CNGC Social Media Marketing Proposal
Transcript of CNGC Social Media Marketing Proposal
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2016 Social Media Marketing Campaign Proposal
Carolina National Golf Club | June 3, 2016
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Who
Social media ads are targeted to, and shared by users with the same interests.
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Where Customers find us
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Placement-Where the campaign will be seen
Advertisers choose which platform their ads will appear
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How we get started
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What do we want to promote?
Each Ad Campaign allows for a limited amount of customization ( ie. Custom pic, brief tag line, and call to action)
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Audience
We choose our audience we want to reach by choosing targeted demographic characteristics of facebook users.
Only those users who fit into the criteria are targeted to.
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Daily Reach
Our daily reach is determined by our set budget and how many clicks to our site have been produced
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Budget
We set spending limits before campaign begins.
We spent $10 per day for the June 2014 campaign
Facebook requires a credit card for payment
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Ad Tracking /Conversion
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Analytics Ad performance analytics are available by logging into the ads manager
The example blow is a snapshot of our summer ad campaign from summer 2014