CMR Media Pack

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www.cambridgemarketingreview.com [email protected]

CAMBRIDGE MARKETING REVIEW MEDIA PACK

FEATURESGodfather vs GamechangerPhilip Kotler

Social Media: ROI

REPORTSCookie Law: are you up to date?

VIEWSA view from inside: Facebook

COMMENTSMarketing Philosophy

Case study: mobile marketing

FIRSTANNIVERSARYMarketing stands the test of time

MARKETINGCAMBRIDGE

ISSUE

4 AU

TU

MN

2012

FMCG SECTOR FEATURESThe Artisan Food Trail: A Social Media Success Story

Social Media and Food Marketing

Case Study: Bill’s Restaurants

FEATURESUrban Myths & their Disastrous Effects on Marketing by Laurie Young

Marketing in the Boardroom by Professor Malcolm McDonald

Are you Ready to Change the World in 2014?

VIEWSDesign for Business and Marketing

Gamification the Good, the Bad and the Ugly

REVIEWSBook Reviews

The Tutor’s View

WhAT’S On ThE MEnU FOR 2014?

ISSUE

7 AU

TU

MN

2013

Cambridge Marketing Press 1 Cygnus Business Park

Middle WatchSwavesey

CambridgeshireCB24 4AA

www.marketingcollege.com

Tel: +44(0) 1954 234944 - Fax: +44(0) 1954 234950

MARKETInGCAMBRIDGE

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CAMBRIDGE MARKETING REVIEW

01954 234 940

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MARKETING INSIGHT FOR THE INTELLECTUALLY CURIOUS

HISTORY

Founded in 1992 Cambridge Marketing Colleges has extensive experience of educating and informing marketing professionals in the UK and around the world. During this time the College has developed a reputation for quality and success. In 2012 75 of classes conducted by the College achieved a 100% pass rate.

The College has developed a number of supporting activities to assist delegates with furthering their marketing knowledge including a wider range of courses as well as research and consulting services. This portfolio of services was augmented in 2012 with the addition of the Cambridge Marketing Review

The Review has just published its seventh quarterly edition and is produced in both print and digital formats. The printed edition is mailed to just over 6,000 addresses with a further 4,000 accessing it online via the Cambridge Marketing Review website.

READERSHIP

The readers of the Review have all taken accredited marketing qualifications with the College and are engaged in active marketing within their organisations. The majority of readers are aged 26-40, have budget responsibility of over £100k and earn over £30k per annum. The majority of readers are UK-based with over 60% of those operating from the South East. 25% of readers are based overseas.

MAGAZINE STRUCTURE

The magazine is typically 56 pages with specific regular sections that include:

• Theme articles - past themes have included the Third Sector, Brand Building, Entrepreneurship, and Marketing Implementation

• Feature articles which includes articles by well known faces from the industry and academia including Philip Kotler, Malcolm MacDonald, Paul Fifield and Peter Fisk

• Views - articles from marketing practitioners dealing with specific marketing applications and strategies

• Reviews – articles on new books, new technology and other key marketing issues

CAMBRIDGE MARKETING REVIEW

www.cambridgemarketingreview.com [email protected] 234 940

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51-55

46-50

41-45

36-40

31-35

26-30

21-25

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36

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WHO’S READING: AGE OF READERSHIP


AGE OF READERSHIP

• 50% of readers are aged between 26 and 35


• 24 % of readers are aged 26 - 30



WHO’S READING: BUDGET RESPONSIBILITY

£>500k

£300-500

£200-300

£100-200

£0-100k


BUDGET RESPONSIBILITY

• 61% have budget responsibility

• 15% of readers are responsible for a budget of £500,000+

• 13% of readers have a budget of £300,000 - £500,000

WHO’S READING: CLASSIFICATION BY INDUSTRY

Other

Creative industries

Public Administration

Other Service Industries

Education and Health

Manufacturing

Financial & Business Services



CLASSIFICATION BY INDUSTRY

• The majority of our readers are in: manufacturing (22%); other service industries (19%) and financial and business services (18%)

• 14% of our readers are from the education and health sector



2014 EDITION PLAN

Following discussions with the Editorial Board and a range of other interested parties the plan for the CMR for 2014 is as laid out below:

2014 Q2 EDITION: CHANGING CUSTOMERS

This Edition is focused on changes in the behaviour, sophistication, tolerance and relationships with the customer. Focus on shift away from B2B and B2C and toward ‘relationships’, how the customer is influenced, what new priorities they have, how they might change as some economies recover and others grow or slow down, how to research behaviour and manage superior buyer knowledge and cynicism , the future of bricks and mortar and physical customer interaction.

2014 Q3 EDITION: MARKETING INFLUENCE

This Edition focuses on what skills, knowledge and behaviours are and will be necessary for practitioners to gain influence into executive strategy making conversations as well as to key decision-making processes. Focus on need for wider and better financial knowledge/capabilities for marketers so that marketing is seen as essential for growth, more in-depth understanding of strategy creation and implementation, importance of HR and team compatibilities, training development planning and strategy effectiveness and measurement.

2014 Q4 EDITION: AGILE MARKETING

This Edition is focused on the challenges and opportunities that new skills and technologies can supply in terms of faster and more effective marketing responses to changing market/

customer structures, attitudes and desires. Focus on new and more agile marketing which demand new capabilities and mindsets, integration of marketing approaches across tech, media and how all can be orchestrated to deliver dynamic and effective marketing responses in elements such as pricing, channel usage and product/service creation.

2015 Q1 EDITION: DIFFERENT/FUTURE MARKETS

This Edition is focused on how different markets demand different approaches, dependent on industry, geography, growth stage, culture and a range of other parameters. Potential to show how ‘older’ economies (Canada, Italy, UK) are adapting to the change and how newer economies (Indonesia, Brazil, parts of Africa) are leapfrogging old ideas. Focus on need for a global mindset and the potential to reshape markets with new strategic thinking and innovation.



CMR FORMAT

Although in the medium-term the structure of the Journal will be linked in part to the structure of the accompanying website, its format will initially remain familiar with the introduction of a few new and regular sections which will include:

FROM 2014 Q2 EDITION

A view from...This segment will reflect on marketing in different geographical and cultural sectors.

A Day in the Life of…This segment will allow the journal to move across sectors both from an industrial perspective and from a public/private/3rd sector one. It will focus on a individual who has strategic or major tactical responsibility for marketing.

Article Summary pageSimilar to the HBR there will be a page (or pages) that contain simple summaries of all articles in the issue.

Theory to PracticeThis segment will be a summary of, or a focus on, a specific new/emerging marketing theory that has practical applications for readers. This will be a regular column by Roger Palmer.

What Happens when… This section will be a mashup of scenarios or ideas that are collided, inverted or reimagined.

Best of/Top 10Linked to user responses this section will run surveys on popular elements and then report back on results.

RATE CARD

Position Inside front/inside back

DPS Full Page Inserts/Outserts

250 per 1000

185 per 1000

1 Edition

4 Editions

800

2400

950

2850

650

1950

INSERTS

A4 loose insesrts should be under 20gms. Inserts over this weight will be given a price upon application (minimum charge £2,000).

ARTWORK

All artwork should be supplied as hi-res locked PDF files, at least 300dpi and be at the size they will be used, e.g. a4/half page. Artwork should be supplies to the editor and designer: [email protected] and [email protected].

CMR Media Pack

Documents

Transcript of CMR Media Pack