Co-browsing for Contact Centers
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Transcript of Co-browsing for Contact Centers
PRESENTED BY
Co-Browsingfor Contact Centers
#cxmseriesLive Tweeting@stratuscxm
Justin DennisDirector MarketingStratusContactSolutions.com@stratuscxm
Multichannel Contact CenterWe understand the connected customer. Our contact center enables you to meet your customer where they choose. We provide custom solutions from high-touch call center services to social media managed support.
Our products and services include:
Justin MeltzerCo-FounderUseFirefly.com@usefirefly
Wednesday, February 27, 13
Co-Browsing for Support
Firefly provides a feature-rich co-browsing solution for support activities
including customer support, sales support, and IT troubleshooting. It
integrates seamlessly with your existing phone and/or chat solutions.
Wednesday, February 27, 13
What is co-browsing?
Is it screen sharing?No!
No Downloads or Installations. Period.
Contained to a browser tab.
JavaScript vs. Java
View-only, highlighting, or remote control
Wednesday, February 27, 13
Why Co-Browse?
Customer Support
• Efficiently diagnose website issues
• Enforce feature learning
Sales Support
• Walk customers through complex sales transactions
• Synchronize between customer and agent
• Easily upsell
Wednesday, February 27, 13
Demo
Wednesday, February 27, 13
“Live-assist communication channels (phone, chat, cobrowse) have much higher satisfaction ratings than asynchronous electronic channels (email, web self-service). Satisfaction ratings are: phone (74%), chat
(69%), cobrowse (78%), email (54%), and web self-
service (47%).” - Forrester
http://blogs.forrester.com/kate_leggett/11-08-29-
forrester_technographics_data_points_to_increased_communication_channel_usage_with_inconsistent_satis
Source:
Wednesday, February 27, 13
Customer Expectations Have Changed
Forrester, “Transform !e Contact Center For Customer Service Excellence.” Kate Leggett, June 22, 2012
EstablishBest
Practices
Gain Support & Alignment– Executives - $– Peers – Staff
Ensure Success²�)LVK�ZKHUH�ÀVK�DUH– Communication Plan – Org Alignment– Clear Guidelines, Roles & Rules
Contact Cost Avoidance²�'HÀQHG�&XVWRPHU�3DWK²�'\QDPLF�&XVWRPHU�-RXUQH\– Customer Preferences: Channel Content Customer Information
GettingVWDII�ÀW�IRU
Purpose
Establish Team Leads
Training
Ongoing Support
Escalation Paths
Questions from Chat & Twitter
Thank You | For more Info
Please Visit
StratusContactSolutions.com
& UseFirefly.com