CNYBJ.COM WEEKLY EDITION I VOL. 31 I No. 29 I JULY 24, 2017 I … · 2019-12-17 · 4. Quadsimia...

JULY 24, 2017 I BUSINESS JOURNAL NEWS NETWORK I 1CNYBJ.COM

WEB-DESIGN COMPANIESRanked by No. of CNY Web Designers 1

Rank

NameAddressPhone/Website

CNY:Web DesignersEmployees

No. ofWebsitesDesignedin 2016

Services Offered

Top Executives YearEstab.

1. Pinckney Hugo Group760 W. Genesee St.Syracuse, NY 13204(315) 478-6700/pinckneyhugo.com1870 56 B2B, B2C, micro-sites, blogs, online contests and promotions, social

media, email marketing programs, digital advertising, responsive

websites, digital presentations, SEO, landing pagesDouglas Pinckney, PresidentAaron Hugo, EVPChristopher Pinckney, ExecutiveCreative Director

1940

2. Eric Mower + Associates211 W. Jefferson St.Syracuse, NY 13202(315) 466-1000/mower.com

1575 53

corporate, promotional, contest, & sweepstakes sites; email

marketing, landing pages, targeted microsites, dynamic/tailored

websites, social networking pages, information architecture

development, usability evaluation and UX design, campaign

management and analytics, custom dashboards, content solutions,

database, marketing automation, and CRM development

Stephanie Crockett, Senior VP,Managing Director 1968

3. FreshySites - Website Design37 Court St.Binghamton, NY 13901(607) 238-2789/freshysites.com

1416 295 website design, website development, SEO, website hosting, domain

names, website backup, website security Ben Giordano, Founder & LeadDeveloper 2009

4. Quadsimia LLC587 Main St.New York Mills, NY 13417(315) 768-4974/quadsimia.com

1015 NA

software development, website design & development, online

application design & development, database development, mobile

development, SEO, social media Mike Spina, Partner1997

. ACS Inc., Web Design and SEO7453 Morgan RoadLiverpool, NY 13090(315) 451-5405/acs-web.com

1014 NA responsive website design, Internet marketing, e-commerce, SEO,

advanced analytics, social media marketing, copywriting, digital

brand management, and custom web application developmentRobert Aber, CEO/CFOJohn Wilson, President 2001

6. Kishmish, Inc.217 Montgomery St.Syracuse, NY 13202(315) 478-8172/kishmish.com8

30 20 e-commerce, custom software, corporate and customized websites,

website support, hosting, and consulting Mathew Holt, President 1999

7. ACC Technical Services, Inc.106 Dwight Park CircleSyracuse, NY 13208(315) 484-4500/acctek.com

725 NA

web design and development, CMS, website maintenance, e-

commerce and online ordering, custom software applications,

intranets, extranets, SEO and online marketing, desktop and mobile

application development, SQL and Access database development,

SharePoint development, cloud services & hosting

Steven Oad, PresidentMichael Rost, VP 1990

8. LP&M Advertising120 E. Washington St.Syracuse, NY 13202(315) 476-1646/lpm-adv.com6

18 19 website development, mobile responsive design, website strategy

planning, web/digital brand integration, digital advertising, social

media, SEO/SEM, blogging, email marketing, behavioral targeting/

retargeting, video pre-rollMichael J. Ancillotti, PresidentBill Patrick, VP Operations/FinanceAndy Collins, Creative Director

1993

9. IDEA KRAFT45 Lewis St.Binghamton, NY 13901(607) 235-5855/idea-kraft.com57 35

branding, web design and development, advertising, corporate

communications, graphic design Ewelina Zajac-Holdrege, Founder& Creative Director 2011

. Syracuse Design Group, LLC235 Harrison St.Syracuse, NY 13202(315) 428-8707/syracusedesign.com

56 70 responsive design and development, content-management systems,

SEO, e-commerce, brochure sites, social-networking management,

Wordpress, SilverStripe, custom application developmentFrank Smith, Principal 1996

. Total Advertising, Inc.250 S. Clinton St.Syracuse, NY 13202(315) 451-5540/total-advertising.com

59 22 strategy development, web design, application development and

programming; content creation including copywriting, photography,

video production; SEO, SEM, social media, online advertising, e-

commerce, creation of correlating traditional materials, and media

management

Mark VanApeldoorn, President 2001

. PinkTie Technology Group327 W. Fayette St.Syracuse, NY 13202(315) 235-1000/PinkTieTech.com

57 NA digital marketing, SEO, social media, website design, website hosting,

application development (web/mobile) Kevin Fairbanks, ManagingPartner 1997

. MPW Marketing12½ E. Park RowClinton, NY 13323(315) 853-1080/mpwmarketing.com5

18 8 website design & development, custom web animation, A/B testing,

search engine marketing, search engine optimization, paid search

(Google Certified PPC specialists), landing pages, social media, email

marketing, mobile optimization & conversion optimization

Matt Wilson, Managing PartnerDaniel Acker, Managing Partner

2006

. Romanelli Communications2 College St.Clinton, NY 13323(315) 853-3941/romanelli.com

510 37

responsive websites, mobile, e-commerce, new media, digital

marketing, remarketing and SEO, PPC, social media, interactive &

integrated online solutions for retail, B2B, sports, health care,

manufacturing, nonprofit, political, & public-affairs clients

Joseph Romanelli, President 1973

. The Digital Hyve443 North Franklin St.Syracuse, NY 13204(315) 573-4376/digitalhyve.com5

20 51 website design and development, SEO, search engine marketing (pay-

per-click), social media, retargeting, targeted online advertising,

reputation management, email marketing, video pre-roll, online PRJeff Knauss, Co-Founder

Jake Tanner, Co-Founder 2010

16. Professional Media Services, Inc.Canal ParkUtica, NY 13502(315) 797-8236/promediaonline.com

411 15 B2C, B2B, interactive & Flash, CMS, custom designs for commercial &

nonprofit clients, SEO, SEM & hosting Kenneth F. Roser, Jr., President 1981

. Grey Goose Graphics, LLC633 Valleyview DriveEndwell, NY 13760(607) 743-3509/greygoosegraphics.com

45 40 full-service advertising agency: custom web design and development,

print design, Google Certified, 360 degree photography &

videography, video production, FAA Certified drone pilots on staff,

media buying John J. Hussar, Owner 2006

. ABC Creative Group430 E. Genesee St.Syracuse, NY 13202(315) 471-1002/abcideabased.com4

12 12 mobile friendly, dynamic, mobile apps, interactive, promotional, e-

commerce, socialTravis Bort, Creative Director &Owner 1986

19. Brockett Creative Group, Inc.4299 Middle Settlement RoadNew Hartford, NY 13413(315) 797-5088/brockettcreative.com

39 22

strategic planning, website design, content strategy, content

management system (CMS), ecommerce system, custom web

application development, online marketing (Google Partner), social

media management, reputation management

Matthew D. Brockett, President& Creative Director

Michael Sprague, VP & Directorof Web Development

2002

. Forward Business Solutions/Avant-IT

Consulting3523 Country Club Road, Suite 5Endwell, NY 13760(607) 239-4340/ForwardBusinessSolutions.com

316 6

complex data-driven websites, e-commerce solutions, responsive

design, web hosting services, easy update interfaces Brian Hunsinger, President 2002

21. Coughlin Printing Group210 Court St., Suite 10Watertown, NY 13601(315) 788-8560/coughlin.co

215 17

website design and maintenance, Google+ pages, social media Michael Biolsi, General Manager 1886

22. Sun Sign Designs Inc.241 Meadow LaneVestal, NY 13850(570) 594-4216/sunsigndesigns.com11 30

digital marketing, website development

Stephen Powell, CEO2001

. No Sheep Designs2752B State Route 12BDeansboro, NY 13328(315) 841-3111/nosheepdesigns.com

11 16 mobile-friendly websites, video production, licensed drone photos and

video

Charles Thompson, Owner 2002

. Van Patten Media Inc.140 Bullion RoadMohawk, NY 13407(800) 501-1876/vanpattenmedia.com

11 20 custom website/web application development and UX consulting Chris Van Patten, Founder 2007

. Ogdenian Responsive Web Design &

Development2104 Tracy St.Endicott, NY 13760(607) 754-3639/ogdenian.com

11 29 responsive cross-device compatible web design and development

services, e-commerce, SEO, and Wordpress Ogden McGahan, Owner 2002

THE LIST:

WEB- DESIGN

COMPANIES 12

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IN BLOOM YOGA RIDES THE YOGA BOOM

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WEEKLY EDITION I VOL. 31 I No. 29 I JULY 24, 2017 I $2.50

SPECIAL REPORT: Small Business/Marketing. Page 7.

CNY EXECUTIVE Q&A: A chat with Samaritan Medical Center's Carman. Page 4.

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AMIDON MARKETING AMIDON MARKETING AMIDON MARKETING AMIDON MARKETING AMIDON MARKETING AMIDON MARKETING AMIDON MARKETING AMIDON MARKETING AMIDON MARKETING AMIDON MARKETING AMIDON MARKETING AMIDON MARKETING AMIDON MARKETING AMIDON MARKETING AMIDON MARKETING AMIDON MARKETING AMIDON MARKETING LAUNCHES, ACQUIRES LAUNCHES, ACQUIRES LAUNCHES, ACQUIRES LAUNCHES, ACQUIRES LAUNCHES, ACQUIRES LAUNCHES, ACQUIRES LAUNCHES, ACQUIRES LAUNCHES, ACQUIRES LAUNCHES, ACQUIRES LAUNCHES, ACQUIRES LAUNCHES, ACQUIRES LAUNCHES, ACQUIRES LAUNCHES, ACQUIRES LAUNCHES, ACQUIRES LAUNCHES, ACQUIRES LAUNCHES, ACQUIRES LAUNCHES, ACQUIRES LAUNCHES, ACQUIRES LAUNCHES, ACQUIRES CUSTOM BUSINESS CUSTOM BUSINESS CUSTOM BUSINESS CUSTOM BUSINESS CUSTOM BUSINESS CUSTOM BUSINESS CUSTOM BUSINESS CUSTOM BUSINESS CUSTOM BUSINESS CUSTOM BUSINESS CUSTOM BUSINESS CUSTOM BUSINESS CUSTOM BUSINESS CUSTOM BUSINESS CUSTOM BUSINESS CUSTOM BUSINESS CUSTOM BUSINESS CUSTOM BUSINESS SERVICESSERVICESSERVICESSERVICESSERVICESSERVICESSERVICESSERVICESSERVICESSERVICESSERVICES

2 I BUSINESS JOURNAL NEWS NETWORK I JULY 24, 2017CNYBJ.COM

WRITERS/EDITORS:

Eric [email protected]

Norman [email protected]

Adam RombelEditor-in-Chief [email protected]

Maria CarbonaroAssociate Editor [email protected]

CNYBJ Briefs

CNYBJ Data & DetailsCNYBJ CANVASSHere are the results of the latest poll on cnybj.com:

Total Responses:

192

CNYtweetsHiring? Give new staff the tools they need to

succeed (and help your #smallbiz) with these best practices: http://on.nfib.com/2v4PwDs

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Good money management tactics can be hard to master. Check out these 7 habits from successful #SmallBiz owners: https://www.entrepreneur.com/article/293662?platform=hootsuite

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Every time we put something in public, we invite others to agree or disagree with us. We always need to be ready for every reaction.

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Some recent tweets that came across the @cnybj Twitter feed, o�ering various business, career, personal, and web/social-media tips:

OMISSION NOTICE:On July 10, The Business Journal published the 2017 Financial Planners List, but Strategic Financial Services was inadvertently omitted. Strategic Financial Services’ $1.1 billion of assets under management locally would have ranked it 11th on the list. Here is the company’s information:

Strategic Financial Services114 Business Park DriveUtica, NY 13502Phone: (315) 724-1776Website: investstrategic.comYear Established: 1979Assets Under Management Locally: $1.1BCNY Financial Consultants: 12Accounts: 1,500Fee-Paying Clients: 500Description of Compensation: fee or commissionTop Executives: Alan R. Leist, Jr., CEO; Judith Vicks Sweet, President; Alan R. Leist, III, Principal & Senior Advisor

CNYBJ CANVASSHere are the results of the latest

What do you think is the right policy on shorts in the office?

Kinahan Associates and Sustainable Office Solutions form allianceSYRACUSE — Kinahan Associates LLC and

Sustainable Office Solutions, LLC announced that they recently formed a “strategic” corporate alliance (www.kinahanassociates.com/corpo-rate-alliances/). The companies say this partner-ship will expand their reach in the Central New York area to architects, designers, and facility managers.

Kinahan Associates is a woman-owned enter-prise specializing in programming; project man-agement; space planning; selection of furniture, fixtures, and equipment; procurement; and man-

agement and logistics manage-ment. Its cli-ents include colleges and universities, architecture and engineering firms, construction-management firms, startups, and nonprofits.

Sustainable Office Solutions, a business-to-business operation, sells and rents new and pre-owned office furniture.

Kinahan Associates will utilize Sustainable Office Solutions, one of Central New York’s largest

pre-owned office furniture inventory dealers, as a value-added service during the space planning and programming process.

The goal of this alliance is to bring together “like-minded businesses” and collaborate on fu-ture projects, the frms say.

COMING UP:

July 31 List: Leadership & Management ConsultantsJuly 31 Special Report: Banking & Credit Union Report/Sports Biz

August 7 List: Computer/IT ConsultantsAugust 7 Special Report: Employee Bene�ts/HR/Insurance

August 14 List: Sta�ng FirmsAugust 14 Special Report: The Tech Pulse

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TEWork crews have completed $3 million in renova-

tions to “revitalize key features” of Fair Haven Beach and Fillmore Glen state parks in Cayuga County.

Fair Haven Beach State Park is in Fair Haven, while Fillmore Glen State Park is in Moravia.

The projects included the first “major” renova-tion of the east and west bathhouses in 40 years at Fair Haven Beach and work on the 1930 pavilion at Fillmore Glen, the office of Gov. Andrew Cuomo said in a news release.

The park improvements seek to “enhance acces-sibility and the overall visitor experience.”

The projects are supported by state money from Cuomo’s NY Parks 2020 initiative and “complement” Central New York Rising, the region’s plan for eco-nomic growth and community development.

The NY Parks 2020 program is a “multi-year commitment” to spend $900 million on state parks. Cuomo’s 2017-18 executive budget allocates $120 million toward this initiative, his office said.

Fair Haven Beach State Park, located on the Lake Ontario shoreline, includes 1,500 feet of sandy beaches, campgrounds, and cabin areas.

Fillmore Glen State Park has hiking trails, five water-

falls, and a “botanically rich glen,” Cuomo’s office said. The park has 60 campsites, a stream-fed swimming pool, and fishing available in the Owasco Lake inlet.

The projectsThe $2 million renovation of the bathhouses at

Fair Haven Beach State Park represented a “complete renovation of the 1970s facilities.”

The work included tiling and fixtures and added family bathrooms and solar water-heating systems in each bathhouse.

The $1 million project at Fillmore Glen State Park focused on 1930 pavilion at the “hub of the park’s” swimming area, gorge trail, picnic ground, and rep-lica of President Millard Fillmore’s boyhood cabin, Cuomo’s office said.

Exterior improvements to the pavilion included re-placing the roof, repairing windows, upgrading its sid-ing, while the interior restrooms, multipurpose room and lifeguard station were completely renovated.

The pavilion improvements build on the recent renovation of the Fillmore cabin by volunteers from the Franklin, Tennessee–based Union Sportsmen’s Alliance, a nonprofit conservation organization.

Fair Haven Beach, Fillmore Glen state parks get $3 million in renovations

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BY NORMAN [email protected]

NEW HARTFORD — Which is your favorite: cat, dog (with or without hydrant), puppy, cow, or crane? The question is not directed to animal lovers, but rather, to yoga practitioners.

Yoga is sweeping the nation. According to a 2016 study by Ipsos Public Affairs, the num-ber of American yoga practitioners increased from 20.4 million in 2012 to more than 36 mil-lion in 2016. The study also concludes that yoga is for everybody: The number of male practitioners has risen in four years from 4 million to about 10 million last year, and the number of 50-plus practitioners has jumped from 4 million to just under 14 million in the same period.

In 2012, yogis (male practitioners) and yoginis (female practitioners) spent $12 billion on items such as classes, clothing, equipment, and accessories. By 2016, such spending by yoga enthusiasts jumped to $16 billion. The study also confirms the recent, growing popularity of yoga: 74 per-cent of respondents have been practicing for fewer than five years and 9 of 10 are familiar with yoga, up from 7 of 10 in 2012.

Yoga comes in so many flavors that it’s catch-ing up to Ben & Jerry’s. You can start with gentle postures called “Hatha” or “Ananda” or, if you prefer pairing alignment with a playful spirit, try “Anusara.” Need something more physically demanding, “Ashtanga,” “Power Yoga,” “Vinyasa,” and “Bikram” should fill the bill. Looking to add flexibility and endurance to your strength, there’s “Iyengarand.” If you are a dancer, try “Kali Ray TriYoga,” and if you practice yoga to develop spiritually, try “Sivananda,” “White Lotus,” and “Jivamukti.” Are you recovering from surgery, a recent injury, or joint pain? “Viniyoga” and “Yin” are two popular options. In yoga, there is no “one size fits all.”

“Yoga is for everybody,” says Gina Rossi, a yoga instructor at In Bloom Yoga in New Hartford. “In my class, I teach a [wide] variety of people from teenagers to MBAs. They attend to improve their health and to rejuvenate their spirit.”

Martha Kodsy, the managing owner of In Bloom Yoga, points out that “… one of the practitioners is on the Utica College football team … [and adds] … that yoga is so popular we are planning to offer classes for pre- and post-natal women this fall. We’re also consid-ering offering classes to those who are devel-opmentally disabled.” The popularity of yoga includes 37 percent of practitioners with children under the age of 18 who have taken yoga classes or are regular practitioners.

While yoga is normally practiced either in a studio or a gym, one reason for its popu-larity is that it can be practiced anywhere. The Ipsos study found that 81 percent of practitioners had practiced outside a studio within the past year. For those who prefer communing with nature, there is yoga in the snow, in a hammock, or standing up on a paddle board. If you hanker for indoor varia-tions, you can practice yoga at happy hour, using your dog as a prop (don’t try it with a chihuahua), in a salt room, in mass medita-tion, and as a couple.

The founder of In Bloom Yoga was Terra Meenan.

“Terra developed a real passion for yoga,” opines Kodsy. “Her dream was to create a peaceful and non-competitive atmosphere for anyone to benefit from the healing effects that yoga has on the mind, body, and soul. Her pas-

sion took her to a number of cities in America and Europe, and she received her 200-hour, certification-training in Thailand. Terra re-turned to her hometown to share the benefits of yoga and to provide the opportunity to connect with our spiritual self and to enjoy the physical healing of this 5,000-year-old practice.”

In Bloom YogaIn Bloom Yoga Center, LLC opened in

New Hartford on Oct. 29, 2015. The business leases 1,800 square feet of space and employs nine contractors as instructors, all of whom are certified and each teaching a different variety of yoga. The studio serves between 400 and 500 practitioners and teachers, of whom 85 percent are women. Kodsy owns 60 percent of the enterprise and Meenan the remaining 40 percent. The company cur-rently generates less than $200,000 in annual revenue at its sole location, but that is rising.

“Business here is growing,” states Rossi. “The location is central to a number of ac-tivities, so our clients may piggyback on shop-ping in the area or conducting business. Yoga then becomes just part of their day. While the location is … [an asset] to attracting and retaining clients, I think more people are [finally] coming to understand that yoga com-plements other forms of exercise, supports a positive self-image, and offers stress relief. Through the relationships I have built with our … [practitioners], I also know they are far more active than … [non-practitioners].”

Rossi’s observations are borne out by the

Ipsos study. Thirty-seven percent of practitio-ners participate in other group exercises com-pared to only 9 percent for non-participants. Practitioners have a more positive image of themselves reflected in their mental clarity, good balance, physical strength, agility, dex-terity, and range of motion. The demograph-ics of the practicing community also includes better nutrition, living green, and donating time to the community. In addition, the report also indicates that the prime reasons people practice include improved flexibility, stress relief, meditation, and increased strength.

Building the business modelThe Ipsos study found that only 11 percent

of yoga studios generate more than $200,000 of income annually. The survey data shows that studio revenue streams typically include income from classes (34.5 percent), clothing (27.4 percent), equipment (21.4 percent), and accessories (16.7 percent). Some rely on income by renting part of their space. (Gyms offer other fitness or exercise options and may supplement this with wellness and health services.) On the expense side, the biggest costs are rent and instructors, fol-lowed by marketing, advertising, insurance, etc. “We depend primarily on income from our classes,” posits Kodsy, “but we have expanded our outreach to include events, free classes, and workshops, and we are ex-ploring the idea of a retreat and selling yoga apparel, equipment, and accessories. I know that our success is based, in part, on the con-venience of our location, comfort, and cost,

but I’m convinced that our instructors are the most important factor. They are all certi-fied, have years of experience teaching, and are committed to continuing education to im-prove their skills. That’s why we focus on the instructor’s knowledge of yoga, the quality of instruction, the personalities of the teachers, and the variety of classes offered. We also are careful to offer classes when they are conve-nient for our clients, whether it’s morning,

“We established a donor-advised fund at the Community Foundation to serve as a platform for our giving to local charities. The fund offers us a flexible way to engage in charitable giving in a convenient way. We want to maximize the benefit of our contribution to local organizations and direct the money to where it’ll have the most impact.”

cnycf.org(315) 422-9538

since 1927

Giving Back:Mark & Reghan Worden

Mark and Reghan Worden stand together at their home in Manlius, New York.

Read more of the Worden’s story at CNYCF.org/Worden

As a businessperson, you want your charitable giving to be easy, yet still rewarding. Consider leaving a planned gift to the Community Foundation. It is easy, �exible to �t your objectives and will help to enrich the Central New York community.

2017 CNYBJ Ad Worden.indd 1 5/22/2017 11:39:50 AM

In Bloom Yoga rides the yoga boom

Gina Rossi, an instructor at In Bloom Yoga located in New Hartford, demonstrates a yoga pose. The studio, which opened in 2015, already serves more than 400 practitioners.

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Editor’s Note: CNY Executive Q&A is a feature appearing regularly in The Central New York Business Journal, authored by guest writer Jeff Knauss, who is co-founder of his own digital-marketing firm. In each edition, Knauss chats with a different executive at a Central New York business or nonprofit, with the interview transcript appearing in a conversational Q&A format.

I n this issue, I speak with Thomas Carman, president and CEO of Samaritan Medical Center, located in

Watertown. He has been Samaritan’s lead-er since April 2004.

KNAUSS: Tell us a little about your back-ground, Tom.

CARMAN: I’m a native of Maine and went to college in Boston at Massachusetts College of Pharmacy. I’m a pharmacist by training. I met my wife while we were going to pharmacy school. She’s also a pharmacist, originally from Syracuse. Upon graduation, I spent a couple of years in the public health service at a hospital on Staten Island in New York City. When I left the public health service, we moved to Central New York and settled in Cortland. I worked for Cortland Memorial Hospital (now known as Cortland Regional Medical Center) from 1981 until

2004. I then moved to Watertown to work for Samaritan.

I started at Cortland Memorial Hospital as a staff pharmacist and held several different positions over the years before I became the president and CEO the last seven years. We have four children, so it was important for us to stay near Syracuse because that’s where my wife’s family was living. They were aging, and we wanted to be close by, but I was look-ing for a different challenge. I was selected to take the role here at Samaritan in 2004, and I have been here ever since.

KNAUSS: That seems like quite the rise in your career, going from a pharmacist to a hospital president and CEO. What do you think are some of the qualities that led you down that path?

CARMAN: I think some of the attributes that led me here come from my early work experience. When I was in high school, I started working in a corner drug store and that’s what really got me interested in pharmacy. Early on, I was also thinking that I would like to own my own store. When I went off to college and began to train as a pharmacist, I moved into hospital pharmacy and really fell in love with clinical pharmacy.

So, as you can see I am interested in busi-ness but have a passion for clinical. As my career progressed and I was able to move into managerial positions, it allowed me to combine that clinical background with the business background. That has really helped me over the years. To be in my position and understand patient care, to be able to understand the dialogue between physicians and administrators, physicians and nurses, and other health-care professionals is very important. That background has been really valuable throughout my entire career.

KNAUSS: If I were to ask your staff about your leadership style, what do you think they would say?

CARMAN: I think that they would note that I’m a very open leader, very transpar-ent. I think they would also note that in my role, I have been focused on the future. I spend much of my time working strategi-

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YOUR LOCALSTOCK REPORT -:42 PAST THE HOUR EVERY HOUR THE MARKET IS OPEN

SEE CNY EXECUTIVE, PAGE 11 4

CNY EXECUTIVE Q&A: Get to know some of today’s top executives in Central New York

JEFFKNAUSSContributing

Writer

A chat with Samaritan Medical Center’s Carman

TOM CARMAN

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BY ERIC [email protected]

SYRACUSE — With the first phase of the emergency-department project complete, Crouse Health now focuses on the second part of the project.

The next phase targets the existing emergency department, says Kimberly Boynton, president and CEO of Crouse Health.

“It will be renovated into space for our PromptCare patients and will we close the PromptCare across the street and that will be happening in September 2018,” says Boynton.

The existing PromptCare facility will remain open and available to patients until it’s time to move into the renovated space, Boynton adds.

“The importance of that is that it now brings the spaces contiguous to each other, so if you need the emergency room and you show up in PromptCare right now, you have to travel across the street or vice versa. Well, now, when you need our services, you’re going to enter through one door and we’re going to help with that decision of PromptCare versus [emergency department],” says Boynton.

Boynton on July 12 spoke with CNYBJ after Crouse Health formally opened the emergency department after Hayner Hoyt Corp. completed the first phase of construction on the $38 million project.

Its infrastructure and technology ad-vancements make the new department “the region’s most innovative and modern facility,” Crouse Health boasted in a news release announcing the formal opening.

Besides the July 12 formal opening event, Crouse Health also held a commu-nity open house on July 13, and a tour for regional emergency-services providers the day after that.

The new space is “three times larger” than the current emergency-services area, the hospital added.

“We often refer to the emergency de-partment as the front door to the hospital. That has always been the case here at Crouse, with some 54 percent of the patients we care for entering our system through the [emergency department],” Boynton said in her remarks at the formal opening event. “This important project has been years in the planning and is a

tangible expression of Crouse’s mission to provide the best in high-quality, effi-cient, and accessible patient care…,” said Boynton.

Crouse is naming the new department in honor of William and Sandra Pomeroy.

The hospital in March 2016 announced that the William G. Pomeroy Foundation provided a “generous” donation that placed the Pomeroy name on the hospi-tal’s renovated emergency department.

Crouse didn’t disclose how much the foundation donated.

“A lot of blood, sweat, and tears by many people made this happen on time, ahead of schedule,” William Pomeroy said in his remarks during the formal-opening ceremony.

Pomeroy credited Crouse Hospital for preparing him in 2004 for a “life-saving,” stem-cell transplant in Boston following a leukemia diagnosis. n

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Terry Brown

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Tom Schryver

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COMMUNITY CATALYST:Sean Branagan

Kathryn Cartini

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Wills Hapworth

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Elisa Miller-Out

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ECOSYSTEM CHAMPIONNasir Ali

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Lamont Mitchell

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Crouse Health turns focus to the final phase of $38M emergency-department project ER

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Officials at Crouse Health cut a ribbon to mark first-phase completion of the hospital’s new Pomeroy emergency-services department. The second phase of work, which is a renovation of the existing emergency department as a new space for PromptCare, will finish in the fall of 2018.


http://www.uvc.org/awards-nominations2017

http://www.genevaonthelake.com


3 Ways to Help Employees Weather a Business Storm CycleT he modern economy is in a constant

state of change, which means businesses — large and small —

must move quickly in response to market shifts.

Even the strongest companies will cycle through good times and bad. Bringing out the best in employ-ees is a challenge in even the best of times. According to Gallup, only 32 percent of U.S. workers felt engaged in their jobs in 2015,

which was a pretty good year for the econ-omy and business growth.

So imagine the struggle of keeping the best workers happy when the business transitions through a down cycle? And it will. Every business goes through four repeating phases: startup, high growth

(the “tornado”), declining growth (the “ava-lanche”), and consolidation.

Picture the employees sliding downhill in that avalanche, and you get the idea. It’s up to a company’s leaders to help them hold on, to turn the inevitable transition period from exhausting to exhilarating.

How does a business leader manage that through possible layoffs and pay cuts or, at the very least, major changes to the processes that are used to get the work done every day?

Start putting people in the roles that fit them best

This is the time to ask some tough ques-tions. Who on the staff is so tired and dis-couraged they can no longer do their jobs well? Who has been moved outside their nor-mal roles, and how are they handling their new positions? Do they need to be moved back or not? Once you have answered these questions, you can step back and take a more accurate look at your staff. You’ll be able to add people where you need them — and

remove people where you don’t.Expect resistance to change If this is painful for you as a manager,

think about how it is for staff members who have a lot less control over the situation. How you and your leadership team present change to your staff can make a world of difference. Employees who feel involved in the change and understand what’s going on demonstrate a more rapid recovery and may even perform better in the end.

Clear and frequent communication is vital

If you introduce processes that staff members don’t understand or haven’t learned, you’re going to slow things down rather than speed them up. Invest in your people. Make sure they always have proper training and equipment.

During the consolidation period between high times and low times and back to high times again, a leader’s primary role is to rally those frazzled and frustrated troops.

Make sure everyone understands you’re

in the midst of a normal process. And keep waving that flag so that no one gets discour-aged. n

Dave Hopson, Ph.D., is author of “Surviving the Business Storm Cycle: How to Weather Your Business’s Ups and Downs,” (www.davehopson.com) and managing partner at Triumphus, which offers IT consulting services to companies from startup through exponential growth to IPO.

DAVE HOPSONViewpoint

3 Ways to Help Employees Weather

think about how it is for staff members who

How you and your leadership team present change to your staff can make a world of

in the change and understand what’s going on demonstrate a more rapid recovery and

If you introduce processes that staff


A fter rising to a nearly three-year high in June, the Empire State Manufacturing Survey general-business index fell 10

points in July to 9.8.The survey results indicate that new orders

and shipments grew “at a somewhat slower pace than in June,” the New York Fed said.

The manufacturing index had risen 21 points in June to 19.8, its highest level since September 2014.

A positive index reading indicates expansion or growth in manufactur-ing activity, while a negative number points to a decline in the sector.

The results of the July survey in-dicate that business activity “grew modestly” for New York manu-facturers, the Federal Reserve Bank of New York said in its report issued July 17.

The survey found 30 percent of respondents reported that conditions had improved over the month, while 20 percent of manufacturers said that conditions had worsened.

Survey detailsThe new-

orders index edged down 5 points, but at 13.3, it still showed that orders in-

creased “at a fairly solid clip.” The shipments index fell 12

points to 10.5, suggesting that shipments grew, “but at a slower

pace than last month.” The unfilled-orders index

dropped below 0. The deliv-ery-time index was “little changed” at 4.7, pointing to

somewhat longer deliver times, and the invento-

ries index fell to 2.4.The index for num-

ber of employees fell for a third consecu-tive month, though

it remained posi-tive at 3.9, a sign that employ-

ment was growing, but

not as rapidly as in earlier months.

The average-work-week index fell to 0, indicating that hours

worked remained the same.

The prices-paid index was “little changed” at 21.3,

as was the pric-e s - r e c e i v e d

index at 11.0, suggesting that the

pace of price in-creases

“held steady,” the New York Fed said.Indexes assessing the six-month outlook remained “fa-

vorable,” though firms were “somewhat less optimistic” about future conditions than in June.

The index for future business conditions fell 7 points to 34.9, and the index for future new orders fell 9 points to 33.4.

Employment was expected to increase “modestly,” though the average workweek was expected to decline slightly.

The capital-expenditures index slipped to 15.0, and the technology-spending index was at 11.8.

The New York Fed distributes the Empire State Manufacturing Survey on the first day of each month to the same pool of about 200 manufacturing executives in New York. On average, about 100 executives return responses. n

After big jump in June, New York manufacturing index slides

SOURCE: NEW YORK FED

http://www.davehopson.com

http://www.davehopson.com


http://www.leadershipgreatersyracuse.org/apply


THIS WEEK'S SPECIAL REPORT: & MARKETING

SMALL BUSINESSSMALL BUSINESS

Amidon Marketing launches, acquires Custom Business Services


CICERO — Amidon Marketing, a new marketing firm headquartered in Cicero, has acquired Customer Business Services, a marketing business in Auburn.

Customer Business Services, also known as CBS Marketing & Development, oper-ated at 360 Grant Ave. in Auburn. Amidon Marketing is located at 6250 South Bay Road in Cicero.

Josh Amidon, co-owner of Amidon Marketing, had purchased CBS Marketing & Development in a transaction that closed June 14. Amidon declined to disclose the purchase price, but said he used his own cash for the acquisition.

Leaving then acquiringAmidon had worked for CBS Marketing

& Development for about two years. Owner Kimberly Manrow, who also runs

other businesses, had hired Amidon in 2015 to operate the marketing business, he notes.

Amidon earlier this year decided to pur-sue his own marketing firm to serve the Syracuse and Central New York area.

“There is a need for what we do here in the Syracuse area,” says Amidon, who spoke with CNYBJ on July 14.

After Amidon decided to depart Custom Business Services, Manrow offered to sell the business to him.

“She was wondering if I’d be interested

in buying out the company … buying out the company contracts, buying out the files, buying out anything deemed an asset, and I jumped at the opportunity,” says Amidon.

He noted that Manrow is an accountant and tax preparer and preferred to focus on those areas, instead of marketing services.

After Amidon acquired CBS Marketing & Development, Manrow had to lay off a graphic designer, who Amidon has since helped land a new job, he says.

Besides its Auburn headquarters, CBS Marketing & Development also operated a satellite office in Camillus, which Amidon has since closed.

Amidon used the services of an attorney during the transaction process, but he de-clined to identify the individual.

Launching new businessAmidon acquired CBS Marketing &

Development as he was launching Amidon Marketing, a venture that he and business partner Joe Scripa started discussing ear-lier in 2017.

Scripa owns his own real-estate firm, Scripa Group, and was a client of Amidon during his time at CBS Marketing & Development in Auburn.

They were meeting about a marketing plan when Scripa suggested they launch their own marketing firm.

Amidon “laughed it off at first,” as he was trying to launch a website for Scripa.

Josh Amidon, co-owner of Amidon Marketing, works in his office located at 6250 South Bay Road in Cicero. Amidon launched his business in June and also acquired Custom Business Services (also known as CBS Marketing & Development), a marketing company he previously worked for in Auburn.

SEE AMIDON , PAGE 8 4

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SMALL BUSINESS/MARKETING

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2017

AWARDS

SyracuseFirst moves forward as a program of CenterState CEOBY ERIC [email protected]

SYRACUSE — After more than five years of collaboration, the nonprofit SyracuseFirst is now a program of CenterState CEO in Syracuse.

Under the new agreement, CenterState CEO will “fully acquire” the SyracuseFirst brand, moving it from a separate mem-bership organization to a program under CenterState CEO’s business-development portfolio, the organization announced.

CenterState CEO is a Syracuse–based economic-development and business-lead-ership organization, and chamber of com-merce.

SyracuseFirst is a nonprofit network of locally owned, independent businesses and organizations “dedicated to building a sustainable community by encouraging citizens to ‘Think Local First,’” according to its website.

“Across Central New York, small businesses are an important driver of our regional economy as they create jobs and attract investments,” Andrew Fish, senior VP of business development at CenterState CEO, said

in a news release. “We are excited to formally adopt the SyracuseFirst brand and to restructure the organization so we can become an even stronger ad-vocate for independent and locally owned businesses.”

SyracuseFirst executive director Chris Fowler “has stepped aside,” CenterState CEO said.

“Even though I will no longer be the executive director of SyracuseFirst, I am not stepping down from my commitment

to small and independently owned busi-nesses,” Fowler said in the release. “I believe SyracuseFirst’s integration into CenterState CEO’s programming enables it to evolve and grow, which will ulti-mately support a more vibrant community. Regardless of what opportunities I am pursuing, I will always remain a vocal advo-cate for these businesses which contribute to our community’s unique identity and culture.”

Fowler is running for Syracuse mayor this fall.

CenterState CEO will establish a new steering committee to “guide the future direction” of SyracuseFirst programming.

The new steering committee will also evaluate all current SyracuseFirst pro-grams and determine ways to “enhance resources and add value” for locally owned, independent member businesses.

Founded in 2009, SyracuseFirst says its “mission is to create a thriving local economy by maximizing the potential of local businesses, and transferring market share from non-locally owned businesses to local independently owned businesses.”

SyracuseFirst and CenterState CEO in 2012 formed a legal partnership to “ad-vance their shared goals of supporting” small and locally owned independent busi-nesses.

Under the original agreement, CenterState CEO licensed the SyracuseFirst brand, keeping it a separate membership-based entity.

CenterState CEO, in return, provided “significant” programmatic and administra-tive support to SyracuseFirst. n

Fish

“He was serious and it became more of a real conversation as time went on,” says Amidon.

Amidon and Scripa share equal owner-ship in the firm, which leases its headquar-ters space from Scripa.

Besides the Cicero headquarters, Amidon Marketing on Aug. 1 will open an-other office in Brewerton near the Oswego County line. It also plans to open an ad-ditional office in Syracuse’s eastern sub-urbs, but the exact location has yet to be determined.

Amidon Marketing currently has 17 cli-ents, including the Scripa Group, Skippy’s Ice Cream, and Auburn Leathercrafters.

Amidon declined to disclose his firm’s revenue information.

He describes Amidon Marketing as a company that provides “affordable mar-keting services geared toward the small-business owners of Central New York.”

It offers services that include consul-tation, branding, graphic design, social design, email marketing, direct mail, web design, search-engine optimization, and blogging and copywriting, according to its

website.

About AmidonAmidon is a 2003 graduate of Cicero-

North Syracuse High School. He later earned an associate degree in business administration from Columbia College in 2008.

In 2005, Amidon started working for Pyramid Management Group, where he handled marketing activities before joining CBS Marketing & Development about a decade later.

While working at Pyramid, he also per-formed standup comedy during his free time.

Amidon developed his passion for mar-keting while working as a standup come-dian. He’d call radio stations to request on-air appearances to talk about his shows, and passed out fliers near the hotels he stayed at to spread the word about his comedy shows.

“It’s really all about building your own brand,” says Amidon. “It became very ap-parent that I have a little bit of a knack for this.” n

AMIDON: Currently has 17 clients Continued from page 7




THE DOWNTOWN TRANSFORMATIONSYRACUSE

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Operation Oswego County presents Entrepreneur Award to Allen Chase

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Pictured, from left to right, are Barbara Bateman, OOC board president; Allen Chase, owner of Allen Chase Enterprises, with award; and L. Michael Treadwell, OOC executive director.

BY JOURNAL [email protected]

OSWEGO — Operation Oswego County (OOC) announced that it recently present-ed its 2017 Dee Heckethorn Entrepreneur Award to Allen Chase in recognition and appreciation of “exceptional entrepreneurial spirit, creativity, and dedication to foster-ing the growth and development” of Allen Chase Enterprises, Inc.

Allen Chase Enterprises is a commercial outdoor maintenance provider for plowing, landscaping, herbicide application, and me-chanical vegetation removal, OOC said in

a news release. The business was “trans-formed” from a garage-based startup in 2001 to a fleet of more than 70 specialized equipped vehicles and 72 employees located in the town of Scriba.

The award recognizes Allen Chase for providing services to public and private sector customers across New York state, Pennsylvania, and beyond; for achieving annual sales growth of more than 35 per-cent per year since 2014; and for his vision, commitment, and focus on operating a “very successful business” in Oswego County. The OOC presented him the award at its annual meeting in June. n

StartFast Venture Accelerator adds Shomar to leadership teamNamed program directorBY JOURNAL [email protected]

SYRACUSE — James Shomar has joined the StartFast Venture Accelerator leadership team as program director.

StartFast is a program of Upstate Venture Connect, a nonprofit group formed in 2010 to encourage the development of more small, innovative companies in upstate New York.

Shomar will lead the StartFast accelerator program and broaden support for alumni founders, according to a StartFast news re-lease. He will also focus on growing the StartFast Fund and exploring new avenues for expansion.

“I’m extremely excited to be joining StartFast. The program has built an impres-sive track record and is perfectly positioned for both entrepreneurs and investors to bridge the gap between the very early stages of a company and larger funding rounds,” Shomar said in the release.

“We’re delighted James has joined the team. He brings the right mix of entrepre-neurial experience and passion for startup community building. StartFast is now posi-

tioned for the next phase of growth.” Nasir Ali, StartFast co-founder and managing director, said.

Shomar has more than five years of experience in launching and advis-ing innovative technology companies. Most recently, he founded and served as CEO of Solstice Power, a high-tech company in the solar industry focused on combined heat and power concentrated solar systems. Shomar also worked as the entrepreneur in residence at Syracuse University’s Whitman School of Management. He holds a master’s degree in entrepreneurship and bachelor’s degree in mechanical engineering from Syracuse University.

The StartFast program is a 12-week boot-camp for startups, providing capital, virtual co-founders and staff, space, and introduc-tions to mentors and angel investors as well as big-name venture funds.

StartFast’s managing directors have in-vested in and mentored more than 37 com-panies, enabling them to raise more than $100 million, according to its website. To date, four of these companies have produced exits.

Shomar






U pstate New York has finally joined the rest of the country and now allows ride-sharing companies to

operate in the area. After much dispute, lawmakers agreed to a 4 percent sales tax on each fare for the state’s general fund, plus an additional 2.5 percent surcharge for workers’ compensation. Although Uber will handle collecting and remitting these fees, if you are thinking of signing up as a driver to earn some extra money, there are several other tax issues to consider before accepting your first ride.

Uber’s policy is to treat drivers as inde-pendent contractors, meaning that drivers are considered to be self-employed busi-ness owners. Because of this, it is essential for drivers to keep good records of income, business expenses, and mileage. Recent tax cases have highlighted the importance of proper documentation, indicating that estimated deductions lacking support will not hold up under audit.

IncomeAt year-end, Uber will provide its drivers

with a Form 1099 (instead of Form W-2) showing the amount of money earned dur-ing the year. The IRS will also receive a copy and check that the amount matches what is reported on the driver’s tax return.

There are two variations of the 1099 form depending on how much was earned:

1. Form 1099K will be provided if both 200 ride transactions occurred and earn-ings exceeded $20,000.

2. Form 1099-Misc will be provided for earnings greater than $600, but less than $20,000. If earnings were below the $600 threshold, drivers will not receive a 1099 form, but are still required to report any income on their tax return.

The amount on the 1099 may be higher than expected because it will include the fees that Uber takes as its cut from each rider’s fare. The amount of Uber’s fees will be shown on a year-end tax summary that Uber will provide, and can be deducted as an expense on the driver’s return, along with other business-related expenses.

ExpensesThe costs for operating their vehicles

for business is another significant deduc-tion that drivers can claim. Generally, the greater of two calculations can be deduct-ed, but a few exceptions apply. Drivers should check with a tax professional if their vehicles are leased or if they previously claimed depreciation on them for a differ-ent business. The two methods for calculat-ing vehicle expenses are:

1. Standard mileage: Deduct 53.5 cents per mile (2017 rate) for every business mile driven. This method is the simplest and often results in the highest deduction.

2. Actual expenses: Expenses include gas, oil, tires, insurance, registration, lease payments, depreciation, maintenance, and repairs. If the vehicle is used for personal and business use, expenses are prorated to the business amount by applying the percentage of business miles divided by the total miles driven during the year. This method requires more documentation and tracking of expenses, but if major repairs were made, it may result in a higher deduc-tion.

For either method, the driver must know the number of miles driven for business. Uber will track the miles driven with pas-sengers in the car, but drivers can also count the distance driven to pick up riders, the fuel used while waiting for riders, and the miles driven toward a pickup that gets canceled. It is important to keep a mileage log to have as support for the number of business miles claimed in the event of an IRS audit. There are several apps you can use to track mileage — standard paper and pencil will work, too.

In addition to vehicle expenses, drivers can deduct other costs associated with operating their ride-sharing business. It is important to document and claim only ex-penses incurred for the business. Personal expenses cannot be deducted. For mixed-use items, only the portion used for the business can be claimed. Examples of other operating expenses are: parking fees; tolls; cell phone/data plans; additional lia-bility insurance; AAA memberships; safety equipment and tools; car washes; tax prepa-ration fees; and items for customers such as food, beverages, and charging cables for electronic devices.

Self-employed individuals can also de-duct the cost of health-insurance premi-

ums, and can reduce their tax bill even more by making contributions to qualified retirement plans. There are several types of plans to choose from including traditional and Roth IRAs, SEP and SIMPLE IRAs, and individual 401(k) accounts. Drivers should speak with a tax or financial advisor regard-ing retirement options.

Estimated taxesUber does not withhold and remit Social

Security, Medicare, or income tax for driv-ers. As independent contractors, drivers are on their own to timely pay federal and state income taxes, as well as a self-employment tax for their business. Self-employment tax takes the place of traditional payroll taxes and is calculated on the net income of the business after deductions at a rate of 15.3 percent. Half of the self-employment tax can be deducted on the driver’s income tax return. Depending on the driver’s situation, quarterly estimated income tax payments to the IRS and New York State may be re-quired. Drivers should set aside a portion of their earnings for self-employment and income taxes in order to avoid an unwanted surprise at tax time.

Starting your own business can be a rewarding endeavor, but also one that cre-ates many tax complexities. Uber drivers should consult with a tax professional re-garding actions to take to correctly report and minimize their tax liability. n

Kristin Hohn, CPA, MTAX, ([email protected]) is a senior accountant, and Andrea Steciuk ([email protected]) is an in-charge accountant on the tax team in the Bonadio Group’s Syracuse office.


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afternoon, evening, or weekends.“I’m convinced this business will grow,”

avers Kodsy, referring to the pool of 208 million Americans who are not currently practicing yoga. “Think of all those who are non-practitioners or … [lapsed] practitio-ners. In our area, we really don’t have much competition. One possibility under consider-ation is to open a second location.”

To get past the barriers to practicing yoga — it’s boring, only for women, a fad, just for young people, only spiritual, not physical enough — In Bloom Yoga has embarked on an aggressive marketing cam-

paign. “We know that personal interest and family/friends are the top reasons people are motivated to take up yoga,” says Rossi. “We also know that they are motivated to start and continue practicing for the same reasons — a concern for their personal flexibility, stress relief, and general fitness. Practitioners’ concerns also include the cost of classes, convenience, and the quality of instruction.” So how does In Bloom Yoga address these facts?

“We start with our pricing, which is very competitive,” answers Kodsy. “We also offer a variety of membership options to respond

to our clients’ needs. As for the quality of in-struction, we hire only experienced teachers. And no one in the area has a more convenient location or more variety in programming. Our challenge is to get the word out and promote our brand. For that, we rely heavily on social media.” Ipsos confirms that Kodsy is in the mainstream of studios, relying on Facebook (In Bloom Yoga has 2,000 follow-ers), Instagram, and Twitter as the primary vehicles. “In addition to posting online, we post tons of information on our website,” continues the managing owner. “The teachers always communicate before and after class as

well as emailing students and other teachers directly.”

The managing owner developed her passion for yoga after meeting Meenan in 2016. Kodsy left her hospital-administrative position after nearly 25 years of service and took private les-sons from Meenan, where she learned not only the physical benefits of yoga but also the power of mindfulness. Buoyed by her personal experi-ence, Kodsy engaged Meenan to work with her special-needs son. When Meenan took a leave of absence, Kodsy stepped in to manage the business. A life-long resident of Oneida County, Kodsy and her husband have three children. n

YOGA: The business has embarked on an aggressive marketing campaign Continued from page 3

cally and am concerned more about where the organization has to go in the future. I don’t allow myself to get into the weeds, but I understand the operations very well, understand what’s going on, and my staff appreciates that. We’ve developed a strate-gic plan that has now been updated twice

KNAUSS: Tell us about the strategic plan?

CARMAN: The initial plan was targeted inwardly. It was focused on strengthening the Samaritan brand. It included a goal to make sure we had the right facilities, a facility master plan. It considered the services that we offered, with a particu-lar focus on the physicians who provided those services. We had an emphasis on physician recruitment and retention. We also developed a goal around performance improvement and the quality of our ser-vices. We began to compare ourselves to national best practices and national stan-dards. At the same time, we invested in our workforce, with a goal around workforce development. Fort Drum is the only Army division post of 10 across the country that does not have a hospital. Because of this unique situation, we had a goal to support Fort Drum.

When the 10th Mountain Division was posted at Fort Drum back in 1985, they didn’t put a hospital on post. They didn’t put schools on post, and a lot of housing for soldiers and families was in the commu-nity. It’s one of the most integrated military communities that you’ll find, which is why one of our goals was to ensure that we were supporting Fort Drum with health-care services.

This organization was led well by that strategic plan. The board did a great job to put this together. That plan served us well until about 2011. We’ve since updated that plan to consider the needs of the Accountable Care Act and the transforma-tion we are going through in health care today.

It will be interesting to see what happens to that in the future, but our current strategy is around being a highly reliable organiza-tion, focusing on the quality and safety of our services It’s focused on serving community needs, making sure we’ve got the right ser-vices to meet this community’s needs. It’s also focused on population health and insur-ing that an entire cohort of patients who may have a similar disease state are taken care of. As an example, we have about 10,000 diabet-ics in our region for which we’re responsible. How do we take care of them? How do we ensure that they are getting the care that they should receive?

We have specific organizational goals

around population health, and we are a part of the North Country Initiative (NCI). NCI is a clinically integrated network that includes Samaritan and five other hospitals throughout the region. The board is made up of 23 individuals, 17 of which are physi-cians. It’s physician-led and has obtained great participation from across the three counties — Jefferson, St. Lawrence, and Lewis. It’s beginning to put some things in place relative to population health.

I would also note that, in our current strategic plan, we continue to maintain goals related to Fort Drum, because that is such a unique relationship.

We’re also focused on our workforce. Much of our workforce efforts over the last seven or eight years has been around leadership development. In health care, we often take the best clinicians and make them a manager. That doesn’t make them the best leader, so we need to train and support them. A lot of our efforts have been around training our leaders to allow them to be comfortable to engage our staff. We have some wonderful staff and we need to make certain that they can help us with understanding the best way to provide for our patients.

KNAUSS: The first time I visited Samaritan Medical Center, I was greeted with a smile from everyone I walked by, which was at least 10 to 15 people. Talk a little bit about how you’ve developed that culture.

CARMAN: Clearly, it is all about culture, and culture is not something that changes overnight. Rather, it changes over time. Some have suggested it can take a good 10 to 12 years to change culture. For many years, we’ve been focused on the patient experience. That’s very important to us. But, let me step back and note that really, what we’re trying to provide is high value. When we think of value, we think of quality and experience, as well as the efficiency. With quality, we think of the clinical qual-ity, which is obvious. But that’s often not what the patients can measure. What the patients can measure is the experience, and so we must be much more aware of what that experience means to them. We’ve also recognized that for the patient experience to be achieved, we’ve got to make sure that we have the engagement of our staff. The employee experience is also very impor-tant. When we combine the two of those to-gether, that is the patient experience along with the employee experience, we refer to it as the “Samaritan Experience.”

To me, it is a journey. It has something that will never end and we want to continue to get better at it. When you note the friend-

liness of the culture, I think that is a bit of a reflection of my own personal style as it reflects how I greet people not only in the organization but in the community. It maybe goes back to my days in retail, but I’ve also always been very warm and welcoming, and I think it’s important to create that rela-tionship with our staff. I go to every single orientation. I provide an overview of the or-ganization. I have all the new staff members introduce themselves, and I have a chance then to get to know the staff.

We have 2,200 employees who I try to get to know through an orientation process and ongoing rounding. What really made a difference for us was when we adopted patient-centered leadership about eight years ago. That allowed us to find a way to empower our staff through our leaders, and that’s when we started the training for the leaders to provide them with a back-ground that they needed to engage our staff. Also at that time, we began to look at how we reward, how we recognize, and we adopted values. This is where we started to see a real change in the culture, which is what you witnessed.

We established a group of staff and lead-ers to look at standards of performance, and we began to adopt certain standards. What you noted is one of the standards that came out of this group. That group came across the best practice of the 10-5 rule. What that means is that when we see someone coming down the hallway within 10 feet, we will acknowledge him/her. We try to make eye to eye contact and smile and recognize them. When we get to with-in five feet, we’ll say hello and greet that individual. This has been extremely valu-able since we moved into an expanded new facility in 2010, which is much larger and more complicated to navigate. It caused our staff to quickly recognize when people were lost or confused and not quite certain which way to go.

Our staff then recognized that it was not enough to greet and acknowledge, but also to say, “Can I help you?” It is not uncommon for a staff member to now say, “I’ll walk with you or show you where you need to go.” The staff has done a great job of being much warmer and welcoming to the people who come here whether they are patients, friends, or family. This is because of the efforts that started about a decade ago.

KNAUSS: What do you do to recruit and retain top-level talent?

CARMAN: Recruitment and retention is very important to us. First off, we have focused a great deal over the last decade around physician recruitment and reten-

tion because it can be very challenging recruiting physicians and very critical for our community. What we’ve done is to put a group together that includes physicians, members of our boards, along with leaders of the community. They work together to identify what specialties are needed. Then, we try to be much more proactive about the approach, because physician recruit-ment is not something you can react to. It often can take a year, two, or three to recruit a particular specialist.

We also recognize that we wanted to retain the great staff we had, as well as the new recruits. We not only focus on the front end of recruitment but we’ve also focused on the backend of retaining. We’ve had tremendous support here. As an ex-ample, our foundation coordinates a group that focuses on what we can we do better so that we not only help the recruited phy-sician but the spouse of that physician also. We often find that it’s not the physician who becomes disenchanted, but it’s the spouse. We have to make certain that the family is very satisfied with the environ-ment. We focus on physicians because of the uniqueness and the challenges across the nation of finding the right physicians.

When it comes to our leaders, profes-sionals, and front-line staff, we also go through a similar process of trying to find the right people for our organization. Hiring for behavior, trying to get the right people knowing that we can train them for what we need them to do. We also started a formal staff retreat called “The Samaritan Experience” a year ago. We took all 2,200 of our staff through training between January and June. Now that we’ve trained the entire staff, new employee orientation begins with that formal retreat.

The Samaritan Experience Retreat is a way for us to try to translate our values into our day-to-day work. This was not some-thing that management decided to do. Rather, it was something our staff said “We want to do for our fellow staff members.” What they really wanted to accomplish with the retreat was to set the expectation for how we want to treat one another. That is how employees want to treat other em-ployees, which will set the framework for how we want to treat our patients n

About the author: Jeff Knauss is co-founder of the digital marketing agency, Digital Hyve, and has always had a passion for learning about successful executives and their stories. He also is a current board member of Byrne Dairy, the Food Bank of CNY, and Loretto Foundation. For more on Knauss, check out www.digitalhyve.com.

CNY EXECUTIVE: Carman: "Recruitment and retention is very important to us" Continued from page 4


http://www.digitalhyve.com


THE LISTResearch by Vance Marriner

[email protected] (315) 579-3911

Twitter: @cnybjresearch

Employment and Mean Annual Wages of Web Developers in CNY Metropolitan Statistical Areas (MSAs)*

Annual Mean MSA Employment Wage

Ithaca 50 $64,370

Syracuse 180 $56,000

Utica-Rome 130 $71,800

New York State 11,410 $81,140

U.S. 129,540 $72,150

*Data not available for Binghamton, Elmira, and Watertown-Fort Drum MSAs

Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Employment & Wages, May 2016

Upcoming Lists:

July 31: Leadership & Management Consultants

August 7: Computer/IT Consultants

ABOUT THE LISTInformation was provided by representatives of listed organizations and their websites. Other groups may have been eligible but did not respond to our requests for information. Organizations had to complete the survey by the deadline to be included on the list. While The Business Journal strives to print accurate information, it is not possible to indepen-dently verify all data submitted. We reserve the right to edit entries or delete categories for space considerations.

Central New York includes Broome, Cayuga, Chemung, Chenango, Cortland, Herkimer, Je�erson, Lewis, Madison, Oneida, Onon-daga, Oswego, St. Lawrence, Seneca, Tioga, and Tompkins counties.

NEED A COPY OF A LIST?Electronic versions of all our lists, with ad-ditional �elds of information and survey contacts, are available for purchase at our website: cnybj.com/Lists-Research

WANT TO BE ON THE LIST?If your company would like to be considered for next year’s list, or another list, please email [email protected]




BRIAN M. KOLB Opinion

I t is critical that state government supports New York’s small businesses. They make up the backbone of New

York state by creating jobs and driving their respective local econo-mies.

According to informa-tion from the U.S. Small Business Association in Forbes, small business-es generate 54 percent of all U.S. sales. That’s a huge portion of all sales considering the stiff competition from large national chains and the Internet.

Sadly, small business-es have not received anywhere near the help they need and deserve. Onerous regulations and an unfriendly tax climate make doing business in New York difficult. According to the Tax Foundation, New York state has the ninth-highest sales tax in the nation, and

CNBC ranked New York 12th on its list of the worst states in which to conduct busi-ness. Neither statistic is very uplifting. Year after year, New York continues to lead from behind despite its enormous natural and human-resource potential.

This toxic climate drives away consum-ers and owners — only compounding New York’s economic woes. The New York Assembly Minority (Republican confer-ence), though, has fought hard for policies that will, instead, draw small businesses back and retain them. We must make conducting business easier and more af-fordable in New York state. That starts with eliminating needless regulations and broadly overhauling New York’s sky-high taxes.

July is “Independent Retailer Month”

July, dedicated as Independent Retailer Month, celebrates and promotes indepen-dent retail businesses around the nation and the state. The summertime offers a great

opportunity to visit New York’s many great Main Street businesses and shop local while the weather is warm. Supporting small and independent businesses helps create strong communities, keeps tax dollars invested in our localities, and provides much-needed job opportunities.

Every dollar invested in our local shops multiplies over time in our communities. And shopping local is a great way to support our hard-working friends and neighbors. This summer, when shopping for recre-ational needs like sports equipment or daily necessities like back-to-school supplies and clothing, please consider doing so at the many great local businesses that call New York state home. The benefits are endless. n

Brian M. Kolb (R,I,C–Canandaigua), a for-mer small-business owner, is the New York Assembly Minority Leader and represents the 131st Assembly District, which encompasses all of Ontario County and parts of Seneca County. Contact him at [email protected]

It is we who are lucky he came here

H is name is Kanu. He was swabbing the floor at a Dunkin’ Donuts just before closing. I kidded him. And he

hit me with a comment and a look on his face that nearly knocked me off my stool.

I had watched him pluck donuts from racks and wrap them. I saw him prepare sand-wiches and cash out the customers.

Then I watched him clean the kitchen. And finally, there he was, bundling the trash and swabbing the deck.

“They have you doing everything, don’t they?” I asked.

Kanu eyed me and leaned on his mop handle. His eyes grew wide, and he beamed. “I am so fortunate,” he said. “I am just so fortunate to be doing this work.”

What did he mean by that?“I have recently received my degree in

industrial engineering and management. Some day I will be managing people. Some of them will have low-paying jobs. Some will have to work two jobs. It’s good for me to work the way some of them will have to work. It is good for me to experience some of the things they will experience. Good for me to learn their side of life,” Kanu ex-plained.

We talked. Then we exchanged emails.

Kanu came to the U.S. from Bangladesh nearly seven years ago. For two years, he did nothing but work. Seven days a week. Doing anything and everything. Not a single day off in two years.

The money he saved was enough to pay for two years of community college. He earned a computer science degree. Next came RPI, the major engineering school. After two years more, Kanu emerged with his degree in industrial management and engineering.

When I pressed him, Kanu admitted it was extremely hard work. “I have no one here, in this country. I took a big chance going to RPI with its great expense,” he noted.

To get through that tough school, he needed total dedication. And a generous dollop of confidence in himself.

He dove into extra-curricular work. In subjects too complicated for me to describe or understand.

I don’t know how he found spare time. But he also worked as a mentor with Asian students. He helped develop a web-page for the local Bangladeshi Hindu community.

“My goal is to get a good position,” Kanu says. “But it is also to be in a position where I can help others.”

I offer Kanu’s story to you. Remember him the next time you — with a knee-jerk reaction — get down on young peo-ple. Remember him if ever you question the value of immigrants to this country. Remember him if you ever you doubt that hard work and perseverance are given too much credit.

Maybe it was appropriate we met on the

weekend of the 4th of July. To me, Kanu is the story of America.

He comes here from an impoverished country — brimming with enthusiasm and dreams. Kanu works, works, works. Saves money. Sacrifices to do so. Uses the money to acquire education and skills. Lends a helping hand to others. Makes plans to help more. He brims with confidence. He cherishes ideals we all can admire. To him the glass is more than half-full. It will soon overflow, of that he is certain.

My guess is that whoever hires him will remember the day they did. And will re-member the years he works for them. For a person with such optimism, work ethic, and drive will be worth more than gold and silver to them.

He swabs floors until a lucky employer finds him.

“I believe in working both hard and smart. And in trying to make my own luck,” he said.

When we spoke, he said he was honored to talk with me. Oh Kanu, Kanu, it is me who is honored. I don’t deserve to hold your mop.

He says he is lucky to be swabbing floors at 10 at night. It is me who is lucky to have met him and learned his story. It is America that is lucky he has come to our shores. He will inspire many people.

From Tom … as in Morgan n

Tom Morgan writes about political, finan-cial, and other subjects from his home near Oneonta. Several upstate radio stations carry his daily commentary, Tom Morgan’s Money Talk. Contact him at [email protected]

JULY 24, 2017VOL. XXXI, NO. 29

NEWS

EDITOR-IN-CHIEFAdam Rombel

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ASSOCIATE EDITORMaria J. Carbonaro

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STAFF WRITERSEric Reinhardt

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Norman [email protected]

CREATIVE DIRECTORErin Zehr

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RESEARCH DIRECTORVance Marriner

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CONTRIBUTING WRITERJeff Knauss

COLUMNISTSBrian Kolb

Tom Morgan

SALES

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OPINION

New York’s Small Businesses Are Economic Engines

Meet Kanu, the immigrant who says he’s lucky to be swabbing floors

MAIL: Send letters to:

Editor, The Central New York Business Journal

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HOW TO REACH US

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JULY 27

n OSHA Reporting Made Easy: Electronic vs. Manual from 8:30 to 10 a.m. at SAFE LLC office at 620 Erie Blvd W, Suite 100, Syracuse. Efficient, compliant OSHA reporting saves you time and money. Free seminar, open to all CNY employers, with coffee & pastries. Free parking directly across from Bldg. 620. For more information or to make reservations, contact Scott Murray at (315) 396-8170 or email: [email protected]

n Tioga Women Lead — Advancing women’s leadership though empowerment, education, and experience — event from 5 to 7:30 p.m. at Turkey Trot Acres Hunting Lodge, 118 Tubbs Hill Road, Candor. The theme will be “7 Lessons,” Tioga Women Lead Council Members share their leadership stories. The cost is $20. Contact the Tioga County Chamber of Commerce at (607) 687-2020 or email: [email protected]

AUGUST 3

n 2017 CenterState CEO Clambake from 4 to 8 p.m. at Hinerwadels, 5300 W. Taft Road, North Syracuse. Advance sale tickets are $69 for CenterState CEO mem-bers and $79 for nonmembers. After July 26 and at the door, tickets are $75 for members and $85 for nonmem-bers. For details, email: [email protected]

AUGUST 4

n August 2017 Eggs & Issues — Real Estate and Housing in Greater Binghamton from 7:30-9:30 a.m. at DoubleTree by Hilton Hotel and Conference Center, 225 Water St., Binghamton. Event will discuss how an aging housing stock is affecting the area economy and steps that can be taken to make it cost effective to renovate and build new. Cost is $12 until July 28 and $15 after July 28. To register, visit: https://greaterbinghamtonny.cham-bermaster.com/eventregistration/register/2875

AUGUST 9

n Tompkins County Chamber of Commerce August Business After Hours event from 5-7 p.m. at Cayuga Medical Center, 101 Dates Drive in Ithaca. Cost is $10 for chamber members pre-registered, $15 for members at the door, and $25 for non-members. For more information or to register, visit: https://business.tompkinschamber.org/events/details/august-2017-business-after-hours-187800

AUGUST 10

n Talent Development – It’s a Puzzle! workshop from 8 to 10 a.m. at WCNY, 416 W. Fayette St., Syracuse. CNY ATD will discuss the transformation of the talent-development profession and the influence of changing roles in organizations. The cost for ATD members is $20; nonmembers pay $35. For more information, email [email protected], call (315) 546-2783, or visit www.cnyastd.org.

AUGUST 16

n Shop Talk from 5:30 to 7 p.m. at Finger Lakes on Tap, 33 Fennell St., Skaneateles. CNY ATD hosts an

informal gathering with group discussions on varied talent-development topics. No charge to attend. To register, visit www.cnyastd.org. For further informa-tion, email: [email protected], or call (315) 546-2783.

AUGUST 17

n CNY BEST Information Session from 5:30 to 6:30 p.m. at Suburbane Propane, 5793 Widewaters Parkway, DeWitt. CNY ATD will hold an informational session regarding the CNY BEST Talent Development Program and the awards-application process. Call (315) 546-2783, or email: [email protected] for details.

n 4th Annual Cayuga County Chamber Clambake from 4:30 to 7:30 p.m. at Yawger Brook, 989 Chamberlain Road, Auburn. The cost is $45 per person. Register by calling (315) 252-7291. Registration deadline is Aug. 10.

SEPTEMBER 13

n CenterState CEO Business After Hours event at the Jefferson Clinton Hotel from 5 to 7 p.m. at 416 S. Clinton St., Syracuse. Join CenterState to celebrate the 90th anniversary of the Jefferson Clinton Hotel. This after-hours event will include appetizers, drinks, and live entertainment. For more information or to reg-ister, visit CenterStateCEO.com or email: [email protected]

SEPTEMBER 15

n 7 Habits of 7 Highly Successful People 2017 from 7:30 to 10 a.m. at Friends of the Rosamond Gifford Zoo at Burnet Park, One Conservation Place, Syracuse. This is an opportunity to hear from seven of the region’s most influential executives and community leaders who will share seven lessons that they have learned and used throughout their careers. For more information or to register, visit CenterstateCEO.com or email: [email protected]

SEPTEMBER 19

n Upstate Unleashed Conference & 2017 Venture Ecosystem Awards from 8 a.m. to 4 p.m. at the Marriott Syracuse Downtown, 100 E. Onondaga St., Syracuse. More than 300 entrepreneurial leaders will come together at this event. Meet upstate New York’s CEOs who are building the future today and celebrate more than 300 ecosystem builders at the luncheon. Visit https://www.eventbrite.com/e/upstate-un-leashed-conference-2017-venture-ecosystem-awards-tickets-32232965668 for tickets and details.

SEPTEMBER 20

n Disney’s Approach to Leadership Excellence pro-fessional-development course from 9 a.m. to 5 p.m. at the Holiday Inn Syracuse-Liverpool at 441 Electronics Parkway. The one-day event — hosted by CenterState CEO and put on by the Disney Institute — will allow area professionals to identify the personal and organi-zational values that drive them as leaders to carry out their organizations’ vision and their role in operation-alizing culture-building and team support. For more information, contact Lisa Metot at (315) 470-1870 or email: [email protected]

SEPTEMBER 22

n 5th Annual TEDxUtica 2017 beginning at 6 p.m. at Mohawk Valley Community College’s Dr. Michael I. Schafer Theater, 1101 Sherman Drive, Utica. Eight speakers were chosen from across Central New York and beyond to give talks about a diverse range of topics relatable to this year’s theme: Press Pause. The speakers are: Mike Ballan, “The Artistic Power of Garbage Cans”; Maria Lallier, “Discover the Child”; Dina Radeljas, “From a Refugee Camp to a PhD”; Ame Wren, “The Spiritual Void: Cultivating Meaning in a Secular Society”; Ralph Simone, “Slow down to Go Faster - The Power of Pause”; Big Mike Morrill, “Kaizen at Home!”; Time Huenke, “Sustainable Humanity”; and Michele Yulo, “My Journey Parenting a Gender-Nonconforming Child.” Tickets are $35 and on sale now at tedxutica.com

NOVEMBER 17

nNEXT Conference from 8 a.m. to 5 p.m. at the Sheraton Syracuse University at 801 University Ave. in Syracuse. This is a technology, manufacturing, and biotech conference focused on cutting-edge trend and NEXT generation innovation. The keynote speakers will be Hod Lipson, Ph.D., author of “Artificial Intelligence and the Road Ahead” and Dave Warner, M.D., Ph.D., author of “Convergent Futures: Cofnitive Neuroscience Meets Deep Learning.” Registration fee is $25. Visit next-syr.com for the full agenda and additional information.

ONGOING EVENTS

n Every Tuesday, Cayuga Toastmasters Club from 6 to 7 p.m., at Cornell University, Ithaca, Rhodes Hall, Hoy Road, 6th Floor Conference Room #655. Free parking is available on first floor of parking garage across from Rhodes Hall. For more information, visit the website at 4998.toastmastersclubs.org and select “Contact Us,” or email: Jeff at [email protected]

n Every Tuesday, Gung Ho Referrals Group, the premier networking group in CNY since 1999, from noon to 1:30 p.m. at The Gem Diner, 832 Spencer St., Syracuse. The cost is $10 and includes lunch. No res-ervation required. Please bring 30 business cards. For more information contact Paul Ellis at (315) 475-0392 or email [email protected] or go to www.GungHoReferrals.com

nEvery Tuesday, CNY Referral Group from 8 to 9:30 a.m. at Denny’s Restaurant, 201 Lawrence Road, North Syracuse. Looking to expand your network and increase referral business? For more information, call Matthew Hunt at (315) 416-8881, or email: [email protected]

n Every Tuesday, Syracuse Executives Associationluncheon meeting, beginning at 11:45 a.m. at Bella Domani Banquet Facility, 5988 East Taft Road, North Syracuse. For more information, contact Linda Bennett, executive director, by email at: [email protected]

n Every Tuesday, Syracuse Networking Connections at 8 a.m. at Dunkin Donuts, 7th North St. (Conference Room). No charge to attend. Contact Kim at (315) 414-8223.

n Every Wednesday, 1 Million Cups at 9 a.m. at Syracuse CoWorks, 201 E. Jefferson St., 2nd floor, Syracuse. 1 Million Cups is a weekly educational pro-gram designed to engage, educate, and accelerate local startups/unique businesses. No cost to attend. For more information, visit www.1millioncups.com/syracuse

n Every Wednesday, Syracuse Business Networking from 6 to 7 p.m. at Barbieri’s Restaurant (upstairs level) located on Main Street in the vil-lage of North Syracuse. For more information, call Kim Bachstein at (315) 414-8223 or email: [email protected]

n First and third Wednesday of each month, Preferred Toastmasters from noon to 1 p.m. at Golden Artist Colors, 188 Bell Road, New Berlin. Contact Jonie Bassett at (607) 847-6154, x1217.

n Fourth Wednesday of each month, Preferred Toastmasters from 5:30 to 6:30 p.m. at Chenango County Council of the Arts, 27 W. Main St., Norwich. Contact Jonie Bassett at (607) 847-6154, x1217.

n Every Thursday, Empire Statesmen Toastmasters meet at 6:30 p.m. at Ruby Tuesday on Erie Boulevard in DeWitt. For more information, visit http://1427.toastmaster-sclubs.org or email: [email protected]

n Every Thursday, Free Business Counseling with SCORE from 10 to 11:30 a.m. at the Tioga County Chamber of Commerce, 80 North Ave., Owego. Contact the Tioga County Chamber of Commerce to make an appointment at (607) 687-2020.

n Every Thursday, Syracuse Business Connections meets from 8am - 9 am in E. Syracuse. The group’s purpose is to network, exchange referrals, leads and share community news. For more information, con-tact Deb Angarano at [email protected]

n Every second and fourth Thursday of the month, The North Star Toastmasters from noon to 1 p.m. at Northland Communications One Dupli Park Drive in Franklin Square. For more information, contact Sandy Jurkiewicz at [email protected] or call (315) 470-1802.

n Every Friday, 40 Above: Workers in Transition from 9:30 to 11:30 a.m. at Solvay Public Library, 615 Woods Road, Solvay. Helping workers/job seekers aged 40 and above in search of work. Contact John A. Cruty at (315) 569-3964, or at [email protected]

n Every Friday, Tip Club of Syracuse, at the Sheraton Syracuse University Hotel, 801 University Ave., Syracuse, 8 to 9 a.m. Call Bernie Bregman at (315) 430-5249 or email: [email protected]

n First Friday of each month, Toolkit Day with SCORE by appointment at The Tech Garden. Counselors provide free, confidential, individual busi-ness mentoring to prospective or current business owners. For more information or to make an appoint-ment, contact Lynn Hughes at (315) 579-2862 or email [email protected]

n Every second Friday, The Professional Consultants Association (PCA) of Central New York at 8:15 a.m. from September to June at OneGroup Center, 706 N. Clinton St., Syracuse. PCA helps busi-nesses and organizations locate professional consult-ing services based in CNY. The first visit is free. For a full schedule and to register, visit, www.pcaofcny.com

n Every second and fourth Friday of each month, The SUN Group (Sustainable Upstate Network) meets from 7:30 to 9 a.m. at Tony’s Family Restaurant, 3004 Burnet Ave., Syracuse. For more information, contact Andy Picco at (315) 657-0135 or email: [email protected]

Business Calendar

BUSINESS CARD GALLERY

BBBBBBBBBBBBBBBBBBBBB BBBBBBBBBBBBBBBBBBMARKETING

Bernie BregmanFree Network

Consulting Session

Cell: (315) 430-5249 [email protected]

Free Network Free Network Consulting SessionConsulting Session

FREE NETWORK CONSULTING SESSION

We let you concentrate on the business you know best.

Todd M. StorieProfessional Employer Consultant149 Northern ConcourseN. Syracuse, N.Y. 13212315-641-3600Cell: 315-409-6352Fax: 315-641-3601800-31-STAFF (78233)tstorie@sta�easing-peo.com

• Human Resources• Employee Bene�ts• Workers Comp Administration• Payroll


https://greaterbinghamtonny.cham-bermaster.com/eventregistration/register/2875



https://business.tompkinschamber.org/


http://www.cnyastd.org

http://www.cnyastd.org




https://www.eventbrite.com/e/upstate-un-leashed-conference-2017-venture-ecosystem-awards-tickets-32232965668








http://www.GungHoReferrals.com



http://www.1millioncups.com/syracuse

http://1427.toastmaster-sclubs.org










http://www.pcaofcny.com




ACCOUNTING

Sciarabba Walker & Co., LLP has pro-moted ELYSE EDDY and SVETLANA SVETLICHNAYA to senior accountants. Eddy graduated with an MBA in profes-sional accountancy from Ithaca College and joined the firm in 2015. Svetlichnaya joined the firm in 2014 after graduating with an MBA in professional accountancy from Ithaca College.

The Bonadio Group has appointed JAMIE KEISER, CPA, partner, as financial institutions team leader within Bonadio’s Commercial division. She is a seasoned expert in the field, and a practi-tioner in New York and Pennsylvania’s financial sector for more than 15 years. Keiser began her career with KPMG in Harrisburg, Pennsylvania. Following her tenure with KPMG, she served as a business and corporate finan-cial analyst for a Pennsylvania–based glob-al manufacturer. Keiser also served as CFO and comptroller for Vartan National Bank, a community bank and most re-cently, as senior manager of audit and accounting services in the Syracuse of-fice of ParenteBeard LLC, according to her LinkedIn profile. She is a graduate of Shippensburg University and the Stonier Graduate School of Banking.

ADVERTISING & MARKETING

ABC Creative Group re-cently hired BRENNA VALLAR as content devel-oper. She graduated from St. John’s University with a bachelor’s degree in public relations.

ARCHITECTS & ENGINEERS

Delta Engineers, Architects, & Land Surveyors, DPC has added the follow-ing new employees. MARC MALIZIA has joined Delta’s Endwell office as an indus-trial hygienist technician in the environmental group. He is a certified asbestos-air-sampling technician and asbestos project mon-itor for New York State. MICHAEL DIDAS has joined Delta’s Endwell office as an assistant engineer. He has a bachelor’s degree in civil engineering from Syracuse University.

Barton & Loguidice, D.P.C. (B&L) has added two new hires to its mar-keting department in the firm’s Syracuse office. KYLIE M. AVERY has joined as a marketing specialist. She received her bache-lor’s degree in communica-tion from the University at Buffalo. MARIE C. JUBERT has joined as a marketing communications special-ist. She received her bach-elor’s degree in advertising and public relations from Rochester Institute of Technology.

BIOTECHNOLOGY

Sonostics, Inc., a Binghamton University startup company, has promoted DANIELLE (DEE) HALLIDAY from marketing coor-dinator to director of marketing. KYLE WASHINGTON, formerly the VP of sales & marketing, has been promoted to execu-

tive VP and named the firm’s chief strate-gic officer. KHIEANNE STEPHENSON has been promoted to director of corporate wellness. She joined the company as an executive assistant. LINDA ROBERTSON has joined Sonostics as its new office manager.

FINANCIAL SERVICES

Bankers Healthcare Group (BHG) has promoted ZACH RAUS to national sales man-ager. He first joined BHG’s sales team in 2013 as an account executive and was most recently senior sales manager. DANIELLE KIMBALL has joined BHG as a customer-service representative. She previ-ously worked for Tompkins Trust Company and the First National Bank of Groton in Moravia, accord-ing to her LinkedIn profile. Kimball holds an associ-ate degree from Tompkins Cortland Community College. TIFFANY TILLER has been hired as a credit analyst. She has previous experience in the financial industry in both customer service and retails sales. Tiller holds a bachelor’s degree in organizational business management from Keuka College. BHG has hired BLAKE MOSHER as a marketing analyst. He previously worked as a data analyst and consultant in the supply chain industry. Mosher is a graduate of Clarkson University where he studied innovation and entrepreneurship.

INSURANCE

STACEY MCCONNELL has been named director of insurance sales and service op-

erations for AAA Western and Central New York (WCNY). She will be de-veloping AAA WCNY’s insurance team across the Buffalo, Rochester, and Syracuse regions. McConnell has 13 years of insurance experience, including a strong background in auto and property coverage and claims. Her experience includes roles as an agent, su-pervisor, trainer, and manager throughout various divisions at GEICO. McConnell is a licensed property and casualty agent, and also holds an active life-insurance license. She is a graduate of Daemen College in the Buffalo area.

NONPROFITS

REBECCA C. NEWMAN has been appointed as presi-dent and CEO of Housing Visions. She is succeed-ing KENYON CRAIG, who was one of the original co-founders and has been leading the organization since its inception 27 years ago. He will continue to serve on the ex-ecutive team to allow greater focus on the organization’s strategic planning. Newman has served Housing Visions for more than 10 years in various capacities, including the last four years as executive VP and chief operating officer, and has 15 years of affordable-housing experience. She was most recently responsible for a suc-cessful restructuring of the organization’s construction division and is also credited with establishing Housing Visions as an Accredited Management Organization with the Institute of Real Estate Management and extending Housing Visions’ foot-print throughout upstate New York and Pennsylvania. Newman holds a bachelor’s degree in economics and a bachelor’s de-gree in public policy law from Hobart & William Smith Colleges as well as several industry credentials. n

People on the Move NEWS

Keiser

ONONDAGA COUNTY BUSINESS CERTIFICATESJULY 511, 2017

JULY 5BADA BANG 107 EAGLE CREST DRCAMILLUS, NY 13031 BENENATI, MARK ALAN

DFL BENEFITS 3983 BONSTEAD RDCLAY, NY 13041 LEKKI, DAVID F

EVA HUNTER ART 8147 TOSCANO DR CLAY, NY 13041 HUNTER, EVA MARIE

NET GETS 202 NORTH MAIN ST N SYRACUSE, NY 13212 TRACY, CYNTHIA M

PHOENIX PRINTER SOLUTIONS INC 1323 AIRPORT RD BINGHAMTON, NY 13905

SALES TEAM SIX 235 HARRISON ST SYRACUSE, NY 13202 SUPER COMPANY INC

SAMBA AFRICAN CARIBBEAN MARKET 316 MYRON RD SYRACUSE, NY 13219 MAKAMBU, KALULU

UNIQUE BOUTIQUE BY NAN518 BOSTON RD SYRACUSE, NY 13211 PERRY, NANCY J

JULY 6AROUND TOWN PLUMBING HEATING AIR CONDITIONING 7786 VICKI LNBALDWINSVILLE, NY 13027 TOWN MECHANICAL INC

BITACORA XXI HOME AND GARDEN CARE 310 ELM ST, APT M3SYRACUSE, NY 13203 MATOS, CRISOL M GONZALEZ, PUPO ANDRES V

CHAMP’S PIZZERIA & FISH FRY 1711 W GENESEE ST SYRACUSE, NY 13204 YOST, ZACHARY R

DAZZLING SMILES 5342 BARCALDINE DR CLAY, NY 13041 AMANDEEP, ARORA, DDS P C

ELZAMERCY HEALTHCARE 211 SMITH ST MANLIUS, NY 13104 ELHARTI, KHADIJA NANCY

EMPIRE RESEARCH 499 S WARREN ST SYRACUSE, NY 13202 VANGUARD RESEARCH & TITLE SERVICES INC

EVERINE DESIGNS 4744 SABRE LN MANLIUS, NY 13104 RINE, KATHRYN ANNE

HENRY WILSON JEWELERS 5795 BRIDGE ST E SYRACUSE, NY 13057 ENDICOTT HENRY JEWELRY CORPORATION

INTERSECTIONS FOR HEALING100 INTREPID LNSYRACUSE, NY 13205 MASCATO, FAITH

LIGHT IN WINDOW CLEANING86 RIPPLEBROOK LNMINOA, NY 13116 LIGHTON, GARY JOHN

ROCKY’S KITCHEN 209 OSWEGO ST #1 LIVERPOOL, NY 13088 ROCKDASHIL, GARY R

JULY 7BITACORA XXI

RESTAURATION WORKS 310 ELM ST, APT M3 SYRACUSE, NY 13203 GONZALES, PUPO ANDRES VALENTIN

CAPITAL CONTRACTORS 3649 ERIE BLVD EAST SYRACUSE, NY 13214 ALPHONSO, PETER

LEPTIRE INTERIOR DESIGN 4298 1/2 CANDLELIGHT LN LIVERPOOL, NY 13090 SCULLY, LESSICA LYNN

ONONDAGA HILL PROPERTY MAINTENANCE 3896 GRIFFIN RDSYRACUSE, NY 13215 BLOCK, JUSTIN

PETER MCCARTHY EDUCATIONAL CONSULTING 1100 CUMBERLAND AVE SYRACUSE, NY 13210 MCCARTHY, H PETER

THE MOLD MAN 117 SCHILLER AVE SYRACUSE, NY 13203 JACKSON, ROBERT AUSTIN, II

TIAN TANG SPA 3014 ERIE BLVD EAST

SYRACUSE, NY 13224 WEI, FENGYUN

JULY 10BPM MARINE TRANSPORT 4996 KAYLEIGH CIRSYRACUSE, NY 13215 MCMAHON, BREEN PATRICK

CHRISTIAN INTERNATIONAL CENTER KINGDOM OF GLORY102 ADAMS AVE SYRACUSE, NY 13206 MESTRE, YANILA

JAMIE NOLE POTTERY 8305 CARNATION DR BALDWINSVILLE, NY 13027 JAMIE NOLE POTTERY

JUST ONE CALL AWAY CLEANING SERVICE 118 PARK WAY DR SYRACUSE, NY 13207 MIKE, CEYONA MARIE

LEADSTRAT SOLUTIONS 9286 RIVER RD PHOENIX, NY 13135 CARNEY, KERRY JEAN

PANGAEA 8271 THIMBLEROCK CIR MANLIUS, NY 13104 DUNAWAY, JOSEPH RACE, MICHAEL

PRATTS FALLS PETALS 7104 PRATTS FALLS RD JAMESVILLE, NY 13078 WELCH, ASHLEY MARIE

RUST BELT IDEAS AND ANALYSIS1153 W FAYETTE ST SYRACUSE, NY 13204 RUDD, TIMOTHY MARK

SKRILLA SET PRODUCTION 320 MAPLE ST SYRACUSE, NY 13210 RICKS, MCCOY, JR.

SLADE SALES 608 ABELL AVE SYRACUSE, NY 13209 SLADE, KATHY J

TECH KNOW SOLUTIONS 364 FOREST HILL DR SYRACUSE, NY 13206 RICHARDSON, CIARAH L

THAI FLAME 713 E FAYETTE ST SYRACUSE, NY 13210 BASSETT, SUPAPORN

UKR AUTO SALES 811 WOODS RD #1 SYRACUSE, NY 13209 PODZOLKOV, YENGENIY F

WELL URBAN MASSAGE THERAPY 800 N CLINTON ST SYRACUSE, NY 13202 DONALDSON, SAMANTHA M

JULY 11CLN MERCANTILE 7849 MAIN STFABIUS, NY 13063 NICHOLAS, CHARLENE L

SAMESS SECURITY AND PROTECTION AGENCY 121 LAFAYETTE RD SYRACUSE, NY 13205 ASANTE, SAMUEL

SHANNON MARA’S DAYCARE 7384 LAKESHORE RDCICERO, NY 13039 MARA, SHANNON

TLC OFFSITE OFFICE 1649 W ONONDAGA ST SYRACUSE, NY 13204 CARELA, TAMMY L

WALCKER ENTERPRISES 8597 WOODSBORO DRBALDWINSVILLE, NY 13207 WALCKER, JOE D LLL

Central New York LEADS Information to build your business

Vallar

Malizia

Didas

Avery

Jubert

Raus

Kimball

Tiller

Mosher

McConnell

Newman


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