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  • FREE EXHIBITION & UNIQUE USER-LED CONTENT

    Discover the Latest Solutions from the Industry's Leaders...

    17-18 June 2014Olympia National Hall, London

    6th AnnualFeaturing

    8,000+Attendees

    3,000+VIP Enterprise

    End-Users

    300+World-Class

    Speakers

    12 Conference

    Theatres

    250+ Sponsors and

    Exhibitors

    EMEAs Leading and Most Comprehensive Cloud Event

    NEW

    BOOK YOUR FREE TICKET: www.cloudwf.com/register

    13894 Cloud WF Visitor Ticket V2_Layout 1 24/04/2014 15:22 Page 1

  • The Cloud World Forum is EMEAs leading Cloud event with theindustrys most comprehensive agenda of all things Cloud.Our 8000+ delegates come from 70+ countries to meet 250+ ofthe leading solution providers at our global expo at OlympiaNational Hall in Central London.With 42% C-level attendance among our VIPs in 2013 and adedicated Executive Summit, the show gathers the pivotal playersof the Cloud revolution. Our 6th annual show features 12 theatres led by Cloud end-users:more than 300 speakers from multinationals, SMEs, public sectororganisations, online players, regulators, telcos and analysts take thefloor in engaging, thought-provoking keynotes, hands-on labs,brainstorming sessions and live demos over two days.An exciting addition for 2014 is the Brand New Enterprise Apps Co-located Event! Explore all the implications of going mobile in theworkspace and how enterprise apps can help across. The event is co-located with the region's leading Big Data WorldCongress, a one-stop-shop for harvesting the power of infinite data.The transformation of IT by Cloud Computing happens righthere, year on year join us in June 2014 for shaping a futurepowered by the Cloud!

    WHO WILL YOU MEET

    17% 15% 15% Public Sector 17%Telecoms 15%ICT 15%Financial Services 11%Healthcase & Pharma 8%Marketing, PR & Media 7%Professional Services Distribution 6%Other Industries 6%Retails 5%Manufacturing 3%Travel & Leisure 3%Construction & Engineering 3%Not for the Profit & Charity 2%

    11% 8%

    7% 6% 6% 5% 3% 3% 3% 2%

    Industry Breakdown:

    Job Level Breakdown:

    C-Level, President, Chairman, Director 42% Manager 26% Head of Department 14%Consultant, Analyst, Editor 7% Architect 6%Engineer 2% Executive, Specialist 2% Developer 1%

    countries in attendance

    leading speakers, including 45 CxOs

    15000+ followers on social media

    The Cloud Industrys unique Executive summit

    @CloudWSeries #CloudWF Cloud World Series

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  • Speaker Line-up

    BOOK YOUR FREE TICKET: www.cloudwf.com/register

    Network & learn from the world's foremost CloudPractitioners at CWF 2014. 300+ Speakers include:

    John FinchCIOBank of England

    Onyeka NchegeCIOCoca Cola

    Thomas MayerCOOLotus F1

    Daniel MarionHead of ITUEFA

    Mario MuellerCTOBMW

    Charles EwenCIOMet Office

    Coorey VooGroup CTO UBS

    James ThomasCTONHS UCLH

    Francisco Garcia MoranCTOEuropean Commission

    Kerry BaileySVP HP CloudHP

    Mark RussinovichTechnical Fellow Microsoft

    Bob EvansCCO & SVPOracle Corp.

    Susan DonizGlobal CIOAimia

    Michael BischoffCIOBetfair

    John McLeanCTO EuropeIBM

    Mark LeonardCIOColt

    Graham HobsonCTOPhotobox

    Paul BoynsHead of IT Strategy & PolicyBBC

    Barak RegevHead of EMEA CloudPlatformGoogle

    Darragh Kennedy Online PlatformManagerLonely Planet

    Mark BrincatHead of ArchitectureTelegraph

    Adeel SaeedHead of CorporateTechnology ServicesLondon StockExchange

    Jeannot MullerVP, Head of GlobalInfrastructureArchitectureDHL

    George ReeseExecutive Director and Senior Distinguished EngineerDell

    Joe BaguleyEMEA CTOVMWare

    Stavros IsaiadisAVP TechnologyBank of AmericaMerrill Lynch

    Angela YochemCIO BDP International

    Don CrabtreePrincipal /InfrastructureArchitectDelta Air Lines

    Guillaume RoquesHead of DeveloperRelations EMEASalesforce.com

    Laszlo KollarExecutive Director- Global CloudMorgan Stanley

    Jagdeep SinghHead of Technology UK Government

    Suneet NandwaniHead of CloudEngineeringeBay

    Alex RammalDirector of IT Projects &PortfolioJaguar Land Rover

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  • Conference Programm

    e

    Chair: Camille Mendler, Head of EnterpriseVerticals, Informa T&M

    10.30 Firestarer keynote: Open Happiness inthe Cloud: Taking a 100 year oldtraditional brick & mortar organization tothe CloudOnyeka Nchege, Global CIO, The Coca Cola Company

    09.30 After eight years of cloud, what isgrounded for the Enterprise?Kerry Bailey, SVP HP Cloud, HP

    10.00 The Once and Future Cloud John Shewchuk, CTO Developer Platform &Technical Fellow, Microsoft

    10.30 Moving to the cloud at 200 mphThomas Mayer, COO, Lotus F1

    11.00 The Top 10 Myths About Cloud ComputingBob Evans, SVP, Oracle

    11.30 Cloud as a Growth Engine for Business John McLean, CTO Europe, IBM

    12.00 Where is the Enterprise Cloud at? A lookat the top Cloud enterprise projects &state of market in 2014Coorey Voo, Group CTO, UBS

    12.30 Masterclass: Cloud beyond Technology A roadmap for the managerial and socialimplications of Cloud for the enterprise Will Venters, Professor,London School of Economics

    13.00 Networking & Demo Break

    13.30 The Future of Storage EnablingTransformational Change in CloudComputingRobert Crooke, Corporate VP, Intel

    14.00 Panel Debate: Redefining the role of theCIO in the era of the Cloud

    14.30 The buyer of the Cloud: whos the right one? Paul Boyns, Head of IT Strategy & Policy,BBC

    15.00 EU Cloud Strategy: Framework and statusreportFrancisco Garcia Moran, CTO & Chief ITAdvisor, European Commission

    15.30 Architecting the cloud for DCconsolidation and migrationMatthew Finnie, CTO, Interoute

    16.00 Storytelling keynote: From Gutenberg to Zuckerberg and howSoftware is eating the InfrastructureDarragh Kennedy, Head of Online, LonelyPlanet

    16.30 Dismissing each challenge & barrier toCloud adoption, one by one! Nick Earle, SVP, Worldwide Cloud Sales andGo to Market, Cisco

    17.00 Champion Case study: Cloud & theInternet of Things: A practical case studyfrom TVHKalman Tiboldi, CIO, TVH Group

    09.00 Visionary Keynote: Facing the Cloud withSome Practical Reality John Finch, CIO, Bank of England

    09.30 Re-Imagining the DataCentre for aServices Led WorldJonathan Donaldson, General Manager,SDI, Intel

    10.00 Masterclass: The next steps inmonetising the cloudBarak Regev, Head of EMEA Cloud Platform,Google

    10.30 The 5 great mysteries of Cloud Computing(title tbc) SAP

    11.00 Champion Case Study: The nextgeneration of technology at UEFA Daniel Marion, CTO, UEFA

    11.30 How Cloud, Big Data and next generationIT technology can help companies buildreal relationships with best customers Susan Doniz, Global CIO, Aimia

    12.00 PaaS as an Accelerator: TransformationalChange in Business and SocietyAngela Yochem, CIO, BDP International

    12.30 Operations and Development: SpeakingDifferent Languages in the CloudGeorge Reese, Executive Director and SeniorDistinguished Engineer, Dell SoftwareGroup

    13.00 Networking & Demo Break

    13.30 Building a secure business Cloud Alexander Lucas, Principle SecurityEngineer, AWS

    14.00 The tech deficit: bridging over with the cloud Mark Leonard, CIO, Colt

    14.30 What is the greatest challenge in Cloudsecurity and how to deal with it?Jim Reavis, CEO & Co-Founder, Cloud Security Alliance

    15.00 The intersection of analytics, cloud, andelectronic trading Stavros Isaiadis, VP Global ElectronicTrading Technology, Bank of AmericaMerrill Lynch

    15.30 Champion Case studyMaking the Cloud case at C-level whatsdifferent? Evangelos Kotsovinos, EMEA CTO, Morgan Stanley

    16.00 Tailoring the winning Cloud migrationstrategyMario Mueller, CTO, BMW

    16.30 Panel Debate: What are the Cloud characteristics enterprise end-usersfocus on when deciding a provider?

    17.15 End of Future Cloud Keynotes

    Tuesday 17 June 2014

    CLOUD POWERING THE FUTURE Wednesday 18 June 2014

    PAVING THE WAY TO THE CLOUDS

    Future Cloud FUTURECLOUD

    Powered by:

    Upgrade YourExpo Pass by16th May forgreat rates!

    Flagship Keynote Theatre

    BOOK YOUR FREE TICKET: www.cloudwf.com/register

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  • @CloudWSeries #CloudWF Cloud World Series

    Strategic Cloud Powered by:

    STRATEGICCLOUD

    Chair: Rob Fraser, UK CTO Cloud, Microsoft

    10.30-10.55 Keynote Panel: What new services are driving thefuture of Cloud?

    11.00-11.25 Firestarer: Cloud Scale: Insights into building acloud future Mark Russinovich , Technical Fellow,Microsoft

    11.30-11.55 Deciphering Hybrid Cloud Concepts formultinational companies Jeannot Muller, VP, Head of GlobalInfrastructure Architecture, DHL

    12.00-12.25 Masterclass: Cloud Ecosystems - developing secureEnterprise value strategies with theright delivery approach for yourbusiness model Mark Skilton, Professor of Cloud StategyPractice, Warwick Business School

    12.30-12.55 Core applications and the SaaSmarketplaces

    13.00-13.25 BREAK

    13.30-13.55 The future of the IaaS model

    14.00-14.25 Champion Case Study: Why should charities consider Cloud? Kelvin Wright, Head of IT, Family Lives

    14.30-14.55 Cloud Governance: Ten Tips for CloudGovernance: Ten Tips for AcquiringSoftware as a Service ProductsDonna Gregorio, Lead SoftwareEngineer, The MITRE Corporation

    15.00-15.25 Champion Case Study: Exploring the Private Cloud at eBaySuneet Nandwani, Head of CloudEngineering, eBay

    15.30-15.55 Which type of Cloud is best for aSMB/SME?

    16.00-16.25 Masterclass: Implementing the private Cloud:failures and warnings

    16.30-17.30 MICROSOFT CLIENTBrainstorming Panel:The winning formula of Hybrid Cloud

    10.00-10.25 Champion Case Study: Enterprises and the Cloud: theexperience of JLRAlex Rammal, Head of IT, Jaguar LandRover

    10.30-10.55 Panel: Migrating Critical Applications to theCloud

    11.00-11.25 Investing in the Cloud Raphael Grunschlag, Head of EuropeanTechnology Banking, William Blair

    11.30-11.55 The journey to the Cloud & sharedservices: a local government viewRob Miller, Head of ICT, Kingston &Sutton

    12.00-12.25 The transformation of IT, Cloud & BigData in forecasts & predictions CharlesEwen, CIO, Met Office

    12.30-12.55 Champion Case Study: Creating a Joint Venture in a PublicSector Cloud environment Peder Sjoelander, CIO,Pensionsmyndigheten Sweden

    13.00-13.25 BREAK

    13.30-13.55 Cloud as an enabler for collaborativeworkingDavid Wilde, CIO, Essex County Council

    14.00-14.25 Cloud - Organisational Transformation,not ICT ProjectSteve Palmer, CIO, Hillingdon Council

    14.30-14.55 Champion Case Study: The Welsh Government enabling CloudComputing growthAdam Butcher, ICT Infrastructure Lead,Welsh Government

    15.00-15.25 The Grand Master-class of CloudComputing for the public sector: the 10answers to prepare you for moving tothe Cloud

    15.30-15.55 Firestarer: Cloud tailored for the FinancialIndustry Adeel Saeed, Head of CorporateTechnology Services, London StockExchange

    16.00-16.25 Moving beyond the regulatory hurdlesin Financial Services IT

    16.30-16.55 The Cloud Empowered Enterprise: HowGlobal 2000 Organizations are Usingthe Cloud to Gain CompetitiveAdvantage

    17.00 Close of Conference

    Tuesday 17 June 2014Wednesday 18 June 2014

    CLOUD SERVICE OFFERS

    THE CLOUD MODEL

    CLOUD STRATEGIES

    PUBLIC SECTOR FOCUS

    FINANCIAL SECTOR FOCUS

    For the latest updates on our interactive sessions and speakers please visitwww.cloudwf.com/agenda

    FREE

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  • Conference Programm

    e

    Transforming Cloud

    TRANSFORMINGCLOUD

    10.30-10.55 Firestarer: Are Cloud & Big Data Big Brother?Managing Threats to Privacy in theDigital AgeDaniel Austin, Principal Architect, Paypal

    11.00-11.25 Examining law enforcement access todata in the cloudIan Walden, Professor of Information andCommunications Law, Queen Mary,University of London

    11.30-11.55 Introducing Intellectual PropertyProtecting Cloud Services in SupplyChains Lee Gillam, Senior Lecturer, Departmentof Computing, University of Surrey

    12.00-12.25 Data protection, privacy and regulation:an update from the InformationCommissioner's OfficeSimon Rice, Group Manager Technology,Information Commissioner's Office

    12.30-12.55 Key issues for customers entering orleaving the cloud and EU CloudRegulation and Standards UpdatePaul Hinton, Commercial TechnologyPartner, Kemp Little

    13.00-13.20 BREAK

    13.25-14.00 Panel Debate: 1 Cloud 200 countries: Security,Privacy & Data governance in CloudComputing

    14.00-14.25 Adding Value as a Cloud BrokerNick Hyner, Director Cloud Services,EMEA, Dell

    14.30-14.55 Buzzword Bingo and the Internet ofThingsEwan Dalton, Azure cloud specialist, IoTMicrosoft

    15.00-15.25 The Future Cloud will be a CloudnosticCloud!Eric van Miltenburg, SVP Bus Dev / CorpDev, Hightail formerly YouSendIt

    15.30-15.55 Cloud goes Mobile: NFV EnablementChallenges and Mobile CloudNetworking Giuseppe Carella, Head of Research,Fraunhofer FOKUS Institute & TU Berlin

    16.00-16.25 Moving to the Cloud and making themost of legacy architecturesDon Crabtree, Principal / InfrastructureArchitect, Delta Airlines

    16.30-17.15 Masterclass: What should organisations look forwhen deploying Mobile Cloud Solutions?

    10.00-10.25 Champion Case Study: Cloud computing - leverage the securityopportunitiesUdo Helmbrecht, Executive Director,ENISA

    10.30-10.55 Firestarer: DARK CLOUDS Rethinking CloudSecurity from a hacker perspectiveEmerson Lima, Experienced ITProfessional

    11.00-11.25 Champion Case study: How do you deliver change ten timesfaster and yet safely and securely? Mr Torsten Rueter, Platform ServicesLeader, GE

    11.30-12.00 Panel Debate: Data is safer in your own vault or in theSky? Discussing the pivotal securityconcerns on Cloud computing

    12.00-12.25 Storytelling: Safeguarding your Data: The future ofBackup, Storage & Recovery for the CloudAnil Karmel, Cloud Security WG Lead, USNational Institute for Standards &Technology

    12.30-12.55 No Clouds in sight: protecting Cloud-hosted data and applications Daniel Cattedu, Managing Director EMEA,CSA

    13.00-13.25 BREAK

    13.30-14.25 Hands-On Lab: A hack through my Cloud what andhow can it go wrong?

    14.30-14.55 Beyond Billing Getting the Most fromRecurring RevenueRic Vicari, VP Sales and BusinessDevelopment EMEA, Aria Systems

    15.00-15.25 Masterclass: The Open CloudRob Craft, Senior Director, CloudStrategy, Microsoft

    15.30-15.55 Building a community in the cloud Lingan Vairavamoorthy, Senior AssociateDirector IT, Teach First

    16.00-16.25 OpenStack and Cloud standards for thefuture

    16.30-16.55 Clean IT / Cleanourcloud Campaign Andrew Hatton, Head of IT, GreenpeaceInternational

    17.00 Close of Conference

    Tuesday 17 June 2014

    DATA REGULATION & PRIVACY

    Wednesday 18 June 2014

    SECURITY

    MOBILE CLOUD & ENTERPRISE MOBILITY

    IoT, MOBILE CLOUD & ENTERPRISE MOBILITY

    FREE

    BOOK YOUR FREE TICKET: www.cloudwf.com/register

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  • @CloudWSeries #CloudWF Cloud World Series

    Chaired by the ODCA

    10.00-10.25 Firestarer keynote: Exploring the latest trends in CloudstorageBob Plumridge, Chairman of the Board,SNIA Europe

    10.30-11.0 Brainstorming Panel: Why the future ofSoftware DDC is here & now

    11.00-11.25 Building your own Software Defined DataCentre

    11.30-11.55 Demo: Cloud Data Imager: A unified answer toremote acquisition of cloud storage areasCorrado Federici, IT Division Manager,Italian Police

    12.00-12.25 Cloud Data Centre Connectivity 2.0:Business benefits to enterprise and cloudproviders Rob Bath, Vice President of Engineering,EMEA, Digital Realty

    12.30-12.55 A cloud around the world : the challengesof extending and consuming virtualisedservices on a global basisJames Walker, President, Cloud EthernetForum

    13.00- 13.25 BREAK

    13.30-13.55 Increasing productivity by runningsimulation on the cloudTamas Kiss, Center for Parallel Computing,University of Westminster, CloudSMEProject Director

    14.00-14.55 Panel: Solid Cloud but not from scratch:optimising your infrastructure for theCloud

    15.00-15.25 SDx and the Cloud: revealing the links

    15.30-15.55 Presenting PEDCA & Discussing thebuilding of an energy-efficient CloudSimon Campbell-Whyte, Executive Director,Data Centre Alliance

    16.00-16.25 Moving towards a virtualised futureIan Campbell, Head of IT, ValueRetail

    16.30-16.55 Hands-On Lab: Virtualisation: The HiddenInfrastructure

    17.00-17.25 Masterclass: Implementing a hybrid cloud visionDesigning and implementing cloud-nativeapplicationsBernard Golden, Author, Cloud forDummies

    10.00-10.25 Firestarer keynote: Meeting the healthcare industrysdemand for advanced ICT services James Thomas, ICT Director, NHS Trust /UCLH

    10.30-10.55 Champion Case Study: 215 Clinical System Consortium involving30+ NHJS Organisations across the UKPeter Gooch, Chair/Programme Director-2015 London/South CIS Camden &Islington NHS Foundation

    11.00-11.25 IT transformation and clinicalengagement in the Healthcare sectorJanina Cross, CIO, Royal United HospitalBath NHS Trust

    11.30-11.55 Champion Case Study: The RoyalBrompton and Harefield NHS FoundationTrust is on an exciting journey totransform the past Joanna Smith, CIO, Royal Brompton &Harefield NHS Foundation

    12.00-12.25 How health informatics is changing withthe advent of new technologies, from dataanalytics to segmentation and deliverytechnologiesSarah Amani, Chief Clinical InformationOfficer (CCIO), Surrey & BordersPartnership NHS Foundation Trust

    12.30-13.00 Panel Debate: SDx: Game Changer or Industry BuzzWord?

    13.00-13.30 BREAK

    13.30-13.55 Software defined everything - wherenext?Joe Baguley, EMEA CTO, VMWare

    14.00-14.25 OpenFlow and Software DefinedNetworking: Discussing the current statusof OpenFlow uptake and development

    14.30-14.55 Hands-On Lab: Optimising your networkwhen moving to the Cloud

    15.00-15.25 Hands-On Lab: Understanding how toachieve Network Virtualisation from aTechnical Perspective

    15.30-15.55 Cloud enablement of IT applicationsecosystem @ Lufthansa CargoRoland Schuetz, CIO, Lufthansa

    16.00-16.25 Securing QoS of Cloud services andemerging network applications

    16.30-16.55 The new play of Cloud Gaming: why itmatters now

    Tuesday 17 June 2014Wednesday 18 June 2014

    THE CLOUD MODEL

    APPS & GAMING

    ENTERPRISE-READYNETWORKS & SDxTECHNICAL TRENDS

    HEALTHCARE CLOUD FOCUS

    Technical Cloud

    TECHNICAL

    CLOUD

    FREEPowered by:

    FREE

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  • Conference Programm

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    Be the next generation hero of auditing AWS complies with a wide variety of securitystandards relevant to both Internal and Externalauditing standards. However, this workshopdoes not advocate a specific standard orframework. The focus of this workshop is toassist customers and their internal/externalauditors in evaluate the security controlsrequired by their industries, regulators andgoverning body.

    This workshop will review and provide insightsinto several relevant security domains andtopics that an auditor might performdifferently than in an on-premises or hostedenvironment.

    Below are the high level domains to be reviewedwithin the workshop along with configurationreviews within a live instance of AWS.

    Governance Asset Configuration and Management Logical Access Control Data Encryption Network Configuration and Management Security Logging and Monitoring Security Incident Response Disaster Recovery

    Decipher the latest security practicesInformation security is of paramountimportance to organisations of all sizes.Security is a foundational requirement thatprotects mission-critical information fromaccidental or deliberate theft, leakage, integritycompromise, and deletion.This workshop will review best practices thatyou can leverage to build and define anInformation Security Management System(ISMS), that is, a collection of informationsecurity policies and processes for yourorganizations assets on AWS. For moreinformation about ISMSs, see ISO 27001 athttp://www.27000.org/iso-27001.htm.Within this workshop we review anddemonstrate against an AWS instance thefollowing topics: How security responsibilities are shared

    between AWS and you, the customer How to define and categorize your assets How to manage user access to your data

    using privileged accounts and groups Designing and building highly resilient

    applications in the Cloud to meet RTOs/RPOs Securing your data at rest using different

    AWS services Securing your data in transit How monitoring and alerting can help you

    achieve your security objectives

    Amazon Web Services Hands-On Lab on Auditing

    Amazon Web Services Hands-OnLab on Security Best Practice

    Running on the 18th of June 2014, for time and registration visit www.cloudwf.com

    Day 1 Tuesday 17th June 2014 Day 2 Wednesday 18th June 2014

    IN FOCUS SESSIONS

    Intro to Force.comBuild Next Generation Apps Salesforce1: Every Developer is a MobileDeveloperGetting started with Apex REST services

    A brand new and buzzy feature for Cloud World Forum 2014, Salesforce will run the first evermini-Hackathon at our show challenging developers to show their worth in a condensedperiod of time while running for exciting Salesforce.com goodies and Cloud World Series prizes!Log on to www.cloudwf.com for information on how to join the mini-hack- places are limited!

    Building Hybrid Mobile Apps forAppExchangeHeroku Platform for Customer facing andCustom Apps Building a Mobile Web App with HTML5 andJQuery Mobile

    Salesforce.com Developer Hackathon

    Salesforce.com Developer TheatreLed by Developer Evangelists John Stevenson and Peter Chittum

    EXCLUSIVE

    FREE

    FREE

    NEW

    BOOK YOUR FREE TICKET: www.cloudwf.com/register

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  • @CloudWSeries #CloudWF Cloud World Series

    The Executive Summit is our exclusive boutique feature in a closed-room theatre; access is provided by invitationonly to VIP delegates and senior executives. The two day programme features high level discussions andbrainstorming sessions of C-level movers & shakers in the IT Industry, all taking place in an informal relaxedenvironment. The Executive Summit is held under the Chatham House Rule. This ensures that our high-profile audienceinteracts and engages on meaningful conversations in our signature Executive Summit Roundtable discussionswithout the limitations of public speaking engagements. The conversations are led by world class industry experts and are vendor-agnostic in their approach. Academics,consultants, enterprise end-users and solution provider CxOs lead the discussions over the two days in anengaging format that doesnt feature any presentation/intervention longer than 10 minutes.

    Held at the Cloud World Forum onTuesday 17th and Wednesday 18th June 2014, 10.30-16.30

    Executive Summit

    EXECUTIVESUMMIT

    Powered by

    By Invitation Only

    A brand-new theatre dedicated on Cloud Ethernet &Networks technologies, with enterprise and telcospeakers joining from across the world. The theatre isran in association with the Cloud Ethernet Forum.

    The CloudEthernet Forum (CEF) is a global industryalliance focussed on developing a standardized OpenCloud environment CloudE 1.0.

    CloudE 1.0 technology promises an exciting future,stakeholders working on this new technology includeleading Cloud Providers, Service Providers, Data CenterOperators, Cloud technology vendors and Enterprises.

    The CEF theatre at Cloud World Forum London will lookat some of the key technology challenges facingbusinesses today in uptake of Cloud services and howmany of these issues will be overcome by moving fromthe current fragmented Hybrid Cloud approach to thisnew unifying Open Cloud environment.

    A series of real-world case studies and use-cases will bepresented throughout the day by Enterprises and theirtechnology partners focussing on the 5 keyfundamentals of this new technology:Virtualization, Automation, Security, Programmability,AnalyticsIn addition, leading industry analysts andcommentators will present new research data andguidance advising CIOs on: Top 10 Cloud adoption trends Top 10 tips for selecting a Cloud Provider Top 10 tips for improving business efficiencies through

    deployment of Cloud Top 10 tips for reducing CAPEX and OPEXThe theatre's opening vendor keynote is by eventsponsor GTT:The CIO Challenge: How to future proof the cloud andthe networkAndy Johnson, Managing Director, EMEA and APAC, GTT

    Ethernet Cloud co-hosted bythe Cloud Ethernet Forum

    ETHERNETCLOUD

    Powered by Hosted by

    Roundtable Discussions 10:30-11:30 What are the next steps of the evolution

    of the Cloud model?Laurent Lachal, Ovum

    11:30-11:45 Refreshments Break

    11:45-12:45 What are the pivotal managementconsiderations for Cloud? Chris Tiernan, Managing Partner,Grosvenor Consultancy

    12:45-14:00 Lunch & Networking Break

    14:00-15:00 Cloud Contracts: the ins and outs Paul Hinton, Kemp Little Consulting

    15:00-15:15 Refreshments Break

    15:15-16:30 What is the new role of the CIO as theCloud expands? Mike Skilton, Warwick Business School

    Roundtable Discussions 10:30-11:30 Data Privacy, Legal & Management issues

    for the Cloud Nicola Fulford & Chris Wray - Kemp Little& Kemp Little Consulting

    11:30-11:45 Refreshments Break

    11:45-12:45 Joining the Software Defined revolution 12:45-14:00 Lunch & Networking Break

    14:00-15:00 How are Big Data and data scienceaffecting the future of business? Laurent Lachal, Ovum

    15:00-15:15 Refreshments Break

    15:15-16:30 OpenStack, Stacks and developing Cloudstandards for the future

    Tuesday 17th June 2014 Wednesday 18th June 2014

    FREE

    For more information on joining the Executive Summitplease email [email protected]

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  • Conference Programm

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    10:10 Datastax, Opening PresentationHayato Shimizu, Lead Solutions Architect, EMEA, Datastax

    10:30 Fire starter Opening Keynote: Combining advanced manufacturing andBig Data analyticsDr. Carlos Haertel, Managing Director, GE Global Research Centre Europe

    11:00 Oracle KeynoteBob Evans,Chief Communications Officer, Oracle

    12:30 Keynote: The Rise of the Humans: Regaining controlin the digital ageDave Coplin, Chief Envisioning Officer, Microsoft UK

    13:30 CTO Masterclass:How can CxOs deliver transformationalbusiness impact through Innovation andCollaboration?Mojtaba Akbari, CTO, SEPAM Group

    14:00 Case Study: Data Infrastructure at SpotifyWouter de Bie, Team Lead Data Infrastructure,Spotify

    14:30 MapR KeynoteMichael Hausenblas,Chief Data Engineer, EMEA,MapR

    15:00 How can Telcos tap into the value of Big &Fast Data?Jean-Pierre Termine,Executive Vice President,Orange Labs

    10:10 Opening Keynote: The Value of Big Data andCognitive Computing Delivered as a CloudServiceInhi Cho Suh, Vice President, Big Data, Integration andGovernance,IBM

    10:40 Firestarter Panel:Developing a robust & secure Big DataplatformLouise T. Dunne,Managing Director,AurigaTatiana Senkova,Data Scientist,Fraunhofer IAO

    11:30 Masterclass Keynote: How is the MetOffice harnessing Operational Big Data?Charles Ewen,IT Director and CIO, Met Office

    12:00 Security techniques in Big Data: Are they upto the task?Nigel Wilkinson,Lead Security Practitioner, Auriga

    13:00 Data Analytics for a Telco OperatorDr. Susan Wegner, Vice President Internet & Services, T-Labs, Deutsche Telekom

    14:00 Big Data and the Cloud - the building blocksfor truly 'Big' DataIan Massingham,Technical Evangelist,Amazon Web Services

    14:30 Data-driven decisioning the start-up wayJulian Runge,Senior Analyst, Wooga

    15:30 Big Data in HR - Opportunities and RisksDr. Marcel Blattner,Head of Laboratory for Web Science,FHHS

    16:00 Big Data: the potential to revolutionisehealthcare Dr. Ulrike Blume, Data Scientist, Philips Healthcare

    Tuesday 17th June 2014 Wednesday 18 June 2014

    Theatre Hosted by:

    HIGHLIGHT Sessions

    There is a full agenda for Europe's leading end-user ledBig Data show already in place! To view the full agendaand learn how you will decipher the constantly evolvingworld of Big Data visit the dedicated websitewww.bigdatacongress.com

    FREE

    Google Theatre The acclaimed Partner Theatre of Google Enterprise with hands-on labs & enterprise case studies from oneof the industrys leaders. Third year in the running and exclusive to the Cloud World Forum, Googles Cloudknow-how returns at Londons Olympia National Hall!

    GOOGLETHEATRE

    Visit www.cloudwf.com for a full update on Google's sessions at this year's show and to register for uniquedemos & learning sessions!

    FREE

    BOOK YOUR FREE TICKET: www.cloudwf.com/register

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  • @CloudWSeries #CloudWF Cloud World Series

    The inaugural Enterprise Apps World event will this year be part of the Cloud World Forum looking at all theimplications of going mobile in the workplace and how enterprise apps can enable and empower your business.Enterprise Apps World will be opened and keynoted by Salesforces Chief Scientific Officer J.P. Rangaswami at10am on 17th June.

    The Enterprise App Development Conference and hackathon is focussed upon the practical process ofdeveloping apps for the enterprise. How enterprises should go about developing apps and the opportunity thatexists for developers within the enterprise app marketplace.

    In our comprehensive 2 day free agenda we will bring together CIOs, I.T. professionals and developers for livelydebate and discussion about Enterprise Mobility, App Development, Enterprise Apps Security and best practices.

    Chaired by: Windsor Holden, Research Director, Juniper Research

    09:45 Panel: Exploring the opportunities,methodologies and tools in enterprise appdevelopmentModerator: Philip Carnelley, ResearchDirector, Software , IDCMatt Robinson, Vice President, Technology,ProgressStavros Isaiadis, Vice President, GlobalElectronic Trading Technology, Merrill LynchZahid Jiwa, VP UK & Ireland, OutSystems

    10:25 Developing scalable high-performanceenterprise-grade apps using a cross-platform approachAdam Blum, RhoMobile Founder & GlobalProduct Manager, Motorola Solutions Inc

    10:55 Exploring device fragmentation issuesand solutionsOke Okaro, Global Head & GM of Mobile andConnected Devices, Bloomberg

    11:55 Infrastructure at Scale: Best Practices inScaling Cloud ArchitecturesPhil Jackson, Development CommunityAdvocate, SoftLayer, an IBM Company

    12:25 Agile development Breaking appdevelopment down in to smaller bite-sized chunksEddie Kenny, Agile Software DevelopmentManager, Betfair

    12:55 The best way to build and ship software14:00 Mobile engineering: developing mobile

    apps at scale

    14:30 Security by design in the mobile worldBogdan Necula, Cybercrime IntelligenceAnalyst , European Cybercrime Centre (EC3)

    15:00 HTML5 for enterprise and mobileapplications

    16:20 The importance of UX and UI - Build it andthey will come?Bride Trozelli, UX designer, Deutsche BankJames Griffin, Head of Mobile UserExperience, BAE Systems AppliedIntelligence

    Chaired by: Andreas Pappas,Senior Analyst, Vision Mobile

    09:45 Develop and deploy applications thatsupport and change the fundamentalassumptions of how IT works

    10:15 Enterprise apps show me the moneyModerator: Andreas Pappas, SeniorAnalyst, Vision MobileYuan Shao, Software Development Manager,Cannon EuropeWoody Rollins, CEO and Co-Founder,AppScale Systems

    10:55 Tapping in to the BYOA enterpriseevolutionJorgen Hjort, Lead Security Architect /General Manager, Maersk Line

    11:55 Mobilising mobile workers

    13:55 APIs for building rich cloud-enabled apps

    14:45 Application Performance Monitoring(APM) to improve the quality of appdelivery

    15:25 Testing times in a mobile world: Assessingthe challenges of mobile applicationtesting Philipp Benkler, Founder and CEO ,Testbirds GmbH

    15:45 How QA Automation of native applicationtesting can speed up your time to market

    16:15 Best practices in managing QA testing formulti-device nightmare

    Tuesday 17 June 2014

    Wednesday 18 June 2014

    DEVELOPMENT TOOLS &FRAMEWORKS

    ENTERPRISE APP DEVELOPMENT IN PRACTICE

    OPPORTUNITIES AND MONETISATION

    OPPORTUNITIES AND MONETISATION

    ENTERPRISE MOBILITY

    APP PERFORMANCE AND TESTING

    APPS IN THE ENTERPRISE

    Enterprise App Dev Conference & Hackathon Powered by:

    Find out more & register at http://www.apps-world.net/enterpriseapps

    FREENEW

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  • Be the first to try out and learn Salesforce 1; join the

    mini-hack for instant results!

    Walk around the Google Village and meet the Googlers

    that drive Cloud adoption

    1pt

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    Decipher Cloud auditing and security in hands-on labs with

    the AWS experts

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    Discover the latest solutions from

    ...and more!

    1ptCloud Heroes Unite atCloud World Forum -engage with the IT industry'sleaders and ensure youknow the latest models,plans and strategies beforeeveryone else!

    5 Short Steps to Being the Cloud Hero in Your Business...

    @CloudWSeries #CloudWF Cloud World Series

    13894 Cloud WF Visitor Ticket V2_Layout 1 24/04/2014 15:25 Page 12

  • E 0

    Features to Boost Your ROI

    Discover the Latest Solutions from...

    Visit the event website for the full list

    BOOK YOUR FREE TICKET: www.cloudwf.com/register

    13894 Cloud WF Visitor Ticket V2_Layout 1 24/04/2014 15:26 Page 13

  • @CloudWSeries #CloudWF Cloud World Series

    All CloudInformation under One UmbrellaStrategy Consultant, BNPP

    Caf and Meeting HubsLocated in the heart of the exhibition therefreshment points offer focus areas for networkingwhere participants will be able to meet informally andmake NEW contacts.

    Experience the L EXHIBITION OPENING HOURSRegistration opens at 8.30Tuesday 17th June 9.30 18.30Wednesday 18th June 9.30 17.00

    Cloud WorldForumconsistently

    brings together theleaders in cloudcomputing: users,vendors, and speakers.It's the ideal event toget a read onEuropean cloud trendsand directions.Bernard Golden, VicePresident, EnterpriseSolutions, Enstratius

    Cloud World Series

    Visit our blog to read up on industry trends andmovements both in the lead up and after the event.www.cloudworldseries.wordpress.com

    Cloud Computing World Series

    CONNECT WITH US

    Follow @CloudWSeriesComment #CloudWF

    13894 Cloud WF Visitor Ticket V2_Layout 1 24/04/2014 15:26 Page 14

  • Plan Your day and Show Plan

    Cloud World Series Awards 2014With 8 delighted winners in 2013, and strong competitionfrom the other shortlisted entrants, the Cloud World SeriesAwards are a unique celebration of the drive, innovationand hard work in the global cloud computing industry.This year's awards feature 5 categories, recognising servicesfrom across the Cloud ecosystem; world class experts inCloud Computing are part of the independent Judging Board.The Cloud Innovation World Cup winners will also beannounced at the end of the Awards ceremony on the 17th ofJune 2014. Visit www.cloudwf.com for more information.

    The Cloud World Forum hascertainly matured in content

    and presentations! Lookingforward to 2014!

    IT Analyst, Ford Motor Company

    ng and

    For Sponsorshipand ExhibitionOpportunities,please contact:Dominic HalpinEmail:[email protected]: +44 207 017 7167

    For SpeakingOpportunities please contact:Carolyn DawsonEmail:[email protected]: +44 207 017 4246

    For Marketing andPress Enquiries,please contact:Ewa CampbellEmail:[email protected]: +44 203 377 3229

    e Leading Cloud Solutions Right Here

    Watch live interviews with visionaryspeakers, sponsors, exhibitors and presswho will discuss the future of Cloud.

    Venue address:Olympia National HallHammersmith Rd, London W14 8UX

    Accommodation:We have put together a unique HotelMap thatshows our hotel deals at nearby hotels. Tobook a bedroom see the link belowhttps://www.hotelmap.com/pro/MGARX

    Get in touch to get involved:

    VENUE AND ACCOMMODATION

    BOOK YOUR FREE TICKET: www.cloudwf.com/register

    13894 Cloud WF Visitor Ticket V2_Layout 1 24/04/2014 15:27 Page 15

  • Featuring

    17-18 June 2014Olympia National Hall, London

    Sponsors #CloudWF2014 Principal Sposor

    2014 Enterprise Cloud Partner 2014 Cloud Technology Sponsor 2014 Intergrated Business Partner andExecutive Summit Sponsor

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    BOOK YOUR FREE TICKET: www.cloudwf.com/register

    13894 Cloud WF Visitor Ticket V2_Layout 1 24/04/2014 15:27 Page 16