Cmpc product update(cp) feb 09-edited

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1 For NDA Customers Only Intel-powered clamshell classmate PC February ’09 Product Update EMPG Platform Marketing

Transcript of Cmpc product update(cp) feb 09-edited

Page 1: Cmpc product update(cp)   feb 09-edited

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Intel-powered clamshell classmate PC February ’09 Product Update

EMPG Platform Marketing

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Update Summary

• Change the code name Cherry Point to formal name Intel-powered clamshell CMPC on this foil

• Certification status updated

• Updated OS support

• SW stack availability updated

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•INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS. EXCEPT AS PROVIDED IN INTEL'S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY RELATING TO SALE AND/OR USE OF INTEL PRODUCTS, INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT, OR OTHER INTELLECTUAL PROPERTY RIGHT.•All products, dates, and figures specified are preliminary based on current expectations and are subject to change without notice. Availability in different channels may vary. •Intel, the Intel logo, Intel Atom, Intel Centrino Atom are all trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. •The hardware vendors of the bare bone netbooks and the interchangeable components remain solely responsible for the design, sale and functionality of their respective products, including any liability arising from product infringement and product warranty. Intel is not warranting the products of the hardware vendors•Information regarding third-party products is provided solely for educational purposes. Intel is not responsible for the performance or support of third-party products does not make any representations or warranties whatsoever regarding quality, reliability, functionality, or compatibility of these devices or products•*Other names and brands may be claimed as the property of others. •Copyright © 2008, Intel Corporation

Legal Information

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Intel®

powered-classmate PC Positioning

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Intel-powered classmate PC

Netbook Platforms enable a simple and affordable platform for Internet centric usage models

Classmate PC Category is a sub-set of the Basic Notebook Platforms that is focused on Education Usage Model

Kid/Classroom Friendly ID

Rugged DesignWater

Resistant KB

Custom Education SW

Intel-powered classmate PC is Netbookpurpose build for Youth Education

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Netbooks: An Internet-Centric Device

Browse Listen

Watch Communicate

Email

Instant Message

Voice Over IP (VOIP)

Social Networking

MP3

Streaming Audio

Surf the Web

Read the News

Search for Information

Photo Viewing/Sharing

Video Streaming

Basic Online GamingLearn

Research

Homework & Studying

Writing Papers

“Safe” Internet Browsing

Language Learning

Ideal for Internet Centric Use and Education

Netbook is targeted for content consumption

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Intel-powered clamshell CMPCHardware Specification

Intel-powered clamshell CMPC

CPU Atom TM

N270 1.6GHz Processor

Chipset 945GSE

Memory 1GB / 512MB / 256MB

Storage 8G/4G Flash

1.8” HDD

Operating System Windows XP / Linux

LCD 8.9” 1024 x 600

7” 800 x 480

Network 10/100M Ethernet

802.11b/g WLAN

Mesh support (Linux only)

Keyboard Water resistant keyboard

Battery Life* 6-cell battery (6.5 hours)

4-cell battery (4.5 hours)

Audio Integrated 2 channel audio

Speaker/Microphone Built-in speaker and microphone

Dimension 238 x 195 x 42 mm

Weight 1.27-1.49 Kg

System I/O 2 x USB 2.0 ports, 1 SD slot

Camera (optional) 30fps @ 640 x 480, 0.3M

Drop test ** 60 cm

*Base on 7” LCD and defined brightness, Wi-Fi off, and camera disabled. Actual battery life may vary based on product settings, usage patterns and environmental conditions.

**Industry standard drop test 30cm

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OEM Branding & Logo Placement

OEM customer is expected to apply its own branding logo

Two logo spaces reserved on Cherry Point for OEM logos and stickers

Panel B logo

Panel A logo

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OS SupportUpdated

XP

Pro

SP 2

XP Pro

SP3

XP

Home

SP2

XP

Home

SP3

XP

Starter

Edition

Vista

Home

Basic

Linux --

Metasys

Linux --

Ubuntu

Intel-powered clamshell CMPC Y Y Y Y n/a n/a Y n/a

*Other names and brands may be claimed as the property of others.

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Intel-powered clamshell CMPC Software Solution Stack

Basic monitoring and cleanup of storage system.

Policy management, web filtering, time access to system and

network, program blocking, and logging.

Theft deterrence protection; boot and time expirations. Client

and Server components.

Classroom management, file sharing, screen broadcasting

(Teacher & Student), video streaming, test & assessment

and group management functions.

Access

Management

Theft

Deterrent

Classroom

Management

Computer

Management

Make it simpler for users

Make it relevant for teachers

Make it supportable by IT

Top Domain

e-Classroom

Anmeng Parent

Carefree

Intel Theft

Deterrent

Intel My Storage

Manager

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Enhanced Usability Through Special and Unique Software

Access Management

Theft Deterrent

Classroom Collaboration

School controls assets, prevents theft and parts reselling.

Teachers and parents guide students on using applications and viewing internet

content.

Teachers present to students, monitor their activities, collaborate and help

them learn.

Software Usage Models

BIOS, Operating System

Network

Applications, Content

Where it acts

Special Graphics Driver

Students adapt viewing angle for the content they are using.

Screen

Digital Pen SWStudents use a real pen to take notes and make sketches, which can be stored and

viewed in digital format.Paper

Intel exclusive

Intel enhanced

Intel enhanced

Intel exclusive

Optional

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Software Application Introduction – Classroom Collaboration

Feature Description

Value Proposition

• Classroom management• File sharing• Screen broadcasting • Video streaming• Test & assessment and group mgmt functions

Snapshot

• Better 1:1 learning experience in school• More interactive exercise among teacher & students• Makes relevant to teachers

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Feature Description

Value Proposition

• Policy management• Web filtering for unhealthy contents• Time access to system and network• Program blocking• Logging & monitoring

Snapshot

• Parental care free for kids owning CMPC• More flexible for teacher & parent setting control policy

Software Application Introduction – Access Management

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Software Application Introduction – Theft Deterrent

Feature Description

Value Proposition

• Theft deterrence protection• Boot and time expirations• Both Client and Server components

Snapshot

• Easier asset management for school• Prevents theft & parts reselling

Icon of Agent

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Intel-powered clamshell CMPC Certifications

• OEM should verify regulatory requirements of their respective countries

• Intel works with ODM to prepare regulatory certifications to enable OEM’s to reduce time to market launch of Intel classmate based PCs

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Intel-powered clamshell CMPC Certification Status Country Cert EMI RF Safety

USA Bundled FCC Done FCC Done UL Done

EU Bundled EN55022/EN55024 Done R&TTE Done CE Done

Australia/New Zealand Bundled C-Tick Done C-Tick Done N/A

Thailand N/A SVOA Non-Gating N/A

Indonesia NA POSTEL Done N/A

Philippines NA NTC Done N/A

India NA WPC Done N/A

Vietnam NA MPT Done N/A

Brazil NA ANATEL Done N/A

Chile NA SUBTEL Done N/A

Argentina NA CNC Done N/A

South Africa Bundled SABS Done ICASA Done SABS Done

China CCC Done CCC Done CCC Done

Korea Bundled (EMI) MIC Done MIC Done N/A

Mexico Bundled (Safety)

N/A COFETEL Done NOM Done

Egypt Bundled (RF) N/A NTRA Done N/A

Pakistan Bundled (RF) NA PTA Done N/A

Uruguay NA URSEC Done NA

United Arab Emirates N/A Mandatory Done N/A

Malaysia N/A SIRIM Done N/A

Nigeria Bundled (Safety)

NA NCC Done SONCAP Done

Colombia Bundled (RF) NA CRT Done N/A

Morocco N/A ANRT Done N/A

Russia Bundled GOST Pending FaC Pending GOST Pending

•“Bundled” means the regulatory certificates in the countries will be bundled with LOEM brand

name and model name. Other LOEM can not leverage it. For NDA Customers Only

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BACK UP

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Intel-powered clamshell CMPC Battery Life Test Condition

• Battery life test tool:

Mobilemark2005 Office Productivity workload

• CMPC HW Configuration for battery life test: System Configuration:

Item Description

Processor Intel®

Atom TM

, 1.60GHz, FSB533MHz

Chipsets Intel 945GSE & ICH7M

Memory PQI DDR2 533MHz 1GB SODIMM

LCD CPT 7” LCD, 800x480

HDD Samsung 1.8”, 4200RPM, PATA 60G

WLAN Billionton 802.11b/g wireless module

Others w/ Card reader & LAN

w/o camera

Operating System

Windows XP Professional

BIOS setting Default setting, enable all onboard devices

Onboard device Enable Card reader & LANPower off WLANWithout cameraWithout external USB device

LCD 7” LCD, Brightness >60nits (Second brightness level)

Audio volume Medium level

Power scheme setting Portable / laptopTurn off monitor: NeverTurn off HDD: after 3 minutesSystem standby: NeverSystem hibernate: Never

Battery Specification Battery life result

4-cell pack 7.4V 2S2P 4400mAH 275 minutes

6-cell pack 7.4V 2S3P 6600mAH 393 minutes

• Battery life test result:

*Other names and brands may be claimed as the property of others.

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Intel-powered clamshell CMPC Drop test

• CMPC is a platform designed for youth with age 6 – 15 years old.

• Younger student in primary school (age 6-11) are more likely drop PCs than older students.

• The average height of the CMPC to the ground carried by a 11 year old will normally be less than 50cm*.

• Hawk Peak shall pass concrete dropping test of at least 50cm**.

• In case of Hawk Peak system drop from a table, the drop distance can be higher if performed on carpet or wooden floor.

~64cm

~50cm

CMPC ~18cm

*Data shows that average 11 years old kid standing height from hand to

ground is 64cm. Hawk Peak system height is 18cm. That makes system to be

50cm away from the ground.

** 50cm concrete dropping test is done on 1 corner, 3 edge and 6 face ( 1 time

per direction )

New

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Microsoft to extend Windows XP on Netbook

Microsoft has announced the extended availability of Windows XP Home for ultra low-cost PCs. They are offering extended availability for platforms with the following attributes:

– The system has a maximum built in display of 10.2 inches

– The system has a maximum built in flash drive as main storage of 16 GB and/or a hard drive with the maximum storage of 80 GB;

– The system has maximum of 1.0 GB of RAM;

– The system has a maximum of 1.0GHz single core CPU; or Intel Atom N270

– Graphics Processing Unit (GPU) with a maximum of DirectX 9.0capability;

THIS SLIDE IS INTERNAL USE ONLY-NOT APPROVED FOR CUSTOMERS

*Other names and brands may be claimed as the property of others.

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Linux Vendor Contact info -- Metasys

Product Name Metasys Desktop for Classmate PC

Company Name International Syst

Company Address 30. 360-670, Belo Horizonte, MG, Brazil

Customer Contact Paulo Neuenschwander Maciel,

([email protected])

Carlos Alberto Senna de Lima

([email protected])

Contact Tel:55-31-32969040Fax: 55-31-32969793

*Other names and brands may be claimed as the property of others.

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Intel-powered clamshell CMPC ID Options

Two A/D Face Bag colors available – Blue and Grey

Additional Bag color requires 10Ku MOQ + 6 wks lead time

Contact ECS Sales Rep for details

Two C Face Plastic colors available – Blue and Grey

Additional Plastic color requires 8+ wks lead time

Contact ECS Sales Rep for details

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Packaging options for Intel-powered clamshell CMPC

Single Packaging – Recommend for Retail

Current method of 4-in-1 individually boxed. Each unit has an individual box. Four individual boxes packed in one bigger box.

Pros:

• User may carry individual box with better protection.

Cons:

• Wastes boxing material, not environmentally friendly

• More shipping cost, a 20-foot container can hold 1440 units

Bulk Packaging – Recommend for Education

6-in-1 bulk boxing. 6 units placed in one bigger box without individual boxing.

Pros:

• BOM cost savings on boxing material, environmentally friendly.

• Decrease shipping cost up to 30%, a 20-foot container can

hold 2160 units.

Cons:

• No individual box for each unit.

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Sales and Pre-sales Contact – LAR Country Intel EMPG Email/Phone

Chile

Michael Harrison

(Marketing)

Ramon Morales

(Ecosystem)

[email protected]

+1 480 723 8823

[email protected]

+52 33 3540 6269

Brazil

Mexico

Columbia

Argentina

Guatemala

USA

Michael Harrison

(Marketing)

Jeffrey Galinovsky

(Ecosystem)

[email protected]

+1 480 723 8823

[email protected]

+1 916 356 4942

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Post Sales Contact Information

Name Location E-mail Phone

Amado Guerena Moran Mexico [email protected] +52 33 3540 6121

Ashok Manchegowda India [email protected] +91 80 2507 5324

Wanda Linguevis Brazil [email protected] +55 11 3365 5610

Meghan Desai US [email protected] +1 503 456 2806

Mahmoud El-Gabry Egypt [email protected] +202 2 461 5464

Hatem Nawar Egypt [email protected] +202 2 461 5443

Marco Vettorello Italy [email protected] +39 349 355 7021

Rita Xie PRC [email protected] +86 21 5460 4510-2203

Inass Farouk RSA [email protected] +27 11 806 4530-303

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Core SW Stack Image/License Flow

Image Creation

3rd party Aggregator

ODM

ISV ISV

OEM

ISV

License/Royalty Flow

OEM ODM

Geo TME/SMG FAE

Platform TME

Inte

l ®

Engineering

Build Image Load imageDownload

Core stack

CDI

New

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Overall Technical Support Model

Operating System

Local Software /

Content

Core Software Stack(Windows)

Hardware (BIOS/Driver/Quality)

External Devices*

ODM EMPG GEO TMEECP/ISVsOSVDevice Vendor

OEM

* External devices, such as digital pen, USB dongle and so on.** Technical forum for product training, BKM sharing, critical issue and change request

discussion among TME team. *** PST (Product sustaining team meeting) for issue escalation and SW PDT for new feature

request.

Platform TME

Engineering team

Technical Forum**

PST & SW PDT***

QuAD

please refer to next page for Linux-related support model

New

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Linux-related Post-sale Support Model

• OSV (Canonical) offers 3 support models:

OSV support limited customers with key OEMs directly.

online support to all of customers

service hotline support – extra charge is required

• Intel Team provides 2nd level technical support as needed.

osv Platform TME/PME

World

Ahead

Marketing

ODM/

POCs

Customer

Sources

Geo TME

Change Requests

Issues/ Defects

Engineering team to support on issue

Definition/Judgment then go back to OSV/ODM

for the resolution, OSV as the unique

owner/external interface

PST

Issue Identified

UnclearSW issue

QuAD

New