CMM 201 Foundations of Mass Communication

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BOOKS

Chapter Four

CMM 201 Foundations of Mass Communication

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J.K. Rowling

• 1997• Age 28• Finished her first book• Harry Potter and the

Sorcerer’s Stone

CMM 201 Foundations of Mass Communication

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Harry Potter

• A sequel a year• By 2000, 35 million

copies in print• In 2001, sales passed

$100 million.

CMM 201 Foundations of Mass Communication

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Johannes Gutenberg

• He did NOT invent the printing press

• He invented the systen of moveable metal type

• When 1446• An instant and

permanent revolution

CMM 201 Foundations of Mass Communication

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More on Gutenberg

• By 1500, nearly 40,000 books had been printed

• End of the “scribists age” and the beginning of truly MASS communication

• He printed 200 Bibles – one sold in 1978 for $2.4 million

• He died a pauper

CMM 201 Foundations of Mass Communication

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Books Facts

• They define our national culture.

• Book publishing in America began in 1638 – the Cambridge Press

• Colonial Period - elitist

CMM 201 Foundations of Mass Communication

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More Books Facts• Name at least one of four uniquely

American novels of the 1800’s. (p. 30)• Two kinds of books – trade and text• Total US book industry -- $24 billion

annually• Who is Jeff Bezos? (p. 45)• What is the typical royalty of a trade book?

(p. 36)