever users tell you they want ✗ Ignore what you learn ✗ Play favourites ✗
So we go with “B” then?
Everyone likes “A” more,
except the CEO
What NOT to do:!
Just ask users ✗ Do whatever users tell you they want ✗ Ignore what you learn ✗ Play favourites ✗ Let participants off without trying ✗
Engagement is key. Get them engaged, or kick them out.
What is it?
Why do it?
How do you do it?
Co Design:
Prepare your guest list
Think wide
Anyone customer-facing (sales, support) ✔ ✔ Decision makers
✔ Developers/techies
✔ Actual users if possible (“friendlies” ok)
✔ And...?
Try to get a good mix of personalities
Try to get a good mix of personalities
Black pen people: “Hand me the pen!” Canʼt wait to get up and whiteboard a solution."
- From Dan Roamʼs “Back of the Napkin”"
Yellow pen people: “I can’t draw, but…” Need some encouragement, but happy to add to or modify someone elseʼs idea or sketch."
Red pen people: “I’m not visual.” Likely to point out issues. Not as happy with simplistic sketches."
Gather your supplies
Lots of post-it notes
Black pens (thick and thin)
A couple coloured pens
Big fat grey marker
Stacks of paper
“A nice big, fat Sharpie is the perfect tool because it requires you to really think through your idea before you put the pen to the paper. ‘What if it doesn’t work or the layout’s all wrong?’ Great! Grab a new piece of paper and start from where you left off, having learned something valuable in a matter of minutes.”
– Joshua Brewer
We want ideas, not artworks!
What you have to do to reality to represent it as a map.
Cartographic abstraction:
Selection: Which features to include? Classi!cation: What categories of stuff? Simpli!cation: What details can you leave out? Exaggeration: How do you show something relatively small? Symbolism: How do you visually represent things?
Logical Components
Sequences Language
Patterns Images Colour Creativity
Doodling even relieves boredom
and increases focus!
Warm up
Record & annotate everything
Act on the outputs
Stay in touch
As always, iterate.
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