Club Soda Pitch presentation
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Transcript of Club Soda Pitch presentation
I want to cut-downstop for a bitquit
Laura’s Dad
Laura – hated holidays in Cornwall
“alcoholics anonymous is not me”“How do I go out and not drink”
“I want to talk to someone else like me”
1.8m
“I need to understand my triggers”
+ =
+ =
Birmingham room hostChatting 1-1 with @soberbunny
Leading ‘soft drinks’ discussion
Pitching in expert adviceand 1-1s
FREEGeneral information, advice & guidance Limited goal setting & community access
£5.99 pcmMonitoring tools & apps Full community, rewards & access to a counsellor
Bolt-onTailored therapy/coaching/lifestyle services.
Prescribed Commissioned
Here There
Development of tools & AppsAugust 2014
Soft-launch communitySept 2014
CrowdfundingSept 2014
Media LaunchOct 2014
LIVE v1Jan 2015
Planning, funding, partnerships, tech build ….
Pivot
Pivot
Media plan, stunts, endorse
Learn, rebuild, build more
Review plan based on cash
Review plan based on time
New partnerships