Cloudera, Introducing the EDH - BA4ALL Introducing the... · Cloudera, Introducing the EDH ......

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Cloudera, Introducing the EDH Hans Linssen, Senior Client Executive BeNeLux


Subjects covered this afternoon: - Hadoop, what is it & why do I need it? - What is the Enterprise Data Hub? - How does it fit into my IT Architecture? - What do other people use it for?


Data changes how we work

Everything that can be measured will be measured

Employees and customers expect more personal interactions, but not at the cost of their privacy

The most innovative companies embrace experimentation and agility

Instrumentation Consumerization Experimentation


SO WHY CAN’T I DO THIS TODAY?


Data Sources

Data Systems

Data Access

Business Analytics

Custom Applications

Existing Data

Databases

Operational Applications

New Data

Traditional architectures are under pressure

Limited Data Not efficient to keep existing data, let alone handle new data sources

Time consuming to transform data for analysis in existing systems

Limited Insights Power users struggle with data.

Many users have no data

Compliance and Privacy More data, more users, and more tools create complexity

Need to balance business agility with security and governance


Cloudera Enterprise powered by Apache Hadoop

A new kind of data platform • One place for unlimited data

• Unified, multi-framework data access

Only with Cloudera:

• Leading performance

• Enterprise system and data management

• Fundamentally secure

• Open source, open standards

• Flexible deployment and form factors

Security and Administration

Unlimited Storage

Process Discover Model Serve

Deployment Flexibility

On-Premises Appliances Engineered Systems

Public Cloud Private Cloud Hybrid Cloud


Data Sources

Data Systems

Data Access

Business Analytics

Custom Applications

Existing Data

Databases

Operational Applications

New Data

EDH, more value, more data, more users, in less time

Enterprise Data Hub


Unlimited Storage

Process Discover Model Serve Manage Compliance

From risk due to regulations and customer privacy concerns,

to trust in a secure and compliant platform

Keep Unlimited Data

From disparate and limited views,

to unlimited information access

Unlock Value from Data

From analytics for some, to

insights for all


The journey to a Cloudera based EDH

Operational Efficiency New Business Value


Unlimited Storage


Optimize your architecture

Information Technology

Discover the value in your data

Analysts and Data Scientists

Empower users directly

Everyone


The Cloudera approach

Cloudera Enterprise

Enterprise Data Hub


Unlimited Storage


Manager

Navigator

Director

CDH

Cloudera Services

Ingestion and ETL Pilot

Descriptive Analytics Pilot

Cluster Certification & Operations

Pilot and or Proof of Concept

Cloudera Training

Administrator

Certification

Developer

Analyst

Cloudera Partners


The Partners: making it happen in YOUR IT landscape…


Complete partner ecosystem

Data Systems

Enterprise Data Hub


Unlimited Storage

Process Discover

Model Serve

Applications

System Integration

Infrastructure

More than 1,400 partners ensure compatibility with existing investments, lower skill barriers, and help maximize value from your data.

Operational Tools


• Cloudera can be deployed in multiple form factors

• On premise, reference architectures for all the major suppliers including HP, Dell, Cisco

• Appliance, Oracle embeds Cloudera as part of the Big Data Appliance

• Cloud, public/private/PaaS cloud with a variety of partners, including Amazon, Microsoft, T-Systems, SoftLayer, Savvis

Cloudera Deployment Models Services Training

Enterprise Partners


So What?!? Some of our Customers Use Cases…


What trade delays did I experience yesterday?

What trade delays did I experience in the last 60 seconds, what can I expect in the future?


How can we get oil from port A to port B?

Minimise costs via route optimisation, maximising oil revenue based on market conditions?


Provide call centres to answer customers questions?

Anticipate customers needs, personalise experience, increase engagement and prevent churn?


Where should we drill for oil?

How can we optimise our drilling operations, exploiting well data?


What has the customer bought from us?

Are we about to lose this customer, what can we do to prevent this?


Store and process months of transactions, waiting days to weeks for new lines of enquiry?

Monetise consumer spending, detect fraud from a PCI compliant repository spanning decades?


What cars for sale match the customers search criteria?

What recommendations, layout and content will increase sales?


What media streaming entitlements does a customer have?

What customers are fraudulently accessing our services and how?


Record and analyse a sample of bank events, schedule downtime for historic query?

Audit all bank events with near-real-time monitoring & online, historic analytical queries?


What is the payment ledger for each merchant?

Benchmark merchants, cluster views of which customers are spending what, where and when?


A customer has phoned in an internet failure, how to troubleshoot?

A network fault has been detected for an at risk customer, please call?


Aggregate billing, across all channels for all our customers?

Which customers will drive the largest profits over their lifetime, how can we stimulate them?


Ad-hoc network operations investigations, reactionary capacity planning?

Entire network predictive maintenance, capacity planning, root cause analysis & perf reporting?


Search all tax submission silos to locate tax payer fragments?

Form single view of taxpayer, run models faster on more data?


Have driver fill out log book and describe use of car?

Adjust maintenance based on black box recorded driving patterns and feed into R&D?


How do I get from A to B using last years sat-nav maps?

What route, speed, traffic and danger should I expect right now?


How can we ensure we have a ship where we need it?

How can we optimise routes, based on capacity, demand and cost?


In which silo is a scientific article stored?

Which of my 22m articles match an ontology-based search?


How to survey and store public health data?

Correlate PII with disease strain data to ward off health issues?


Why Cloudera?

Enterprise Security Meet compliance requirements and reduce risk exposure from storing sensitive data

Data Governance Enable compliance and maximize analyst productivity

Complete Management Deliver optimum system utilization and meet SLA commitments, on-premises or in the cloud, with minimum effort

We deliver long-term production success with enterprise Hadoop

Open Source Innovation No one knows Hadoop better than Cloudera. Cloudera leads development of enterprise Hadoop and offers the best support, training, and services

Powerful Enterprise Tools Cloudera extends open source Hadoop with capabilities required by the largest enterprises

Track Record & Ecosystem Cloudera is the most highly deployed Hadoop vendor and understands how to drive True’s Data Analytics project to success, alongside our partners who provide the tools and integrations necessary


Questions? [email protected]

Cloudera, Introducing the EDH - BA4ALL Introducing the... · Cloudera, Introducing the EDH ......

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