Cloud Interactive Associates

Illuminating Innovation

March 2010

Cloud Interactive Associates

• Market Information & Trends– The Digital Revolution

– Market Size & Trends

– Intelligent Marketing

– Monetising Mobile Marketing

• Why Cloud Interactive?– About us

– Mission, Vision, and Values

• The value proposition– What is our offer?

– CONTACT US TODAY

Cloud Interactive Associates

• Market Information & Trends– The Digital Revolution

• Advertisers´ ROI in traditional media has been dramatically reduced

• Traditional media channels are challenged by new and improved content delivery technologies

• Consumers have different needs and technology must permit segmented and adapted messages.

• Consumers select when to be impacted by publicity and through which media channel

• Mobile as a platform for content delivery essential in Africa and across the world – the social and economic benefits for the mobile platform continue to evolve. 2010 is the “tipping point” for revolution Web 2.0

Cloud Interactive Associates

• Market Information & Trends– Market Size and Trends– 1.Mobile will completely revolutionise

the way which local advertisers can

connect with customers. – 2. Growth in adoption of mobile

shopping applications will continue to alter in-store consumer behavior, increasing the significance of mobile in point of sale decisions making.

– 3. Brands and agencies will continue to build branded apps, but will also have more attractive display media options.

Cloud Interactive Associates

• Market Information & Trends– Market Size and Trends

– 4. DOOH, and an integrated Digital Signage platform will allow customers to interact with an advert or express an opinion – Bidirectional communication is key to creating monetisable streams.

– 5. Consumers have new power to express their opinions through social technologies from anywhere, anytime. Smart marketers will do all they can to encourage and act on this real-time

feedback

Market Size & Trends

Expected to grow to $24 billion (ABI Research )

Over 79% of all handsets will be Bluetooth enabled (IMS Research)

Worth more than $8 billion. (Gartner)

Investment will reach 3 billion € (MMA Global)

Will reach $19 billion (E-marketer).

Over 72% of all handsets will be Bluetooth enabled(IDC )

Worth more than $12 billion. (Gartner)

Over 70% of all handsets will be Bluetooth enabled (IMS Research)

› Market Information & Trends

Mobile Marketing

Proximity Marketing

On Line (*)Marketing

2010 Investment will reach $25,4 billion (Jack Myers Media Business Report, 2009)

2011Investment will reach $26,08 billion (Jack Myers Media Business Report, 2009)

2012 2013

(*) Online (includes display, search, video, and other)

Cloud Interactive Associates

• Intelligent Marketing– This is refering to the collection and

management of data in order to monetise the market.

– For Agencies, Network owners, Operators, Brands and the end Consumer its vital that clear monetisable streams are presented through this platform in order to encourage the ongoing nuturement and growth of this phenomenon.

– Cloud offers it clients and partners an end to end provision and will handhold its clients to show them the ongoing benefits of mobile as a platform for advertising.

– Cloud as a Mobile consultancy will use “intelligent” technologies for Social projects into West Africa

Messages

Metrics & Analysis

Audience MeasureSegmentation

Behavior and GeoTargeting

Audience MeasureSegmentation

Behavior and GeoTargeting

Customized Messages based on the target needs , previously

identified

Customized Messages based on the target needs , previously

identified

Intelligent Marketing – How it works?

Real time statisticsReal time statistics

The most adequatecommunication channel

to the target profile, location and moment

The most adequatecommunication channel

to the target profile, location and moment

Control

Digital Media

Effective Communication

1 2 3

Monetising Mobile Marketing

• The biggest quandry for the market – how to monetise and make ongoing revenue streams from such a nascent market…

• Cloud Interactive works with its clients on a Case to Case basis, believing that no two projects are the same. Cloud based on its strong network of partners in Europe and US can bring in the right technology and the right partners based on the requirement.

• Clouds vision as a mobile consultancy is to work in a collaborative fashion with all its partners in order to deploy and execute its plans in a timely manner

• Cloud as by the nature of its name, works very much on a SaaS (Software as a Service) model allowing for a flexible and an ongoing ROI for its clients

Cloud Interactive Associates

• Why Cloud Interactive?– About Us

• Cloud Interactive Associates is the accumulation of ideas..its emergence came through the hard work and vision of entrepreneurs working in Mobile ,ICT, Telecommunications and Corporate Communications

• With local presences in Nigeria, Ghana and Barcelona, Cloud partners with some of the smartest movers and shakers in this nascent industry to bring relevance to a fast changing market – especially in Africa

• Cloud aims to be Africas leading Mobile Solutions Consultancy working with partners that are like us into “Illuminating Innovation”

Cloud Interactive Associates

• Why Cloud Interactive? -Mission, Vision and Values

Through careful strategic partnerships Cloud aims to be Africa leading end to end provider of Mobile Internet technologies and services.

The key to Cloud – we have invested into a local marketing presence on the ground to drive services in a cohesive yet interactive way providing Agencies, Network Owners, Operators and Brands a direct link to mobile innovators from London to Israel to Finland..Cloud has secured key strategic alliances

Cloud values relationships and relationship building. We are only seeking to partner companies looking at Mobile as long term platform for co-operation

Cloud Interactive Associates

• The Value Proposition– What is our offer?

Cloud is more than a services or product provider. We are a think-tank, and a collaborative platform for ideas.

Having secured key partnerships with some of Europes leading innovators within the wireless and mobile internet market Cloud is well placed to become Africas leading Mobile Consultancy. We think big but focus as close to the ground as possible.

Clouds end to end provision means we consult our clients then bring in the relevant technology to suit their campaigns. Simply Raining with Ideas…take a look and contact us for consultancy….

Cloud-Beabloo• Cloud-Beabloo is a communication,

information and advertising platform.

• http://www.beabloo.com/en/index.html

• Cloud Interactive is currently consulting with key partners to work with agencies and operators to allow for even the small storeowners to create a “virtual mobile mall”.

• Cloud-Beabloo is a digital signage interactive network allowing advertisers an opportunity to sell their services via the mobile channel

• Cloud-Beabloo is an interactive platform allowing mobile users to communicate with their “mworld” – social networking with a monetary stream

• Contact us for more information.

Cloud-Apps• Tino Mobile

• http://www.tinomobile.com/more-about-tino

• Today, everyone wants mobile apps. They are quick, exciting, easy to use, accessible and fun. In the past, the myriad of mobile platforms have made mobile applications expensive and difficult to produce. With Tino Mobile App Studio virtually anyone can produce mobile apps that work on billions of mobile phones around the world at a fraction of what it normally costs. .

• Cloud can offer ongoing advice to clients about how to create relevant and impactive Apps in order to monetise

• Please contact Cloud directly for more information about integrating Mobile Apps in your campaign.

Cloud-Vision• Tobii is a manufacturer of Hardware and

Software solutions for Eye Tracking. • www.tobii.com

• Tobii Technology specializes in eye tracking and eye control. This technology makes it possible for computers to know exactly where users are looking.

Our products are widely used within the scientific community, in commercial market research and usability studies,as well as by the disabled as a means to improve communication.

Tobii Technology contributes with a wide range of Augmentative and Alternative Communication (AAC) products, as well as offers eye tracking technology to industrial partners within areas such as gaming, diagnostics, car safety and 3D displays.

• Contact Cloud for more information.

Cloud-Reality• Cloud-AR

• www.layar.com

• Cloud is partnering with a global network of developers involved in Augmented Reality and can now bring that resource directly to a client on a project to project basis.

• Please contact Cloud for more information

Cloud Computing

• Cloud Interactive works through its key strategic alliances to deliver the right service and will work with you on an ongoing cosultancy basis. We grow as you grow.

• Through key alliances with www.finnmob.com and www.myoxygen.co.uk Cloud has key partners that are willing and able to look at ways in which Cloud and You can unravel the challenges that Mobile and Mobile Internet bring. Cloud has access to over 100 innovative companies and the resource and knowledge they bring.

• Cloud Interactive focuses on SaaS. For more information about how our alliances are made up please contact Cloud directly

Clouds Silver Lining

• Want to know more? Want to know why Cloud believes it has the key to your businesses Mobile Internet requirements?

• Still pondering how to make Mobile pay for your business?

• Cloud believes in its intentions to become Africas leading provider of mobile consultancy services

• Cloud knowledge of Mobile and Mobile Internet bring together many heads while serving your needs at a local level.

• We see the long road ahead.

• Contact Cloud Today

Contact Cloud..

• Given you Food for Thought?

• Want to partner a company simply Raining with ideas?

Contact Us Today!

• Rajesh Parmar• CEO Cloud Interactive Associates• 0034 672 458 157

• Cloud Nigeria• 0023 480 2222 5250

• Cloud Ghana• 0023 244 341011

• WEBSITE COMING VERY SOON.