Cloud for Dummies

March 2014 – alessandro.greco@easycloud.it

Acronyms CRM – Customer Relationships Management

CSB – Cloud Service Broker

CSP – Cloud Service Provider

ERP – Enterprise Resourse Planning

IaaS – Infrastructure as a Service

IP-PBX – IP based Private Branch Exchange

ISV – Independent Sotware Vendor

NIST – National Institute of Standards and Technology

(http://www.nist.gov)

PaaS – Platform as a Service

SaaS – Software as a Service

Cloud is a Strategy

ü  Cloud is not a technology

ü  Organizations are using the Cloud to develop and deploy

applications to support the business and open up new innovative

opportunities and new revenue streams

ü  Companies:

ü  are asking for what types of cloud computing models are best

suited to solve their business problems

ü  are using the Cloud to make the business faster and to build new

business models

 

 

Understanding the essentials of Cloud Computing

There are several Cloud definitions provided by NIST, Gartner

and Technology Vendors.

“Cloud computing is a model for enabling ubiquitous, convenient, on-demand network

access to a shared pool of configurable computing resources (e.g., networks, servers,

storage, applications, and services) that can be rapidly provisioned and released with

minimal management effort or service provider interaction. This cloud model is

composed of five essential characteristics, three service models, and four deployment

models “ NIST definition - http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf

 

 

Cloud definition

On-demand self-service. A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with service providers. Broad network access. Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, tablets, laptops, and workstations). Resource pooling. The provider’s computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand. Rapid elasticity. Capabilities can be elastically provisioned and released, in some cases automatically, to scale rapidly outward and inward commensurate with demand. Measured service. Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts).

 

 

Cloud characteristics

Software as a Service (SaaS). The capability provided to the consumer is to use the provider’s applications running on a cloud infrastructure. The applications are accessible from various client devices through either a thin client interface, such as a web browser (e.g., web-based email), or a program interface. Platform as a Service (PaaS). The capability provided to the consumer is to deploy onto the cloud infrastructure consumer-created or acquired applications created using programming languages, libraries, services, and tools supported by the provider. Infrastructure as a Service (IaaS). The capability provided to the consumer is to provision processing, storage, networks, and other fundamental computing resources where the consumer is able to deploy and run arbitrary software, which can include operating systems and applications.

 

 

Cloud service models

Private cloud. The cloud infrastructure is provisioned for exclusive use by a single organization comprising multiple consumers (e.g., business units). It may be owned, managed, and operated by the organization, a third party, or some combination of them, and it may exist on or off premises. Community cloud. The cloud infrastructure is provisioned for exclusive use by a specific community of consumers from organizations that have shared concerns (e.g., mission, security requirements, policy, and compliance considerations). It may be owned, managed, and operated by one or more of the organizations in the community, a third party, or some combination of them, and it may exist on or off premises. Public cloud. The cloud infrastructure is provisioned for open use by the general public. It may be owned, managed, and operated by a business, academic, or government organization, or some combination of them. It exists on the premises of the cloud provider. Hybrid cloud. The cloud infrastructure is a composition of two or more distinct cloud infrastructures (private, community, or public) that remain unique entities, but are bound together by standardized or proprietary technology that enables data and application portability.

 

 

Cloud deployment models

CSP = Cloud Service Provider CSB = Cloud Service Broker ISV = Independent Software vendor

“The IT Value Chain is changing dramatically, there are 3 mains actors coming. Technology Vendors providing technology to realize cloud services, Cloud Service Providers with mission to realize Cloud Services and Cloud Service Brokers with the mission to aggregate, integrate and enable cloud services to end users.”

   

Cloud Services example

Eg. Salesforce.com, Microsoft 365, Webex, Gmail, Vidyo, …

Eg. Microsoft Azure, Google Apps, Force.com, …

Eg. Softlayer, Amazon, Aruba, …

Software as a Service likes CRM, EMAIL, ERP, …

Platform for the development of applications directly on the CLOUD

Infrastructure services like Virtual Machines, Storage and Computing as a Service.

PaaS

IaaS

SaaS

Cloud dematerialization example

New Cloud Applications are coming to allow de-materializzation of business process using Tablets and new mobile devices. Digital signature available using any Tablet can be integrated by web-services with applications like ECM or Document Management. This will allow organizations to reduce costs in printing, paper and to become more productive and green.

de-materialization

digital signature

Video in the Cloud: enables new business models

Working in mobility using any device internationalization of business!

Remote-care, Video-Data-Sheet, Traning online, Meeting online, ..

Video Communication in the Cloud as a service allows organizations to join collaborative meeting using any device from any location , introducing new way to do business. For example a smartphone can be used as a video camera to do “remote monitoring” or a PC to do remote healthcare. Any Company can have a personal video store to be used like a Company You-Tube for Communication or to share any kind of information (video data sheets, training on-demand, executive communications, ..).

Cloud Collaboration���

web-conferencing audio-conferencing

Sync & Share Unified Communication

Cloud is enabling new collaboration tools. Web-conferencing is used in order to share a content like a presentation or any document. Unified Communication as a Service is going to be the new IP-PBX in the Cloud Era. Sync and Share Applications are coming to manage the BYOD paradigm (Bring Your Own Device) allowing to employees to use personal and business applications using any device. Video Communication has the goal to emulate the personal presence, and some Vendor call it: “Personal Tele-presence”.

Social is the new Normal! Social Networks are dramatically changing the way people interact and also they are introducing new way to implement lead generation in Marketing Processes. We see two areas impacting in the Business: 1.  Social Intranet , the corporate Intranets are introducing Social tools to improve the internal collaborations,

reducing the number of emails 2.  Social Portals to engage with customers and partners in a different way more productive and innovative,

introducing also Web 2.0 tools like chat, wiki pages and forums. Social Networks like Linkedin and Facebook are going to be used like channels to setup lead generations processes in multi-channel marketing strategies.

 

 

HQ - Milan

BH – Lecce Contact Center

VLAN Voice VLAN Voice VLAN Data

Cloud Telephony

CRM IVR

ERP UC

Video Conference

FAX

Cloud Architecture example

This is an example of a real project where the CIO and General manager wanted a flexible and scalable architecture in order to introduce Unified Communication and Collaboration services over a Public Cloud Infrastructure.

Cloud Budget example

Solution(ph1annual(fee #employees/operators price/user/year annual(feeMilan 55 €(84,00 €(4.620,00Lecce 40 €(168,00 €(6.720,00PO 2 €(168,00 €(336,00

IaaS 1 €(2.500,00 €(2.500,00

Help<Desk 1 €(2.000,00 €(2.000,00Annual(fee(YoY €(14.176,00

Cloud moves Capex to Opex

A Cloud Project has impact also in the cash flow, reducing Capex investments and moving costs to Opex. In this way a CIO or Business Decision Maker can scale faster from few resources to an Enterprise class environment in a very simple and fast way, reducing risks and time to market. In this way any you improve the “business agility” of your Company.

Security of data DC have certifications in term of managing personal data. Cloud Computing is safer then any Company office. … A lot of Banks and Public Companies are using the Cloud …

Internet Reliable Internet Access is necessary, and today Internet access is no more a problem, it is just a ROI issue.

 

 

false problems ….

… real opportunity

Reducing costs

Simplify operations

More functionalities available using

Any device

Assessment for free

ü  Exisisting IT architecture

ü  Business priorities

ü  Cloud Road Map: IT business plan

Test of Cloud service in your environment, Technical support

Deployment

Cloud Services activation: tecnology, partners,professional services

 

 

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alessandro.greco@easycloud.it About.me: http://about.me/www.algreco.org