Reach Your Audience What Is Charity Miles?

For Users

!  Charity Miles is a mobile app that empowers them to earn

corporate sponsorships for their chosen charities as they

walk, run and bike– everyday.

For You

!  Charity Miles is a multi-channel, integrated engagement

platform that allows you to grow your grassroots supporters,

and empower them to raise money and awareness for your

cause– everyday.

Reach Your Audience

Concept:

  Aggregate the grassroots supporters from

several prominent charities that span the

spectrum of charitable causes.

  Help others get involved and move them

up the supporter-chain.

  Help them raise awareness and earn micro-

sponsorships for their charities.

  Make charitable sponsorship an easy,

profitable marketing strategy for sponsors.

Concept

Cross-Platform Mobile App:

  Available on iPhone and Android Devices.

  Users login through Facebook.

  For every mile they walk, run and bike,

they earn money for their charity from a

corporate sponsor.

  Their achievements are displayed in

terms of the real world impact they have for

your cause.

  When users walk, run and bike for your

cause, they consent to us sharing their

name and email address with you so that

you can recognize and thank them.

Mobile App Mobile App

Cross-Platform Mobile App:

  Available on iPhone and Android Devices.

  Users login through Facebook.

  For every mile they walk, run and bike,

they earn money for their charity from a

corporate sponsor.

  Their achievements are displayed in

terms of the real world impact they have for

your cause.

  When users walk, run and bike for your

cause, they consent to us sharing their

name and email address with you so that

you can recognize and thank them.

Mobile App Mobile App

Email:

  Upon completing their session, the app

automatically sends users a summary email

attaching their .gpx file and a reward from

he sponsor.

  Here you can deepen your relationship by

congratulating their efforts and making

further calls to action to incentivize email

signups, likes, shares, follows, donations

and other interactions with your

organization.

Email Email Email

Click Here For Your Reward

Facebook:

  Upon completing their session, the app

automatically updates the user�s linked

Facebook account.

  The user tells their friends of their

achievement and raises awareness for your

cause.

  These updates can embed images, links

and videos to drive likes, follows, shares

and other interactions with your

organization.

  They also increase your Facebook

relevance-- thereby optimizing your other

Facebook outreach efforts.

Facebook

Samantha walked 3 charitymiles and helped plant 3 acres of crops. Join the movement and earn up to 25¢ per mile for charity.

Just ran 3 charitymiles for The World Food Programme. Thanks, Timex for supporting the fight against hunger. Keep Ticking!

Facebook

Twitter:

  If the user links their Twitter account,

then the app will automatically update their

Twitter status too.

  These tweets are seen by the user�s, the

charity�s and Charity Miles� followers.

  They can embed images, links and videos

to drive likes, follows, shares and other

interactions with your organization.

  They also optimize your standings in the

Twitter search engine.

Twitter

Twitter

Twitter:

!  If the user links their Twitter account, then the app will automatically update their Twitter status too.

!  Again, these tweets allow the user to publicly thank their sponsors, and further raise awareness for your charity.

!  They also optimize your standings in the Twitter search engine.

Twitter

Just ran 4 #charitymiles for @WFP. Thx @Timex for helping to #EndHunger. #KeepTicking

Twitter

$1+ Value 50¢ Value $2-3 Value

Measurable ROI Measurable Awareness Raising Value

Passion Points Personal Passion