CMG Asia Pacific Report Bangkok Thailand February 2012

Forecast for 2013 / 14

Colour Rich Thailand sponsor.

The Asia Pacific representatives

• Attendees and speakers from Thailand,

• Australia,• Germany,• Hong Kong, • Malaysia,• Singapore,• Taiwan• United States.

Some of the attendees, on

tour

CMG President Mark Woodman, rather warm, on his first trip to Asia,

was a welcome, honored guest.

• A one day, Bangkok experience was followed by 2 days of workshops and in depth discussions focused on Asian trends and Colour directions.

• Monika Fecht of Renolit Germany shared her Trend insights wrapping up day one and Mark Woodman, CMG President, shared his inspirational Surfaces report on Day two.

• Keynote Speaker, Luana Rubin from E Quilter, on line fabric resource, from Boulder Colorado, shared her design influences, Colour trends, and amazing textile art forms from global creative quilters and textile designers around the globe.

• We left Bangkok, inspired, informed, connected with our CMG members around The Asia Pacific, the most populous region in the CMG family.

Two of our attendees present their story boards and insights

Discussions and Key drivers

• The reaction to Chaos• The whole Asia Pacific region has suffered

overwhelming chaos in the past 12 months. Be it floods, tsunamis, earth quakes, nuclear meltdowns and political upheavals.

• People are overloaded with grief, stress, unease. Many are shocked at their governments’ inability to cope under pressure and a lack of transparency.

• The counter-reaction to Chaos in the region is MINDFULLNESS

• Charity has crossed borders and language. • Created increased sense of community far beyond local

villages and towns.• Expressions of community spirit are often silent

messages of giving through exchanges in produce, food, clothing and more.

• Asians are embracing healing, finding friendships through adversity, reaching out through community based cooperation, not organized through governments.

• School children are encouraged to use sessions of meditation, as school grades see resulting marked improvements.

• People turn to natural healing through Human senses of Taste, Smell and Touch.

Finding the Middle Ground

• Trends move to a bridge between Chaos and Mindfulness will inspire new ideas and inspirations.

• Hawaiian imagery is growing ever stronger in the Japanese market.

• The large Japanese ethnic populations in South America are influencing design.

• China’s economic power spreads around the globe and influences local cultures.

• All through the region, “postcard” images are emerging, fast forward to Paris, anything French and the London Olympics will spawn lasting impressions of all things British. More forward design will reflect the Latin American World Cup and Olympics also.

• Central American region influences crafts with Mola reverse quilt effects on textiles, fashion and furnishing.

• Asia sees influence of African design and imagery. Elephants, monkeys etc.

• Setting a global trend, consumers set to add more strong accents colours to their homes with smaller ticket items.

• Indonesia, an Asian economy growing well, has consumers who are much more adventurous with colour.

• Global movie trends are influencing other markets. • Black and white movies, the silent movie and retro design.• Retro design hints at less stress and less technology.

Global patchwork

• Ethnic shifts• Job seekers going

east from the West.• Patchwork styling

shifts to table top ceramics.

• Re using and recycle fabrics create new fashion bags and clothing.

• Paris and postcard imagery.

Cloud computing drives design elements

• Cloud shapes, cloud effects

Drivers for imagery in 2013

• London Olympics• British Queen’s

Diamond Jubilee• South American

Imagery, World Cup. Olympic and Mola design.

Black and white movies and the Silent era

• Latest movies continue to drive design

• Black and white gains momentum and the new basis for colour.

Miniaturization and retail shifts.

• Miniaturization, both real and imaginary. Mini plants under development.

• Mini chocolates, bite sized, advertised with mini kitchens and dolls’ houses.

• Shopping on line is causing shifts in retail, including on one hand job losses in the retail sector and opening of opportunities for small and / or on - line businesses. Shift to Self reliance.

Choice

• Consumers increasingly even more aware of environment.

• Demand for healthy food increases.• Local farmers markets expanding.• UK “ The peoples supermarket” inspires more localized

food production and consumption, beyond UK’s shores.

• Allotment gardening, made popular in Europe spreads to Asian region with roof top urban spaces harnessed for food production and local consumption.

• Counter- Reaction to Big Business control of community, local government , and consumers monthly bills.

• Global Match and Patch as cultures mix, blend and re emerge.

• Economic migration as job seekers change countries to seek better paid work, or even work at all. New is the migration from WEST to EAST

• Demand for Chinese language speakers from all nationalities as the power of China continues.

• What will be the language of global communication in 20 years?

• Chinese Consumers prefer goods made OUTSIDE China: example, Hong Kong flooded with Brand name mega stores catering to Chinese cashed up tourists, trusting in the originality of the goods and avoiding fakes and copies as International Big Brands cash in on wave of demand for items made in Europe, USA, Canada, Australia, New Zealand Etc.

Lifestyle Elements

• Lifestyle• Young entrepreneurs leaving university with few job

opportunities, are starting their own businesses. They have control of their own destiny.

• Belief in long term goals including early retirement.• Many are starting food related businesses. • The youth market is adventurous and not afraid of risk.• Being internet savvy, leads to new business ideas and

international markets.• Sense of fairness and purpose. Fair Trade.• Re Imagine.• Re Use and Re Cycle• Etsy.com opens up markets for authentic, real design, items with

provenance.• Designer fashion accessories created from weathered, aged,

original clothing, such as kimonos morphing into designer bags and one off home accents.

• The acceptance of “ authentic” fakes as we “ tart up” the norm and more acceptance of DIY. A total lack of Bling and a shift indirection towards textures from nature, recycled and reused, re imagined.

• Life.• Population gender imbalances discussed as China currently has

approximately 120 boys to 100 girls and likely by 2030 25% of men in late 30s will never have been married. Widening age gap as men likely to be 10, 20, 30 years older than their bride. India faces similar problems and shrinking work force will mean less financial support for growing aging population throughout Asia.

• Figures from FORBES web site.

Design and colour

Elements

• Denim gets to special effect treatments with soft shimmer and subtle iridescence.

• Faux Ikat woven texture shift to print• Colour shift to pixel effects• Ackerman Textured textiles• Matte and Gloss combinations.• Miniaturization.• Wallpaper market expanding in Asia• Use of colour to create light and space, as average high

rise apartment in Asia only 50sq. M. • Feminine colours set to enter the kitchen small

appliance market.• Furniture with purposely unfinished edges, draped, but

not hemmed, shaped but not polished.• Urban and country design differences as Rural revels in

bright colours and city dweller lean towards classic luxury.

• Chinese Dragon year likely to drive increased use of stronger, brighter colours.

• Tennis as a strong media sport, influencing fashion colours in casual wear.

• Use of strong colour accents set to uplift and create happy moods

• Internet tool PINTREST taking off in Asia.

From Traditional to Modern, green spaces abound in Bangkok

Boro Blue

Blue with a twist towards denim, often with a special effect layered over denim, thus softening the hue of blue. Often teamed with taupe and beige, recycled denim and kimonos being remade into high end design accessories.

S40

30 R

90B

Monarch YellowYellow Inspired by the colours signifying the day of birth of the King of Thailand .Yellow signifies people born on a Monday.

A strong accent, leaning towards acid or neon.

S 0

570

G 9

0Y

A Nature inspired green, pastel in mood, traditionally Asian, prized on Typical Thai Celadon ceramics.

S 2

020

G20

Y

Siam CeladonCOLOUR of the Year

Guava Juice

Soft almost pastel tones underscore the shift to creation of space through light reflection.

Another Nature inspired Green as the Asia Pacific continues to forecast colours associated with ecology.

S 0

510

G 4

0Y

ANDAMAN SEAAlmost a spa blue, hints at cool spaces, meditation now encouraged by school children to enhance their learning abilities.Healing stretches across borders in Asia Pacific , as communities recover and rebuild from tragedies, Earthquakes, floods, tsunamis, nuclear fallout and economic turmoil.

S10

20 B

30G

SILENT MIST

Mist rising oven the mountains of Chang Mai, This new colour bridges the palette from Pastel to deep. A gray central to the palette of next colors, able to stand alone, compliment or accent wherever used.

S 5

005

R80

B

Golden TeakNature inspired rich brown.

Natural surfaces, eco use of renewal resources.

S 6

020

Y

40R

BougainvilleaA hot powerful Pink, often shifting to an almost

neon mood. An accent, adding punch to tranquil settings. Sports including star power tennis outfits, show growing popularity of strong accented colours.

S10

70-R

20B

Jaggery A creamy neutral for interior color schemes. Named from Palm sugar, an important ingredient in Asian cooking. Our Color Rich banner features delicious desserts including Jaggery as a key ingredient. Jaggery is found in sauces teamed with Chili paste, garlic, vinegar and lime adding richness and depth, just as Jaggery grounds the Asian palette for 2013/14

S10

10 –

Y30

R

INTHANONThe purple mystery contained in clouds, symbolic of the Cloud technology becoming the tech storage of the future.

Named after Thailand’s highest Peak, Inthanon, Nature’s grandeur, symbolic of Cloud technology, the ethereal knowledge banks of the future.

S30

20-R

60B

LANNA BLUE

Lanna People from North Thailand create mirror enhanced woodwork, sharing their ancestry with the Shan people of Myanmar. As a pure embellishment, laced with symbolism and meaning, Lanna Blue typifies Arts and Crafts. Here Matte and Shine combine to enhance the effect with a mixture of materials and color.

S 1

565

B

Bangkok Blush

A bridge between Orange, Pink and Red. Less brash and more sophisticated than orange, easy on the eye, an accent without being overpowering in line with the trend of less bling.

S 0

550

R

Two extra colours

• Although the CMG headquarters determined that we choose 12 colours for eventual inclusion in the CMG Global palette, In Asia, with the largest population of the CMG regions, we included two extra colours for our own region forecast. These will not be included in the Global palette but underscored by CMG Asia Pacific for 2013/14.

Hua Hin Skies The mystery contained in clouds, symbolic of the Cloud technology becoming the tech storage of the future.Asian attendees expressed doubts of the security of cloud computing. Research suggests that Asian consumers still distrust some on -line shopping sites due to credit card security and fraud.

S05

03-R

80B

RED RICE

• SECOND of TWO extra colours supported by the CMG Asia Pacific region attendees.

• A rich rusty red, inspired by The natural Red Rice served in Thailand.

• A classic rich red, shifting to a more ethnic mood

Red

Ric

e S

5040

R

Three special effects orStrong accents.

These samples will be supplied by Clariant, especially for the Asia Pacific Attendees

We missed YOU !

• Through the twists and turns of each Colorful year, our group meets to determine the NEXT colours for the Asia Pacific Region of CMG and the wider world . Our thanks to all participants, Our hosts Clariant, our Speakers Monika Fecht from Renolit, CMG President, Mark Woodman and our keynote speaker Luana Rubin.

• Special thanks to NCS for sponsoring our color palette.

• Report prepared by Jane Stockel CMG. Hong Kong and Australia.