f i r s t o n - l i n e m u t u a l c o n s u l t i n g s e r v i c e f o r S M B

aomentor.com

Oxana  Kostyulina  &  Alexey  Turundaev

Pаris,  2013

вторник, 1 октября 13 г.

Market

~1000

~50K

~2M - 24% of GDP

Classical consulting ⚖

☔Big4

☉☉☉ ☉

☉ ☉☉☉

☉

R u s s i a

☉☉

вторник, 1 октября 13 г.

•consultations based on model “pay as you can”

•commissioning in case of package consulting sales

•sales of articles and texts of Mentors

•statistics

•subscription of users to the library of responses

Products

вторник, 1 октября 13 г.

•Consulting companies ignore the SmB

•The consulting is TOO expensive for SmB

•Small business straggles on his own

•Each business owner and manager needs an advice sometimes

•Lots of experts live and work abroad...and could be Mentors

An ISSUE

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First on-line mutual consulting service for SmB

Solution

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•Any user may be a Mentor

•Criteria's for Mentors:

•business area and functional expertise

•experience and competences

• rating (earned in project)

•Highly rated Mentors become “Guru”

•Advantages for Mentors: ideas and money for knowledges

Mentors

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•Owners and managers of SMB companies

•a Mentor can be a Client

•Data of users:

• registration data

•payment account

• requests and activity

•Client pays for subscription and for Consultations

Clients

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•Created by Client and Price is defined by Client

•Attributes of a Request: What (a case), price, deadline, input data, an expected result or required solution

•As soon as Request is answered Mentors rate it

Requests

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Requests

• new business

• investments

• sales and marketing

• purchase and expenses

• technology

• finance and budgeting

• business processes

• optimization

• PR

• risk management

• quality management

• change management

• capitalization

• IPO

вторник, 1 октября 13 г.

Business

• Banks

• Energy production

• IT and Communications

• Retail

• Oil&Gas

• Agriculture

• Logistics

• Transport

• Light industry

•Marketing and acquisition

• Construction

• Investments

• Food production

• Education

•HoReCa

•Mass mediaвторник, 1 октября 13 г.

Registration of Users

Mentors get the Requests

as a Client user creates Request

and pays prepayment

Mentors give the responses

Clients chooses response(s)

Mentors assign a rating to an Issue

Mentors are paidMentors get their rating also

Algorithm

1 2 3

3 4

5

6

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• Cloud: Amazon EC2

• Drupal or WordPress at the 1-st stage

Platform

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• Price is defined by a Client: $1- 1000 per Request

• Subscription: $30 per year

• Commission for the Pool of consultations is %5

Finance

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• 10 000 unique users by the end of 1-st year

• daily 10% of users place Requests

• average price for consultation is $10

• Subscription: each 10th user pays $30 per year

• Commission for the Pool of consultations is %5

GOALs

☉

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•qubb.pro - reseller of the consultations, start-up

•State agencies for business development: mainly laws and regulations

•Midsize consulting companies

• Indirectly: forums and systems like Garant

⤧Competitors

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• Internet: Google and Yandex,YouTube, LinkedIn

•Conferences

•Media: Vedomosty, RBK, Secret of the firm, Hopes and fears

•Club marketing

•Competitions

•Reference marketing

Marketing

вторник, 1 октября 13 г.

Founders• Turundaev Alexey, 1977.

• Bauman Moscow state University (ranked #2 TechUni): Solid state physics (1994-2000) and business administration (1998-2000).

• Worked at Siemens, Britich Telecom, Exact Software, RusBusinesInvest. 12 years of management and business and product development experience.

• Skype: aturundaev

• alexey.mandala@gmail.com

• +33781102007

• Kostyulina Oxana, 1974.

• State university of management (ranked #3 ManUni): Financial management (2002-2008) and National economy (2002-2008), Red diploma.

• Worked at bank sector, owned and managed companies, 3 years of business consulting expirience at RusbusinessInvest.

• gr.mandala@gmail.com

• +33686359536

вторник, 1 октября 13 г.