How do marketers manage their work?

Are marketers really going Agile?

The Agile, the Uninterested & the Unaware

workfront.com/agilesurvey

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Despite all the fervor around Agile, only 40% are either using it or have plans to use it in the next 4 years.

30%I use Agile

38%I don’t

32%I dunno

20%

40%

20%

7%6% 5% 3%

I have no plans to implement Agile

I already use Agile

6 months I don’t know

Nextmonth

Next year

2-4 years

AGL4VR

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T G ZL P E DK W Y S P O B X MM Z X C V B N A

Q E T Y I P A D K L X B M

U I O P A S D F G H J K L

F P

MARKETERS ARE CLUELESS ABOUT

AGILEA snapshot of marketers’ chaotic e�orts to manage their

work according to Workfront’s Agile Marketing Report

Getting a Clue About AgileMore than 2 in 5 marketers don't know what Agile is. Luckily, the majority of teams have internal experts to get them past the learning curve.

43%I/my team doesn't know what Agile is or how it works

We have an internal expert to train us in Agile

71%

1002We deliberately re-organize our upcoming work based on feedback

14%AGILE

40%MIXEDA combination of multiple methodologies 26%

We plan all the needed steps in a campaign at once, then execute the plan

WATERFALL

5%None 2%

I don’t know

14%REACTIVE

Take them as they come

The Frankenstein Approach Why choose just one? 40% of marketers create their own mashups of di�erent methodologies to organize work.

IAGILE